What users are saying about
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Top Rated
2360 Ratings
Top Rated
152 Ratings

Mailchimp

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Top Rated
2360 Ratings
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Score 8.1 out of 100
Top Rated
152 Ratings
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Score 7.2 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.1

    Mailchimp

    81%

    unbounce

    Feature Set Not Supported
    N/A
    Mailchimp ranks higher in 9/9 features

    WYSIWYG email editor

    8.2
    82%
    386 Ratings
    N/A
    0 Ratings

    Dynamic content

    7.8
    78%
    371 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.0
    80%
    358 Ratings
    N/A
    0 Ratings

    Landing pages

    7.7
    77%
    286 Ratings
    N/A
    0 Ratings

    A/B testing

    8.1
    81%
    318 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.2
    82%
    383 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.5
    85%
    622 Ratings
    N/A
    0 Ratings

    List management

    8.1
    81%
    405 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    7.8
    78%
    284 Ratings
    N/A
    0 Ratings

    Lead Management

    9.1

    Mailchimp

    91%

    unbounce

    Feature Set Not Supported
    N/A
    Mailchimp ranks higher in 4/4 features

    Lead nurturing

    6.3
    63%
    2 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Data quality management

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Automated sales alerts and tasks

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Campaign Management

    10.0

    Mailchimp

    100%

    unbounce

    Feature Set Not Supported
    N/A
    Mailchimp ranks higher in 2/2 features

    Calendaring

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Event/webinar marketing

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Social Media Marketing

    10.0

    Mailchimp

    100%

    unbounce

    Feature Set Not Supported
    N/A
    Mailchimp ranks higher in 2/2 features

    Social sharing and campaigns

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Social profile integration

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Reporting & Analytics

    7.7

    Mailchimp

    77%

    unbounce

    Feature Set Not Supported
    N/A
    Mailchimp ranks higher in 3/3 features

    Dashboards

    7.6
    76%
    62 Ratings
    N/A
    0 Ratings

    Standard reports

    8.1
    81%
    400 Ratings
    N/A
    0 Ratings

    Custom reports

    7.2
    72%
    40 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.1

    Mailchimp

    81%

    unbounce

    Feature Set Not Supported
    N/A
    Mailchimp ranks higher in 6/6 features

    API

    8.8
    88%
    2 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Customizability

    5.6
    56%
    2 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.1
    81%
    2 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.1
    81%
    2 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.1
    81%
    2 Ratings
    N/A
    0 Ratings

    SEO and Conversion Optimization

    Mailchimp

    Feature Set Not Supported
    N/A
    6.7

    unbounce

    67%
    unbounce ranks higher in 5/5 features

    Landing page A/B testing:

    N/A
    0 Ratings
    7.4
    74%
    12 Ratings

    Dynamic page text replacement

    N/A
    0 Ratings
    7.0
    70%
    9 Ratings

    Real-time analytics dashboard

    N/A
    0 Ratings
    7.1
    71%
    12 Ratings

    SEO tools

    N/A
    0 Ratings
    5.8
    58%
    12 Ratings

    Optimization recommendations

    N/A
    0 Ratings
    6.3
    63%
    11 Ratings

    Attribute Ratings

    • Mailchimp is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Support Rating, Implementation Rating

    Likelihood to Recommend

    8.2

    Mailchimp

    82%
    437 Ratings
    6.7

    unbounce

    67%
    50 Ratings

    Likelihood to Renew

    8.4

    Mailchimp

    84%
    49 Ratings
    7.7

    unbounce

    77%
    9 Ratings

    Usability

    8.4

    Mailchimp

    84%
    326 Ratings
    7.8

    unbounce

    78%
    2 Ratings

    Availability

    10.0

    Mailchimp

    100%
    8 Ratings
    9.1

    unbounce

    91%
    2 Ratings

    Performance

    10.0

    Mailchimp

    100%
    10 Ratings

    unbounce

    N/A
    0 Ratings

    Support Rating

    10.0

    Mailchimp

    100%
    16 Ratings
    9.6

    unbounce

    96%
    8 Ratings

    Implementation Rating

    8.8

    Mailchimp

    88%
    40 Ratings
    6.0

    unbounce

    60%
    3 Ratings

    Product Scalability

    9.3

    Mailchimp

    93%
    4 Ratings

    unbounce

    N/A
    0 Ratings

    Likelihood to Recommend

    Mailchimp

    Mailchimp is perfect for anyone looking for an easy-to-use platform for creating email marketing campaigns. It's very easy to use and learn. Mailchimp can also be integrated with several other platforms ie WordPress to capture people that come to your website to sign up for your newsletter, Salesforce, Facebook, and more.
    Anonymous | TrustRadius Reviewer

    unbounce

    As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
    Anonymous | TrustRadius Reviewer

    Pros

    Mailchimp

    • Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
    • Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
    • Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
    Alon Keren | TrustRadius Reviewer

    unbounce

    • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
    • Tracking code is easy to add. Follow the straightforward instructions in the back end
    • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
    Jon Law | TrustRadius Reviewer

    Cons

    Mailchimp

    • It would be great if the email template edit screen didn't save automatically.
    • It is possible to enhance various marketing forms such as a/b testing, social media emails, and so on.
    • The OTP might take a long time to arrive when asked for during the login process.
    Anonymous | TrustRadius Reviewer

    unbounce

    • One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
    • The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
    • The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Mailchimp

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $10 per month

    Mailchimp Editions & Modules

    Additional Pricing Details

    unbounce

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $49 per month

    unbounce Editions & Modules

    Edition
    Premium$159/mo1
    Enterprise$399+/mo2
    Essential$79/mo3
    1. 150 landing pages, 16 popups & sticky bars
    2. 375+ landing pages, 40+ popups and sticky bars
    3. 75 landing pages, 8 popups & sticky bars
    Additional Pricing Details
    The prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.

    Likelihood to Renew

    Mailchimp

    Mailchimp 8.4
    Based on 49 answers
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Harrison Pershing | TrustRadius Reviewer

    unbounce

    unbounce 7.7
    Based on 9 answers
    The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
    Christopher Whalen | TrustRadius Reviewer

    Usability

    Mailchimp

    Mailchimp 8.4
    Based on 326 answers
    In terms of usability of Mailchimp, it is pretty straightforward. We need to select the email template, upload contacts, and send the email. The best part is the post email analytics which helps us understand in detail the click rate, open rate, and other parameters to understand our customers better.
    Anonymous | TrustRadius Reviewer

    unbounce

    unbounce 7.8
    Based on 2 answers
    Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
    Jeremy Poore | TrustRadius Reviewer

    Reliability and Availability

    Mailchimp

    Mailchimp 10.0
    Based on 8 answers
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Ben Caplan | TrustRadius Reviewer

    unbounce

    unbounce 9.1
    Based on 2 answers
    No answer on this topic is available.

    Performance

    Mailchimp

    Mailchimp 10.0
    Based on 10 answers
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Ben Caplan | TrustRadius Reviewer

    unbounce

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Mailchimp

    Mailchimp 10.0
    Based on 16 answers
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Valie Robbins | TrustRadius Reviewer

    unbounce

    unbounce 9.6
    Based on 8 answers
    Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
    Michael Dell'Arciprete | TrustRadius Reviewer

    Implementation Rating

    Mailchimp

    Mailchimp 8.8
    Based on 40 answers
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Vicki Lesage | TrustRadius Reviewer

    unbounce

    unbounce 6.0
    Based on 3 answers
    Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
    Christopher Whalen | TrustRadius Reviewer

    Alternatives Considered

    Mailchimp

    Used a few other platforms that perform the same tasks as Mailchimp. These platforms, while are much more robust than Mailchimp, have a much steeper learning curve. Yesmail and Adobe Campaign have alot more to offer that would work great for teams that need more automation and deeper reporting on automated emails. I recommend Mailchimp for teams that are in the "crawl" or "walk" engagement vs using others for the "Run" phases.
    Paul Constantopolous | TrustRadius Reviewer

    unbounce

    Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
    Evan Laird | TrustRadius Reviewer

    Scalability

    Mailchimp

    Mailchimp 9.3
    Based on 4 answers
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Ben Caplan | TrustRadius Reviewer

    unbounce

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Mailchimp

    • The free version of Mailchimp has a great ROI. There isn't any up-front cost and you can do so much with this version.
    • The analytics and statistics for the reporting are a great way to see if what you're doing is working for your business.
    Paige Gregorzek | TrustRadius Reviewer

    unbounce

    • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
    Danilo Roberto Zerón | TrustRadius Reviewer

    Screenshots

    Add comparison