TrustRadius: an HG Insights company

Microsoft Teams vs. Optimizely Content Marketing Platform

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Teams

    Score8.3 out of 10
    N/AMicrosoft Teams combines video conferencing software with team collaboration tools. The communications platform allows MS Office users to conduct conference calls and share files via SharePoint, and join or initiate a group chat.

    $4.80

    per month per user

    Optimizely Content Marketing Platform

    Score6.8 out of 10
    N/AOptimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.N/A
    Pricing
    Microsoft TeamsOptimizely Content Marketing Platform
    Editions & Modules
    Microsoft Teams Essentials
    $4.80
    per month per user
    Microsoft Teams Enterprise
    $5.25
    per month (paid yearly) per user
    Microsoft Teams Enterprise
    $5.25
    per month per user
    Microsoft 365 Business Basic
    $7.20
    per month per user
    Microsoft 365 Business Standard
    $15
    per month per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Microsoft TeamsOptimizely Content Marketing Platform
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsDiscounts are available for non profit organizations.—
    More Pricing Information
    Community Pulse
    Microsoft TeamsOptimizely Content Marketing Platform
    Considered Both Products
    Microsoft
    No answer on this topic
    Optimizely
    Chose Optimizely Content Marketing Platform
    CMP is purpose built for content creation and delivery, not a general-purpose or developer platform hacked to manage content development. This specificity helps to assure users are focused on the purpose of the platform as well as the embedded tools to assure the work is done …
    Incentivized
    Key User Insights
    Would buy again
    90%
    Would buy again
    255 Answers
    92%
    Would buy again
    45 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    225 Answers
    97%
    Delivers good value for the price
    31 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    255 Answers
    96%
    Happy with the feature set
    47 Answers
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    144 Answers
    92%
    Lived up to sales and marketing promises
    24 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    174 Answers
    81%
    Implementation went as expected
    29 Answers
    Features
    Microsoft TeamsOptimizely Content Marketing Platform
    Project Management
    Comparison of Project Management features of Microsoft Teams and Optimizely Content Marketing Platform
    Feature
    Microsoft Teams
    8.2
    241 Ratings
    6% above category average
    Optimizely Content Marketing Platform
    -
    Ratings
    Task Management8.1179 Ratings00 Ratings
    Gantt Charts8.196 Ratings00 Ratings
    Scheduling8.3208 Ratings00 Ratings
    Workflow Automation8.4126 Ratings00 Ratings
    Mobile Access8.2229 Ratings00 Ratings
    Search7.6212 Ratings00 Ratings
    Visual planning tools8.4143 Ratings00 Ratings
    Communication
    Comparison of Communication features of Microsoft Teams and Optimizely Content Marketing Platform
    Feature
    Microsoft Teams
    8.0
    251 Ratings
    0% above category average
    Optimizely Content Marketing Platform
    -
    Ratings
    Chat9.0250 Ratings00 Ratings
    Notifications8.4249 Ratings00 Ratings
    Discussions8.7235 Ratings00 Ratings
    Surveys8.2146 Ratings00 Ratings
    Internal knowledgebase8.6157 Ratings00 Ratings
    Integrates with GoToMeeting6.547 Ratings00 Ratings
    Integrates with Gmail and Google Hangouts5.743 Ratings00 Ratings
    Integrates with Outlook9.1155 Ratings00 Ratings
    File Sharing & Management
    Comparison of File Sharing & Management features of Microsoft Teams and Optimizely Content Marketing Platform
    Feature
    Microsoft Teams
    8.2
    236 Ratings
    2% above category average
    Optimizely Content Marketing Platform
    -
    Ratings
    Versioning8.6168 Ratings00 Ratings
    Video files8.4202 Ratings00 Ratings
    Audio files8.8200 Ratings00 Ratings
    Document collaboration8.9216 Ratings00 Ratings
    Access control8.6198 Ratings00 Ratings
    Advanced security features8.5158 Ratings00 Ratings
    Integrates with Google Drive5.353 Ratings00 Ratings
    Device sync8.6172 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of Microsoft Teams and Optimizely Content Marketing Platform
    Feature
    Microsoft Teams
    -
    Ratings
    Optimizely Content Marketing Platform
    3.6
    48 Ratings
    74% below category average
    Ideation00 Ratings3.535 Ratings
    Approval workflows00 Ratings4.045 Ratings
    Content collaboration00 Ratings4.944 Ratings
    Content calendar00 Ratings3.040 Ratings
    Network for content licensing/production00 Ratings2.525 Ratings
    Content Publishing
    Comparison of Content Publishing features of Microsoft Teams and Optimizely Content Marketing Platform
    Feature
    Microsoft Teams
    -
    Ratings
    Optimizely Content Marketing Platform
    3.6
    43 Ratings
    74% below category average
    Content hub00 Ratings3.336 Ratings
    Forms / Gated content00 Ratings3.01 Ratings
    Embedded CTAs00 Ratings3.528 Ratings
    Content distribution00 Ratings4.237 Ratings
    Content promotion00 Ratings4.231 Ratings
    Content automation00 Ratings3.532 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Microsoft Teams and Optimizely Content Marketing Platform
    Feature
    Microsoft Teams
    -
    Ratings
    Optimizely Content Marketing Platform
    3.0
    37 Ratings
    84% below category average
    Audience profiling and targeting00 Ratings8.23 Ratings
    Closed-loop tracking and reporting00 Ratings1.830 Ratings
    Content performance analytics00 Ratings1.834 Ratings
    Campaign optimization dashboard00 Ratings1.729 Ratings
    Competitive analytics00 Ratings1.619 Ratings
    Best Alternatives
    Microsoft TeamsOptimizely Content Marketing Platform
    Small Businesses
    Flock
    Score9.5 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Troop Messenger
    Score9.8 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Cisco Business Edition 7000 (discontinued)
    Score9 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft TeamsOptimizely Content Marketing Platform
    Likelihood to Recommend
    8.6
    (329 ratings)
    3.6
    (52 ratings)
    Likelihood to Renew
    9.0
    (12 ratings)
    1.0
    (1 ratings)
    Usability
    8.7
    (114 ratings)
    3.2
    (47 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (114 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    6.3
    (7 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    7.0
    (7 ratings)
    -
    (0 ratings)
    User Testimonials
    Microsoft TeamsOptimizely Content Marketing Platform
    Likelihood to Recommend
    Microsoft
    It's amazing as a daily driver for team communication, and document search/store. Also, if you're doing a lot of LONG meetings and have trouble remembering details, the AI summarization is amazing and convenient. It just works. I'm not saying I always do this, of course, but if I need to 'skim' instead of really digging into every detail from a meeting, the AI-generated summary is generally good enough that I can get away with it.
    Read full review
    Optimizely
    A 7 only because I think there's question marks around customization. However, I've seen very similar tools in the past where stakeholders have been skeptical, but as you get to know it and use it, you'll find actually you realize those benefits. I just think Optimizely could help its stakeholders and clients see those benefits early on versus later on. However, that's not to say it's not possible, so a 7 at this stage, but I think it's got potential in future. If you are a marketing firm who wants a centralized system for managing workflows and campaigns, it's great. It does that. However, there are better competitors fill in some of the gaps better than optimized leaders does. It could do better. I think for me, visually when I see, when I create a workflow or a campaign, I can see all the tasks associated with it and I've seen the way that our parent company uses it. It's just a list of all the tasks you see in one view. I think visually it needs improving. However, the purpose that it serves fundamentally, it's got potential, if that makes sense. It's going in the right direction, but I think competitors are doing some of it better than Optimizely is. I think they, like I was saying earlier, if they really want to realize the benefits of the product visually there needs to be some improvement. And then the controls element that I mentioned earlier as well, hopefully that answers both of your questions.
    Incentivized
    Read full review
    Pros
    Microsoft
    • All in one communication for Teams.
    • High quality and reliable both audio and video meetings.
    • Well organized and clear instant chat.
    • Excellent security features.
    • Beautiful integration with 3rd party tools and systems.
    • Perfect compatibility with windows ,android and iOS.
    • Allow meetings recordings for later us or sharing with teams that missed the live.
    Incentivized
    Read full review
    Optimizely
    • The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.
    Incentivized
    Read full review
    Cons
    Microsoft
    • The webinars feature has some missing functionally such as the ability for all users to use the Q&A feature (only those with a Microsoft Teams account can use it now), the ability to upload documents for attendees to easily access and download, and the ability for presenters and organizers to easily chat amongst themselves throughout the webinar.
    • The "Channels" organization hierarchy could be more clear. If you have several channels set up, it can get clunky and hard to find the specific channel you are looking for.
    • The MS Planner tool lacks functionality and organization. You cannot assign more than one person to a task and it's confusing when you try to share tasks with people - it would be nice if they were automatically added to someone's calendar.
    Incentivized
    Read full review
    Optimizely
    • One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
    • I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.
    Incentivized
    Read full review
    Likelihood to Renew
    Microsoft
    Microsoft Teams is included with our Office 365 subscription and we have no intention of migrating off of Office 365 and Microsoft products. Since Microsoft Teams is included for free with our Office 365 subscription, and since we enjoy all the features, benefits, and functionality, there is no question that our team will continue to use the product
    Incentivized
    Read full review
    Optimizely
    The tool is over-engineered and overly complicated. It makes my job much harder and not easier. There's much simpler tools for a lot less money
    Incentivized
    Read full review
    Usability
    Microsoft
    If you have the full Microsoft Office suite, it works really well because it's integrated well within its ecosystem, but if not, it can be annoying because it tries to open a shared file in the web versions of the file equivalents. The web version is also a bit slow, and the login is very difficult to handle if you have multiple Microsoft or Outlook accounts.
    Incentivized
    Read full review
    Optimizely
    The editorial calendar is the one I check multiple times every day. It gives me a clear picture of what's in progress, what's due, and where things can be moving faster. And, there's no need to open a separate doc or ask anyone for a status update.
    Also, the workflows are another super useful thing. Being able to assign specific reviewers to specific steps and know that nothing moves forward until they've acted has eliminated many repetitive processes.
    Incentivized
    Read full review
    Reliability and Availability
    Microsoft
    Rare, but outages do happen
    Incentivized
    Read full review
    Optimizely
    I have not experienced any prolonged outages. From time to time there will be errors but nothing that significantly slows down production
    Incentivized
    Read full review
    Performance
    Microsoft
    Sometimes about once a week I get a message that says "Sorry, there seems to be something wrong". But it goes away in a few minutes.
    Incentivized
    Read full review
    Optimizely
    Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms
    Incentivized
    Read full review
    Support Rating
    Microsoft
    The overall support provided by Microsoft for Microsoft Teams has been quite good but there is still some room for improvements. Microsoft needs to proactively work on fixing the open bugs in order to provide a seamless experience to the users. But over the service and experience provided by the Microsoft team have been quite satisfactory.
    Incentivized
    Read full review
    Optimizely
    The NewsCred team is very responsive and helpful with any technical issues.
    Incentivized
    Read full review
    Online Training
    Microsoft
    No answers on this topic
    Optimizely
    Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption
    Incentivized
    Read full review
    Implementation Rating
    Microsoft
    I find everything I need for my day-to-day work.
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Alternatives Considered
    Microsoft
    Microsoft Teams offers a much more integrated experience between their chat and video call function compared to Google Chat and Slack. Both other tools are much better for internal communications are they have simpler UI without other features. Whereas Microsoft Teams can be used for more critical conversations, particularly between external companies, and has been very useful in sales conversations which is what we chose it for when speaking to companies that work exclusively through Microsoft.
    Incentivized
    Read full review
    Optimizely
    We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Microsoft
    Honestly, this tool is worth every penny. Yes, it's not free and you pay for the quality of services and the license. But the ROI and the benefits are all there. Also, the renewal, negotiation, and contract terms are all very well explained by our Microsoft account manager, and she's a charm.
    Read full review
    Optimizely
    No answers on this topic
    Scalability
    Microsoft
    It does not appear to have a limit to how many teams and employees we can have using it
    Incentivized
    Read full review
    Optimizely
    Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website
    Incentivized
    Read full review
    Professional Services
    Microsoft
    I used Skype for Business to take calls, hold conferences, and provide remote assistance to users. Microsoft Teams, on the other hand, is superior to Skype for Business in my opinion. My job entails a lot of screen sharing.
    Read full review
    Optimizely
    No answers on this topic
    Return on Investment
    Microsoft
    • Personally, I would say that by using Microsoft Teams, it upped my collaboration with my colleagues by around 50% or around more than half of what I usually did prior to using it.
    • I had 100% show rate and attendance on all of my meetings in the past 6 months.
    • If I may add, I also have been chattier & collaborative towards my colleagues in past 3 months particularly the month of December when we had huge traffic at work. I would estimate this behavior to have been increased by around 60% than what I usually incur during normal operating days.
    Incentivized
    Read full review
    Optimizely
    • The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
    • It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Content Marketing Platform Screenshots

    Screenshot of Optimizely Opal: Opal, Optimizely's AI, is an extension of the marketing workforce. From building comprehensive campaign and content briefs and suggesting how to best execute a campaign, to creating on-brand content for any channel and providing suggestions for ongoing optimization, Opal's capabilities and AI agents make "doing more with less" a reality.Screenshot of Marketing Work Requests: Dynamic intake forms, automatic routing, and integrated workflows ensure that requested work gets completed, fast.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's DAM, users can automate the management of brand-approved assets, all within the same platform where content creation, collaboration and publishing take place.Screenshot of The Editor, with Embedded AI: Content is created for multiple channels with the help of Opal, Optimizely's native AI.Screenshot of Calendar: This provides visibility into planned and scheduled content and campaigns with the ability to save and share views.