What users are saying about
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Top Rated
114 Ratings
76 Ratings

Litmus

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Top Rated
114 Ratings
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Score 8.3 out of 100
76 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Litmus

After using some other email testing services, I've found Litmus to be the most robust tool with the most features. Beyond providing a good product, they provide excellent support, maintain an involved community of email marketing professionals, and provide industry-leading information in their blog and free webinars. Litmus is best suited for organizations needing to efficiently turn custom coded email campaigns or companies that have many different email templates. If your organization is only sending a monthly newsletter and your template is well tested, Litmus may be overkill for your needs.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

It is very well suited to get the traffic on our social media platforms and our website. It is very helpful in interacting with subscribers on those social media platforms. It establishes client engagement. I didn't find it well suited in transnational emails. It did not give satisfactory results.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Litmus
5.0
Zoho Campaigns
7.9
WYSIWYG email editor
Litmus
5.3
Zoho Campaigns
7.1
Dynamic content
Litmus
6.0
Zoho Campaigns
7.9
Ability to test dynamic content
Litmus
7.0
Zoho Campaigns
7.2
Landing pages
Litmus
4.1
Zoho Campaigns
8.3
A/B testing
Litmus
3.2
Zoho Campaigns
8.7
Mobile optimization
Litmus
8.5
Zoho Campaigns
7.3
Email deliverability reporting
Litmus
7.6
Zoho Campaigns
7.5
List management
Litmus
2.2
Zoho Campaigns
7.9
Triggered drip sequences
Litmus
1.0
Zoho Campaigns
8.8

Reporting & Analytics

Litmus
6.8
Zoho Campaigns
7.8
Dashboards
Litmus
6.7
Zoho Campaigns
8.2
Standard reports
Litmus
7.9
Zoho Campaigns
8.0
Custom reports
Litmus
5.7
Zoho Campaigns
7.3

Pre-Send Testing

Litmus
9.0
Zoho Campaigns
URL Validation
Litmus
9.1
Zoho Campaigns
Link Tracking
Litmus
8.1
Zoho Campaigns
Spam Testing
Litmus
9.3
Zoho Campaigns
Email Previews
Litmus
9.5
Zoho Campaigns

Pros

Litmus

  • Inbox renders are the prime reason I use Litmus, I am confident they represent reality.
  • Litmus helps legitimize the struggles of every email developer.
  • Litmus makes it very easy to share results, whether they are inbox renders or email analytics, with my entire team.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

  • I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.
Jason Ensign | TrustRadius Reviewer

Cons

Litmus

  • I very much like using Litmus Builder, however, I have recently had issues with it taking a very long time to load from Checklist to Builder, and also very long wait times for giving links to share with other developers.
  • I'd like to see more up-to-date devices offered for Android and Gmail for Android - such as the more recent Galaxy versions offered by Samsung.
  • It would be great to see an actual support ticket when submitting to litmus in order to more easily communicate any issues that may have developed since submitting that ticket.
Samantha Brady | TrustRadius Reviewer

Zoho Campaigns

  • The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
  • The templates are nice, but I have seen other services with better pre-built templates.
  • To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.
Jon Porreca | TrustRadius Reviewer

Likelihood to Renew

Litmus

Litmus 7.7
Based on 2 answers
I will always like to continue using Litmus because of the features it offers. Always very easy to use and excellent results in terms of testing emails
Anonymous | TrustRadius Reviewer

Zoho Campaigns

Zoho Campaigns 10.0
Based on 1 answer
Because I am a single user organization and the subscription is free for up to 3 users.
Stacy Venditto | TrustRadius Reviewer

Usability

Litmus

Litmus 8.6
Based on 4 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Yosa Addiss | TrustRadius Reviewer

Zoho Campaigns

No score
No answers yet
No answers on this topic

Reliability and Availability

Litmus

Litmus 8.2
Based on 2 answers
I rarely encounter any issues like that.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

No score
No answers yet
No answers on this topic

In-Person Training

Litmus

Litmus 8.2
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

No score
No answers yet
No answers on this topic

Online Training

Litmus

Litmus 7.3
Based on 1 answer
It has all the required information.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

No score
No answers yet
No answers on this topic

Implementation Rating

Litmus

Litmus 8.2
Based on 4 answers
Atleat one members in every team should have access to it and should be able to integrate it when required.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

No score
No answers yet
No answers on this topic

Alternatives Considered

Litmus

The only other email rendering services I have tried is the Email on Acid integration built into Sailthru. It was a stripped-down version of the EoA platform and was difficult to navigate. At that point, I had used Litmus for nearly three years and did not have much trust in the EoA integration when I saw some rendering disparities.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

The main reason we picked Zoho Campaigns was that we needed to use Zoho Books. QB Desktop, Online and Xero all didn't support the features we needed so we went with Zoho Books. It was the best decision we made. We now get Zoho CRM, Campaigns, Inventory, and 20+ other major applications all for less cost than just Quickbooks.
Matthew Christensen | TrustRadius Reviewer

Return on Investment

Litmus

  • The price is absolutely worth the investment. We have seen increased engagement with emails (e.g., the heat map 'lights up' in more areas, a lower unsubscribe rate, and users scrolling further down the email) and the back-and-forth between me (the creator), and my testing team has been minimized because I can catch issues before sending out the email to be tested. It significantly reduces the time it takes to create, test, and schedule an email.
  • While the webinars are free, they cost time. And they're almost always worth it, even if they're just on in the background. The State of Email content they generate - and offer FOR FREE (it's a LOT of data they're giving you for free) - is an amazing side bonus. They offer a ton of email productivity tips and really helpful content. And again, for free!
  • Although I haven't really mentioned this in previous sections, the Builder tool is sometimes really useful to code in also. I generally preferred Sublime Text , but lately I've been using the Builder tool instead, as it allows you to see your code changes in real time (vs loading up previews each time). Then you can save it and preview across all devices. It's a huge time saver in that sense as well.
Steffany Winkelmann | TrustRadius Reviewer

Zoho Campaigns

  • As mentioned before, Zoho Campaigns is a great value for money if you are tight on budget. As the yearly charges are very affordable.
  • It may not match up to the deliverability robustness of Mailchimp, but the additional features like integration, support and ease-of-use make it a great investment and a better return.
  • The best ROI can be availed when bought under Zoho One - suite which is a complete CRM solution and offers the best of the integrations.
Sitanshu Mehrotra | TrustRadius Reviewer

Screenshots

Pricing Details

Litmus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Litmus Editions & Modules

Additional Pricing Details

Zoho Campaigns

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zoho Campaigns Editions & Modules

Edition
0-250 Contacts$3.001
0251-500 Contacts$5.001
501-1,000 Contacts$9.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Litmus
8.4
Zoho Campaigns
7.8

Likelihood to Renew

Litmus
7.7
Zoho Campaigns
10.0

Usability

Litmus
8.6
Zoho Campaigns

Reliability and Availability

Litmus
8.2
Zoho Campaigns

Performance

Litmus
8.2
Zoho Campaigns

In-Person Training

Litmus
8.2
Zoho Campaigns

Online Training

Litmus
7.3
Zoho Campaigns

Implementation Rating

Litmus
8.2
Zoho Campaigns

Scalability

Litmus
7.3
Zoho Campaigns

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