TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Nintex

    Score7.9 out of 10
    N/ANintex offers a platform that helps companies discover, automate, and optimize business processes.

    $480

    Minimum 1,000 users per user

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A
    Pricing
    NintexOptimizely Web Experimentation
    Editions & Modules
    Enterprise - Process Platform
    $480
    Minimum 1,000 users per user
    No answers on this topic
    Offerings
    Pricing Offerings
    NintexOptimizely Web Experimentation
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    NintexOptimizely Web Experimentation
    Considered Both Products
    Nintex
    No answer on this topic
    Optimizely
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    94 Answers
    95%
    Would buy again
    89 Answers
    Delivers good value for the price
    92%
    Delivers good value for the price
    85 Answers
    96%
    Delivers good value for the price
    69 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    107 Answers
    95%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    90%
    Lived up to sales and marketing promises
    69 Answers
    91%
    Lived up to sales and marketing promises
    52 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    78 Answers
    87%
    Implementation went as expected
    58 Answers
    Features
    NintexOptimizely Web Experimentation
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Nintex and Optimizely Web Experimentation
    Feature
    Nintex
    6.6
    190 Ratings
    16% below category average
    Optimizely Web Experimentation
    -
    Ratings
    Dashboards6.6176 Ratings00 Ratings
    Standard reports6.8179 Ratings00 Ratings
    Custom reports6.4143 Ratings00 Ratings
    Process Engine
    Comparison of Process Engine features of Nintex and Optimizely Web Experimentation
    Feature
    Nintex
    7.0
    258 Ratings
    17% below category average
    Optimizely Web Experimentation
    -
    Ratings
    Process designer7.6230 Ratings00 Ratings
    Process simulation5.021 Ratings00 Ratings
    Business rules engine7.7198 Ratings00 Ratings
    SOA support7.0174 Ratings00 Ratings
    Process player7.357 Ratings00 Ratings
    Support for modeling languages6.014 Ratings00 Ratings
    Form builder8.0228 Ratings00 Ratings
    Model execution7.7181 Ratings00 Ratings
    Collaboration
    Comparison of Collaboration features of Nintex and Optimizely Web Experimentation
    Feature
    Nintex
    9.0
    18 Ratings
    8% above category average
    Optimizely Web Experimentation
    -
    Ratings
    Social collaboration tools9.018 Ratings00 Ratings
    Content Management Capabilties
    Comparison of Content Management Capabilties features of Nintex and Optimizely Web Experimentation
    Feature
    Nintex
    10.0
    23 Ratings
    21% above category average
    Optimizely Web Experimentation
    -
    Ratings
    Content management10.023 Ratings00 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Nintex and Optimizely Web Experimentation
    Feature
    Nintex
    -
    Ratings
    Optimizely Web Experimentation
    8.0
    163 Ratings
    5% below category average
    a/b experiment testing00 Ratings9.0163 Ratings
    Split URL testing00 Ratings8.5135 Ratings
    Multivariate testing00 Ratings8.4139 Ratings
    Multi-page/funnel testing00 Ratings7.9126 Ratings
    Cross-browser testing00 Ratings8.197 Ratings
    Mobile app testing00 Ratings8.075 Ratings
    Test significance00 Ratings8.4147 Ratings
    Visual / WYSIWYG editor00 Ratings8.1133 Ratings
    Advanced code editor00 Ratings7.9125 Ratings
    Page surveys00 Ratings6.217 Ratings
    Visitor recordings00 Ratings8.418 Ratings
    Preview mode00 Ratings7.6145 Ratings
    Test duration calculator00 Ratings7.9112 Ratings
    Experiment scheduler00 Ratings8.2112 Ratings
    Experiment workflow and approval00 Ratings7.890 Ratings
    Dynamic experiment activation00 Ratings7.574 Ratings
    Client-side tests00 Ratings7.896 Ratings
    Server-side tests00 Ratings7.250 Ratings
    Mutually exclusive tests00 Ratings8.280 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Nintex and Optimizely Web Experimentation
    Feature
    Nintex
    -
    Ratings
    Optimizely Web Experimentation
    8.2
    152 Ratings
    7% below category average
    Standard visitor segmentation00 Ratings8.4147 Ratings
    Behavioral visitor segmentation00 Ratings7.6122 Ratings
    Traffic allocation control00 Ratings9.1144 Ratings
    Website personalization00 Ratings7.8111 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Nintex and Optimizely Web Experimentation
    Feature
    Nintex
    -
    Ratings
    Optimizely Web Experimentation
    8.3
    149 Ratings
    4% below category average
    Heatmap tool00 Ratings9.313 Ratings
    Click analytics00 Ratings8.833 Ratings
    Scroll maps00 Ratings8.517 Ratings
    Form fill analysis00 Ratings8.072 Ratings
    Conversion tracking00 Ratings8.744 Ratings
    Goal tracking00 Ratings8.2127 Ratings
    Test reporting00 Ratings7.9137 Ratings
    Results segmentation00 Ratings7.7103 Ratings
    CSV export00 Ratings7.9102 Ratings
    Experiments results dashboard00 Ratings8.049 Ratings
    Best Alternatives
    NintexOptimizely Web Experimentation
    Small Businesses
    Process Street
    Score8.2 out of 10
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    TIBCO® BPM Enterprise
    Score8 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    IBM Business Automation Workflow
    Score10 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    NintexOptimizely Web Experimentation
    Likelihood to Recommend
    7.4
    (302 ratings)
    8.7
    (254 ratings)
    Likelihood to Renew
    2.7
    (34 ratings)
    9.5
    (51 ratings)
    Usability
    7.6
    (23 ratings)
    10.0
    (58 ratings)
    Availability
    8.9
    (7 ratings)
    10.0
    (7 ratings)
    Performance
    9.7
    (4 ratings)
    7.3
    (6 ratings)
    Support Rating
    8.7
    (24 ratings)
    10.0
    (16 ratings)
    In-Person Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    8.8
    (3 ratings)
    3.0
    (1 ratings)
    Implementation Rating
    8.0
    (12 ratings)
    8.0
    (11 ratings)
    Configurability
    8.8
    (3 ratings)
    6.0
    (1 ratings)
    Ease of integration
    9.8
    (3 ratings)
    -
    (0 ratings)
    Product Scalability
    9.8
    (3 ratings)
    8.0
    (163 ratings)
    Vendor post-sale
    9.7
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.7
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    NintexOptimizely Web Experimentation
    Likelihood to Recommend
    Nintex
    We use Nintex to automate fundraising outreach at scale. It helps us send personalized emails to a large contact list, and we’d also like to automate follow-ups when there’s no reply.
    If you need highly customized solutions or clean, fully controllable code, I wouldn’t recommend Nintex. It has many features, but it’s not the same as building your own system from scratch. That said, it can save a lot of time for standard automation workflows.
    Incentivized
    Read full review
    Optimizely
    I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.
    Incentivized
    Read full review
    Pros
    Nintex
    • Integrations with other services using various secure authentication methods, along with the seamless integration with SharePoint, are the icing on the cake. This makes it superior to other BPM tools available in the market.
    • Flexibility in application development - The diverse configurable properties offer multiple ways to utilise the controls and events, affording the flexibility to expand your scope and enabling the creation and use of processes in a myriad of ways.
    • The streamlined and efficient deployment process significantly accelerates release management, allowing for faster and smoother implementation of updates and new features.
    • The user interface of the pages offers a more refined and appealing look and feel compared to most other BPM tools.
    Incentivized
    Read full review
    Optimizely
    • The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
    • Establishing it is so simple that even a non-technical person can do it perfectly.
    • It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
    Incentivized
    Read full review
    Cons
    Nintex
    • If you are creating a process with parallel subprocesses, there's no way to see, in a single view in Nintex, all the steps for the subprocesses. You have to view each sub-process in its own view, so it's hard to see what's going on at a high level.
    • There isn't an easy way to filter the processes by another user (not yourself) in Nintex. There is a report that shows processes and objects by user, but that's not as convenient. This is something that I've seen in other tools (OpenPages by IBM) so I am surprised that it is missing.
    • Nintex doesn't really have a way to capture iterative processes (which we have a lot of). It's designed for linear processes.
    Incentivized
    Read full review
    Optimizely
    • JavaScript is hard to implement sometimes especially for JQuery elements
    • ROI reporting should be part of the overall experimentation reporting
    • CMP integration: where we can easily show status of test on the HPT request
    • CMS integration
    • More widgets like social proof banners, etc.
    Incentivized
    Read full review
    Likelihood to Renew
    Nintex
    We are currently investigating which collaboration platform best suits our needs. Chances are that we move to SharePoint Online and then we're going to also consider the microsoft power platform (power automate and power apps) to develop forms and workflows. Aspecially the pricing model for the cloud is currently a blocking factor to go for the Nintex solution in the Cloud.
    Incentivized
    Read full review
    Optimizely
    I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
    Incentivized
    Read full review
    Usability
    Nintex
    Based on the on-prem experience with this tool, I believe that they have a lot of potential to help the online version catch up to where the on-prem left off. Nintex developed their online version and it is not as fully formed or capable compared to the on-prem version, and the licensing model scales back what we would have liked to be an expansion or at least continuous improvement of existing flows. It is also not near as user friendly specifically to non-developers and has an uncanny similarity to Microsoft Flow in the online instance. Consistent with my reviews of the tool - I believe they have some good approaches to design thinking that, if translated well from on-prem to online, could make this a clear winner again.
    Incentivized
    Read full review
    Optimizely
    Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
    Incentivized
    Read full review
    Reliability and Availability
    Nintex
    The Nintex Process Platform has never crashed or had any availability issues during my usage. However there was an issue that was of my own making that caused a slowdown of the system. I had set up a process to run once a day and check for employees on a list that had certain parameters selected, and for some reason that I had to troubleshoot, the process instead ran constantly, which filled the cache quickly. I ended up having to dismantle that process so the system didn't crash.
    Incentivized
    Read full review
    Optimizely
    I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Performance
    Nintex
    Unlike any other process automation product out there. Not only is it a low-code, easy to use tool for building processes in environments like SharePoint or Salesforce, they have really started to expand their tool-set by offering tools to manage other things like process mapping, RPA, mobile,etc.
    Incentivized
    Read full review
    Optimizely
    I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Support Rating
    Nintex
    The support team works as fast as they can and they are usually fast to solver the issues. Sometimes they need more time to solve one of them because our workflows and so on are more complex than usual clients.
    Incentivized
    Read full review
    Optimizely
    They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
    Read full review
    In-Person Training
    Nintex
    The trainer addressed the smallest queries in a friendly and timely manner; He walked us through all the necessary products we were using
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Online Training
    Nintex
    I used the Nintex training software, it was easy to watch and follow along. It didn't go too fast and was descriptive enough to understand what the steps needed were in order to produce efficient workflows and user friendly forms.
    Incentivized
    Read full review
    Optimizely
    The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
    Read full review
    Implementation Rating
    Nintex
    1.Start with Simple Workflows: Begin with basic workflows to gain user confidence before tackling complex processes.
    2.Involve Stakeholders Early: Engage business users and IT early to align workflows with real business needs.
    3.Comprehensive Training: Invest in user training to ensure smooth adoption and reduce resistance.
    4.Leverage Prebuilt Templates: Use Nintex’s templates to speed up implementation and maintain consistency.
    5.Iterate and Optimize: Continuously improve workflows based on user feedback and performance metrics.
    Incentivized
    Read full review
    Optimizely
    In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
    Read full review
    Alternatives Considered
    Nintex
    Microsoft environment does not have the scalability of Nintex; it is perfect for small and medium-sized companies, especially in environments where Microsoft environment is almost entirely used. Although Microsoft offers options to connect to other applications, its platform lacks the development and robustness that Nintex provides. Nintex not only covers Microsoft environments but also Google and other important platforms.
    Incentivized
    Read full review
    Optimizely
    The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes
    Incentivized
    Read full review
    Scalability
    Nintex
    The scalability is really bottlenecked by the imagination of the user. I was able to make processes for my own personal usage, making my daily tasks easier. I was also able to make processes that affected hundreds of employees, making large standardization and efficiency gains. So either way, the system is used the same way, and I was the limiting factor.
    Incentivized
    Read full review
    Optimizely
    We can use it flexibly across lines of business and have it in use across two departments. We have different use cases and slightly different outcomes, but can unify our results based on impact to the bottom line. Finally, we can generate value from anywhere in the org for any stakeholders as needed.
    Incentivized
    Read full review
    Return on Investment
    Nintex
    • People have woken up to the amount of overlap after mapping their processes.
    • People can be resistant to process changes. You need to have the support from above or support from the 'business' that you are process changing to be able to see the positive impacts.
    • Numbers talk. if you can get a general salary figure from your HR dept to show savings for 'employee bands', then when you present reports, they will be all the richer in data.
    Incentivized
    Read full review
    Optimizely
    • We're able to share definitive annualized revenue projections with our team, showing what would happen if we put a test into Production
    • Showing the results of a test on a new page or feature prior to full implementation on a site saves developer time (if a test proves the new element doesn't deliver a significant improvement.
    • Making a change via the WYSIWYG interface allows us to see multiple changes without developer intervention.
    Incentivized
    Read full review
    ScreenShots

    Nintex Screenshots

    Screenshot of Nintex Automation CE, a complete agentic business orchestration platform — unifying process intelligence, agentic workflow orchestration, and AI-driven solution building in one governed platform.Screenshot of the Nintex K2 dashboard. The application offers on-premises and hosted solutions that brings together advanced orchestration, control, and scalability, and security into a single platform.

    Optimizely Web Experimentation Screenshots

    Screenshot of AI-Powered Experimentation with Opal:

- Instant Test Ideas: Generates high-quality A/B test ideas based on any goals and audience insights.
- Smarter Experimentation: The AI can suggest impactful variations, reducing guesswork and increasing test velocity.
- More Than Just Ideas: From hypothesis generation to analyzing results, Opal helps optimize every stage of the experimentation process.Screenshot of the new Visual Editor with an AI Variation Development Agent

Create simple or advanced website changes fast without writing a line of code with our AI Development Agent.

Use natural language to build out your ideas and apply brand styles to your experiments instantly.Screenshot of Advanced Audience Targeting:

- Delivers personalized experiences by targeting users based on behaviors, attributes, and real-time conditions.
- Defines precise audience segments using first-party data, geolocation, and device type.
- Can test and optimize for different audience groups to maximize impact and engagement.Screenshot of Variation Template

Library of experience templates that you can access right within the Visual Editor. Customize these templates or create your own to easily reuse throughout your experimentation program.

- Offers pre-built templates for common test setups.
- Standardized variations and maintains brand integrity with reusable templates.
- Templates can be customized visually or tweak them with code for full flexibility.Screenshot of Web Experimentation Results Page:

- Data visualizations help interpret experiment performance.
- Displays which variations are winning with built-in statistical significance calculations.
- Results can be filtered by audience segments, events, and conversions to uncover key trends.Screenshot of the custom code editor for JavaScript & CSS changes, used to build complex tests.