Khoros Social Media Management vs. MutualMind (discontinued) vs. uberVu (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Khoros Social Media Management
Score 6.9 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
MutualMind (discontinued)
Score 5.6 out of 10
N/A
MutualMind was an enterprise listening platform with engagement and publishing features and analytics, that is now discontinued after the company's acquisition in 2016.
$1,000
per month
Hootsuite Insights
Score 9.9 out of 10
N/A
uburVu (for a time known as Hootsuite Insights) analyzed big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends. It was acquired by Hootsuite in 2014, and has since been discontinued.N/A
Pricing
Khoros Social Media ManagementMutualMind (discontinued)uberVu (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Khoros Social Media ManagementMutualMind (discontinued)Hootsuite Insights
Free Trial
NoNoNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
YesNoNo
Entry-level Setup FeeOptionalNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Khoros Social Media ManagementMutualMind (discontinued)uberVu (discontinued)
Considered Multiple Products
Khoros Social Media Management
Chose Khoros Social Media Management
Hootsuite is great for smaller teams and organizations and provides basic analytics/reporting. It's ideal for those who aren't as advanced in the social maturity scale. Khoros Experiences does what TINT does, times 10. I use (and have used in the past) NetBase more for …
MutualMind (discontinued)

No answer on this topic

Hootsuite Insights

No answer on this topic

Features
Khoros Social Media ManagementMutualMind (discontinued)uberVu (discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Khoros Social Media Management
7.1
122 Ratings
7% below category average
MutualMind (discontinued)
-
Ratings
uberVu (discontinued)
-
Ratings
Boolean keyword searches7.595 Ratings00 Ratings00 Ratings
Filtering out noise/spam6.6104 Ratings00 Ratings00 Ratings
Sentiment analysis7.493 Ratings00 Ratings00 Ratings
Broad channel coverage6.9115 Ratings00 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Khoros Social Media Management
8.3
153 Ratings
3% above category average
MutualMind (discontinued)
-
Ratings
uberVu (discontinued)
-
Ratings
Content planning and scheduling8.9151 Ratings00 Ratings00 Ratings
Audience targeting7.9116 Ratings00 Ratings00 Ratings
Content optimization9.010 Ratings00 Ratings00 Ratings
Workflow management7.3135 Ratings00 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Khoros Social Media Management
7.8
118 Ratings
4% below category average
MutualMind (discontinued)
-
Ratings
uberVu (discontinued)
-
Ratings
Automated routing and prioritization7.296 Ratings00 Ratings00 Ratings
Customer interaction histories6.9108 Ratings00 Ratings00 Ratings
Bulk actions9.299 Ratings00 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Khoros Social Media Management
6.9
108 Ratings
11% below category average
MutualMind (discontinued)
-
Ratings
uberVu (discontinued)
-
Ratings
Lead generation6.552 Ratings00 Ratings00 Ratings
Content marketing6.691 Ratings00 Ratings00 Ratings
Paid media management7.12 Ratings00 Ratings00 Ratings
Campaigns and promotions7.395 Ratings00 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Khoros Social Media Management
7.1
152 Ratings
16% below category average
MutualMind (discontinued)
-
Ratings
uberVu (discontinued)
-
Ratings
Twitter8.0143 Ratings00 Ratings00 Ratings
Facebook6.6148 Ratings00 Ratings00 Ratings
LinkedIn6.0109 Ratings00 Ratings00 Ratings
Google+9.018 Ratings00 Ratings00 Ratings
Instagram7.6137 Ratings00 Ratings00 Ratings
Pinterest5.550 Ratings00 Ratings00 Ratings
YouTube7.333 Ratings00 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Khoros Social Media Management
7.3
136 Ratings
5% below category average
MutualMind (discontinued)
-
Ratings
uberVu (discontinued)
-
Ratings
Campaign success analytics7.3126 Ratings00 Ratings00 Ratings
Real-time tracking7.8125 Ratings00 Ratings00 Ratings
Competitor analysis6.981 Ratings00 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Khoros Social Media Management
6.7
141 Ratings
17% below category average
MutualMind (discontinued)
-
Ratings
uberVu (discontinued)
-
Ratings
Role-based user permissions & privileges7.5137 Ratings00 Ratings00 Ratings
Mobile access6.0116 Ratings00 Ratings00 Ratings
Best Alternatives
Khoros Social Media ManagementMutualMind (discontinued)uberVu (discontinued)
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Mention
Mention
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Khoros Social Media ManagementMutualMind (discontinued)uberVu (discontinued)
Likelihood to Recommend
7.9
(189 ratings)
7.3
(1 ratings)
10.0
(2 ratings)
Likelihood to Renew
8.0
(34 ratings)
8.2
(1 ratings)
10.0
(2 ratings)
Usability
8.5
(29 ratings)
6.4
(1 ratings)
10.0
(1 ratings)
Availability
9.7
(11 ratings)
7.3
(1 ratings)
9.0
(1 ratings)
Performance
8.0
(8 ratings)
7.3
(1 ratings)
9.0
(1 ratings)
Support Rating
7.7
(31 ratings)
7.3
(1 ratings)
10.0
(1 ratings)
In-Person Training
8.9
(7 ratings)
7.3
(1 ratings)
-
(0 ratings)
Online Training
6.0
(7 ratings)
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
7.7
(24 ratings)
8.2
(1 ratings)
10.0
(1 ratings)
Ease of integration
5.5
(4 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
7.0
(127 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
Khoros Social Media ManagementMutualMind (discontinued)uberVu (discontinued)
Likelihood to Recommend
Khoros (Formerly Spredfast + Lithium)
While I cannot say any scenarios where Khoros wouldn't be useful (when it comes to social media moderation), I can say it is very well suited for clients who have time constraints on their work. With the speed Khoros can pull in new content, we see issues for the client almost immediately.
Read full review
Discontinued Products
No answers on this topic
Discontinued Products
I liked uberVU a lot, and thought I was lucky to have found them (they actually responded to my tweet when I was vendor-searching, which was good to know as they were doing just what we were planning to use the software for). They are relatively small, which allows to have a great personal relationship and we felt very valued as a client. They provided great value - some of their competitors allow for more features (which explains their higher price), but there was no way to opt out of the unnecessary features to lower the price - uberVU didn't have any of that, it was just what we needed and in our price range
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Pros
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
Read full review
Discontinued Products
  • MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
Read full review
Discontinued Products
  • Easy to see what people are saying on social media about clients.
  • Creates reports that can be limited to certain time frames.
  • Able to see the reach of users so you can breakdown by influencers.
Read full review
Cons
Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
Read full review
Discontinued Products
  • MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
Read full review
Discontinued Products
  • I honestly didn't have any issues with them. Being able to set the real-time alerts as "every 15 minutes" took some figuring out to do, and we were still in the trial mode while we did that - it wasn't particularly intuitive for other users, but once we walked them through, everything worked well.
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Likelihood to Renew
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
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Discontinued Products
Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)
Read full review
Discontinued Products
I find it a great tool in the digital strategy world to see what people are saying across social platforms. It's much more efficient that doing a search on the platform itself and provides a lot of information extremely quickly
Read full review
Usability
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
Read full review
Discontinued Products
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
Read full review
Discontinued Products
All the users found the product intuitive and easy to use.
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Reliability and Availability
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Read full review
Discontinued Products
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
Read full review
Discontinued Products
A couple of times it was a little slow, but this didn't result in any negative impact for us. There was no downtime as I could recall or notice.
Read full review
Performance
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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Discontinued Products
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
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Discontinued Products
No answers on this topic
Support Rating
Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
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Discontinued Products
MutualMind has always been quick to address any issues or questions we have.
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Discontinued Products
Every time we needed help, the support was great. We had no issues, mostly needed usability walkthroughs and had questions about features.
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In-Person Training
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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Discontinued Products
No answers on this topic
Discontinued Products
No answers on this topic
Online Training
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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Discontinued Products
No answers on this topic
Discontinued Products
I got the training while I was evaluating and in the trial period. Then I trained the others myself
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Implementation Rating
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
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Discontinued Products
Not really...MutualMind was very professional and helped with all stages of our setup and implementation.
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Discontinued Products
Not applicable since it is SAAS - all we needed was to sign up, which was easy
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Alternatives Considered
Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
Read full review
Discontinued Products
As mentioned before, Radian6 and Sysomos Heartbeat.
Read full review
Discontinued Products
Radian6 and Brandwatch were on the short list. We picked uberVU for its combination of price and features. It did not have extra features we didn't need, they were customizable and flexible enough to meet all of our needs
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Scalability
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
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Discontinued Products
No answers on this topic
Discontinued Products
No answers on this topic
Return on Investment
Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
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Discontinued Products
  • By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
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Discontinued Products
  • Easier to handle crisis.
  • Ability to find out statistics to quantify and qualify what you're doing for customers.
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ScreenShots

Khoros Social Media Management Screenshots

Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.Screenshot of approval paths in Khoros. Get sign-off and feedback across teams for paid and organic posts to reduce brand risk.