Kissmetrics vs. Microsoft Project

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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Microsoft Project Online is suited to Turnkey Projects where more Collaboration is required in Project Progress monitoring, risk assessment and conveying, issue recording and tracking. It is less appropriate when ERP Suites other than MS Dynamics are used, i.e when Enterprises need to integrate Finance / Accounting with It and having straight project management workflow

• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• I love the Gantt Chart that Microsoft Project offers me, because it provides me with a view from various aspects, it provides me with exact details about the fulfillment of tasks over a period of time, it also allows me to make comparisons with the necessary data and the fulfilled data. by the employees, in order to know exactly if the project's expectations have been met.
• I love the Gantt Chart that Microsoft Project offers me, because it provides me with a view from various aspects, it provides me with exact details about the fulfillment of tasks over a period of time, it also allows me to make comparisons with the necessary data and the fulfilled data by the employees, in order to know exactly if the project's expectations have been met.
• The alert system for the fulfillment and delay of assignments is perfect. Microsoft Project allows me to configure the task system, I can assign the necessary tasks to fulfill the project, and the software alerts me immediately if the managers are fulfilling the assignments.

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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• Seems overly complicated for users sometimes in using Project and its functionalities
• Hard to share files for those folks who do not have MS Project, and then have to print out for them
• Can be confusing since it looks and feels like MS Excel

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Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

I like using Microsoft Project. It simplifies building a schedule

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Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

Microsoft
Project is easy to operate because data could be inserted, changed and
deleted like you are in an Excel timesheet. Besides, it provides a great
level of automation beween his fields allowing few data changes. Also, its
funcionalities are well defined and grouped in upper menus, so you can find a
funcionality quickly

The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

Microsoft in recent years has transformed itself and gives a positive feeling when one interacts with the company. The company is focusing on its customers and willing to go extra mile to make customers happy.The company continues to invest in its products and bringing new features from time to time. Overall it is a positive feeling to be associated with such an iconic company.

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Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

I wasn't part of it so I don't know

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Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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While many of the above tools are extremely well-versed, Microsoft Project's largest advantage comes from it being related to the largest business productivity company in the world. Project does have its sharing limitations - but regardless, offers one of the most robust tools in the market today. Microsoft Project is built with large-scale projects in mind but is more than up to the task for smaller projects as well. However, there are options available (especially cloud-based options) that may be more fitting for higher-level projects that do not require going into the weeds.

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• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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• Project saved me, as the project manager, countless hours of digging through tickets and schedules to plan everything out. It also saved me time in adjusting the project triangle as needed, since it does so much automatically.
• It is costly, and since it requires extensive training to master, it's not just the high licensing cost that you need to take into account.
• The reporting features - even just printing out Gantt charts - makes it far easier to communicate with stakeholders. That means less time for PMs doing all of this manually, and it means less follow-up questions and delays moving forward.

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