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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MindTouch

    Score7 out of 10
    N/AMindTouch is a customer experience management platform with content management and help authoring capabilities. Formerly known as MediaWiki, it is optimized for building knowledge bases for customer self-service and agent assistance purposes.N/A

    Zoho Social

    Score9.1 out of 10
    N/AZoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…

    $15

    per month

    Pricing
    MindTouchZoho Social
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month per user
    Standard
    $15
    per month per user
    Professional
    $40
    per month per user
    Premium
    $65
    per month 3 users
    Agency
    $320
    per month 5 users
    Agency Plus
    $460
    per month 5 users
    Offerings
    Pricing Offerings
    MindTouchZoho Social
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    MindTouchZoho Social
    Considered Both Products
    MindTouch
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    370 Answers
    Delivers good value for the price
    No answers on this topic
    99%
    Delivers good value for the price
    343 Answers
    Happy with the feature set
    No answers on this topic
    98%
    Happy with the feature set
    365 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    327 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    352 Answers
    Features
    MindTouchZoho Social
    Listening/monitoring
    Comparison of Listening/monitoring features of MindTouch and Zoho Social
    Feature
    MindTouch
    -
    Ratings
    Zoho Social
    8.8
    442 Ratings
    14% above category average
    Sentiment analysis00 Ratings8.4315 Ratings
    Broad channel coverage00 Ratings9.1437 Ratings
    Publishing
    Comparison of Publishing features of MindTouch and Zoho Social
    Feature
    MindTouch
    -
    Ratings
    Zoho Social
    8.7
    519 Ratings
    7% above category average
    Content planning and scheduling00 Ratings9.4517 Ratings
    Audience targeting00 Ratings8.4368 Ratings
    Content optimization00 Ratings8.5430 Ratings
    Workflow management00 Ratings8.755 Ratings
    Engagement
    Comparison of Engagement features of MindTouch and Zoho Social
    Feature
    MindTouch
    -
    Ratings
    Zoho Social
    8.4
    423 Ratings
    3% above category average
    Automated routing and prioritization00 Ratings8.0357 Ratings
    Customer interaction histories00 Ratings8.3396 Ratings
    Bulk actions00 Ratings9.046 Ratings
    Marketing
    Comparison of Marketing features of MindTouch and Zoho Social
    Feature
    MindTouch
    -
    Ratings
    Zoho Social
    8.3
    370 Ratings
    7% above category average
    Lead generation00 Ratings8.0283 Ratings
    Content marketing00 Ratings8.5358 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of MindTouch and Zoho Social
    Feature
    MindTouch
    -
    Ratings
    Zoho Social
    9.2
    508 Ratings
    10% above category average
    Twitter00 Ratings9.2454 Ratings
    Facebook00 Ratings9.3495 Ratings
    LinkedIn00 Ratings9.3447 Ratings
    Google+00 Ratings9.0290 Ratings
    Instagram00 Ratings9.2426 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of MindTouch and Zoho Social
    Feature
    MindTouch
    -
    Ratings
    Zoho Social
    8.4
    416 Ratings
    8% above category average
    Campaign success analytics00 Ratings8.8412 Ratings
    Real-time tracking00 Ratings9.047 Ratings
    Competitor analysis00 Ratings7.4256 Ratings
    Account management
    Comparison of Account management features of MindTouch and Zoho Social
    Feature
    MindTouch
    -
    Ratings
    Zoho Social
    9.1
    456 Ratings
    14% above category average
    Role-based user permissions & privileges00 Ratings9.1361 Ratings
    Mobile access00 Ratings9.2433 Ratings
    Best Alternatives
    MindTouchZoho Social
    Small Businesses
    Zoho CRM Plus
    Score9.1 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Sogolytics
    Score9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Medallia
    Score8.9 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MindTouchZoho Social
    Likelihood to Recommend
    7.6
    (110 ratings)
    9.2
    (523 ratings)
    Likelihood to Renew
    8.8
    (18 ratings)
    9.3
    (15 ratings)
    Usability
    7.5
    (29 ratings)
    9.3
    (351 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (2 ratings)
    Performance
    8.0
    (10 ratings)
    8.2
    (3 ratings)
    Support Rating
    7.8
    (31 ratings)
    9.3
    (220 ratings)
    Online Training
    8.8
    (5 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    7.7
    (10 ratings)
    8.4
    (5 ratings)
    Configurability
    5.0
    (5 ratings)
    7.3
    (2 ratings)
    Ease of integration
    9.0
    (1 ratings)
    3.6
    (2 ratings)
    Product Scalability
    1.4
    (3 ratings)
    8.2
    (3 ratings)
    Vendor post-sale
    9.3
    (4 ratings)
    8.2
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    User Testimonials
    MindTouchZoho Social
    Likelihood to Recommend
    MindTouch
    If a company doesn't want to make their knowledge base public-facing, you lose a lot of the value of using MindTouch in a closed environment. MindTouch is not ideal for extremely structured content management scenarios that are strong DITA advocates. Companies that require localization might not be good fits either.
    Incentivized
    Read full review
    Zoho
    Zoho Social excels at multi-channel social media management with intuitive scheduling and analytics. The platform integrates seamlessly with CRM, enabling personalized customer engagement. Best suited for small-to-medium businesses managing multiple social accounts. However, advanced AI-driven insights and competitor analysis features could be enhanced. The reporting dashboard is comprehensive but could use more customization options for enterprise teams.
    Read full review
    Pros
    MindTouch
    • MindTouch helps to easily organize our help articles to ensure that our end user is receiving the proper information.
    • The MindTouch platform is extremely easy to navigate which reduces the turnaround time for our team to publish new material.
    • The editor tools supplied through MindTouch make styling our documentation a breeze.
    • The contextual help tool allows our customers to consume documentation based on the page they are viewing in our platform.
    Incentivized
    Read full review
    Zoho
    • Professional precision needed to align our content strategy with specific target groups.
    • The process of ensuring content is consumed by the right audience at the right time is key to our growth.
    • Platform is a vital tool for scaling our mission.
    Read full review
    Cons
    MindTouch
    • When we do have a support issue, we frequently need to go through multiple people, contacts, ways of explaining things, etc,. before someone on their end actually understands our problem. It's rare that the first person we talk to understands the big picture or appreciates our use case.
    • The draft functionality is a promising start but lacks some key features that cause us regular frustration. For example, you can only create one draft of a page at a time. This is fine if changes come to you in perfect sequential order, but it makes it impossible for us to update a live page while a draft exists. More specifically, if we're working on updating content on a page for a new feature being released next month, but then we notice a typo today, we can't fix the typo in production without first deleting the draft or doing some hacky workaround of temporarily copying/pasting the source HTML of the draft page and saving it someplace else.
    • Existence of, or integration with, true source control would be a huge win, but it's something currently lacking in the product. MindTouch's content reuse feature is helpful in the right situations, but it's not robust enough to scale well for lots of content.
    • Version history of page changes is not 100% reliable. Sometimes items don't show up at all or there is a delay before the diff is visible. Also, creating a draft does not register at all in the page version history.
    • In-site search is poor, unless you know the *exact* title of what you're looking for. We tell our customers to use Google, not the MindTouch search. Google is excellent at searching our MindTouch site.
    Incentivized
    Read full review
    Zoho
    • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
    • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
    • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
    Incentivized
    Read full review
    Likelihood to Renew
    MindTouch
    We've put lots and lots of content into the MindTouch system, of course, so that makes it harder to opt out, but we're also very pleased with their rate of development and weekly pushing of improvements, as well as their response and solutions to our questions and input All in all, a winning combination.
    Incentivized
    Read full review
    Zoho
    Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
    Read full review
    Usability
    MindTouch
    The site is responsive across multiple devices and screens. It has a clear path to contact support. The articles are searchable. Site users do have trouble navigating the site and finding what they need. That may be due to the architecture of the site, but it'd be nice if MindTouch offered more solutions are this. Our content is organized by product line. And many of those product lines have overlapping training content, so we have extensive duplicate content.
    Incentivized
    Read full review
    Zoho
    It logs you in directly to the screen you need to use, and our use reason of this software is to share posts on our social media accounts at one place. It also warns you about platform specific issues as you prepare your post. Its integration interfaces are great, easy to use, and have clear and helpful instructions.
    Read full review
    Performance
    MindTouch
    MindTouch is a hosted site, so as a heavy user there are times when I notice that pages are slow to load, or something happens like Amazon Web Services crashing the entire east coast for a few hours, that you do notice even if it isn't actually the fault of the MT tool itself. It's the risk of using a hosted tool, but the benefits are pretty amazing and outweigh these performance issues.
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Support Rating
    MindTouch
    It's good. Pretty solid. We got a lot of input to get up and running, but did a lot of the setup and customization work ourselves, because of our high standards. We've gotten good response and results on specific projects related to customization and our CSM is also pretty responsive. Overall, I think that the jobs of CSMs and support folks would be easier if the product weren't wonky in some ways. They seem to have to do more "workarounds" for basic functionality that should just work out of the box
    Incentivized
    Read full review
    Zoho
    I rate the customer support as outstanding. The assistance provided by the support team has been consistently prompt, knowledgeable, and attentive to our needs. Whenever we've encountered issues or had questions, they have swiftly addressed them, guiding us through solutions and ensuring a smooth experience. Their dedication to resolving concerns reflects their commitment to customer satisfaction, and I am thoroughly impressed with the level of support we have received.
    Read full review
    Online Training
    MindTouch
    Written documentation and videos are very good and have helped on numerous occasions when I've had to look up how to accomplish a certain task. The reason I have not given a full score is mainly because there have been some inaccuracies in the documentation because updates to the MindTouch framework have slightly changed the way things work. But this is usually the same type of challenges I face when making documentation for the software solution we develop. So all in all I'm very satisfied with both the personal webinars and the online documentation MindTouch provides for their service.
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Implementation Rating
    MindTouch
    Just know that there is so much more involved than adding your content. There are so many pieces to launching your site -- especially if you are moving from another platform. If you are not a person who typically works in the "website" realm, do your homework, ask your web people, engineers, etc., because there's a lot to do that you won't know about until you are unexpectedly smacked in the face with it. Learn from my mistakes! We are very happy now, but it was a long road getting to launch day for us
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Alternatives Considered
    MindTouch
    I will be brief. DealerTeam is built upon Salesforce and we try to support native apps. We used Desk.com first for basic Help Ticket management. The product did not satisfy how our customers were looking for information. We upgraded to Service Cloud with Knowledge Base and spent one year writing content and developing our support agency. Again, our customers were upset about submitting help tickets and waiting for answers. They wanted access to self-help while working with a customer. Today we continue to use Service Cloud with MindTouch integration and have found complete success. There is simply no other solution I know of that is a flexible and easy to use as MindTouch when it come to providing customer success and product support
    Incentivized
    Read full review
    Zoho
    Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
    Read full review
    Scalability
    MindTouch
    We tried to migrate to MindTouch for 5 months and failed, remained with Zendesk
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Return on Investment
    MindTouch
    • Our operational efficiently has improved significantly. Prior to Mindtouch, we managing duplicate content in two separate authoring solutions. Delivering content predictably and consistently was difficult and stressful for writers. In Mindtouch, we were able to optimize our content (remove redundancies) giving us more time to test, review, and improve content quality.
    • Traffic to our knowledge center is increasing monthly.
    • Internally, SMEs and customer-facing teams are recognizing the value Mindtouch brings through self-service knowledge. These SMEs want to contribute more to content, either as contributing writers or collaborators with tech writers.
    Incentivized
    Read full review
    Zoho
    • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
    • Having all my social accounts in one place saves me time.
    • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
    Read full review
    ScreenShots

    MindTouch Screenshots

    Screenshot of Content from MindTouch site visualized with Wave Analytics.Screenshot of Example MindTouch implementation from customer Whirlpool.Screenshot of Example MindTouch implementation from customer Conga.Screenshot of Example MindTouch implementation from customer Cisco Meraki.Screenshot of Example MindTouch implementation from customer Hitachi Data Systems.Screenshot of Example MindTouch implementation from customer Zuora.

    Zoho Social Screenshots

    Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.