Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker
Score 8.2 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Tableau Desktop
Score 8.3 out of 10
N/A
Tableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling.
$70
per month
Pricing
LookerTableau Desktop
Editions & Modules
No answers on this topic
Tableau Creator
$70.00
Per User / Per Month
Offerings
Pricing Offerings
LookerTableau Desktop
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsMust contact sales team for pricing.All pricing plans are billed annually.
More Pricing Information
Community Pulse
LookerTableau Desktop
Considered Both Products
Looker
Chose Looker
Looker empowers users to create their own views/dashboards from its web application. The last time I used Tableau (in 2015), only certain license holders could create content from the desktop application. Everyone else was a view only user. On that theme, we found Looker to be …
Chose Looker
Looker was not as flexible as Tableau, but it provides more customization through code and it provides a consistent data model which can be nice.
Chose Looker
Looker is a lot easier to connect with our data pipelines and for users to create their own scalable Explores. Before, analysts would have to create separate Tableau dashboards for each ask, but now with Lookers Explores, some teams are able to self serve and create their own …
Chose Looker
Looker is cheaper, by far. Easier to manage. In the end, Looker was a better choice for us, even with its maintenance warts and the headaches with the APIs. Tableau licensing is difficult to manage, at the very least, whereas Looker is not. User management is much easier to …
Chose Looker
Looker was easier to use, better integration with non-standard datastores, such as Prestodb, and Snowflake, and BigTable. Ease of manageability. Creation of reports faster and easier compared to QlikView. Tableau has better heat maps, however, Looker has better drill down in …
Chose Looker
Tableau is also a great BI tool, but it felt a lot less flexible to me in terms of customization of data. As a visual platform, Tabluea is incredible; it can produce unbelievably rich visualizations and dashboards. It's also easier to get set up on Tableau too, but ultimately …
Chose Looker
Tableau has an adoption issue of having to upgrade to the most recent Tableau reader. In my experience it was very difficult to get the sales team to do this. microstrategy was the most overly complicated reporting software I have ever used. You need a consultant to do …
Chose Looker
In terms of user interface and freedom of customization, Tableau is probably still better than Looker.
However, Looker is very good in scenarios where multiple data sources and dashboards already exist within the organization and need to be integrated/unified in one place. That …
Chose Looker
Looker is considerably easier to learn than any of the other tools listed above. For example, Tableau does offer a robust selection of visualizations, however setting them up and plotting the data correctly is considerably harder than in Looker. Another major advantage of …
Chose Looker
Compared to Tableau I much prefer Looker. While they both have similar features (Tableau actually has more ability to drill down and edit data from various sources), for a mildly technical user, they're able to set up a report rather quickly and customize it to look a certain …
Chose Looker
We use both Looker and Tableau. It depends on the specific team. However, there is a clear correlation that we use Tableau more often when there are more data sources, including financial data.
Chose Looker
Looker and Tableau are similar products with benefits and drawbacks according to which software you choose to employ. Looker is a Google product whereas Tableau is a Salesforce product. Depending on your existing tech stack it is recommended to leverage the integrated, native …
Chose Looker
Looker is free, so it's certainly better bang for your buck. It's a good platform for someone who just needs a quick way to look at the data they have. It doesn't have some of the advanced functionality that Tableau has, but it integrates well with the Google ecosystem, so it's …
Chose Looker
Looker is a great fit for our company because we have collaborative analytics workflows and complicated data ecosystems and because of its strengths in data modeling, integration, and collaboration.
Brand name and peer recommendations also helps us to select Looker against …
Chose Looker
We haven't had a proper benchmarking done. We might consider looking at other options, but this thing is deeply integrated into our platform, so not anytime soon.
Chose Looker
I choose Looker when I need quick charts. It is easier to start and configure, browser-based, and easy to connect with Google Sheets. This gives it a good competitive advantage when comparing pricing—other similar tools have expensive licenses. In a corporate Google …
Chose Looker
Looker is more advanced than any other tools which our organization used so far for analytical & translational databases. Looker database points out more detailed information & can be managed & automated by adding some codes & queries. it is much way better to manage all cloud …
Chose Looker
Looker is overall the best software for data visualization simply because it does not take a lot of time to onboard someone for this software and it still has tons of functionality.
Chose Looker
Looker provides really excellent customer service in comparison to other similar products. The sharing aspect of Looker is also a big plus, which allows multiple users to access the data at the same time. We have also found it to stand out among competitors with its dashboard …
Chose Looker
Most of the other BI tools are fairly similar in terms of charting capabilities and performance. Looker stands out with its modeling layer and SQL free end-user interface. It also has a feature-rich API enabling you to embed Looker into your own web app to customize it further …
Chose Looker
Looker stacks up very well against the other tools we have evaluated and used. All the tools have their own pros and cons. Looker had a better edge in terms of visualizations when we chose to use it. After several updates, other tools began to have newer features. Looker still …
Chose Looker
Looker is easier to use, faster helps save time at work, Robust data connections with R Studio are very important because we use this application in the company and other applications do not allow it, it has a scalable machine learning with integration of Google TensorFlow, …
Tableau Desktop
Chose Tableau Desktop
Looker has the benefit of being owned by Google and seamless interface with BigQuery. We didn't use BigQuery at the time, so the benefit wasn't realized. However, we are starting to use it more and more, and will be evaluating Looker again.

The main drawback of Looker compared …
Chose Tableau Desktop
Tableau can create visually attractive customizable dashboards than can quickly by drag-drop while in power bi we can create simple dashboard. Power bi support lesser data source while in Tableau there is a lot of options
When we talk about data handling tableau is a clear …
Chose Tableau Desktop
We shifted to Tableau as it performs better than power BI. Tableau can handle data from multiple data sources while Power BI is restricted to limited data sources.
Chose Tableau Desktop
  • It's easy to use and has a great selection of color palettes and templates.
  • Easy to learn.
  • Easy to share reports.
Top Pros
Top Cons
TrustRadius Insights
LookerTableau Desktop
Highlights

TrustRadius
Research Team Insight
Published

Looker and Tableau Desktop are Business Intelligence tools designed to help users perform data analysis and create visualizations to display their findings. Both Business Intelligence tools are used by businesses of all sizes, though large enterprises prefer Tableau Desktop while Looker is most popular with mid-sized businesses.

Tableau Desktop offers strong visualization features that allow data analysts to create sophisticated visualizations. Looker has robust analytics features that enable non-technical users to create simple queries, while technical staff can create complex, customized queries.

Features

Looker and Tableau Desktop both provide essential business intelligence features such as data visualization and analysis, but they also both have some standout features.

Looker includes a library of analytics code blocks that allow new users to perform analysis on stored data easily. These code blocks are entirely customizable as well, so advanced users can create custom queries. Looker also offers many built-in integrations and has a flexible system for pulling in data from applications that don’t have a native integration. As a result, Looker can collect data from many sources without issue.

Tableau Desktop includes OLAP compatibility, allowing for web-based analytics and data collection. Additionally, Tableau Desktop has APIs for many big data analytics tools, allowing for visualizations based on data analysis performed by big data software. Lastly, Tableau has robust visualization features that help users to create simple visualizations, or use advanced features to create complex, interactive visualizations.

Limitations

Though Looker and Tableau Desktop both have comprehensive features for business intelligence, they also have a few important limitations.

Looker doesn’t have any support for OLAP, which makes web-based analytics more difficult. Companies that need to make use of OLAP may not be able to use Looker. Additionally, Looker doesn’t offer as many tools or integrations for big data analysis. Lastly, though Looker offers visualization features, they are not as sophisticated as the advanced visualizations that Tableau Desktop provides.

Tableau Desktop doesn’t offer analytics tools that are as straightforward as Lookers analytics blocks. Performing analytics using Tableau requires technical staff to write queries using Tableau Desktop’s visual query language. Tableau Desktop’s tools for third-party data collection are not as robust as Looker’s multiple integrations and tools for third-party data collection.

Pricing

Looker pricing depends on the size and user needs of the business. Quotes from Looker can include or remove features as needed by the organization.

Tableau Desktop pricing depends on the number of licenses purchased. The Viewer license costs $12.00 per month per user and allows for data viewing and interaction. The Explorer package costs $35.00 per month per user and allows for data querying and content sharing. Lastly, the Creator package costs $70.00 per month per user and allows for the creation of sophisticated visualization.

Features
LookerTableau Desktop
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker
8.1
93 Ratings
1% below category average
Tableau Desktop
8.5
166 Ratings
4% above category average
Pixel Perfect reports7.678 Ratings8.3138 Ratings
Customizable dashboards8.792 Ratings9.0165 Ratings
Report Formatting Templates7.978 Ratings8.3144 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker
8.1
94 Ratings
0% below category average
Tableau Desktop
9.0
163 Ratings
10% above category average
Drill-down analysis8.291 Ratings9.2158 Ratings
Formatting capabilities7.492 Ratings9.0161 Ratings
Integration with R or other statistical packages8.037 Ratings8.3121 Ratings
Report sharing and collaboration8.694 Ratings9.3156 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker
8.6
90 Ratings
3% above category average
Tableau Desktop
8.8
157 Ratings
5% above category average
Publish to Web8.574 Ratings9.3148 Ratings
Publish to PDF8.780 Ratings8.4148 Ratings
Report Versioning8.260 Ratings8.7115 Ratings
Report Delivery Scheduling8.980 Ratings9.2122 Ratings
Delivery to Remote Servers00 Ratings8.572 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker
6.8
91 Ratings
17% below category average
Tableau Desktop
8.6
155 Ratings
6% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.189 Ratings8.9153 Ratings
Location Analytics / Geographic Visualization7.678 Ratings8.8148 Ratings
Predictive Analytics4.66 Ratings8.7125 Ratings
Pattern Recognition and Data Mining00 Ratings8.02 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker
8.5
90 Ratings
1% below category average
Tableau Desktop
8.7
141 Ratings
1% above category average
Multi-User Support (named login)8.985 Ratings8.8138 Ratings
Role-Based Security Model8.378 Ratings8.4118 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.685 Ratings8.7128 Ratings
Report-Level Access Control8.426 Ratings9.02 Ratings
Single Sign-On (SSO)00 Ratings8.976 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker
5.8
66 Ratings
31% below category average
Tableau Desktop
8.4
134 Ratings
6% above category average
Responsive Design for Web Access6.763 Ratings8.6123 Ratings
Mobile Application5.01 Ratings8.396 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.558 Ratings8.7116 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Looker
-
Ratings
Tableau Desktop
8.7
63 Ratings
9% above category average
REST API00 Ratings8.655 Ratings
Javascript API00 Ratings8.350 Ratings
iFrames00 Ratings8.948 Ratings
Java API00 Ratings8.845 Ratings
Themeable User Interface (UI)00 Ratings8.552 Ratings
Customizable Platform (Open Source)00 Ratings8.845 Ratings
Best Alternatives
LookerTableau Desktop
Small Businesses
BrightGauge
BrightGauge
Score 8.9 out of 10
BrightGauge
BrightGauge
Score 8.9 out of 10
Medium-sized Companies
Reveal
Reveal
Score 9.9 out of 10
Reveal
Reveal
Score 9.9 out of 10
Enterprises
Jaspersoft Community Edition
Jaspersoft Community Edition
Score 9.7 out of 10
Jaspersoft Community Edition
Jaspersoft Community Edition
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LookerTableau Desktop
Likelihood to Recommend
8.3
(94 ratings)
8.8
(193 ratings)
Likelihood to Renew
9.0
(4 ratings)
8.9
(39 ratings)
Usability
8.8
(12 ratings)
8.6
(63 ratings)
Availability
-
(0 ratings)
8.0
(10 ratings)
Performance
-
(0 ratings)
6.1
(9 ratings)
Support Rating
8.8
(14 ratings)
6.9
(56 ratings)
In-Person Training
-
(0 ratings)
9.4
(4 ratings)
Online Training
-
(0 ratings)
8.0
(4 ratings)
Implementation Rating
-
(0 ratings)
8.0
(34 ratings)
Configurability
-
(0 ratings)
8.1
(2 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
7.0
(3 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
LookerTableau Desktop
Likelihood to Recommend
Google
Quick dashboards from Google Sheets - Easier to do the graphs than in Google Sheets - Operational dashboards to be used in the day-to-day work - It is good both for retrospective data and to do a pulse check of the current status - Better for not giant amounts of data and not multiple data sources. - If you need a lot of graphs to be displayed on the same page, it can be a bit glitchy during configuration (then the use works fine).
Read full review
Tableau
Tableau Desktop is one the finest tool available in the market with such a wide range of capabilities in its suite that makes it easy to generate insights. Further, if optimally designed, then its reports are fairly simple to understand, yet capable enough to make changes at the required levels. One can create a variety of visualizations as required by the business or the clients. The data pipelines in the backend are very robust. The tableau desktop also provides options to develop the reports in developer mode, which is one of the finest features to embed and execute even the most complex possible logic. It's easier to operate, simple to navigate, and fluent to understand by the users.
Read full review
Pros
Google
  • Filtering - you can filter across different dimensions and metrics to get a more specific "cut" of data
  • Refreshing - data automatically ingests into Looker which allows reports to be updated and backfilled in real time
  • Conditional Reporting - you can leverage Looker's reporting features to flag when a given metric or KPI falls below or above a specified threshold. For example, if you had a daily sales benchmark in a SAAS organization, you could use Looker to flag whenever daily sales falls above or below the benchmark
Read full review
Tableau
  • An excellent tool for data visualization, it presents information in an appealing visual format—an exceptional platform for storing and analyzing data in any size organization.
  • Through interactive parameters, it enables real-time interaction with the user and is easy to learn and get support from the community.
Read full review
Cons
Google
  • Looker is less graphical or pictorial which makes it less attractive
  • Consumes a lot of memory when there are multiple rows and columns, impacts performance too
  • At times when we download huge chunks of raw data from Looker dashbords, the time taken to prepare the file is enormous - The user fails to understand if Looker has frozen or if the data is getting prepared in the background for downloading. In turn, user ends up triggering multiple downloads
Read full review
Tableau
  • Formatting the data to work correctly in graphical presentations can be time consuming
  • Daily data extracts can run slowly depending on how much data is required and the source of the data
  • The desktop version is required for advanced functionality, editing on [the] Tableau server allows only limited features
Read full review
Likelihood to Renew
Google
We've been very happy with Looker so far, and all teams in the organization are starting to see its value, and use it on a frequent basis. It has quickly become our accessible "source of truth" for all data/metrics.
Read full review
Tableau
Our use of Tableau Desktop is still fairly low, and will continue over time. The only real concern is around cost of the licenses, and I have mentioned this to Tableau and fully expect the development of more sensible models for our industry. This will remove any impediment to expansion of our use.
Read full review
Usability
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
Read full review
Tableau
Tableau Desktop has proven to be a lifesaver in many situations. Once we've completed the initial setup, it's simple to use. It has all of the features we need to quickly and efficiently synthesize our data. Tableau Desktop has advanced capabilities to improve our company's data structure and enable self-service for our employees.
Read full review
Reliability and Availability
Google
No answers on this topic
Tableau
When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
Read full review
Performance
Google
No answers on this topic
Tableau
Tableau Desktop's performance is solid. You can really dig into a large dataset in the form of a spreadsheet, and it exhibits similarly good performance when accessing a moderately sized Oracle database. I noticed that with Tableau Desktop 9.3, the performance using a spreadsheet started to slow around 75K rows by about 60 columns. This was easily remedied by creating an extract and pushing it to Tableau Server, where performance went to lightning fast
Read full review
Support Rating
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
Read full review
Tableau
I have never really used support much, to be honest. I think the support is not as user-friendly to search and use it. I did have an encounter with them once and it required a bit of going back and forth for licensing before reaching a resolution. They did solve my issue though
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In-Person Training
Google
No answers on this topic
Tableau
It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
Read full review
Online Training
Google
No answers on this topic
Tableau
The training for new users are quite good because it covers topic wise training and the best part was that it also had video tutorials which are very helpful
Read full review
Implementation Rating
Google
No answers on this topic
Tableau
Again, training is the key and the company provides a lot of example videos that will help users discover use cases that will greatly assist their creation of original visualizations. As with any new software tool, productivity will decline for a period. In the case of Tableau, the decline period is short and the later gains are well worth it.
Read full review
Alternatives Considered
Google
Looker is an off-the-shelf, free tool for Google business users. Other than the internal cost of time to build, we had no costs to set up what we needed to do. Knowledge sharing internally and using templates greatly reduced this cost, making the overall cost very low.
Read full review
Tableau
If we do not have legacy tools which have already been set up, I would switch the visualization method to open source software via PyCharm, Atom, and Visual Studio IDE. These IDEs cannot directly help you to visualize the data but you can use many python packages to do so through these IDEs.
Read full review
Scalability
Google
No answers on this topic
Tableau
Tableau Desktop's scaleability is really limited to the scale of your back-end data systems. If you want to pull down an extract and work quickly in-memory, in my application it scaled to a few tens of millions of rows using the in-memory engine. But it's really only limited by your back-end data store if you have or are willing to invest in an optimized SQL store or purpose-built query engine like Veritca or Netezza or something similar.
Read full review
Return on Investment
Google
  • Allowing others to self-serve their own analytics and connect it to Looker simply and easily has helped unblock the central data team so they can instead focus on validated dashboards whilst stakeholders manage their day-to-day analysis themselves. Countless engineering hours have been freed up by not having to manage every user permission for each BI tool; we have a BYOBI approach; Bring Your Own BI
  • Creation and management of a semantic layer (LookML =Looker Modeling Language ) allows peoples sandboxes and production databases to become clutter free. Minor adjustments, conditional fields, and even some modelling can all be done in LookML which doesn't need oversight or governance from the central data team.
  • LookML, specifying drilldown fields and their sub-queries, as well as generally creating dynamic parameters with Liquid are all great features, but can have a steep learning curve. it may take some time to understand how to create this middle layer correctly, or even pose a risk of inheriting complex code from another source which can be unmaintainable if it becomes too big. Some level of governance is recommended if Looker is used by a large number of editors.
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Tableau
  • Tableau was acquired years ago, and has provided good value with the content created.
  • Ongoing maintenance costs for the platform, both to maintain desktop and server licensing has made the continuing value questionable when compared to other offerings in the marketplace.
  • Users have largely been satisfied with the content, but not with the overall performance. This is due to a combination of factors including the performance of the Tableau engines as well as development deficiencies.
Read full review
ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.