Likelihood to Recommend
[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.
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If you have the need to run your own e-mail delivery infrastructure using SMTP2GO as your outbound gives a higher level of security, and reliability compared to any other options I could find. When aberrant behavior was seen on our newsletter (ios decided to automatically unsubscribe everyone automatically because of a misconfigured default setting in their email app) SMTP saw this pattern across multiple users, contacted us, contacted Apple and was able to get the issue resolved quickly. I would not have been able to accomplish this easily on my own.
Read full review Pros The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck. Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue. Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with. Customer support! Read full review Bulk email sending in the thousands of emails per day Email with large attachments going to a large number of users Email logging for audit/tracking purposes Handling large numbers of sending domains Team admin access for IT to manage settings and view logs Read full review Cons Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated! Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates. Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data. Read full review More fine-grained sub-account via custom SMTP head fields NDR and Spam reports/exports would allow better integration back to our system Ability to handle DKIM/DMARC reports so we can further analyze (without handling our own system/servers) Read full review Likelihood to Renew
Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be
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Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.
Read full review Usability
Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.
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While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.
Read full review Reliability and Availability
The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably,
at no time was the the performance of our own site compromised as a result. Read full review Performance
Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.
Read full review Support Rating
Our front-line product support person (Mika) is great. She is responsive and great to work with.
However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response. Just to be clear, these comments only apply to escalated support issues. Read full review
When I first contacted SMTP2GO while searching for a solution, they were extremely helpful and attentive. I think it only took two email messages to answer all my questions and make a decision. I don't think I've ever needed any support to implement and operate the several solutions I currently use with the SMTP2GO service. It just works intuitively and flawlessly.
Read full review In-Person Training
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
Read full review Online Training
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
Read full review Implementation Rating
In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that
Read full review Alternatives Considered
Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from
's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.
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SMTP2GO stands out in several ways. Firstly, it offers a highly reliable email delivery infrastructure, with a strong focus on ensuring that emails are delivered successfully. Additionally, SMTP2GO provides advanced reporting and analytics features that help organizations to better understand the performance of their email campaigns. The easy integration with a wide range of platforms, excellent customer support, and robust spam filter are also standout features. We'll recommend SMTP2GO to anyone looking for reliable email sending.
Read full review Return on Investment Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel. The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI. Read full review Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts. More cost efficient than paying for several different email accounts. Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility. Read full review ScreenShots