LeadSquared vs. Mautic (open source)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LeadSquared
Score 7.6 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$50
per month per user
Mautic
Score 10.0 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Pricing
LeadSquaredMautic (open source)
Editions & Modules
Sales Super
$50
per month per user
LeadSquared Sales Pro
$60
per month per user
Mautic Marketing Automation
$0
Offerings
Pricing Offerings
LeadSquaredMautic
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAdditional add-ons and modules available for expanded functionality.
More Pricing Information
Community Pulse
LeadSquaredMautic (open source)
Features
LeadSquaredMautic (open source)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LeadSquared
7.4
39 Ratings
4% below category average
Mautic (open source)
8.6
9 Ratings
12% above category average
WYSIWYG email editor7.035 Ratings8.08 Ratings
Dynamic content7.027 Ratings7.99 Ratings
Landing pages5.832 Ratings9.57 Ratings
A/B testing8.110 Ratings9.08 Ratings
Mobile optimization6.033 Ratings8.58 Ratings
Email deliverability reporting5.039 Ratings8.59 Ratings
List management9.038 Ratings9.59 Ratings
Triggered drip sequences10.024 Ratings8.68 Ratings
Ability to test dynamic content00 Ratings7.99 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LeadSquared
8.5
40 Ratings
9% above category average
Mautic (open source)
8.4
9 Ratings
7% above category average
Lead nurturing automation10.038 Ratings8.59 Ratings
Lead scoring and grading9.039 Ratings8.59 Ratings
Data quality management5.116 Ratings8.57 Ratings
Automated sales alerts and tasks10.036 Ratings8.17 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LeadSquared
4.1
25 Ratings
57% below category average
Mautic (open source)
8.6
7 Ratings
15% above category average
Calendaring2.114 Ratings8.17 Ratings
Event/webinar marketing00 Ratings9.16 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LeadSquared
6.0
39 Ratings
12% below category average
Mautic (open source)
8.9
9 Ratings
19% above category average
Dashboards6.039 Ratings9.19 Ratings
Standard reports8.039 Ratings9.19 Ratings
Custom reports4.033 Ratings8.67 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LeadSquared
9.0
35 Ratings
12% above category average
Mautic (open source)
6.0
9 Ratings
22% below category average
API10.031 Ratings7.59 Ratings
Role-based workflow & approvals8.030 Ratings8.15 Ratings
Customizability10.035 Ratings7.97 Ratings
Integration with Salesforce.com00 Ratings4.65 Ratings
Integration with Microsoft Dynamics CRM00 Ratings4.02 Ratings
Integration with SugarCRM00 Ratings4.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
LeadSquared
-
Ratings
Mautic (open source)
7.5
6 Ratings
2% above category average
Social sharing and campaigns00 Ratings7.55 Ratings
Social profile integration00 Ratings7.56 Ratings
Best Alternatives
LeadSquaredMautic (open source)
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Score 10.0 out of 10
Vbout
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Score 9.9 out of 10
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LocaliQ
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Score 8.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Agile CRM
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Score 8.6 out of 10
PFL Direct Mail Platform
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User Ratings
LeadSquaredMautic (open source)
Likelihood to Recommend
7.0
(41 ratings)
10.0
(9 ratings)
Likelihood to Renew
8.8
(9 ratings)
-
(0 ratings)
Usability
9.0
(4 ratings)
-
(0 ratings)
Support Rating
9.8
(4 ratings)
-
(0 ratings)
User Testimonials
LeadSquaredMautic (open source)
Likelihood to Recommend
LeadSquared
1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
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Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
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Pros
LeadSquared
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
Read full review
Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
Read full review
Cons
LeadSquared
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
Read full review
Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
Read full review
Likelihood to Renew
LeadSquared
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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Acquia
No answers on this topic
Usability
LeadSquared
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
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Acquia
No answers on this topic
Support Rating
LeadSquared
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Acquia
No answers on this topic
Alternatives Considered
LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
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Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
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Return on Investment
LeadSquared
  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
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Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
Read full review
ScreenShots

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation