What users are saying about
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Top Rated
216 Ratings
142 Ratings

Litmus

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Top Rated
216 Ratings
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Score 8.8 out of 100
142 Ratings
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Score 7.8 out of 100

Feature Set Ratings

  • Litmus ranks higher in 2 feature sets: Reporting & Analytics, Pre-Send Testing
  • Twilio SendGrid ranks higher in 1 feature set: Email & Online Marketing

Email & Online Marketing

4.6

Litmus

46%
5.9

Twilio SendGrid

59%
Twilio SendGrid ranks higher in 5/9 features

WYSIWYG email editor

2.9
29%
10 Ratings
5.8
58%
29 Ratings

Dynamic content

5.3
53%
6 Ratings
6.4
64%
32 Ratings

Ability to test dynamic content

7.9
79%
89 Ratings
7.0
70%
31 Ratings

Landing pages

2.6
26%
3 Ratings
1.5
15%
19 Ratings

A/B testing

1.9
19%
4 Ratings
5.7
57%
24 Ratings

Mobile optimization

9.2
92%
142 Ratings
6.1
61%
32 Ratings

Email deliverability reporting

8.4
84%
116 Ratings
8.3
83%
75 Ratings

List management

1.8
18%
2 Ratings
6.4
64%
36 Ratings

Triggered drip sequences

1.0
10%
1 Rating
5.7
57%
18 Ratings

Reporting & Analytics

6.9

Litmus

69%
6.3

Twilio SendGrid

63%
Litmus ranks higher in 2/3 features

Dashboards

5.6
56%
10 Ratings
6.9
69%
40 Ratings

Standard reports

7.9
79%
103 Ratings
7.8
78%
40 Ratings

Custom reports

7.0
70%
71 Ratings
4.2
42%
26 Ratings

Pre-Send Testing

8.9

Litmus

89%
5.1

Twilio SendGrid

51%
Litmus ranks higher in 4/8 features

URL Validation

8.9
89%
99 Ratings
6.1
61%
5 Ratings

Link Tracking

8.7
87%
85 Ratings
7.2
72%
6 Ratings

Spam Testing

8.4
84%
106 Ratings
4.9
49%
5 Ratings

Email Previews

9.6
96%
131 Ratings
6.1
61%
5 Ratings

Image Validation

N/A
0 Ratings
4.9
49%
5 Ratings

Inbox Display

N/A
0 Ratings
4.7
47%
5 Ratings

Email Accessibility Tools

N/A
0 Ratings
5.8
58%
5 Ratings

Spelling and Grammar Check

N/A
0 Ratings
1.0
10%
3 Ratings

Attribute Ratings

  • Litmus is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability

Likelihood to Recommend

9.0

Litmus

90%
152 Ratings
6.6

Twilio SendGrid

66%
52 Ratings

Likelihood to Renew

9.9

Litmus

99%
11 Ratings
7.0

Twilio SendGrid

70%
1 Rating

Usability

9.5

Litmus

95%
12 Ratings
1.0

Twilio SendGrid

10%
4 Ratings

Availability

9.4

Litmus

94%
5 Ratings

Twilio SendGrid

N/A
0 Ratings

Performance

8.6

Litmus

86%
5 Ratings

Twilio SendGrid

N/A
0 Ratings

Support Rating

Litmus

N/A
0 Ratings
2.5

Twilio SendGrid

25%
14 Ratings

In-Person Training

9.0

Litmus

90%
1 Rating

Twilio SendGrid

N/A
0 Ratings

Online Training

8.0

Litmus

80%
1 Rating

Twilio SendGrid

N/A
0 Ratings

Implementation Rating

9.4

Litmus

94%
9 Ratings

Twilio SendGrid

N/A
0 Ratings

Product Scalability

9.4

Litmus

94%
4 Ratings

Twilio SendGrid

N/A
0 Ratings

Likelihood to Recommend

Litmus

If you are building emails outside the scope of your email platform's tested and approved templates, and you send at least one email a week, the value of a Litmus subscription can not be better! If you send one email a month or less or use your email platform's tried and tested templates, Litmus is probably not a necessary expense.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts
Anonymous | TrustRadius Reviewer

Pros

Litmus

  • Email approval process: Visual indicators of what to change and green approval button.
  • Insight into user device: Easy visuals show the percentage and number of devices used to view the emails.
  • Insight into time spent on each email: Grouped into three categories to easily determine how long is spent on each email so decisions on content length can be made for future emails to the targets.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
Evan Laird | TrustRadius Reviewer

Cons

Litmus

  • Full Admins don't have the same level of access as Account Owner - e.g. some granular permissions can only be assigned by the owner.
  • Not as many email client/browser/device variants as Email on Acid (but all the main ones).
  • Can't locate the Analytics by the id in the Analytics tag!
Sally Gurney | TrustRadius Reviewer

Twilio SendGrid

  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
Anonymous | TrustRadius Reviewer

Pricing Details

Litmus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Litmus Editions & Modules

Additional Pricing Details

Twilio SendGrid

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0

Twilio SendGrid Editions & Modules

Edition
FreeFree
Basic15.002
Advanced60.002
  1. none
  2. per month
Additional Pricing Details

Likelihood to Renew

Litmus

Litmus 9.9
Based on 11 answers
I love using Litmus and find that it has been a huge component of the success of our email campaigns. I can't say enough great things about the platform, and I have seen firsthand how it has saved me time building and sending fully optimized email campaigns. I would absolutely renew again.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid 7.0
Based on 1 answer
No answer on this topic is available.

Usability

Litmus

Litmus 9.5
Based on 12 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Yosa Addiss | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid 1.0
Based on 4 answers
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon | TrustRadius Reviewer

Reliability and Availability

Litmus

Litmus 9.4
Based on 5 answers
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
Anonymous | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Performance

Litmus

Litmus 8.6
Based on 5 answers
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
Anonymous | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Support Rating

Litmus

No score
No answers yet
No answers on this topic

Twilio SendGrid

Twilio SendGrid 2.5
Based on 14 answers
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Bryan McAnulty | TrustRadius Reviewer

In-Person Training

Litmus

Litmus 9.0
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Online Training

Litmus

Litmus 8.0
Based on 1 answer
It has all the required information.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Implementation Rating

Litmus

Litmus 9.4
Based on 9 answers
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Alternatives Considered

Litmus

Workday is something our company uses for time entries and the learning portion for different [pieces of] training that we go through. We integrated Litmus with Workday to better be able to understand metrics of the amount of time that is logged in as well as the amount of training that employees go through, which has helped us pinpoint who needs necessary training and how to function better and more efficiently as a company.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

With ExpressPigeon, SendGrid stacks up very well and actually provides just as much functionality for us as ExpressPigeon, but costs surrounding that use was advantageous with ExpressPigeon. SendGrid has recently added functionality that brings it closer to Act-On, specifically on the marketing automation end. This really allows users to create long-term campaigns.
Anonymous | TrustRadius Reviewer

Scalability

Litmus

Litmus 9.4
Based on 4 answers
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
Anonymous | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Return on Investment

Litmus

  • Shortened email review cycles in an agency setting with the ability to share tests with clients
  • The code editor clearly identifies errors in HTML which is a significant time-saver and helps with overall campaign results
  • Rich spam testing to identify any potential issues prior to sending has decreased bounce rates.
Meghan Calzaretta | TrustRadius Reviewer

Twilio SendGrid

  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Darcy Knapp, MBA | TrustRadius Reviewer

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