What users are saying about
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Top Rated
1867 Ratings
Top Rated
36 Ratings

Mailchimp

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Top Rated
1867 Ratings
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Score 8.2 out of 100
Top Rated
36 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Yotpo

If you need an excellent mechanism to collect and publish customer reviews, Yotpo is the best that we have found. We love the feature set that is provided, even if you are using the basic membership to get started. Where it is really good is the collection and managing of reviews. The email request setup is simple and easy to use. The publishing and commenting on reviews can be managed easily in the backend. It syncs up nicely to our website providers, and we have used it on a few different platforms without any problems. The pricing on it is also very competitive when you price it out against so of the other big-name players in the space.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mailchimp
8.1
Yotpo
WYSIWYG email editor
Mailchimp
8.5
Yotpo
Dynamic content
Mailchimp
7.8
Yotpo
Ability to test dynamic content
Mailchimp
7.9
Yotpo
Landing pages
Mailchimp
7.6
Yotpo
A/B testing
Mailchimp
7.8
Yotpo
Mobile optimization
Mailchimp
8.6
Yotpo
Email deliverability reporting
Mailchimp
8.8
Yotpo
List management
Mailchimp
8.3
Yotpo
Triggered drip sequences
Mailchimp
7.7
Yotpo

Lead Management

Mailchimp
9.2
Yotpo
Lead nurturing
Mailchimp
6.9
Yotpo
Lead scoring and grading
Mailchimp
10.0
Yotpo
Data quality management
Mailchimp
10.0
Yotpo
Automated sales alerts and tasks
Mailchimp
10.0
Yotpo

Campaign Management

Mailchimp
10.0
Yotpo
Calendaring
Mailchimp
10.0
Yotpo
Event/webinar marketing
Mailchimp
10.0
Yotpo

Social Media Marketing

Mailchimp
10.0
Yotpo
Social sharing and campaigns
Mailchimp
10.0
Yotpo
Social profile integration
Mailchimp
10.0
Yotpo

Reporting & Analytics

Mailchimp
7.7
Yotpo
Dashboards
Mailchimp
7.7
Yotpo
Standard reports
Mailchimp
8.2
Yotpo
Custom reports
Mailchimp
7.3
Yotpo

Platform & Infrastructure

Mailchimp
8.5
Yotpo
API
Mailchimp
9.0
Yotpo
Role-based workflow & approvals
Mailchimp
10.0
Yotpo
Customizability
Mailchimp
6.4
Yotpo
Integration with Salesforce.com
Mailchimp
8.5
Yotpo
Integration with Microsoft Dynamics CRM
Mailchimp
8.5
Yotpo
Integration with SugarCRM
Mailchimp
8.5
Yotpo

Pros

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Yotpo

  • Yotpo alerts us by email when a new review comes in which encourages us to log in and check the Yopto dashboard to see if anything needs tending to.
  • With one click we can publish a Yotpo review to our website, than another click and it pushes the review to Twitter, and Facebook.
  • Even the free version has lots of useful features.
Vivian Vassar | TrustRadius Reviewer

Cons

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Yotpo

  • The customer photos are too small. We'd like to be able to display the photos that customers upload as much larger. They're almost thumbnails.
  • Yotpo widgets slow down site speed so we can't use any of them. The only one we can use is the reviews page.
Michele Riley | TrustRadius Reviewer

Likelihood to Renew

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Yotpo

Yotpo 5.0
Based on 1 answer
Our organization is very lean and agile and does not have the resources to staff either a Marketing or Customer Service Team member on reviews full time. We know and understand the value of such an individual but are unable to staff a position at this point. This reduces the value of the tool in our eyes.
Zach Shelley | TrustRadius Reviewer

Usability

Mailchimp

Mailchimp 8.5
Based on 138 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Yotpo

Yotpo 8.7
Based on 2 answers
I think the platform back end could be easier and more intuitive, but we are able to get around and accomplish what we need to with minimal training or guidance. Specifically, we had complications with trying to do something as simple as sending ourselves test emails and adjusting image sizes pulling from our product catalog so that the review request email images would be clear.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Yotpo

No score
No answers yet
No answers on this topic

Performance

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Yotpo

No score
No answers yet
No answers on this topic

Support Rating

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Yotpo

Yotpo 8.7
Based on 14 answers
Live chat is always ready to help. Even when they do not have an immediate answer, we hear back from them within a reasonable time frame. Communication from the account manager is great as well. The team has been very supportive in listening to new ideas, needs, and updates based on real-time on-site data.
Anonymous | TrustRadius Reviewer

Implementation Rating

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Yotpo

No score
No answers yet
No answers on this topic

Alternatives Considered

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Yotpo

We experimented briefly with the Shopify Reviews app, but saw almost no response as the emails had to be sent manually or otherwise automated. Yotpo made it super easy and our response rate is very good now. You can do the math for your business, but if it helps drive X additional sales and costs you Y for the software
John Wilkinson | TrustRadius Reviewer

Scalability

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Yotpo

No score
No answers yet
No answers on this topic

Return on Investment

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Yotpo

  • Yotpo was very useful in the beginning offering a simple service, well executed for a reasonable price. But when they suddenly raised it from $30 per month to $399 per month, they completely priced my business out and now I'm stuck with hundreds of reviews on their platform that I must find a way to migrate elsewhere so as not to lose the reviews I've collected with them.
Aaron Shaffier | TrustRadius Reviewer

Screenshots

Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Yotpo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

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