What users are saying about
Top Rated
138 Ratings
125 Ratings
Top Rated
138 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
125 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

Looker

If you're a company who's been in business for a few years, and can afford a Looker license, then I wouldn't really look anywhere else. We've looked at a TON of data analytics/BI tools over the years and Looker is, by far, the best we've seen. However, that comes with a cost. If you're a new startup, Looker probably isn't appropriate for you because of the cost.
Anonymous | TrustRadius Reviewer

Mixpanel

Mixpanel is perfect for analytics reports where event and user data for a platform are important. For bootstrapping or economical companies looking for a reliable but free platform, Mixpanel should be the best option as they cover a lot of analytical ground. This is also perfect for SaaS companies, both small and big.
Manan Vora | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

Looker
7.2
Mixpanel
Pixel Perfect reports
Looker
6.9
Mixpanel
Customizable dashboards
Looker
7.9
Mixpanel
Report Formatting Templates
Looker
7.0
Mixpanel

Ad-hoc Reporting

Looker
7.5
Mixpanel
Drill-down analysis
Looker
8.2
Mixpanel
Formatting capabilities
Looker
7.3
Mixpanel
Integration with R or other statistical packages
Looker
5.9
Mixpanel
Report sharing and collaboration
Looker
8.6
Mixpanel

Report Output and Scheduling

Looker
8.1
Mixpanel
Publish to Web
Looker
8.2
Mixpanel
Publish to PDF
Looker
7.8
Mixpanel
Report Versioning
Looker
7.6
Mixpanel
Report Delivery Scheduling
Looker
8.8
Mixpanel

Data Discovery and Visualization

Looker
6.7
Mixpanel
Pre-built visualization formats (heatmaps, scatter plots etc.)
Looker
7.5
Mixpanel
Location Analytics / Geographic Visualization
Looker
7.9
Mixpanel
Predictive Analytics
Looker
4.6
Mixpanel

Access Control and Security

Looker
8.5
Mixpanel
Multi-User Support (named login)
Looker
8.8
Mixpanel
Role-Based Security Model
Looker
8.4
Mixpanel
Multiple Access Permission Levels (Create, Read, Delete)
Looker
8.4
Mixpanel

Mobile Capabilities

Looker
6.0
Mixpanel
Responsive Design for Web Access
Looker
7.5
Mixpanel
Dedicated iOS Application
Looker
5.0
Mixpanel
Dedicated Android Application
Looker
5.0
Mixpanel
Dashboard / Report / Visualization Interactivity on Mobile
Looker
6.7
Mixpanel

Pros

Looker

  • Incredibly advanced analytics tool that is even more capable if you learn how to use LookML which is Looker's custom programming language.
  • Quick access to the raw data that is being visualized allows you to spot check for data integrity.
  • My usage with Looker is limited because of our integration but, having seen their updates over time, the integrations with Slack, Salesforce, and other tools appear to greatly improve organizations' workflows.
Anonymous | TrustRadius Reviewer

Mixpanel

  • Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
  • Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
  • Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
  • Mixpanel has flexible plans that work for smaller startups as well.
  • Their documentation is top notch.
Frank Ramirez | TrustRadius Reviewer

Cons

Looker

  • Mobile viewing is HTML based, not always highly viewable.
  • Basic operations can be difficult to achieve. There is a function called table calculations which allows this.
  • Running on a single server, the entire instance can slow down if even one user schedules a large dashboard.
Anonymous | TrustRadius Reviewer

Mixpanel

  • I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
  • The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
  • I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Looker

Looker 9.0
Based on 4 answers
We've been very happy with Looker so far, and all teams in the organization are starting to see its value, and use it on a frequent basis. It has quickly become our accessible "source of truth" for all data/metrics.
Anonymous | TrustRadius Reviewer

Mixpanel

Mixpanel 8.2
Based on 12 answers
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
Anonymous | TrustRadius Reviewer

Usability

Looker

No score
No answers yet
No answers on this topic

Mixpanel

Mixpanel 9.0
Based on 1 answer
great, slick and clean interface
Anonymous | TrustRadius Reviewer

Support Rating

Looker

Looker 10.0
Based on 4 answers
Looker support specialists are heroes. They are knowledgeable, smart, and always vouch for your success. The availability is super quick, and even if there is no current solution for my problem, they will address it and voice it as feedback for a product.
Jasmeet S Babra | TrustRadius Reviewer

Mixpanel

Mixpanel 8.2
Based on 7 answers
I think it’s a decent solution, but there has to be something better out there. I don’t trust that everything it’s tracking is accurate, which is problematic when your company is essentially using it as a customer relationship management tool. Mixpanel also used to provide live chat support and then they recently took it away, making it harder to get the support we need.
Anonymous | TrustRadius Reviewer

Online Training

Looker

No score
No answers yet
No answers on this topic

Mixpanel

Mixpanel 8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright | TrustRadius Reviewer

Implementation Rating

Looker

No score
No answers yet
No answers on this topic

Mixpanel

Mixpanel 8.9
Based on 3 answers
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Looker

Looker stacks up very well against the other tools we have evaluated and used. All the tools have their own pros and cons. Looker had a better edge in terms of visualizations when we chose to use it. After several updates, other tools began to have newer features. Looker still stands competitive.
Purav Vaidya | TrustRadius Reviewer

Mixpanel

Haven't used any direct competitors at the moment as they didn't exist when we first started using MP. That said, it looks like there are a lot of new up-and-coming tools which will be able to do certain things better than mixpanel - if not all of them. Examples include Hotjar, FullStory, and potentially some home-built tools which will funnel data into a centralized data warehouse we can query with SQL. Not being able to use SQL in Mixpanel is a HUGE detriment and could serve as a key reason for dropping the product as soon as a viable alternative appears.
Anonymous | TrustRadius Reviewer

Return on Investment

Looker

No answers on this topic

Mixpanel

  • Better customer service - we can better understand our individual customers by quickly viewing their Mixpanel profile. It also saves us a lot of time because we don't need to ask them as many questions (such as what browser they use) in order to resolve their issue.
  • Conversion rates - we have significantly increased our conversion rates from users first landing on the website to filling out their contact details to join the website. As a result, we are able to spend more money on our digital advertising and thus we can acquire more users per day.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Looker

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Mixpanel

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Add comparison