Looker vs. Mixpanel

For less evolved reporting, it is not bad at all. It is not designed to scale, fully. I mean that as long as you do not intend to scale, it is a good product for your company. Log aggregation level reporting is not suited for Looker. Customer facing data reporting is. As long as the reporting is not too multi-dimensional, Looker is good.

Incentivized

As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.

Incentivized

• It's on-demand and in the cloud, we don't have to mess with AMIs or scaling issues
• Looker's data domain creating tool is better than anything we've seen
• LookML, Looker's specialized language is incredibly extensible and allows us to connect and visualize almost any data type

Incentivized

• Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
• The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
• I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
• The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.

Incentivized

• Mobile viewing is HTML based, not always highly viewable.
• Basic operations can be difficult to achieve. There is a function called table calculations which allows this.
• Running on a single server, the entire instance can slow down if even one user schedules a large dashboard.

Incentivized

• Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
• A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.

Incentivized

We've been very happy with Looker so far, and all teams in the organization are starting to see its value, and use it on a frequent basis. It has quickly become our accessible "source of truth" for all data/metrics.

Incentivized

It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.

Nontechnical users can create reports easily. Can create customized reports individually or on the whole for the group. Slicing and dicing data through Looker fairly simple. Drill-downs are much better than anticipated. Especially heat map drill-downs, became most popular within the company, considering the company is a location analytics ad tech company.

Incentivized

great, slick and clean interface

Looker support specialists are heroes. They are knowledgeable, smart, and always vouch for your success. The availability is super quick, and even if there is no current solution for my problem, they will address it and voice it as feedback for a product.

Incentivized

We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.

Incentivized

Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.

Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.

Looker stacks up very well against the other tools we have evaluated and used. All the tools have their own pros and cons. Looker had a better edge in terms of visualizations when we chose to use it. After several updates, other tools began to have newer features. Looker still stands competitive.

Incentivized

Although the likes of Google Analytics and Adobe Analytics are very powerful, but Mixpanel provides certain features and the ease of use which is making it east for adoption especially amongst product mangers, marketing managers, growth hackers apart from hard core data analysts. Features like correlation make it further easier to identify what causes which metrics to move.

Incentivized

• The platform allows you to create visual representations of your data and store them in charts, graphs and maps.
• Gives the business owner the flexibility to visualize their data in a real time manner, thereby enabling the business owner to be on top of their data and understand its dynamics.

Incentivized

• Great visibility on product usage for both tech and non-technical team members
• Free version lasted me a long time and was great for testing it out
• Business plan was worth the spend based on the value the entire team got from the reports

Incentivized