Litmus vs Zoho Campaigns

• Inbox renders are the prime reason I use Litmus, I am confident they represent reality.
• Litmus helps legitimize the struggles of every email developer.
• Litmus makes it very easy to share results, whether they are inbox renders or email analytics, with my entire team.

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• I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.

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• I very much like using Litmus Builder, however, I have recently had issues with it taking a very long time to load from Checklist to Builder, and also very long wait times for giving links to share with other developers.
• I'd like to see more up-to-date devices offered for Android and Gmail for Android - such as the more recent Galaxy versions offered by Samsung.
• It would be great to see an actual support ticket when submitting to litmus in order to more easily communicate any issues that may have developed since submitting that ticket.

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• The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
• The templates are nice, but I have seen other services with better pre-built templates.
• To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.

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• The price is absolutely worth the investment. We have seen increased engagement with emails (e.g., the heat map 'lights up' in more areas, a lower unsubscribe rate, and users scrolling further down the email) and the back-and-forth between me (the creator), and my testing team has been minimized because I can catch issues before sending out the email to be tested. It significantly reduces the time it takes to create, test, and schedule an email.
• While the webinars are free, they cost time. And they're almost always worth it, even if they're just on in the background. The State of Email content they generate - and offer FOR FREE (it's a LOT of data they're giving you for free) - is an amazing side bonus. They offer a ton of email productivity tips and really helpful content. And again, for free!
• Although I haven't really mentioned this in previous sections, the Builder tool is sometimes really useful to code in also. I generally preferred Sublime Text , but lately I've been using the Builder tool instead, as it allows you to see your code changes in real time (vs loading up previews each time). Then you can save it and preview across all devices. It's a huge time saver in that sense as well.

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• As mentioned before, Zoho Campaigns is a great value for money if you are tight on budget. As the yearly charges are very affordable.
• It may not match up to the deliverability robustness of Mailchimp, but the additional features like integration, support and ease-of-use make it a great investment and a better return.
• The best ROI can be availed when bought under Zoho One - suite which is a complete CRM solution and offers the best of the integrations.

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