Mapp Digital vs. Slack

During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.

Incentivized

Slack is great for tracking commits to new coding projects. You can take parts of code that still need to be implemented later and easily search through the history of comments if there is something that goes wrong with a code commitment. It can be difficult for people that only like Teams to adjust to a new platform if you are using both to communicate.

Incentivized

• BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
• I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
• BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.

• Huddles Run smoothly without any interferences.
• Smooth individual calls quick and easy without any interruptions.
• seamless notifications across multiple devices
• The ability to easily tag a team member to urgently attend to a specific escalation.
• Slack being user friendly and able to integrate easily with other platforms and apps.
• How to easily open up different channels for different escalations and needs.
• a safe direct messaging option.

Incentivized

• It would be nice to see the API's functionality introduced into the web client.
• The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
• The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.

• Would love a better integration with GitHub. For example, notifications when your PR is updated, when review is requested, @-mention in comments, etc.
• Improved "Later" tab, for example the ability to create to-do lists or making the "Later" tab into a more powerful to-do list (annotate items with notes)
• More powerful integrations, e.g. Google Calendar could render a calendar view within Slack, rather than sending the daily schedule

Incentivized

Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.

To be more transparent, I give 10 because Slack serves our collaboration needs. It provide us a good platform for team communication relaying important update within the company, it has even mobile app where you can install in your phone to monitor any updates within that team that needs your immediate attention and intervention.

Incentivized

There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find

My rating was 7. Its intuitive interface and user-friendly features like channels, threads, and integrations make it excellent for team communication and onboarding. However, its usability is held back by the resource-intensive desktop app and cluttered feeling in large workspaces. The mobile app's performance and unreliable notifications have also been noted as weaknesses.

Yes, the app works 24/7. I don't even recall having any period that we could not use since the implementation. Even the maintenance periods are barely noticeable and our work is not impacted by it when it happens.

Incentivized

They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system

Slack is a soft app, we don't have many issues with it. I recall one or two people complaining about something during our usage period, but I didn't have a bad experience. When the app is slow, usually the problem is with my computer or my internet. The app works just fine.

Incentivized

Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!

Whenever I've had to troubleshoot an issue with Slack (which, to be honest, has not happened very often), their online documentation has been easy to locate, easy to understand, and effective in resolving my issue. Slack's ever-growing popularity also means that there's a large community of practice out there that can be depended upon.

Incentivized

They made sure to go through anything and everything that we wanted

I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool

I was not part of the implementation team, but I recall being 100% happy and excited to learn and use a new tool. I'm still am to be honest.

Incentivized

We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.

Incentivized

I like Slack better than ClickUp, because I would spend 30-60 minutes a day updating my ClickUp tasks. The way ClickUp was used was very micromanaging. I billed by the hour, so I was willing to put in the time to alert the boss what tasks I was working on.

One of my jobs used Hive - I mostly just ran it in the background in case anyone messaged me. I did not use it often.

Incentivized

• BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
• It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
• I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.

• Slack has been incredibly helpful in connecting various tech apps and ecosystems, creating a more streamlined and responsive process.
• Slack has made it significantly easier to communicate with our team members across multiple time zones, creating a more engaging environment for our all-remote team.

Incentivized