Litmus vs. Zoho Campaigns

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Litmus
Score 9.0 out of 10
N/A
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
$99
per month
Zoho Campaigns
Score 8.1 out of 10
N/A
Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.
$0
Pricing
LitmusZoho Campaigns
Editions & Modules
No answers on this topic
Forever Free
$0
Standard Plan
$3 for 500 contacts
per month
Professional Plan
$4.5 for 500 contacts
per month
Pay as you go
$14 for 500 contacts
Offerings
Pricing Offerings
LitmusZoho Campaigns
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLitmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Features
LitmusZoho Campaigns
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Litmus
5.2
298 Ratings
44% below category average
Zoho Campaigns
9.2
24 Ratings
12% above category average
WYSIWYG email editor6.121 Ratings8.723 Ratings
Dynamic content8.012 Ratings8.124 Ratings
Ability to test dynamic content8.6188 Ratings9.221 Ratings
Landing pages2.63 Ratings9.716 Ratings
A/B testing1.84 Ratings9.920 Ratings
Mobile optimization9.2290 Ratings9.622 Ratings
Email deliverability reporting7.6208 Ratings9.724 Ratings
List management1.82 Ratings9.323 Ratings
Triggered drip sequences1.01 Ratings8.618 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Litmus
6.8
191 Ratings
13% below category average
Zoho Campaigns
9.5
24 Ratings
20% above category average
Dashboards5.610 Ratings9.623 Ratings
Standard reports8.2190 Ratings9.624 Ratings
Custom reports6.6131 Ratings9.220 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Litmus
8.2
287 Ratings
3% below category average
Zoho Campaigns
9.7
2 Ratings
14% above category average
URL Validation7.7211 Ratings10.02 Ratings
Link Tracking7.9180 Ratings9.52 Ratings
Spam Testing8.1212 Ratings00 Ratings
Email Previews9.1285 Ratings9.52 Ratings
Image Validation00 Ratings9.52 Ratings
Inbox Display00 Ratings10.02 Ratings
Email Accessibility Tools00 Ratings10.02 Ratings
Best Alternatives
LitmusZoho Campaigns
Small Businesses
Mad Mimi
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Score 10.0 out of 10
Mad Mimi
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LitmusZoho Campaigns
Likelihood to Recommend
9.2
(310 ratings)
7.6
(24 ratings)
Likelihood to Renew
9.7
(23 ratings)
10.0
(1 ratings)
Usability
9.8
(18 ratings)
-
(0 ratings)
Availability
9.1
(6 ratings)
-
(0 ratings)
Performance
7.4
(6 ratings)
-
(0 ratings)
In-Person Training
9.0
(1 ratings)
-
(0 ratings)
Online Training
8.2
(2 ratings)
-
(0 ratings)
Implementation Rating
9.0
(10 ratings)
-
(0 ratings)
Configurability
8.7
(4 ratings)
-
(0 ratings)
Ease of integration
10.0
(2 ratings)
-
(0 ratings)
Product Scalability
8.6
(6 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(4 ratings)
-
(0 ratings)
Vendor pre-sale
9.2
(3 ratings)
-
(0 ratings)
User Testimonials
LitmusZoho Campaigns
Likelihood to Recommend
Litmus Software
Litmus is great for catching rendering issues over other email clients. We send test emails but don't see how they will display on all clients until we plug the code into Litmus. When putting together quarter reports for each campaign, it is a bit of a hassle to get all the reporting needed from pixels, as some of it must be taken from the page manually.
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Zoho
It is well suited in scenarios:
  1. Well-defined static list with proper info.
  2. Not building email templates from scratch
  3. Litmus testing involved
  4. Easy to use simple automation journeys involved
Not well-suited scenarios:
  1. Complex Customer journeys
  2. Dynamic content involved
  3. Integration with other products other than the ZOHO suite
  4. Testing API limits
Read full review
Pros
Litmus Software
  • Emulation of 100s of email clients by pasting HTML email code into their builder
  • The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
  • They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.
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Zoho
  • The best thing about this software is its integration with G-suite.
  • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
  • It helps users to engage subscribers via various social media platforms.
  • It allows users to compare various email campaigns.
Read full review
Cons
Litmus Software
  • It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
  • A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
  • Sometimes the app in Chrome is clunky.
Read full review
Zoho
  • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
  • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
  • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
  • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
  • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
  • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
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Likelihood to Renew
Litmus Software
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!
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Zoho
Because I am a single user organization and the subscription is free for up to 3 users.
Read full review
Usability
Litmus Software
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
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Zoho
No answers on this topic
Reliability and Availability
Litmus Software
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
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Zoho
No answers on this topic
Performance
Litmus Software
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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Zoho
No answers on this topic
In-Person Training
Litmus Software
It was very informative one on one session for me. I was able to use Litmus without any issues.
Read full review
Zoho
No answers on this topic
Online Training
Litmus Software
It has all the required information.
Read full review
Zoho
No answers on this topic
Implementation Rating
Litmus Software
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
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Zoho
No answers on this topic
Alternatives Considered
Litmus Software
We currently use both Everest and Litmus. In my opinion, the way our team uses Litmus would rank in second place compared to Everest. Everest not only reports on deliverability, feedback loops, spam traps, block listings, domain and IP reputation, and so much more, but it also shows inboxing trends for our brands and competitors, AND it has (almost) the same pre-send rendering checks as Litmus (i.e. rendering HTML across mailbox providers, mobile and tablet devices, and desktops).
Read full review
Zoho
Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
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Scalability
Litmus Software
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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Zoho
No answers on this topic
Return on Investment
Litmus Software
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery
Read full review
Zoho
  • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
  • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
  • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
Read full review
ScreenShots

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.

Zoho Campaigns Screenshots

Screenshot of Template editorScreenshot of Real-time analyticsScreenshot of List managementScreenshot of Send time optimizationScreenshot of Automation—WorkflowsScreenshot of Dashboard