Maze vs. Optimal vs. Userlytics

Maze User Testing is great if you're interested in doing user research from the comfort of your own desk. You can easily setup usability tests, surveys, card sorting and tree tests among other things to get a better understanding of how customers use your product. The only limitation at the moment with Maze that I can identify is only being able to do unmoderated tests, so if you'd like to be able to ask follow up questions in the moment, Maze is not the tool for you.

Incentivized

Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.

Incentivized

Userlytics would be appropriate to use if you were investigating UX on your website, or wanted to identify any pain points which could be causing lower conversion rates. Not only will it be a way to gain direct user feedback, but it enhances your visual ability to see how a user progresses through your website. It is well suited if you have less time to conduct moderated user research at a facility or a client doesn't quite have the budget for that. It may be less appropriate if a client wants a bigger project with larger budgets and more time. In this case, moderated, face-to-face research may be more appropriate.

Incentivized

• Reporting is top-tier with filtration, heatmaps, user data, and public URLs for stakeholders
• Figma integration with user testing software is about as fast as it gets
• The experience for testers is practically seamless going from our site to a Maze. Loads of completed Mazes.

• Tree Testing - it is a very simple and easy to use system, that provides the data needed from a tree test
• Card sorting - provides a system for users to participate in navigation menu layouts. We looked into several options, but this seemed very intuitive for users.

Incentivized

• Excellent customer service
• Fast response rate
• Implementing new features

Incentivized

• Sometimes Maze breaks the responsiveness of our product
• Also the analytics is not very useful for us. We do manual walkthrough of products
• Few testers that we hire does not read the instructions very well and will abandon the flow

Incentivized

• The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
• They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
• They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
• There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.

• User interface
• Mobile support
• Consolidation of Results

Maze is easy to use most of the times. It is easy to integrate with Figma, It is easy to find testers worldwide with required filters. Maze gives recorded videos which are helpful in debugging and understanding the problem with flows. A/B testing is easy to add and test. Overall Maze is very easy to use

Incentivized

I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.

Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.

Incentivized

I think it's very user friendly. I think it gives you a chance to get a feel for websites you may not previously have experience with nor have otherwise experienced. It's also a great way to give input and help shape functionality of business you may enjoy or have further interest in

Incentivized

Any issues that presented themselves were dealt with in a quick and efficient manner and fully rectified by the knowledgeable team over at Maze.

Incentivized

We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.

Incentivized

They give their best and also reply to queries immediately

Well trained Professionls

Decent but not comprehensive

Even though it takes time to set up. The work is diligent and out of the quality is great

A Lookback is an alternative option if you think Maze User Testing is quite expensive for you, but look back has a different approach to Maze User Testing. Lookback focuses on qualitative usability testing instead of quantitative UserTesting. And also, Maze User Testing has a free option but Lookback doesn't have it, but Lookback has a cheaper option at $19/month than Maze.

Incentivized

For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.

Incentivized

We used WhatUsersDo. However, the tool currently got bought out by a bigger company and were removing the remote research tool. We chose to use Userlytics as it stacked up well against competitors.

Incentivized

Delay to get output

• Easy to run quant test
• Easy to test with large number of people on production
• Easy to run unmoderated competitor studies

Incentivized

• Optimal Workshop has had a positive impact on investigating information architecture on several websites.
• Optimal Workshop has helped investigated the labeling on several websites.
• Optimal Workshop has also support in the investigation of UX in navigations.

Incentivized

• Definitely positive, I would say about 30%.

Incentivized