Kameleoon vs. Salesforce Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kameleoon
Score 8.2 out of 10
Enterprise companies (1,001+ employees)
Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers. GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.N/A
Salesforce Marketing Cloud
Score 7.7 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
KameleoonSalesforce Marketing Cloud
Editions & Modules
Enterprise
Quote
Per Month [Unlimited Users]
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
KameleoonSalesforce Marketing Cloud
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsConsulting services are priced on demand
More Pricing Information
Community Pulse
KameleoonSalesforce Marketing Cloud
Top Pros
Top Cons
Features
KameleoonSalesforce Marketing Cloud
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Kameleoon
7.4
46 Ratings
12% below category average
Salesforce Marketing Cloud
-
Ratings
a/b experiment testing8.045 Ratings00 Ratings
Split URL testing7.930 Ratings00 Ratings
Multivariate testing7.738 Ratings00 Ratings
Multi-page/funnel testing7.732 Ratings00 Ratings
Cross-browser testing6.730 Ratings00 Ratings
Mobile app testing9.018 Ratings00 Ratings
Test significance7.240 Ratings00 Ratings
Visual / WYSIWYG editor6.240 Ratings00 Ratings
Advanced code editor7.839 Ratings00 Ratings
Preview mode7.644 Ratings00 Ratings
Test duration calculator6.018 Ratings00 Ratings
Experiment scheduler7.523 Ratings00 Ratings
Experiment workflow and approval7.529 Ratings00 Ratings
Dynamic experiment activation7.232 Ratings00 Ratings
Client-side tests7.235 Ratings00 Ratings
Server-side tests9.818 Ratings00 Ratings
Mutually exclusive tests5.423 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Kameleoon
8.1
45 Ratings
6% below category average
Salesforce Marketing Cloud
-
Ratings
Standard visitor segmentation8.245 Ratings00 Ratings
Behavioral visitor segmentation7.241 Ratings00 Ratings
Traffic allocation control7.943 Ratings00 Ratings
Website personalization9.332 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Kameleoon
7.1
46 Ratings
17% below category average
Salesforce Marketing Cloud
-
Ratings
Conversion tracking7.445 Ratings00 Ratings
Goal tracking7.446 Ratings00 Ratings
Test reporting7.445 Ratings00 Ratings
Results segmentation7.442 Ratings00 Ratings
CSV export6.228 Ratings00 Ratings
Experiments results dashboard7.241 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Kameleoon
-
Ratings
Salesforce Marketing Cloud
7.9
159 Ratings
2% above category average
WYSIWYG email editor00 Ratings8.0111 Ratings
Dynamic content00 Ratings8.0141 Ratings
Ability to test dynamic content00 Ratings7.8101 Ratings
Landing pages00 Ratings7.6109 Ratings
A/B testing00 Ratings8.4140 Ratings
Mobile optimization00 Ratings7.599 Ratings
Email deliverability reporting00 Ratings8.3120 Ratings
List management00 Ratings7.6117 Ratings
Triggered drip sequences00 Ratings8.285 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Kameleoon
-
Ratings
Salesforce Marketing Cloud
7.7
113 Ratings
0% below category average
Lead nurturing automation00 Ratings7.8101 Ratings
Lead scoring and grading00 Ratings7.4101 Ratings
Data quality management00 Ratings7.7105 Ratings
Automated sales alerts and tasks00 Ratings7.893 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Kameleoon
-
Ratings
Salesforce Marketing Cloud
7.9
104 Ratings
4% above category average
Calendaring00 Ratings7.994 Ratings
Event/webinar marketing00 Ratings7.988 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Kameleoon
-
Ratings
Salesforce Marketing Cloud
6.9
81 Ratings
9% below category average
Social sharing and campaigns00 Ratings7.477 Ratings
Social profile integration00 Ratings6.432 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Kameleoon
-
Ratings
Salesforce Marketing Cloud
7.7
113 Ratings
3% above category average
Dashboards00 Ratings7.7108 Ratings
Standard reports00 Ratings7.9112 Ratings
Custom reports00 Ratings7.589 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Kameleoon
-
Ratings
Salesforce Marketing Cloud
7.6
113 Ratings
0% above category average
API00 Ratings7.682 Ratings
Role-based workflow & approvals00 Ratings8.279 Ratings
Customizability00 Ratings7.2100 Ratings
Integration with Salesforce.com00 Ratings8.6102 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.89 Ratings
Integration with SugarCRM00 Ratings6.77 Ratings
Third-party software integrations00 Ratings7.315 Ratings
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KameleoonSalesforce Marketing Cloud
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Score 9.6 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.1 out of 10
PFL Direct Mail Platform
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Score 9.3 out of 10
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Dynamic Yield
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Score 9.1 out of 10
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PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
KameleoonSalesforce Marketing Cloud
Likelihood to Recommend
8.2
(73 ratings)
7.9
(317 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(113 ratings)
Usability
8.0
(3 ratings)
6.0
(35 ratings)
Availability
-
(0 ratings)
10.0
(11 ratings)
Performance
-
(0 ratings)
9.6
(9 ratings)
Support Rating
8.9
(13 ratings)
5.8
(36 ratings)
In-Person Training
-
(0 ratings)
5.0
(4 ratings)
Online Training
-
(0 ratings)
8.1
(7 ratings)
Implementation Rating
-
(0 ratings)
3.0
(17 ratings)
Ease of integration
-
(0 ratings)
7.0
(2 ratings)
Product Scalability
-
(0 ratings)
7.9
(25 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
KameleoonSalesforce Marketing Cloud
Likelihood to Recommend
Kameleoon
There are many platforms to choose from when it comes to experimentation and personalization. We've found Kameleoon to be an excellent choice for those looking for a balance in capabilities (it checks all the boxes), cost-effectiveness, and a helpful customer success team paired with a responsive product team.
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Salesforce
Salesforce Marketing Cloud does an excellent job at collecting and storing leads. Once the leads are qualified by workflows and automations established against your qualifiers, you can begin to segment, target, send communication, and track the efficacy of your campaigns. Being that Salesforce Marketing Cloud is an extension of Salesforce CRM, there is little work that needs to be done to ensure that your SQL are migrated to your CRM once they are ready to do so. The seamlessness between the two systems is paramount to the success of our organization.
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Pros
Kameleoon
  • Widget editor (creating a widget without any code)
  • Results analysis dashboard (easy to read and understand)
  • The consulting team (always available to help and guide us - Thank you [C...] !!)
  • Segmentation (it allows us to easily target a specific audience)
  • The tool is very intuitive and easy to use
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Salesforce
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
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Cons
Kameleoon
  • Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
  • Their online tutorial could also be easily improved.
  • If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.
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Salesforce
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
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Likelihood to Renew
Kameleoon
No answers on this topic
Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability
Kameleoon
The Kameleoon platform allows us to carry out both simple and highly complex tests incredibly rapidly. With Kameleoon I can launch many impactful tests without needing to ask for help from our IT team.
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Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
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Reliability and Availability
Kameleoon
No answers on this topic
Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance
Kameleoon
No answers on this topic
Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
Kameleoon
We have a very good relationship with our CSM and with Kameleoon’s technical team. We trust them fully to help us with the set-up of A/B tests and personalizations, analysis of results, and any technical matter that we may encounter. They always do their best to be as responsive as possible, and our communications are always very fluid.
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Salesforce
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
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In-Person Training
Kameleoon
No answers on this topic
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
Kameleoon
No answers on this topic
Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
Kameleoon
No answers on this topic
Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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Alternatives Considered
Kameleoon
Kameleoon does not compare to others! If I chose this tool, it is above all because the speech made by the members of the company during their presentation was clear.
Real experts who had identified our challenges and our needs. They also came with relevant use cases and recommendations.
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Salesforce
Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign management and personalized marketing at scale. We chose Marketing Cloud for its industry leadership, robust ecosystem, and tight integration with Salesforce CRM, allowing us to deliver exceptional marketing solutions and drive measurable results for our clients efficiently.
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Scalability
Kameleoon
No answers on this topic
Salesforce
Salesforce Marketing Cloud helps create profiles for each subscriber. The Contact Builder feature stores information about every subscriber, including whether they're an active customer, their purchase history from the last year, and their email engagement metrics. It also identifies the likelihood of a subscriber churning, aiding in creating personalized campaigns to boost company revenue.
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Return on Investment
Kameleoon
  • Since we started using Kameleoon, our ROI indicators are all green. Truth is, we rely on exigent customers. If they’re not happy with our service, we will pay for it on the long term. Kameleoon helps us making sure this is not happening by providing us the tools to continuously improve our customers’ experiences.
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Salesforce
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
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ScreenShots

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.