Mapp Digital vs. Pendo.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mapp Digital
Score 8.2 out of 10
N/A
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and…N/A
Pendo.io
Score 8.3 out of 10
N/A
Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.N/A
Pricing
Mapp DigitalPendo.io
Editions & Modules
No answers on this topic
Free
Free
Team
Contact sales team
Pro
Contact sales team
Enterprise
Contact sales team
Offerings
Pricing Offerings
Mapp DigitalPendo.io
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Mapp DigitalPendo.io
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mapp Digital
8.1
5 Ratings
1% below category average
Pendo.io
-
Ratings
WYSIWYG email editor7.85 Ratings00 Ratings
Dynamic content8.44 Ratings00 Ratings
Ability to test dynamic content8.04 Ratings00 Ratings
Landing pages8.54 Ratings00 Ratings
A/B testing9.04 Ratings00 Ratings
Mobile optimization7.35 Ratings00 Ratings
Email deliverability reporting8.85 Ratings00 Ratings
List management8.55 Ratings00 Ratings
Triggered drip sequences6.85 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mapp Digital
8.1
5 Ratings
3% above category average
Pendo.io
-
Ratings
Dashboards8.35 Ratings00 Ratings
Standard reports8.35 Ratings00 Ratings
Custom reports7.85 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Mapp Digital
8.2
4 Ratings
4% below category average
Pendo.io
-
Ratings
URL Validation9.03 Ratings00 Ratings
Link Tracking7.73 Ratings00 Ratings
Image Validation7.84 Ratings00 Ratings
Inbox Display8.14 Ratings00 Ratings
Email Accessibility Tools8.34 Ratings00 Ratings
Spelling and Grammar Check7.84 Ratings00 Ratings
Spam Testing8.34 Ratings00 Ratings
Email Previews8.64 Ratings00 Ratings
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Mapp DigitalPendo.io
Small Businesses
ReachMail
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Score 10.0 out of 10
ChurnZero
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Score 8.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Whatfix
Whatfix
Score 9.5 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Whatfix
Whatfix
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Mapp DigitalPendo.io
Likelihood to Recommend
8.0
(13 ratings)
8.6
(91 ratings)
Likelihood to Renew
7.8
(8 ratings)
9.0
(4 ratings)
Usability
1.9
(4 ratings)
10.0
(4 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(3 ratings)
9.7
(4 ratings)
Online Training
10.0
(1 ratings)
9.1
(1 ratings)
Implementation Rating
5.0
(3 ratings)
9.0
(1 ratings)
User Testimonials
Mapp DigitalPendo.io
Likelihood to Recommend
Mapp Digital
During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
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Pendo.io
Pendo is very well suited for startups and mid size product companies who are looking for -
  • Help in user experience building
  • Measuring the impact of a feature on the requirement phase itself
  • Advanced analytics to get a sense of how the product is working
  • Insights about necessary changes that are required to make the product better
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Pros
Mapp Digital
  • BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
  • I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
  • BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
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Pendo.io
  • Track usage across our platform (new and existing features) - where each customer clicks, how long they stay at certain areas within the software, etc.
  • To promote new features.
  • To train customers on how to use new features.
  • To survey our customers within the software.
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Cons
Mapp Digital
  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
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Pendo.io
  • I find the reporting and analytics to be a little light. They could improve custom reporting capabilities.
  • Would like to see the capabilities of the Pendo tagging tool built into the platform. (don't launch a separate product). I find the tagging tool does a much better job at selecting the components to be tagged than the platform does.
  • Sometimes takes a while to refresh counts when adding a new tag.
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Likelihood to Renew
Mapp Digital
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
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Pendo.io
We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
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Usability
Mapp Digital
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
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Pendo.io
Overall, Pendo provides a smooth interface, especially with the most recent update, and I couldn't imagine using or learning any other platform so product focused. From the moment I log into Pendo, I know where I'm going and what I'm looking for and I'm able to find that, through the interface, in as little time as possible. This helps keep me focused on doing other tasks at work so I'm not overburdened with hunting things down in the system
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Performance
Mapp Digital
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
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Pendo.io
No answers on this topic
Support Rating
Mapp Digital
Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
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Pendo.io
They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.
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Online Training
Mapp Digital
They made sure to go through anything and everything that we wanted
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Pendo.io
The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
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Implementation Rating
Mapp Digital
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
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Pendo.io
Use Segment to install and cut developers out of the work cycle!
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Alternatives Considered
Mapp Digital
We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.
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Pendo.io
WalkMe is an industry leader, but they charge an arm and a leg. Working with them you get a lot of support and CSM time, but is it really worth that price tag? Pendo.io was an easy choice for that simple reason.
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Return on Investment
Mapp Digital
  • BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
  • It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
  • I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
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Pendo.io
  • We have had an ROI in reduced support contacts.
  • We have had increased NPS scores due to our ability to target messaging for the right reasons to the right audience members rather than blanket distribution of information.
  • Delayed deployment in certain environments (being worked through) has led to a delay in one business area, but it is not public facing yet so we aren't heavily impacted by that yet.
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