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Mimecast Cloud Archive vs. Salesforce Agentforce Marketing

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mimecast Cloud Archive

    Score9.1 out of 10
    N/AMimecast Cloud Archive provides an archive storage solution for data retention, as well as search and retrieval of email, attachments and MS Teams conversations. The cloud archiving solution offers search capabilities for employees and automated tools for administrators that simplify management of mailboxes, e-discovery and litigation support.N/A

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Mimecast Cloud ArchiveAgentforce Marketing
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Mimecast Cloud ArchiveAgentforce Marketing
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Mimecast Cloud ArchiveAgentforce Marketing
    Considered Both Products
    Mimecast
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    24 Answers
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    22 Answers
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    24 Answers
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    20 Answers
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    17 Answers
    84%
    Implementation went as expected
    54 Answers
    Features
    Mimecast Cloud ArchiveAgentforce Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Mimecast Cloud Archive and Salesforce Agentforce Marketing
    Feature
    Mimecast Cloud Archive
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WYSIWYG email editor00 Ratings7.4122 Ratings
    Dynamic content00 Ratings8.1153 Ratings
    Ability to test dynamic content00 Ratings6.3112 Ratings
    Landing pages00 Ratings7.6121 Ratings
    A/B testing00 Ratings7.0151 Ratings
    Mobile optimization00 Ratings6.7111 Ratings
    Email deliverability reporting00 Ratings7.3132 Ratings
    List management00 Ratings8.1129 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of Mimecast Cloud Archive and Salesforce Agentforce Marketing
    Feature
    Mimecast Cloud Archive
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.9109 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings
    Data quality management00 Ratings7.3116 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of Mimecast Cloud Archive and Salesforce Agentforce Marketing
    Feature
    Mimecast Cloud Archive
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    3% below category average
    Calendaring00 Ratings7.3103 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Mimecast Cloud Archive and Salesforce Agentforce Marketing
    Feature
    Mimecast Cloud Archive
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Social sharing and campaigns00 Ratings7.283 Ratings
    Social profile integration00 Ratings7.539 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Mimecast Cloud Archive and Salesforce Agentforce Marketing
    Feature
    Mimecast Cloud Archive
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Dashboards00 Ratings8.1118 Ratings
    Standard reports00 Ratings7.3123 Ratings
    Custom reports00 Ratings7.2100 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Mimecast Cloud Archive and Salesforce Agentforce Marketing
    Feature
    Mimecast Cloud Archive
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    API00 Ratings6.790 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings
    Customizability00 Ratings6.8111 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings
    Integration with SugarCRM00 Ratings8.611 Ratings
    Third-party software integrations00 Ratings7.624 Ratings
    Best Alternatives
    Mimecast Cloud ArchiveAgentforce Marketing
    Small Businesses
    Amazon S3 Glacier
    Score9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Google Vault
    Score9.5 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Microsoft Exchange Online Archiving
    Score8.4 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Mimecast Cloud ArchiveAgentforce Marketing
    Likelihood to Recommend
    9.3
    (27 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    8.5
    (5 ratings)
    8.1
    (114 ratings)
    Usability
    7.6
    (17 ratings)
    8.5
    (37 ratings)
    Availability
    8.5
    (17 ratings)
    10.0
    (11 ratings)
    Performance
    7.8
    (17 ratings)
    9.6
    (9 ratings)
    Support Rating
    6.8
    (4 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.5
    (40 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)
    User Testimonials
    Mimecast Cloud ArchiveAgentforce Marketing
    Likelihood to Recommend
    Mimecast
    If someone is looking for a cloud archive solution, I believe Mimecast Cloud Archive has one of the best. I have worked with a few competitors in the past but the reason we have continued with Mimecast Cloud Archive is because of the capability, cost to value, and support that we receive. They also have other capabilities that can add security to your environment that you can access from the same portal.
    Incentivized
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    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
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    Pros
    Mimecast
    • Sync and Recover is a great tool for when you need to recover emails quickly or in bulk.
    • The archive is nested in the mail protection admin portal, so it is easy to navigate between the recent mail in the protection portal (limited window of time) and the archive when searching for emails during investigations or troubleshooting.
    • The additional protection feature allows scanning of emails that land in the archive. This helps with internal to internal emails that might have been malicious, for instance from a compromised account.
    • The Mimecast for Outlook add-in is nice, although you can access it from the web as well, for seeing your own archives. If users are missing an email, they can look there on their own without submitting an IT support ticket.
    • We do not allow end users to restore their own, but that is a feature that exists as well.
    Incentivized
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    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
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    Cons
    Mimecast
    • The system runs slowly at times.
    • There are so many features, it can be difficult to find exactly how to perform some actions.
    • Emails are not automatically shown in their native format when searched you must click on the email and then request it be formatted in the proper format (HTML, plaintext, etc.).
    Incentivized
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    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
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    Likelihood to Renew
    Mimecast
    The product is an excellent tool for our organisation. With one incident in the past it helped clear any wrong doing when an external party had their email hacked. We where able to show that when the email left our org it was in tact with out modification and only after it arrived in the partners org was it changed. This one incident alone has shown how valuable the tool is.
    Incentivized
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    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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    Usability
    Mimecast
    The archive is easy to use and the searching is highly customizable. You can easily search based on timeframe, sender, recipient, words, phrases, and attachments. The ability to search keywords within attachments, body, and subject line is incredibly helpful. We're able to quickly and easily find what we're looking for.
    Incentivized
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    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
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    Reliability and Availability
    Mimecast
    There is never an issue. Everytime I have needed to access my own personal search archive or globally search across the whole business it works each time. I cannot recall a time where the service was down when needed to be used and all our staff use it daily.
    Incentivized
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    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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    Performance
    Mimecast
    The stability of the tool is the biggest factor, it has a fantastic uptime and the loading speed is exceptional. Long gone are the days of waiting for Outlook to open up a traditional PST archive, I can simply click, find what I need and go, usually, before outlook has opened the archive. It is an exceptionally efficient tool.
    Incentivized
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    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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    Support Rating
    Mimecast
    It does a good job. The support team of the product was good and responsive and was also able to fix the issues I was experiencing at the time. It isn't perfect and takes some time to set up properly in the environment but once set up the product does what it is supposed to do which is what you are paying for.
    Incentivized
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    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
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    In-Person Training
    Mimecast
    No answers on this topic
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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    Online Training
    Mimecast
    No answers on this topic
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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    Implementation Rating
    Mimecast
    We used Mimecast professional services for the implementation and it was flawless as we were migrating from a competitor's product. The only downside was the amount of time required to ingest all the data as this was coming from a few different sources and in some cases it took months to migrate and index all the content. Apart from that the process was very well guided, with plenty of communication all throughout and without any major issues or downtime.
    Incentivized
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    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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    Alternatives Considered
    Mimecast
    One of the big features of Mimecast is the ability to send large files. We used to use CItrix Sharefile for this but switched over to Mimecast's LFS for one large reason...since we are archiving all of our mail in Mimeast anyway we would have wanted these attachments, even if large, also available to if we go back to look at old emails. However just for usability sake I think Citrix Sharefile's large file send is more polished and probably works a little better. We just choose to use the Mimecast so we had a one stop shop when it came to email archiving
    Incentivized
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    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
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    Contract Terms and Pricing Model
    Mimecast
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
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    Scalability
    Mimecast
    No answers on this topic
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
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    Return on Investment
    Mimecast
    • I can't put an exact dollar figure on it but Mimecast makes our company more efficient when it comes to email search and discovery.
    • Being heavily regulated it's great to have peace of mind when we're audited and I can just say we have Mimecast. Check that box off!
    • We were quite relieved when Mimecast stopped inbound attachments infected with WannaCry.
    • I enjoy the benefits of a cloud service so I don't have to manage hardware, deal with upgrades, or figure out complicated licensing schemes.
    Incentivized
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    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
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    ScreenShots

    Mimecast Cloud Archive Screenshots

    Product screenshotProduct screenshot

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.