What users are saying about
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Top Rated
114 Ratings
105 Ratings

Litmus

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Top Rated
114 Ratings
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Score 8.3 out of 100
105 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Litmus

After using some other email testing services, I've found Litmus to be the most robust tool with the most features. Beyond providing a good product, they provide excellent support, maintain an involved community of email marketing professionals, and provide industry-leading information in their blog and free webinars. Litmus is best suited for organizations needing to efficiently turn custom coded email campaigns or companies that have many different email templates. If your organization is only sending a monthly newsletter and your template is well tested, Litmus may be overkill for your needs.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Litmus
5.0
Twilio SendGrid
6.2
WYSIWYG email editor
Litmus
5.3
Twilio SendGrid
6.4
Dynamic content
Litmus
6.0
Twilio SendGrid
5.9
Ability to test dynamic content
Litmus
7.0
Twilio SendGrid
5.8
Landing pages
Litmus
4.1
Twilio SendGrid
5.4
A/B testing
Litmus
3.2
Twilio SendGrid
5.8
Mobile optimization
Litmus
8.5
Twilio SendGrid
6.6
Email deliverability reporting
Litmus
7.6
Twilio SendGrid
8.3
List management
Litmus
2.2
Twilio SendGrid
6.6
Triggered drip sequences
Litmus
1.0
Twilio SendGrid
5.2

Reporting & Analytics

Litmus
6.8
Twilio SendGrid
5.8
Dashboards
Litmus
6.7
Twilio SendGrid
6.8
Standard reports
Litmus
7.9
Twilio SendGrid
6.3
Custom reports
Litmus
5.7
Twilio SendGrid
4.3

Pre-Send Testing

Litmus
9.0
Twilio SendGrid
1.0
URL Validation
Litmus
9.1
Twilio SendGrid
1.0
Link Tracking
Litmus
8.1
Twilio SendGrid
1.0
Spam Testing
Litmus
9.3
Twilio SendGrid
1.0
Email Previews
Litmus
9.5
Twilio SendGrid
1.0
Image Validation
Litmus
Twilio SendGrid
1.0
Inbox Display
Litmus
Twilio SendGrid
1.0
Email Accessibility Tools
Litmus
Twilio SendGrid
1.0
Spelling and Grammar Check
Litmus
Twilio SendGrid
1.0

Pros

Litmus

  • Inbox renders are the prime reason I use Litmus, I am confident they represent reality.
  • Litmus helps legitimize the struggles of every email developer.
  • Litmus makes it very easy to share results, whether they are inbox renders or email analytics, with my entire team.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
Evan Laird | TrustRadius Reviewer

Cons

Litmus

  • I very much like using Litmus Builder, however, I have recently had issues with it taking a very long time to load from Checklist to Builder, and also very long wait times for giving links to share with other developers.
  • I'd like to see more up-to-date devices offered for Android and Gmail for Android - such as the more recent Galaxy versions offered by Samsung.
  • It would be great to see an actual support ticket when submitting to litmus in order to more easily communicate any issues that may have developed since submitting that ticket.
Samantha Brady | TrustRadius Reviewer

Twilio SendGrid

  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Litmus

Litmus 7.7
Based on 2 answers
I will always like to continue using Litmus because of the features it offers. Always very easy to use and excellent results in terms of testing emails
Anonymous | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Usability

Litmus

Litmus 8.6
Based on 4 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Yosa Addiss | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid 1.0
Based on 4 answers
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon | TrustRadius Reviewer

Reliability and Availability

Litmus

Litmus 8.2
Based on 2 answers
I rarely encounter any issues like that.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Support Rating

Litmus

No score
No answers yet
No answers on this topic

Twilio SendGrid

Twilio SendGrid 7.0
Based on 13 answers
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Bryan McAnulty | TrustRadius Reviewer

In-Person Training

Litmus

Litmus 8.2
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Online Training

Litmus

Litmus 7.3
Based on 1 answer
It has all the required information.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Implementation Rating

Litmus

Litmus 8.2
Based on 4 answers
Atleat one members in every team should have access to it and should be able to integrate it when required.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Alternatives Considered

Litmus

The only other email rendering services I have tried is the Email on Acid integration built into Sailthru. It was a stripped-down version of the EoA platform and was difficult to navigate. At that point, I had used Litmus for nearly three years and did not have much trust in the EoA integration when I saw some rendering disparities.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

With ExpressPigeon, SendGrid stacks up very well and actually provides just as much functionality for us as ExpressPigeon, but costs surrounding that use was advantageous with ExpressPigeon. SendGrid has recently added functionality that brings it closer to Act-On, specifically on the marketing automation end. This really allows users to create long-term campaigns.
Anonymous | TrustRadius Reviewer

Return on Investment

Litmus

  • The price is absolutely worth the investment. We have seen increased engagement with emails (e.g., the heat map 'lights up' in more areas, a lower unsubscribe rate, and users scrolling further down the email) and the back-and-forth between me (the creator), and my testing team has been minimized because I can catch issues before sending out the email to be tested. It significantly reduces the time it takes to create, test, and schedule an email.
  • While the webinars are free, they cost time. And they're almost always worth it, even if they're just on in the background. The State of Email content they generate - and offer FOR FREE (it's a LOT of data they're giving you for free) - is an amazing side bonus. They offer a ton of email productivity tips and really helpful content. And again, for free!
  • Although I haven't really mentioned this in previous sections, the Builder tool is sometimes really useful to code in also. I generally preferred Sublime Text , but lately I've been using the Builder tool instead, as it allows you to see your code changes in real time (vs loading up previews each time). Then you can save it and preview across all devices. It's a huge time saver in that sense as well.
Steffany Winkelmann | TrustRadius Reviewer

Twilio SendGrid

  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Darcy Knapp, MBA | TrustRadius Reviewer

Pricing Details

Litmus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Litmus Editions & Modules

Additional Pricing Details

Twilio SendGrid

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twilio SendGrid Editions & Modules

Edition
FreeFree
Basic15.002
Advanced60.002
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Litmus
8.4
Twilio SendGrid
7.1

Likelihood to Renew

Litmus
7.7
Twilio SendGrid

Usability

Litmus
8.6
Twilio SendGrid
1.0

Reliability and Availability

Litmus
8.2
Twilio SendGrid

Performance

Litmus
8.2
Twilio SendGrid

Support Rating

Litmus
Twilio SendGrid
7.0

In-Person Training

Litmus
8.2
Twilio SendGrid

Online Training

Litmus
7.3
Twilio SendGrid

Implementation Rating

Litmus
8.2
Twilio SendGrid

Scalability

Litmus
7.3
Twilio SendGrid

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