Kissmetrics vs. SailPoint Identity Security Cloud

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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As discussed in previous sections, it does integrate well with other systems, and basic JML works well; it's very powerful and customizable in these areas (though also complex). The downsides are in areas like access reviews, where it's less customizable (no way to automatically send a review to the owner for a set of access items; each review needs an individual to be selected for it).

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• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• Brings users access, profiles and accounts all into one place
• Manages the Life Cycle Management process across ALL identities, permanent and Temporary
• Secures and manages access to critical applications and resources across the group
• Enables Info. Security to customise, share and delegate authority across the group
• Single version of the truth across our technology platform

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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• The user interface is not very intuitive. It is hard for the occasional user to navigate through the request process. There are no instructions on the screen to help the user to know what to do. It is left up to the user to figure out what to click on and how to navigate through the process.

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Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

Its a best tool for a CISO, works very well, easy to use, great connectors and integrations, great reports, automated reviews, full compliance, great support to a JML (Joiners, Movers and Leavers) project;

Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

Always improving the UI, so it's getting better. Some areas are fully featured, but others, such as Separation of Duties reporting and policies, are very weak.

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The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

Support for Customizations is very limited.

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Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

The first journey isn't easy because you need to win your internal process and problem concern and Sailpoint have many experience to support this phase, and make the real difference into the client experience;

Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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The on-prem SailPoint IdentityIQ platform provides the necessary customization that is required in our dynamic environment. Although we may look at a cloud-based Identity Management service again in the future, (there are many advantages), our identity management, authentication, and application assignment processes cannot be quickly consolidated to a single cloud-based service at this time.

• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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• Over 300,000 password change/reset calls avoided to the helpdesk annually.
• 1,000 plus accounts with proper accesses provisioned via automated birthright processes weekly versus 1-2 days of manual provisioning and approvals. With a call center population that churns many people per week, this brings many dollars of efficiency to the operations teams.
• Flexibility on terminations to manage accounts and access for target applications based on regulatory or business rules to ensure compliance and avoid fines for non-compliance.

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