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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kayako

    Score6.8 out of 10
    N/AKayako is a help desk and customer support platform that helps businesses automate workflows, improve agent productivity, and deliver personalized customer experiences across email, chat, and social media.

    $79

    per month

    PathFactory

    Score8.3 out of 10
    N/APathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A
    Pricing
    KayakoPathFactory
    Editions & Modules
    Kayako One
    $79
    per month
    Enterprise
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    KayakoPathFactory
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    KayakoPathFactory
    Considered Both Products
    Kayako
    No answer on this topic
    PathFactory
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    67 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    50 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    67 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    45 Answers
    Implementation went as expected
    No answers on this topic
    92%
    Implementation went as expected
    47 Answers
    Features
    KayakoPathFactory
    Incident and problem management
    Comparison of Incident and problem management features of Kayako and PathFactory
    Feature
    Kayako
    2.0
    11 Ratings
    122% below category average
    PathFactory
    -
    Ratings
    Organize and prioritize service tickets1.011 Ratings00 Ratings
    Expert directory1.05 Ratings00 Ratings
    Subscription-based notifications1.08 Ratings00 Ratings
    ITSM collaboration and documentation1.07 Ratings00 Ratings
    Ticket creation and submission7.011 Ratings00 Ratings
    Ticket response1.011 Ratings00 Ratings
    Self Help Community
    Comparison of Self Help Community features of Kayako and PathFactory
    Feature
    Kayako
    1.0
    9 Ratings
    156% below category average
    PathFactory
    -
    Ratings
    External knowledge base1.09 Ratings00 Ratings
    Internal knowledge base1.08 Ratings00 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Kayako and PathFactory
    Feature
    Kayako
    1.0
    10 Ratings
    156% below category average
    PathFactory
    -
    Ratings
    Customer portal1.07 Ratings00 Ratings
    IVR1.02 Ratings00 Ratings
    Social integration1.04 Ratings00 Ratings
    Email support1.010 Ratings00 Ratings
    Help Desk CRM integration1.06 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Kayako and PathFactory
    Feature
    Kayako
    -
    Ratings
    PathFactory
    8.2
    158 Ratings
    5% above category average
    Content hub00 Ratings8.4150 Ratings
    Forms / Gated content00 Ratings7.5150 Ratings
    Embedded CTAs00 Ratings8.0135 Ratings
    Content distribution00 Ratings9.09 Ratings
    Content promotion00 Ratings9.06 Ratings
    Content automation00 Ratings7.0120 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Kayako and PathFactory
    Feature
    Kayako
    -
    Ratings
    PathFactory
    8.2
    158 Ratings
    11% above category average
    Audience profiling and targeting00 Ratings7.7132 Ratings
    Closed-loop tracking and reporting00 Ratings7.8125 Ratings
    Content performance analytics00 Ratings8.3157 Ratings
    Campaign optimization dashboard00 Ratings8.98 Ratings
    Best Alternatives
    KayakoPathFactory
    Small Businesses
    Help Scout
    Score9.3 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    LiveAgent
    Score8.8 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Front
    Score9.2 out of 10
    Contently
    Score9.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KayakoPathFactory
    Likelihood to Recommend
    1.0
    (22 ratings)
    8.5
    (158 ratings)
    Likelihood to Renew
    7.8
    (11 ratings)
    9.0
    (7 ratings)
    Usability
    10.0
    (1 ratings)
    9.3
    (3 ratings)
    Availability
    7.5
    (2 ratings)
    10.0
    (8 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (8 ratings)
    Support Rating
    2.1
    (4 ratings)
    9.1
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (7 ratings)
    Implementation Rating
    9.0
    (2 ratings)
    10.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    9.3
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.6
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.3
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (2 ratings)
    User Testimonials
    KayakoPathFactory
    Likelihood to Recommend
    Kayako
    When it works, It's without a doubt a great help desk solution. It is perfect for our usage, and have rolled it out company-wide. It's great if you have multiple departments. We have it set up so most items come through a single desk that then hands out tickets to their proper department. There may be cheaper options for smaller organizations but for one that is as service-driven as ours, we really think Kayako is a great fit.
    Incentivized
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    PathFactory
    It's a great tool if you want to create experiences on web and share content with your audience - especially if you want to create bingeable content. For a microsite, I would like to see more modules that build up a page, and great examples for inspiration
    Incentivized
    Read full review
    Pros
    Kayako
    • Gives a very good report on an individual level of what is being done for a customer or corporate issue.
    • Easy to understand who has what, what the tickets are about, how long they have been opened and how many times the customer/employee have gone back and forth with each other.
    • Nice dashboard view.
    Incentivized
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    PathFactory
    • Create Visually appealing performance report
    • Give more in-depth information about performance metrics than most alternatives
    • Ability to track performance over time and compare this performance across time periods
    • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
    Incentivized
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    Cons
    Kayako
    • Departments need a bit of work. Even though you can have multiple departments, the only changes that can be made are globally. If you want independent queues within the departments, you have to do a lot of work that can be very confusing.
    • Survey system is not up to speed. Kayako really needs to add Net Promoter Score into their system. Also, if a staff user removes their name from an incident ticket, it removes them from the survey so you really can't even get a good estimate of how well your staff is in the eyes of the customer.
    • Very difficult to implement when you already have a customer base. Setting them up in organizations is difficult. Also, the sign-up for new customers is quirky. If you send an email to Kayako, it will say you are not an authorized user, however, it will store your email address. If you try to send an email a second time, it will go through. This is one of many reasons why we decided to move from Kayako to Oracle Service Cloud.
    Incentivized
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    PathFactory
    • Microsite was very hard to build ourselves. Changing the site can be really confusing and is not always intuitive. We have trouble knowing how to update items to get it to work the way we want it to.
    • Better instructions on how to customize tracks and use the different tools.
    • Users that come in without UTM parameters should still be included in all data reporting.
    • The reporting is confusing.
    Incentivized
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    Likelihood to Renew
    Kayako
    • We are grandfathered in on their old Software-assurance pricing and our continued use costs us only a few hundred dollars a year (excluding hosting expenses)
    • Our team's processes are now heavily ingrained in the system
    • We have not been shown a more compelling option that is more cost-effective while still offering all the features we've come to expect
    Incentivized
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    PathFactory
    We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
    Incentivized
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    Usability
    Kayako
    I did not come from an IT background and I picked this program up quickly
    Incentivized
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    PathFactory
    Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
    Incentivized
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    Reliability and Availability
    Kayako
    They are really good, but it takes a while to get back, because of the large time difference to the Eastern US. However, they are very helpful.
    Incentivized
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    PathFactory
    I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
    Incentivized
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    Performance
    Kayako
    No answers on this topic
    PathFactory
    The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
    Incentivized
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    Support Rating
    Kayako
    • We didn't have to use support too much, but when we did, they were able to assist us and help us make everything work.
    • Mostly we used their Online KB and step by step instructions to get all of our issues resolved.
    Incentivized
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    PathFactory
    We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
    Incentivized
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    In-Person Training
    Kayako
    No answers on this topic
    PathFactory
    I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
    Incentivized
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    Online Training
    Kayako
    No answers on this topic
    PathFactory
    The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
    Incentivized
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    Implementation Rating
    Kayako
    Three years in we are about as happy with Kayako as we could be. We've had several employee's leave and on-boarding new hires was easier than it has ever been as things are uniform and consistent across the entire application.
    Incentivized
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    PathFactory
    The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
    Incentivized
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    Alternatives Considered
    Kayako
    We were using Spiceworks for a few years before switching to Kayako but found that it wasn't as customizable or as user friendly for our customers. The SNMP scanning and inventory features with Spiceworks was nice but we needed more of a Help Desk that would allow us to scale our services to more companies.
    Incentivized
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    PathFactory
    I used Uberflip in a past company. I think they are pretty comparable. From what I remember, Uberflip was more intuitive to use, but I think PathFactory might have more capabilities. Although this was years ago, I am not aware of Uberflip's functionality now. I have had good experiences with both.
    Incentivized
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    Scalability
    Kayako
    No answers on this topic
    PathFactory
    Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
    Incentivized
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    Return on Investment
    Kayako
    • Tickets were definitely responded to faster once we implemented the audible alarm that would go off when new tickets came into the queue. This was possible because of the API.
    • Since the system was email based we could set our monitoring software up to generate tickets automatically via email for customers when it found something out of the ordinary.
    Incentivized
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    PathFactory
    • We saw ROI within the first 9 months of using PathFactory.
    • Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
    • We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
    Incentivized
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    ScreenShots

    PathFactory Screenshots

    Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.