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GTM Workspace Powered by ZoomInfo vs. LeadLander vs. The List

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GTM Workspace Powered by ZoomInfo

    Score8.2 out of 10
    N/AZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A

    LeadLander

    Score8.1 out of 10
    N/ALeadLander is essentially an IP reverse look-up tool. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users. Although having somewhat similar functionality as web analytics products like Google Analytics and WebTrends, it is actually designed for a different user base. While web analytics tools are typically designed to provide metrics such as bounce rates, unique visitors, and length/depth of stay to help marketers optimize website content,…

    $25

    Per User Per Month

    The List

    Score7.4 out of 10
    N/AThe List is a sales intelligence software solution offered by List Partners.N/A
    Pricing
    GTM Workspace Powered by ZoomInfoLeadLanderThe List
    Editions & Modules
    No answers on this topic
    LeadLander
    $25.00
    Per User Per Month
    No answers on this topic
    Offerings
    Pricing Offerings
    GTM Workspace Powered by ZoomInfoLeadLanderThe List
    Free Trial
    YesYesNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    GTM Workspace Powered by ZoomInfoLeadLanderThe List
    Considered Multiple Products
    ZoomInfo
    Chose GTM Workspace Powered by ZoomInfo
    The combination of tools is necessary, in my opinion... what one tool offers, another does not. ZoomInfo is a solid place to start, but shouldn't comprise a full tool stack on its own.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    Hoovers: Hoovers did not provide the depth and accuracy of data that ZoomInfo currently provides. Hoovers did not have a data cleansing functionality, either. The company only sells bulk list data, which created a significant amount of duplicates that had to be cleaned out …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo

    It was recommended by my employer, AXA Advisors LLC. We do a lot of cold calls, and its important to spend time wisely. The data is an easy way to write a personalized email, using minimal time. Much better for searching for prospects within a company. Compared to People …

    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    I have not used any other company that is similar to ZoomInfo as Zoom was implemented within our company right when I began working about a year ago. For the most part, I do not see how other similar platforms could be much better than ZoomInfo. The only issue I have come …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    Zoominfo offers the best alternative in terms of quality/price, while also being easy to use.
    Incentivized
    LeadLander
    Chose LeadLander
    Both Pardot and Drift have web page lookup but they don't have the catalog of IP addresses that Leadlander provides. We have been using LeadLander for so long, my boss is afraid to give it up. Unfortunately, we haven't tried either of the other two products for this purpose but …
    Incentivized
    List Partners
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    309 Answers
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    90%
    Delivers good value for the price
    226 Answers
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    322 Answers
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    210 Answers
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    204 Answers
    No answers on this topic
    No answers on this topic
    Features
    GTM Workspace Powered by ZoomInfoLeadLanderThe List
    Prospecting
    Comparison of Prospecting features of GTM Workspace Powered by ZoomInfo and LeadLander and The List
    Feature
    GTM Workspace Powered by ZoomInfo
    7.9
    732 Ratings
    2% above category average
    LeadLander
    -
    Ratings
    The List
    8.6
    4 Ratings
    11% above category average
    Advanced search8.5725 Ratings00 Ratings8.94 Ratings
    Identification of new leads7.7687 Ratings00 Ratings8.84 Ratings
    List quality7.3713 Ratings00 Ratings8.04 Ratings
    List upload/download8.1673 Ratings00 Ratings8.63 Ratings
    Ideal customer targeting7.5680 Ratings00 Ratings8.83 Ratings
    Load time/data access8.3702 Ratings00 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of GTM Workspace Powered by ZoomInfo and LeadLander and The List
    Feature
    GTM Workspace Powered by ZoomInfo
    8.0
    725 Ratings
    3% above category average
    LeadLander
    -
    Ratings
    The List
    8.7
    3 Ratings
    11% above category average
    Contact information8.0724 Ratings00 Ratings8.23 Ratings
    Company information8.3720 Ratings00 Ratings9.13 Ratings
    Industry information7.8692 Ratings00 Ratings8.83 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of GTM Workspace Powered by ZoomInfo and LeadLander and The List
    Feature
    GTM Workspace Powered by ZoomInfo
    7.5
    710 Ratings
    1% above category average
    LeadLander
    -
    Ratings
    The List
    8.3
    4 Ratings
    11% above category average
    Lead qualification process7.293 Ratings00 Ratings7.54 Ratings
    Smart lists and recommendations7.197 Ratings00 Ratings8.24 Ratings
    Salesforce integration8.7495 Ratings00 Ratings9.11 Ratings
    Company/business profiles7.9675 Ratings00 Ratings8.24 Ratings
    Alerts and reminders7.0469 Ratings00 Ratings8.13 Ratings
    Data hygiene7.0641 Ratings00 Ratings8.22 Ratings
    Automatic data refresh7.3560 Ratings00 Ratings8.83 Ratings
    Tags7.3494 Ratings00 Ratings8.13 Ratings
    Filters and segmentation7.9654 Ratings00 Ratings8.93 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of GTM Workspace Powered by ZoomInfo and LeadLander and The List
    Feature
    GTM Workspace Powered by ZoomInfo
    6.3
    256 Ratings
    17% below category average
    LeadLander
    -
    Ratings
    The List
    -
    Ratings
    Sales email templates6.7253 Ratings00 Ratings00 Ratings
    Append emails to records5.925 Ratings00 Ratings00 Ratings
    Best Alternatives
    GTM Workspace Powered by ZoomInfoLeadLanderThe List
    Small Businesses
    Owler
    Score9.7 out of 10
    Matomo Analytics
    Score9 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Lead Forensics
    Score8.9 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Chartbeat
    Score9.2 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    GTM Workspace Powered by ZoomInfoLeadLanderThe List
    Likelihood to Recommend
    8.3
    (752 ratings)
    9.0
    (9 ratings)
    8.4
    (4 ratings)
    Likelihood to Renew
    8.5
    (21 ratings)
    8.2
    (4 ratings)
    9.1
    (1 ratings)
    Usability
    8.1
    (70 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Support Rating
    8.1
    (7 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.5
    (4 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Ease of integration
    9.7
    (56 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    GTM Workspace Powered by ZoomInfoLeadLanderThe List
    Likelihood to Recommend
    ZoomInfo
    A scenario wherein ZoomInfo Sales is well-suited, as I said, is good for giving you the details, the intent, and scope for a specific person working at a very specific company, and also the initiatives that are currently going on in the organization. When it comes to updating a contact's email and phone number, it does so very accurately. Apart from that, the call script feature generates a call script immediately after the call connects, in three to four seconds. Then there is a customer mapping filter where you can find similar customers to your existing ICPs. And then when it comes to maybe the things or scenarios that are less appropriate, it's again the Chrome extension part. Also, on the onboarding part, we have experienced that the onboarding did not go that smoothly. The email generation part that ZoomInfo claims is quite good. For us, the result that came out was all four to five of our emails, the email template that we had made in ZoomInfo. So all these four to five emails had the same body, the same subject line, just we can say 98% of the email were same, just 2% change in them. And there is no scope for automation. You have to process each and everything manually, even today in ZoomInfo.
    Incentivized
    Read full review
    LeadLander
    LeadLander is great for sales reps who are looking for additional insights when attempting to get the right message to the right audience at the right time via the right medium. Nevertheless, the tool is basically fairly simplistic in terms of what you get. Data is delivered via email and can be tailored in terms of frequency and territory, but the overall information presented is fairly simple. The links to websites visited and accompanying information pertaining to frequency and duration are incredibly helpful. Nevertheless, if you have a lot of users visiting sites that utilize a free version of your tool, care is required to ensure that your messaging is not falling on deaf ears. Overall, the tool is very useful for accomplishing awareness of baseline insights pertaining to prospective clientele visiting your company's website in order to craft more meaningful messaging.
    Incentivized
    Read full review
    List Partners
    I believe it is perfect for media and advertising. Gets our sales team to the right contacts and often the correct titles and emails
    Incentivized
    Read full review
    Pros
    ZoomInfo
    • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
    • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
    • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
    • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
    Incentivized
    Read full review
    LeadLander
    • Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
    • Leadlander is well designed and intuitive to use.
    • Leadlander captures page data and referral that we wouldn't otherwise have.
    Incentivized
    Read full review
    List Partners
    • The list provides specific emails, phone numbers, and titles for individual contacts. This is a major help in the corporate sales world as finding the right contact is everything.
    • The List provides an awesome search function that allows for advanced searching of industries, brands, and contacts. The search function is perfect for boiling down exactly who or what I'm looking for, and also helps to generate new sales ideas.
    • The List does a very cool job of providing cool examples of creative and ad spots used in current campaigns. This is an excellent tool for brainstorming and creating proposals. This function is also fully searchable and easy to look through.
    Incentivized
    Read full review
    Cons
    ZoomInfo
    • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
    • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
    Incentivized
    Read full review
    LeadLander
    • Be able to see the people in addition to the accounts.
    • Integrate with our tech stack (it may but it's not a feature I am currently aware of).
    • Better matching of IP addresses.
    Incentivized
    Read full review
    List Partners
    • It would be nice if it were easier to get permission from contacts to be contacted
    • It would also be nice if contacts on the list had an opt in preference
    Incentivized
    Read full review
    Likelihood to Renew
    ZoomInfo
    I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
    Incentivized
    Read full review
    LeadLander
    Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.
    Incentivized
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    List Partners
    It delivers on its promise
    Incentivized
    Read full review
    Usability
    ZoomInfo
    The sidebar is seamless, and it's easy to navigate, unlike other tools. I like that the advanced search isn't too complicated, either. Sometimes, I wonder if I'm not using the tool to its full capability, but it's great for a combination strategy of sales navigation and Zoom.
    Incentivized
    Read full review
    LeadLander
    No answers on this topic
    List Partners
    No answers on this topic
    Support Rating
    ZoomInfo
    I never used it
    Incentivized
    Read full review
    LeadLander
    No answers on this topic
    List Partners
    No answers on this topic
    Implementation Rating
    ZoomInfo
    There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
    Incentivized
    Read full review
    LeadLander
    No answers on this topic
    List Partners
    No answers on this topic
    Alternatives Considered
    ZoomInfo
    There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
    Incentivized
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    LeadLander
    ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.
    Incentivized
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    List Partners
    I have never used a different subscription style product. My other experiences with sales research has had me using LinkedIn and Google in a very rudimentary fashion. The List is light years ahead of anything I was doing otherwise.
    Incentivized
    Read full review
    Return on Investment
    ZoomInfo
    • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
    • TAM (total addressable market) data accuracy is significant.
    • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
    Incentivized
    Read full review
    LeadLander
    • Our Demand Generation team primarily uses this tool and has been wildly successful! Their entire office area is covered in wins, including amounts. One of the larger deals found on LeadLander was 4.2 million. A current opportunity is set at 2.5 million. I think the ROI speaks for itself with those deals.
    Incentivized
    Read full review
    List Partners
    • Fast lead identification
    • Great lead qualification
    • Actionable info
    Incentivized
    Read full review
    ScreenShots

    The List Screenshots

    Product screenshotProduct screenshot