Mailchimp vs unbounce

• I found Mailchimp very helpful by helping us in connecting with social media immediately also helps us in building newsletters.
• It is well known as a fantastic analysis tool. It keeps people aware of the current circumstances and prevents their inbox from excessive spamming.
• Mailchimp is the most sophisticated tool for sending newsletters.
• It is playing a significant role for marketing our events.

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• Customer Support
• Unbounce provides users with valuable resources for building landing pages, including pre-existing template designs, a navigable technical support forum, and the "live chat with a human" feature. Therefore, Unbounce is ideal for users ranging from beginner to advanced levels of industry experience.
• Cross-Channel Reporting
• Unbounce can be used to track conversion data for major SEM channels such as Bing Ads, Google AdWords, and Google Analytics. By placing javascript at the head of an Unbounce page for Bing UET Tags, Google AdWords Conversion Goals, and Google Analytics Global Site Tags, users begin to compile the necessary data for producing highly detailed multi-channel performance reports.
• Creating Contact Lists For Drip Email Campaigns
• Unbounce also allows users to transfer and store contact information into a mailing list by integrating landing pages with various email marketing platforms (e.g. ConstantContact, MailChimp, etc.), both seamlessly and effectively empowering users to create a new mailing list, or bolster a preexisting audience.

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• The platform does not have a tool specifically created for the identification of those users who keep anti-spam filters in their email inboxes, to avoid sending and be able to focus the resources that would be wasted on informing another potential customer.
• Mailchimp is not sufficiently updated to work with connections to online Ads and social networks without the platform freezing, and in the case of the internal ad editor, it does not allow to import the information from the source pages of these ads, so that it is not necessary to transcribe it.
• Even though there are many templates oriented to the creation and subsequent sending of postcards, most of the models included for these postcards do not meet the sufficient visual quality to be included in the campaign uniformly with the rest of the components of the campaign.

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• The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system.
• Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click.

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• Mailchimp helps businesses grow their marketing list.
• By creating emails and newsletters, you can keep prospects and customers engaged.
• The reporting helps you see what is working and what isn't so you stop wasting time if needed and redirect it to something that works.
• There is a standard learning curve for teams to adopt Mailchimp and use it properly.

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• Unbounce has allowed us an easy way to offer lead generation and conversion optimization services regardless of what technology the client is using for their website.
• ROI is achieved fast, as a single client engagement more than pays for the software each month.

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