Mailchimp
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Top Rated
2360 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 2360 reviews and ratings
Top Rated
152 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.2 out of 100
Based on 152 reviews and ratings
Feature Set Ratings
Email & Online Marketing

8.1
Mailchimp
81%

unbounce
Feature Set Not Supported
N/A
Mailchimp ranks higher in 9/9 features
Mailchimp ranks higher in 9/9 features
WYSIWYG email editor

8.2
82%
386 Ratings

N/A
0 Ratings
Dynamic content

7.8
78%
371 Ratings

N/A
0 Ratings
Ability to test dynamic content

8.0
80%
358 Ratings

N/A
0 Ratings
Landing pages

7.7
77%
286 Ratings

N/A
0 Ratings
A/B testing

8.1
81%
318 Ratings

N/A
0 Ratings
Mobile optimization

8.2
82%
383 Ratings

N/A
0 Ratings
Email deliverability reporting

8.5
85%
622 Ratings

N/A
0 Ratings
List management

8.1
81%
405 Ratings

N/A
0 Ratings
Triggered drip sequences

7.8
78%
284 Ratings

N/A
0 Ratings
Lead Management

9.1
Mailchimp
91%

unbounce
Feature Set Not Supported
N/A
Mailchimp ranks higher in 4/4 features
Mailchimp ranks higher in 4/4 features
Lead nurturing

6.3
63%
2 Ratings

N/A
0 Ratings
Lead scoring and grading

10.0
100%
1 Rating

N/A
0 Ratings
Data quality management

10.0
100%
1 Rating

N/A
0 Ratings
Automated sales alerts and tasks

10.0
100%
1 Rating

N/A
0 Ratings
Campaign Management

10.0
Mailchimp
100%

unbounce
Feature Set Not Supported
N/A
Mailchimp ranks higher in 2/2 features
Mailchimp ranks higher in 2/2 features
Calendaring

10.0
100%
1 Rating

N/A
0 Ratings
Event/webinar marketing

10.0
100%
1 Rating

N/A
0 Ratings
Social Media Marketing

10.0
Mailchimp
100%

unbounce
Feature Set Not Supported
N/A
Mailchimp ranks higher in 2/2 features
Mailchimp ranks higher in 2/2 features
Social sharing and campaigns

10.0
100%
2 Ratings

N/A
0 Ratings
Social profile integration

10.0
100%
1 Rating

N/A
0 Ratings
Reporting & Analytics

7.7
Mailchimp
77%

unbounce
Feature Set Not Supported
N/A
Mailchimp ranks higher in 3/3 features
Mailchimp ranks higher in 3/3 features
Dashboards

7.6
76%
62 Ratings

N/A
0 Ratings
Standard reports

8.1
81%
400 Ratings

N/A
0 Ratings
Custom reports

7.2
72%
40 Ratings

N/A
0 Ratings
Platform & Infrastructure

8.1
Mailchimp
81%

unbounce
Feature Set Not Supported
N/A
Mailchimp ranks higher in 6/6 features
Mailchimp ranks higher in 6/6 features
API

8.8
88%
2 Ratings

N/A
0 Ratings
Role-based workflow & approvals

10.0
100%
1 Rating

N/A
0 Ratings
Customizability

5.6
56%
2 Ratings

N/A
0 Ratings
Integration with Salesforce.com

8.1
81%
2 Ratings

N/A
0 Ratings
Integration with Microsoft Dynamics CRM

8.1
81%
2 Ratings

N/A
0 Ratings
Integration with SugarCRM

8.1
81%
2 Ratings

N/A
0 Ratings
SEO and Conversion Optimization

Mailchimp
Feature Set Not Supported
N/A

6.7
unbounce
67%
unbounce ranks higher in 5/5 features
unbounce ranks higher in 5/5 features
Landing page A/B testing:

N/A
0 Ratings

7.4
74%
12 Ratings
Dynamic page text replacement

N/A
0 Ratings

7.0
70%
9 Ratings
Real-time analytics dashboard

N/A
0 Ratings

7.1
71%
12 Ratings
SEO tools

N/A
0 Ratings

5.8
58%
12 Ratings
Optimization recommendations

N/A
0 Ratings

6.3
63%
11 Ratings
Attribute Ratings
- Mailchimp is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Support Rating, Implementation Rating
Likelihood to Recommend

8.2
Mailchimp
82%
437 Ratings

6.7
unbounce
67%
50 Ratings
Likelihood to Renew

8.4
Mailchimp
84%
49 Ratings

7.7
unbounce
77%
9 Ratings
Usability

8.4
Mailchimp
84%
326 Ratings

7.8
unbounce
78%
2 Ratings
Availability

10.0
Mailchimp
100%
8 Ratings

9.1
unbounce
91%
2 Ratings
Performance

10.0
Mailchimp
100%
10 Ratings

unbounce
N/A
0 Ratings
Support Rating

10.0
Mailchimp
100%
16 Ratings

9.6
unbounce
96%
8 Ratings
Implementation Rating

8.8
Mailchimp
88%
40 Ratings

6.0
unbounce
60%
3 Ratings
Product Scalability

9.3
Mailchimp
93%
4 Ratings

unbounce
N/A
0 Ratings
Likelihood to Recommend
Mailchimp
Mailchimp is perfect for anyone looking for an easy-to-use platform for creating email marketing campaigns. It's very easy to use and learn. Mailchimp can also be integrated with several other platforms ie WordPress to capture people that come to your website to sign up for your newsletter, Salesforce, Facebook, and more.

Verified User
Director in Marketing
Hospitality Company, 11-50 employeesunbounce
As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.

Verified User
Professional in Information Technology
Information Technology & Services Company, 1-10 employeesPros
Mailchimp
- Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
- Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
- Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
Full Stack Marketer
FreelanceEntertainment, 1-10 employees
unbounce
- AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
- Tracking code is easy to add. Follow the straightforward instructions in the back end
- Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
Director
Lollipop Local LtdInternet, 1-10 employees
Cons
Mailchimp
- It would be great if the email template edit screen didn't save automatically.
- It is possible to enhance various marketing forms such as a/b testing, social media emails, and so on.
- The OTP might take a long time to arrive when asked for during the login process.

Verified User
Administrator in Information Technology
Information Technology & Services Company, 10,001+ employeesunbounce
- One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
- The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
- The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.

Verified User
Professional in Marketing
Publishing Company, 11-50 employeesPricing Details
Mailchimp
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$10 per month
Mailchimp Editions & Modules
—
Additional Pricing Details
—unbounce
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$49 per month
unbounce Editions & Modules
Edition
Premium | $159/mo1 |
---|---|
Enterprise | $399+/mo2 |
Essential | $79/mo3 |
- 150 landing pages, 16 popups & sticky bars
- 375+ landing pages, 40+ popups and sticky bars
- 75 landing pages, 8 popups & sticky bars
Additional Pricing Details
The prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.Likelihood to Renew
Mailchimp
Mailchimp 8.4
Based on 49 answers
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Digital Marketing Strategist
CaseMetrixLegal Services, 1-10 employees
unbounce
unbounce 7.7
Based on 9 answers
The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
Search Marketing Executive
TorchboxInternet, 11-50 employees
Usability
Mailchimp
Mailchimp 8.4
Based on 326 answers
In terms of usability of Mailchimp, it is pretty straightforward. We need to select the email template, upload contacts, and send the email. The best part is the post email analytics which helps us understand in detail the click rate, open rate, and other parameters to understand our customers better.

Verified User
Manager in Marketing
Information Technology & Services Company, 1001-5000 employeesunbounce
unbounce 7.8
Based on 2 answers
Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
Director of Business Development
Connect First, Inc.Telecommunications, 11-50 employees
Reliability and Availability
Mailchimp
Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Risk Manager, and Insurance Agent
Hummel and Plum Insurance Agency Inc.Insurance, 11-50 employees
unbounce
unbounce 9.1
Based on 2 answers
No answer on this topic is available.
Performance
Mailchimp
Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Risk Manager, and Insurance Agent
Hummel and Plum Insurance Agency Inc.Insurance, 11-50 employees
unbounce
No score
No answers yet
No answers on this topic
Support Rating
Mailchimp
Mailchimp 10.0
Based on 16 answers
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Owner
Patterson-Robbins and Company LLCMarket Research, 1-10 employees
unbounce
unbounce 9.6
Based on 8 answers
Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
Director of Customer Acquisition
People's Trust Insurance CompanyInsurance, 501-1000 employees
Implementation Rating
Mailchimp
Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Digital Marketing Specialist
Thoughtprocess InteractiveInternet, 11-50 employees
unbounce
unbounce 6.0
Based on 3 answers
Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
Search Marketing Executive
TorchboxInternet, 11-50 employees
Alternatives Considered
Mailchimp
Used a few other platforms that perform the same tasks as Mailchimp. These platforms, while are much more robust than Mailchimp, have a much steeper learning curve. Yesmail and Adobe Campaign have alot more to offer that would work great for teams that need more automation and deeper reporting on automated emails. I recommend Mailchimp for teams that are in the "crawl" or "walk" engagement vs using others for the "Run" phases.
System Designer
BNTSFood & Beverages, 501-1000 employees
unbounce
Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
Senior Marketing Manager
Galactic FedInternet, 51-200 employees
Scalability
Mailchimp
Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Risk Manager, and Insurance Agent
Hummel and Plum Insurance Agency Inc.Insurance, 11-50 employees
unbounce
No score
No answers yet
No answers on this topic
Return on Investment
Mailchimp
- The free version of Mailchimp has a great ROI. There isn't any up-front cost and you can do so much with this version.
- The analytics and statistics for the reporting are a great way to see if what you're doing is working for your business.
Marketing Manager
Visit Lebanon ValleyNon-profit Organization Management, 1-10 employees
unbounce
- Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
Senior Account Manager (Search Engine Marketing)
PPC DirectorMarketing and Advertising, 1-10 employees