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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Orum

    Score8.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Orum is sales technology that allows users to plug AI into the sales process to accelerate top of funnel with good data and more conversations. It enables users to dial hands-free, multiple numbers in parallel, automate dispositions and call outcomes in a CRM, and speak with more prospective clients. With it, users don't need to wait for Voicemails, manually dial, or fumble with account research. Orum is designed to bring everything needed in front of sales reps, and connect users with target…N/A
    Pricing
    KeapOrum
    Editions & Modules
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    KeapOrum
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.—
    More Pricing Information
    Features
    KeapOrum
    CRM Project Management
    Comparison of CRM Project Management features of Keap and Orum
    Feature
    Keap
    7.7
    29 Ratings
    7% below category average
    Orum
    -
    Ratings
    Task management8.820 Ratings00 Ratings
    Billing and invoicing management7.416 Ratings00 Ratings
    Reporting7.127 Ratings00 Ratings
    Automated CRM activity logging6.41 Ratings00 Ratings
    Sales pipeline management9.11 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Keap and Orum
    Feature
    Keap
    5.9
    152 Ratings
    27% below category average
    Orum
    -
    Ratings
    WYSIWYG email editor9.050 Ratings00 Ratings
    Dynamic content8.947 Ratings00 Ratings
    Landing pages4.0136 Ratings00 Ratings
    A/B testing6.410 Ratings00 Ratings
    Mobile optimization4.5126 Ratings00 Ratings
    Email deliverability reporting4.5151 Ratings00 Ratings
    List management4.5149 Ratings00 Ratings
    Triggered drip sequences9.049 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Keap and Orum
    Feature
    Keap
    5.5
    153 Ratings
    29% below category average
    Orum
    -
    Ratings
    Lead nurturing automation5.0148 Ratings00 Ratings
    Lead scoring and grading4.0130 Ratings00 Ratings
    Data quality management4.5131 Ratings00 Ratings
    Automated sales alerts and tasks5.0140 Ratings00 Ratings
    Automated follow-ups9.11 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Keap and Orum
    Feature
    Keap
    8.0
    90 Ratings
    10% above category average
    Orum
    -
    Ratings
    Calendaring9.089 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Keap and Orum
    Feature
    Keap
    6.4
    150 Ratings
    6% below category average
    Orum
    -
    Ratings
    Dashboards7.255 Ratings00 Ratings
    Standard reports4.0146 Ratings00 Ratings
    Custom reports8.0137 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Keap and Orum
    Feature
    Keap
    5.7
    144 Ratings
    25% below category average
    Orum
    -
    Ratings
    API8.0127 Ratings00 Ratings
    Role-based workflow & approvals4.5110 Ratings00 Ratings
    Customizability5.0140 Ratings00 Ratings
    Third-party software integrations7.31 Ratings00 Ratings
    Mobile app for sales & marketing automation5.51 Ratings00 Ratings
    Preview Dialer
    Comparison of Preview Dialer features of Keap and Orum
    Feature
    Keap
    -
    Ratings
    Orum
    8.5
    21 Ratings
    15% above category average
    Contact preview00 Ratings8.321 Ratings
    Dialer-CRM integration00 Ratings8.421 Ratings
    Call notes & tags00 Ratings8.721 Ratings
    Automatic call logging00 Ratings8.521 Ratings
    Core Dialer
    Comparison of Core Dialer features of Keap and Orum
    Feature
    Keap
    -
    Ratings
    Orum
    8.3
    21 Ratings
    8% above category average
    Outbound dialing00 Ratings9.521 Ratings
    Custom caller ID00 Ratings7.619 Ratings
    Click-to-call00 Ratings8.518 Ratings
    Recorded voicemail drop00 Ratings8.021 Ratings
    Dialer contact import00 Ratings8.619 Ratings
    Campaign & list management00 Ratings7.316 Ratings
    Call Follow-up and Quality Assurance
    Comparison of Call Follow-up and Quality Assurance features of Keap and Orum
    Feature
    Keap
    -
    Ratings
    Orum
    8.2
    20 Ratings
    7% above category average
    Follow-up calls00 Ratings7.618 Ratings
    Dialer reporting & analytics00 Ratings8.820 Ratings
    Dialer compliance00 Ratings8.319 Ratings
    Best Alternatives
    KeapOrum
    Small Businesses
    SharpSpring (discontinued)
    Score8 out of 10
    Dialpad Sell
    Score8.7 out of 10
    Medium-sized Companies
    No answers on this topic
    Nooks
    Score9.2 out of 10
    Enterprises
    No answers on this topic
    Dialpad Sell
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KeapOrum
    Likelihood to Recommend
    5.3
    (210 ratings)
    9.4
    (21 ratings)
    Likelihood to Renew
    9.0
    (40 ratings)
    -
    (0 ratings)
    Usability
    5.2
    (28 ratings)
    9.0
    (12 ratings)
    Availability
    9.1
    (6 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (26 ratings)
    10.0
    (4 ratings)
    In-Person Training
    9.1
    (6 ratings)
    -
    (0 ratings)
    Online Training
    8.6
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (8 ratings)
    -
    (0 ratings)
    Configurability
    2.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    1.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KeapOrum
    Likelihood to Recommend
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Orum
    Orum is especially well-suited for companies that have high top-of-funnel activity metrics. High-velocity and high-volume sales are more easily facilitated by Orum. Orum is especially useful for industries where cold calling still means conversion. Orum is a must-have in any early-stage startup's tech stack.
    Incentivized
    Read full review
    Pros
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Orum
    • Streamlines the dialing process. Reps can easily move from dialing one prospect to the next.
    • Easily integrates with Outreach & Salesforce to ensure the correct data is fed to the correct Rep at the correct time.
    • Gives our leadership the ability to listen & coach on live calls
    • Easily manage users within the app - licensing and permissions are simple.
    Incentivized
    Read full review
    Cons
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Orum
    • Calls get cut off more regularly than I would expect. I am not sure if that is an issue on Orum's end, but I don't think it is a network issue either so I am not sure why.
    • In the search lists, it would be nice if we could add favorite cadences or separate by our own.
    Incentivized
    Read full review
    Likelihood to Renew
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Orum
    No answers on this topic
    Usability
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Orum
    Very easy to pick up and use. I was involved in the trial phase all the way through to implementation, and actually defined the internal Orum process for the company. Given my involvement I was very hands on and involved in training the bulk of the team, and found that many if not all users picked the tool up very quickly and it was very easy to document the process due to the usability. The only sticking point tended to be the CRM integration for loading in contacts to lists as this was a little bit fiddly, however the actual tool is super easy to use
    Incentivized
    Read full review
    Reliability and Availability
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Orum
    No answers on this topic
    Performance
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Orum
    No answers on this topic
    Support Rating
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
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    Orum
    I have not needed to interact with their support team yet, so I cannot give a valid response. So far, their tool is simple and straightforward to use.
    Read full review
    In-Person Training
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Orum
    No answers on this topic
    Online Training
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Orum
    No answers on this topic
    Implementation Rating
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Orum
    No answers on this topic
    Alternatives Considered
    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
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    Orum
    I have both Orum and Outreach but use Orum for instances where I need to call at scale. Outreach is designed for one-off calls but does not have nearly the breadth and quality of resources for dialing at scale that Orum does.
    Incentivized
    Read full review
    Scalability
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Orum
    No answers on this topic
    Return on Investment
    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
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    Orum
    • As a BDR, setting meetings is how I get most of my Bonus, and Orum has allowed me to do this more easily by reaching more prospects
    • Whereas before I may only be able to make 500 calls a week if I really grinded, I can make 1,000+ calls a week using Orum even easier
    • Orum's masking of my number has allowed me to get on the phone with folks that had seemingly been ghosting me for months, which has allowed me to grow my business
    Incentivized
    Read full review
    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.