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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker

    Score8.1 out of 10
    N/ALooker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A

    Sprout Social

    Score8.4 out of 10
    N/ASprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…

    $249

    per month per user

    Pricing
    LookerSprout Social
    Editions & Modules
    No answers on this topic
    Essentials
    $79 per seat/per month annual / $99 per seat/per month monthly
    Standard
    $199 annual / $249 monthly
    per user/per month
    Professional
    $299 annual / $399 monthly
    per user/per month
    Advanced
    $399 annual / $499 monthly
    per user/per month
    Free Trial
    Free
    for 30 days
    Offerings
    Pricing Offerings
    LookerSprout Social
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional DetailsMust contact sales team for pricing.—
    More Pricing Information
    Community Pulse
    LookerSprout Social
    Considered Both Products
    Google
    No answer on this topic
    Sprout Social
    Chose Sprout Social
    We selected Sprout Social because we saw more positive reviews than Hootsuite. The interface and usability also looked better.
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    85 Answers
    94%
    Would buy again
    106 Answers
    Delivers good value for the price
    99%
    Delivers good value for the price
    75 Answers
    94%
    Delivers good value for the price
    93 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    87 Answers
    96%
    Happy with the feature set
    108 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    55 Answers
    96%
    Lived up to sales and marketing promises
    86 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    69 Answers
    96%
    Implementation went as expected
    92 Answers
    Features
    LookerSprout Social
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker and Sprout Social
    Feature
    Looker
    7.4
    134 Ratings
    10% below category average
    Sprout Social
    -
    Ratings
    Pixel Perfect reports6.5110 Ratings00 Ratings
    Customizable dashboards8.2133 Ratings00 Ratings
    Report Formatting Templates7.5115 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker and Sprout Social
    Feature
    Looker
    6.8
    132 Ratings
    16% below category average
    Sprout Social
    -
    Ratings
    Drill-down analysis6.3128 Ratings00 Ratings
    Formatting capabilities6.6130 Ratings00 Ratings
    Integration with R or other statistical packages5.655 Ratings00 Ratings
    Report sharing and collaboration8.8131 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker and Sprout Social
    Feature
    Looker
    7.9
    128 Ratings
    4% below category average
    Sprout Social
    -
    Ratings
    Publish to Web7.7105 Ratings00 Ratings
    Publish to PDF7.8113 Ratings00 Ratings
    Report Versioning7.984 Ratings00 Ratings
    Report Delivery Scheduling8.2110 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker and Sprout Social
    Feature
    Looker
    6.6
    128 Ratings
    19% below category average
    Sprout Social
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.7124 Ratings00 Ratings
    Location Analytics / Geographic Visualization7.5110 Ratings00 Ratings
    Predictive Analytics4.66 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Looker and Sprout Social
    Feature
    Looker
    7.3
    128 Ratings
    15% below category average
    Sprout Social
    -
    Ratings
    Multi-User Support (named login)7.5120 Ratings00 Ratings
    Role-Based Security Model7.2105 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)7.2122 Ratings00 Ratings
    Report-Level Access Control7.360 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Looker and Sprout Social
    Feature
    Looker
    5.2
    95 Ratings
    39% below category average
    Sprout Social
    -
    Ratings
    Responsive Design for Web Access4.991 Ratings00 Ratings
    Mobile Application5.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile5.885 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Looker and Sprout Social
    Feature
    Looker
    -
    Ratings
    Sprout Social
    7.2
    114 Ratings
    6% below category average
    Boolean keyword searches00 Ratings6.980 Ratings
    Filtering out noise/spam00 Ratings7.196 Ratings
    Sentiment analysis00 Ratings7.077 Ratings
    Broad channel coverage00 Ratings8.090 Ratings
    Publishing
    Comparison of Publishing features of Looker and Sprout Social
    Feature
    Looker
    -
    Ratings
    Sprout Social
    8.2
    145 Ratings
    1% above category average
    Content planning and scheduling00 Ratings9.2145 Ratings
    Audience targeting00 Ratings7.2110 Ratings
    Content optimization00 Ratings8.2126 Ratings
    Workflow management00 Ratings8.4126 Ratings
    Engagement
    Comparison of Engagement features of Looker and Sprout Social
    Feature
    Looker
    -
    Ratings
    Sprout Social
    7.9
    132 Ratings
    3% below category average
    Automated routing and prioritization00 Ratings7.687 Ratings
    Customer interaction histories00 Ratings8.1116 Ratings
    Bulk actions00 Ratings8.1115 Ratings
    Marketing
    Comparison of Marketing features of Looker and Sprout Social
    Feature
    Looker
    -
    Ratings
    Sprout Social
    7.1
    96 Ratings
    8% below category average
    Lead generation00 Ratings6.869 Ratings
    Content marketing00 Ratings8.192 Ratings
    Paid media management00 Ratings6.23 Ratings
    Campaigns and promotions00 Ratings7.24 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Looker and Sprout Social
    Feature
    Looker
    -
    Ratings
    Sprout Social
    8.4
    144 Ratings
    1% above category average
    Twitter00 Ratings8.8126 Ratings
    Facebook00 Ratings8.7143 Ratings
    LinkedIn00 Ratings8.6130 Ratings
    Google+00 Ratings7.846 Ratings
    Instagram00 Ratings8.6132 Ratings
    Pinterest00 Ratings8.246 Ratings
    YouTube00 Ratings8.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Looker and Sprout Social
    Feature
    Looker
    -
    Ratings
    Sprout Social
    8.2
    146 Ratings
    6% above category average
    Campaign success analytics00 Ratings8.6138 Ratings
    Real-time tracking00 Ratings8.1134 Ratings
    Competitor analysis00 Ratings7.8120 Ratings
    Account management
    Comparison of Account management features of Looker and Sprout Social
    Feature
    Looker
    -
    Ratings
    Sprout Social
    8.0
    138 Ratings
    1% above category average
    Role-based user permissions & privileges00 Ratings8.7132 Ratings
    Mobile access00 Ratings7.3124 Ratings
    Best Alternatives
    LookerSprout Social
    Small Businesses
    Cyfe
    Score4 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Jaspersoft Community Edition
    Score7 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LookerSprout Social
    Likelihood to Recommend
    8.0
    (134 ratings)
    8.4
    (203 ratings)
    Likelihood to Renew
    9.2
    (8 ratings)
    9.2
    (67 ratings)
    Usability
    8.8
    (12 ratings)
    8.5
    (130 ratings)
    Availability
    10.0
    (1 ratings)
    7.7
    (8 ratings)
    Performance
    6.0
    (1 ratings)
    8.0
    (7 ratings)
    Support Rating
    8.8
    (14 ratings)
    1.8
    (39 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (3 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    1.0
    (12 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.5
    (51 ratings)
    -
    (0 ratings)
    Data Sources
    7.3
    (51 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    8.1
    (42 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    LookerSprout Social
    Likelihood to Recommend
    Google
    When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
    Incentivized
    Read full review
    Sprout Social
    Sprout is typically the first platform that comes to mind when I think of social media content scheduling/platform management/social media management. However, Sprout is very pricey, and I don’t think there’s an obvious standout element that helps differentiate it from other scheduling platforms. For organizations with only a few social media profiles, I’d be more likely to recommend lower-cost or free platforms as opposed to Sprout. I’d probably only recommend Sprout for organizations with dozens or hundreds of social media accounts
    Incentivized
    Read full review
    Pros
    Google
    • Show visited pages - sessions, pageviews - which programs are viewed the most.
    • Displays session source/medium views to see where users are coming from.
    • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
    • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
    • Our clients like to see the top pages visited for a month.
    • I like the drop-and-drag approach, and building charts is a little easier than it was before.
    Incentivized
    Read full review
    Sprout Social
    • Social Scheduling: Sprout Social makes it easier than any platform I've used to schedule posts with each, and to batch-schedule the same post to run on multiple dates. The scheduling platform is intuitive and easy to understand.
    • Social Reporting: With just a few clicks of the button, you can easily export reports that are easy for both social media experts and complete novices to understand. I like how you can get a report within 60 seconds or so if needed.
    • Customer Service/Help: Whenever I've had a question, both my Sprout Social rep and the Help Center have been extremely easy to contact and quick to reply. Problems are solved very fast and it's made easy to understand.
    Incentivized
    Read full review
    Cons
    Google
    • Documentation is scarce, and very difficult to find when you need it.
    • Pricing is unclear, particularly as you look to scale your reports across the business.
    • Data from other sources is not represented in the system as well as first party Google services.
    Incentivized
    Read full review
    Sprout Social
    • I would like for Personal Instagram Accounts to be able to integrate with Sprout Social's Employee Advocacy platform. You are able to connect personally accounts to Sprout Social itself, which is great, but for employee re-sharing internal stories, this is not possible unless it is with a Business Instagram account.
    • I would like for the left hand tool bar to be more user friendly. There are so many tools and settings that are available, and I would like for it to be simplified in a way that makes it less cluttered.
    • An improvement can be made with the Sprout Social Mobile App. The user friendliness of the app does not allow as much autonomy as the regular webpage.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
    Incentivized
    Read full review
    Sprout Social
    Sprout Social is the best platform out there for social-media management, and now that I have all my clients using Sprout Social, it would be sort of silly for me to walk away format at this juncture. The only cloud on the horizon would be if Salesforce bought it (as has been rumored) and put it inside its walled garden.
    Incentivized
    Read full review
    Usability
    Google
    Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
    Incentivized
    Read full review
    Sprout Social
    Sprout Social is straightforward to use - built for anyone regardless of tech experience to be able to navigate. It integrates pretty seamlessly to the native platforms and brings a lot of things together to make a seamlessly experience for seasoned social media managers.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No objections
    Incentivized
    Read full review
    Sprout Social
    Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
    Read full review
    Performance
    Google
    Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
    Incentivized
    Read full review
    Sprout Social
    It is quick to post, however you have to refresh the page every time you add a new scheduled item.
    Read full review
    Support Rating
    Google
    Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
    Incentivized
    Read full review
    Sprout Social
    The chat and online resources are great. The managers are too. They go through account reps pretty fast. Also, not a lot of onboarding once a product or service is sold. The ticket request system is terrible, they have too many people switching off roles, they take a long time to get back to you and don't plan on anything being fixed over a weekend - even if you have a problem. Their customer service via tickets is the worst.
    Incentivized
    Read full review
    Online Training
    Google
    No answers on this topic
    Sprout Social
    Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
    Read full review
    Implementation Rating
    Google
    Very satisfied, easy to implement
    Incentivized
    Read full review
    Sprout Social
    Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
    Read full review
    Alternatives Considered
    Google
    Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
    Incentivized
    Read full review
    Sprout Social
    We started this agency using Later and switched to Iconosqaure because we needed more in-depth reporting. We switched from Iconosquare to Sprout Social because of the continuous scheduling bugs/issues we were having with our account and our terrible experience with their Customer Service team. We are planning to close our Sprout Social account and move to HeyOrca because of cost, ease of use, and the basic scheduling features Sprout Social doesn't offer.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Google
    Perfect price to performance
    Incentivized
    Read full review
    Sprout Social
    No answers on this topic
    Return on Investment
    Google
    • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
    • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
    • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
    Incentivized
    Read full review
    Sprout Social
    • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
    • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
    • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
    Incentivized
    Read full review
    ScreenShots

    Looker Screenshots

    Screenshot of a Looker dashboard with a geo chart.

    Sprout Social Screenshots

    Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.