TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Litmus from Validity

    Score8.6 out of 10
    N/ALitmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.N/A

    Zoho Recruit

    Score7.6 out of 10
    N/AZoho Recruit is a cloud-based ATS. Zoho offers a full suite of features typical of applicant tracking systems, including social recruiting and resume parsing. Its custom automatable reports enable analyses of processing and information sharing. It is available in Free, Standard, and Enterprise versions.

    $25

    per month per user

    Pricing
    Litmus from ValidityZoho Recruit
    Editions & Modules
    No answers on this topic
    Forever Free
    $0
    Standard
    $25
    per month per user
    Professional
    $50
    per month per user
    Enterprise
    $75
    per month per user
    Offerings
    Pricing Offerings
    Litmus from ValidityZoho Recruit
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$30 per user per month
    Additional Details—Zoho recruit also provides options for add-ons such as a client portal ($6/license/month) and video interviews ($12/license/month).
    More Pricing Information
    Community Pulse
    Litmus from ValidityZoho Recruit
    Considered Both Products
    Validity
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    99%
    Would buy again
    294 Answers
    100%
    Would buy again
    20 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    214 Answers
    100%
    Delivers good value for the price
    18 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    296 Answers
    100%
    Happy with the feature set
    20 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    174 Answers
    100%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    175 Answers
    100%
    Implementation went as expected
    18 Answers
    Features
    Litmus from ValidityZoho Recruit
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Litmus from Validity and Zoho Recruit
    Feature
    Litmus from Validity
    6.8
    377 Ratings
    17% below category average
    Zoho Recruit
    -
    Ratings
    WYSIWYG email editor9.159 Ratings00 Ratings
    Dynamic content8.659 Ratings00 Ratings
    Ability to test dynamic content8.1239 Ratings00 Ratings
    Landing pages2.64 Ratings00 Ratings
    A/B testing6.511 Ratings00 Ratings
    Mobile optimization9.4352 Ratings00 Ratings
    Email deliverability reporting8.5273 Ratings00 Ratings
    List management7.08 Ratings00 Ratings
    Triggered drip sequences1.02 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Litmus from Validity and Zoho Recruit
    Feature
    Litmus from Validity
    7.1
    256 Ratings
    7% below category average
    Zoho Recruit
    -
    Ratings
    Dashboards7.229 Ratings00 Ratings
    Standard reports7.5253 Ratings00 Ratings
    Custom reports6.6181 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Litmus from Validity and Zoho Recruit
    Feature
    Litmus from Validity
    8.5
    357 Ratings
    4% above category average
    Zoho Recruit
    -
    Ratings
    URL Validation9.3269 Ratings00 Ratings
    Link Tracking9.2234 Ratings00 Ratings
    Image Validation7.65 Ratings00 Ratings
    Inbox Display8.56 Ratings00 Ratings
    Email Accessibility Tools6.73 Ratings00 Ratings
    Spelling and Grammar Check7.31 Ratings00 Ratings
    Spam Testing9.5268 Ratings00 Ratings
    Email Previews9.6354 Ratings00 Ratings
    Recruiting / ATS
    Comparison of Recruiting / ATS features of Litmus from Validity and Zoho Recruit
    Feature
    Litmus from Validity
    -
    Ratings
    Zoho Recruit
    6.6
    37 Ratings
    18% below category average
    Job Requisition Management00 Ratings4.235 Ratings
    Company Website Posting00 Ratings7.030 Ratings
    Publish to Social Media00 Ratings6.025 Ratings
    Job Search Site Posting00 Ratings7.031 Ratings
    Customized Application Form00 Ratings5.033 Ratings
    Resume Management00 Ratings7.936 Ratings
    Duplicate Candidate Prevention00 Ratings9.032 Ratings
    Candidate Search00 Ratings7.035 Ratings
    Applicant Tracking00 Ratings7.937 Ratings
    Collaboration00 Ratings7.519 Ratings
    Task Creation and Delegation00 Ratings7.417 Ratings
    Email Templates00 Ratings2.333 Ratings
    User Permissions00 Ratings7.935 Ratings
    Notifications and Alerts00 Ratings5.233 Ratings
    Reporting00 Ratings6.833 Ratings
    Best Alternatives
    Litmus from ValidityZoho Recruit
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Crelate
    Score9.1 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    CareerSiteBuilder
    Score10 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    JobDiva
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Litmus from ValidityZoho Recruit
    Likelihood to Recommend
    9.1
    (429 ratings)
    7.9
    (38 ratings)
    Likelihood to Renew
    9.0
    (32 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (22 ratings)
    4.0
    (1 ratings)
    Availability
    7.6
    (8 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (8 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (2 ratings)
    6.0
    (6 ratings)
    In-Person Training
    4.5
    (2 ratings)
    -
    (0 ratings)
    Online Training
    4.5
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    2.2
    (13 ratings)
    -
    (0 ratings)
    Configurability
    3.9
    (7 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    3.9
    (8 ratings)
    -
    (0 ratings)
    Vendor post-sale
    3.6
    (5 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    5.5
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    Litmus from ValidityZoho Recruit
    Likelihood to Recommend
    Validity
    Proofing your emails is necessary. This is a tool that allows you to see how your email not only renders on multiple devices but how it performs. Some email building platforms will tell you their drag and drop templates are ready to go, however they stop short of analyzing accessibility, checking links, load speed among other things. I've also experienced drag and drop template issues as new email clients are released. Litmus provides peace of mind that you did your due diligence on crafting your email. While Litmus does provide some reporting you will not see every typical analytic an email report offers. However, you can use your Litmus data to enhance your email reports which in turn creates a robust view of email performance.
    Incentivized
    Read full review
    Zoho
    With the business I am in I have to be able to search and reach potential candidates from hours away due to the scope of the contract we have covering a solid couple hundred sq. miles of the state; so being able to have a software that can search, sort, rank, and suggest candidates without having to spend ours of time or driving hours for an interview I can connect with one person and make a decision and have the software there for them and send an email or two with the steps and instructions and 5 minutes later be doing the same for another candidate hours away without even needing to leave the office or even from home and knowing that I'm able to monitor and adjust the steps or make adjustments along the way and being able to trust that it is choosing quality candidates and able to help me hire the right people to do my job to keep my contractors and homeowners safe is amazing for our business.
    Incentivized
    Read full review
    Pros
    Validity
    • We haven’t explored the personalization features in depth yet, aside from using the Add-to-Calendar option, but we're excited to dig in further. Tools like live polls offer an easy way to boost engagement in our product marketing emails, and we see a lot of potential in using these templates to enhance personalization moving forward.
    • Litmus’ continuing education resources have been really helpful. I recently read an article on email deliverability that offered practical insights my team can apply moving forward. I especially appreciate how Litmus uses real examples and stats from the brands they work with—it makes the content feel actionable and relevant.
    • Online Training.
    Incentivized
    Read full review
    Zoho
    • Like other HR-based services, Zoho Recruit allows you to track the behavior of candidates during the execution of your hiring process, so that you can create constant notes of any problems that may arise and that may prevent a proper job.
    • The relationship between employers and candidates can be measured, which is excellent for creating reports on the development of each hiring process, and employees can then be evaluated on their ability to manage and communicate correctly with each candidate under their direct care.
    • Hiring sessions can be recorded using a variety of methods. It does not necessarily have to be done using an audiovisual recording tool (which is possible through different integrations) but a convenient recording system that allows you to note down important data, and where even the candidate's photographs can be saved.
    • We believe that some features of Zoho Recruit's support service could be improved, although this is probably a general service by the Zoho team for all their programs. The staff is not sufficiently explanatory, and therefore we have not been able to meet our expectations for troubleshooting.
    • We like that using Zoho Recruit is so convenient, and that it interfaces well with the other services that the entire Zoho suite has to offer: Zoho Recruit is a good alternative for human resources, which shows a reliable and easy-to-manage operability, so that all registration and follow-up processes are simple.
    Incentivized
    Read full review
    Cons
    Validity
    • I've not seen many limitations but I have noticed that sometimes emails sent from our CRM take too long to land in Litmus, or sometimes don't land at all.
    • As a beginner it was quite difficult for me to make my way around the platform - I thought "Create new" CTA was actually creating something new, maybe "Import from CRM" would have been more understandable. There were a few others but I remember this one.
    • In the Emails section, whenever I hover over an email, I want to be able to copy the subject line instead of getting the different CTAs appear intrusively (Summary, Builder, Previews & QA, Proof, Analytics, Monitor) - maybe these could appear on the bottom of the textbox, instead of them being imposed on top?
    Incentivized
    Read full review
    Zoho
    • Zoho Recruit should allow for customization of pipelines based on department/role to be hired.
    • Zoho Recruit should allow for customization of the vendor portal allowing the vendor to type in key data points about candidate profiles that are typically not found on the resume, such as notice period, current salary and expected salary.
    • Zoho Recruit could simplify the blueprinting process built into the tool which allows for smooth flow of candidates through the system.
    Incentivized
    Read full review
    Likelihood to Renew
    Validity
    It's one the best tools that we've found for this type of tool but we would like some additional features like spell check so if there's a platform that features that with everything else Litmus has, then we'd potentially look to move over to that platform instead. However, we are overall pretty help with the platform
    Incentivized
    Read full review
    Zoho
    We have evaluated every other ATS on the market, and do so every 1-2 years just to make sure we aren't missing out on anything better, and found that Zoho offers more functionality than any ATS with a per-recruiter-price under $100. Once it introduces automated job alerts and candidate login functionality there will be no reason for us to look elsewhere.
    Incentivized
    Read full review
    Usability
    Validity
    Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
    Incentivized
    Read full review
    Zoho
    The user interface looks clunky and designed by engineers. I suspect it didn't undergo much user testing.
    Incentivized
    Read full review
    Reliability and Availability
    Validity
    We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Performance
    Validity
    As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Support Rating
    Validity
    Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
    Incentivized
    Read full review
    Zoho
    I give Zoho Recruit this rating because over all, it has helped me to organize my candidates and saved me time and energy in organizing them myself. Without Zoho Recruit, I simply would not be able to keep my talent pool straight, and it certainly gets the job done. I took off a couple points because if I download a resume after already inputting the candidate into Zoho, it won't automatically sync the two profiles up. It also does not remind me when a task is expired.
    Incentivized
    Read full review
    In-Person Training
    Validity
    It was very informative one on one session for me. I was able to use Litmus without any issues.
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Online Training
    Validity
    It has all the required information.
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Implementation Rating
    Validity
    I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Alternatives Considered
    Validity
    This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these features continue to stay strong, I don't plan on changing providers
    Incentivized
    Read full review
    Zoho
    Zohorecruit is the best platform for small and mid-sized companies. It will help us to save lots of time in the recruitment and hiring journey. We have used Oorwin also in the past, but this is much better than the Oorwin, and it's very robust and easy to use, and the site is very fast.
    Incentivized
    Read full review
    Scalability
    Validity
    With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Return on Investment
    Validity
    • Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
    • We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
    • Decreases the number of email review cycles we go through.
    Incentivized
    Read full review
    Zoho
    • I can't say anything about ROI, but Zoho Recruit made our recruitment process highly effective.
    • We did not need to hire more HR managers as the system helped to manage the processes automatically.
    • We saved money with Zoho Recruit for sure. And this was very best.
    Incentivized
    Read full review
    ScreenShots

    Litmus from Validity Screenshots

    Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.