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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Nielsen Marketing Cloud

    Score7.6 out of 10
    N/ANeilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A

    Quickbase

    Score8.7 out of 10
    N/AQuickbase helps users tackle any project, no matter how complex. Quickbase helps customers see, connect and control complex projects. Whether it’s raising a skyscraper or coordinating vaccine rollouts, the no-code software platform allows business users to custom fit solutions to the way they work – using information from across the systems they already have.

    $700

    per month

    Pricing
    Nielsen Marketing CloudQuickbase
    Editions & Modules
    No answers on this topic
    Enterprise
    Full Customizable
    per month/billed annually
    Business
    Starting at $2,200
    per month
    Team
    Started at $700
    per month
    Offerings
    Pricing Offerings
    Nielsen Marketing CloudQuickbase
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Quickbase offers three key plans, with feature distinction, simple and consistent entitlements, and a flexible licensing model, giving users the option of either user based or usage based licensing across all 3 plans.
    More Pricing Information
    Community Pulse
    Nielsen Marketing CloudQuickbase
    Considered Both Products
    Nielsen
    No answer on this topic
    Quickbase
    No answer on this topic
    Key User Insights
    Would buy again
    80%
    Would buy again
    4 Answers
    98%
    Would buy again
    141 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    98%
    Delivers good value for the price
    122 Answers
    Happy with the feature set
    80%
    Happy with the feature set
    4 Answers
    99%
    Happy with the feature set
    142 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    99%
    Lived up to sales and marketing promises
    106 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    107 Answers
    Features
    Nielsen Marketing CloudQuickbase
    Data Collection
    Comparison of Data Collection features of Nielsen Marketing Cloud and Quickbase
    Feature
    Nielsen Marketing Cloud
    8.3
    6 Ratings
    2% above category average
    Quickbase
    -
    Ratings
    Collection of first-party data8.56 Ratings00 Ratings
    Collection of third-party data8.55 Ratings00 Ratings
    Access to Third-party Data Providers7.95 Ratings00 Ratings
    Data Classification
    Comparison of Data Classification features of Nielsen Marketing Cloud and Quickbase
    Feature
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    4% above category average
    Quickbase
    -
    Ratings
    Audience taxonomy8.26 Ratings00 Ratings
    Tag Management8.25 Ratings00 Ratings
    Data Analysis Dashboard9.46 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Nielsen Marketing Cloud and Quickbase
    Feature
    Nielsen Marketing Cloud
    7.9
    5 Ratings
    1% below category average
    Quickbase
    -
    Ratings
    Data Transfer7.95 Ratings00 Ratings
    DSP integration7.95 Ratings00 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Nielsen Marketing Cloud and Quickbase
    Feature
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    9% above category average
    Quickbase
    -
    Ratings
    Campaign Analytics8.56 Ratings00 Ratings
    Audience Analytics8.86 Ratings00 Ratings
    Best Alternatives
    Nielsen Marketing CloudQuickbase
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Adobe Audience Manager
    Score7.9 out of 10
    Microsoft Project Server
    Score5.1 out of 10
    Enterprises
    Adobe Audience Manager
    Score7.9 out of 10
    Planview PPM Pro
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Nielsen Marketing CloudQuickbase
    Likelihood to Recommend
    7.9
    (7 ratings)
    7.5
    (521 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    9.9
    (54 ratings)
    Usability
    8.0
    (1 ratings)
    8.4
    (40 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (16 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (15 ratings)
    Support Rating
    5.0
    (1 ratings)
    7.4
    (44 ratings)
    In-Person Training
    -
    (0 ratings)
    9.9
    (4 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (5 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.8
    (22 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (10 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.4
    (10 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (15 ratings)
    Professional Services
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (10 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (10 ratings)
    User Testimonials
    Nielsen Marketing CloudQuickbase
    Likelihood to Recommend
    Nielsen
    Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
    Incentivized
    Read full review
    Quickbase
    I no longer think that Quickbase is the way of the future. They do not fix major bugs in a timely manner, and are releasing basic functionality behind a paywall. I believe that Enterprise Level Tier should be given certain things, like SLAs on Support and up-time. However, as a low-code no-code platform the majority of the accounts, "builders", and users are not going to be able to justify the cost of an Enterprise Tier Plan, and won't be able to use the features that Quickbase continues to advertise.
    Incentivized
    Read full review
    Pros
    Nielsen
    • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
    • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
    • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
    • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
    Incentivized
    Read full review
    Quickbase
    • Rapidly bring new ideas to life
    • Great authentication and authorization system out of the box
    • Connects with many major third-party services (via Pipelines)
    • Reporting and Dashboards are awesome
    • Excellent emails notification system to keep us in the loop when data changes
    • Intuitive UI for building forms and reports
    • Nice playground to test new ideas
    Incentivized
    Read full review
    Cons
    Nielsen
    • More segments need to be created as often as possible
    • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
    Incentivized
    Read full review
    Quickbase
    • I'd like to see a link on email notices that take you directly into said notice. On an app that only has 1 or 2 email notices firing, there's no issue. However, we have some tools that are so complex that they have about 20 email notices firing at any given time based on the action users take. In this case, if we have to go in to modify a notice, we have to guess or scroll down the long list of notices to see which one we need to customize. It would be great if Quickbase had the URL of said notice somewhere at the footer of that notice so when Administrators click on it, it takes them into the exact notice they need to update.
    • When filling out or reviewing a lengthy form, I'd like to see the Save & close button, as well as a Save & next option at the bottom of the form rather than having to scroll back up to the top of those forms just to click on those choices.
    Incentivized
    Read full review
    Likelihood to Renew
    Nielsen
    I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
    Incentivized
    Read full review
    Quickbase
    For our use-case of QuickBase, there really aren't any other products out there that can offer us the same out-of-the-box solutions they provide to us. We're also so integrated with it in our daily processes that to move away from it abruptly would cause mass chaos, so it's going to be renewed for at least the next several years.
    Incentivized
    Read full review
    Usability
    Nielsen
    Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
    Incentivized
    Read full review
    Quickbase
    Quick Base has done everything we have asked it to do and then some. Our original goal was to have one system for CRM that encompassed both the sales process and the customer management. We have gone w-a-y beyond that with analytics, project management, system bug logging, and historical effort reporting.
    Incentivized
    Read full review
    Reliability and Availability
    Nielsen
    No answers on this topic
    Quickbase
    Once we did get Quick Base configured and customized it was reliably available when we needed it. We may have had one or two occasions when the product was inaccessible but those were few. The greatest challenge with its availability was its difficulty with integrating with our systems.
    Incentivized
    Read full review
    Performance
    Nielsen
    No answers on this topic
    Quickbase
    Some of our tables that hold over a million records are starting to perform poorly, with some summaries taking over 20 seconds to load. This may be an indication that it is best to archive old data when reaching large volumes like this.
    Incentivized
    Read full review
    Support Rating
    Nielsen
    I am rating this as neutral due to having minimal interaction with them
    Incentivized
    Read full review
    Quickbase
    If you utilize the community, the support is amazing. Unfortunately, I find their actual support system a bit underwhelming. They don't seem to have a great process for interacting directly with an issue and often sweep significant issues under the rug by categorizing them as "Enhancement" ideas or legacy items.
    Read full review
    In-Person Training
    Nielsen
    No answers on this topic
    Quickbase
    It is very easy to get training from their University portal and still if we don't know their, then we can ask their support too.
    Read full review
    Online Training
    Nielsen
    No answers on this topic
    Quickbase
    Quick Base already is having a separate portal of providing training to customers and it is very easy to use and updates as per the new features added in to the application
    Read full review
    Implementation Rating
    Nielsen
    No answers on this topic
    Quickbase
    I was not directly involved with the initial account implementation, only a bystander. For the app I directly implemented for my department only, I wish I had know to create an app diagram first. I don't remember if that was suggested. I think that would be a great help tip tool when a new app is created, to have a page with a check list of what is needed or how to get started. If you are a regular app builder, then you can bypass it or have the ability to turn it off in the app settings.
    Read full review
    Alternatives Considered
    Nielsen
    Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
    Incentivized
    Read full review
    Quickbase
    Well, there's a plethora of low-code tools out on the marketplace and, you know, there's a reason that we've decided to partner with QuickBase because it has all the right balance of the ability to integrate with the ability for a citizen developer to create apps successfully. So if you look at something like Zo Ho's low-code offering, for example, yes, there are some similarities there, but they're really dependent on all of their other licensed products to get you where you want to be, where with QuickBase you have the ability to truly create something custom.
    Incentivized
    Read full review
    Scalability
    Nielsen
    No answers on this topic
    Quickbase
    It has evolved really well with our company, but there is a hard limit to the table size that has begun to affect us and not let us grow. The table size limit is set at 500 MB and we have had to jump through quite a few hoops to be able to get by.
    Incentivized
    Read full review
    Professional Services
    Nielsen
    No answers on this topic
    Quickbase
    For clients we use Qucik base to develop application
    Incentivized
    Read full review
    Return on Investment
    Nielsen
    • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
    • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
    Incentivized
    Read full review
    Quickbase
    • ROI is HUGE. Our company saved over 3.5 million in one year alone based on developments that year in Quickbase that saved time for many teams
    • Less user error - implementing automations and standardized workflows has led to less user error as was previously seen by maintaining spreadsheets or Smartsheets
    Read full review
    ScreenShots