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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ON24

    Score7.5 out of 10
    N/AON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.N/A

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    ON24Semrush
    Editions & Modules
    No answers on this topic
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    ON24Semrush
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—17% discount for annual pricing.
    More Pricing Information
    Features
    ON24Semrush
    Mobile Capabilities
    Comparison of Mobile Capabilities features of ON24 and Semrush
    Feature
    ON24
    9.7
    1 Ratings
    12% above category average
    Semrush
    -
    Ratings
    Responsive Design for Web Access10.01 Ratings00 Ratings
    Mobile Application9.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile10.01 Ratings00 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of ON24 and Semrush
    Feature
    ON24
    8.3
    413 Ratings
    1% below category average
    Semrush
    -
    Ratings
    Calendar integration8.1356 Ratings00 Ratings
    Meeting initiation10.04 Ratings00 Ratings
    Integrates with social media10.03 Ratings00 Ratings
    Record meetings / events7.1395 Ratings00 Ratings
    Slideshows7.2392 Ratings00 Ratings
    Event registration7.4389 Ratings00 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of ON24 and Semrush
    Feature
    ON24
    8.3
    416 Ratings
    1% below category average
    Semrush
    -
    Ratings
    Live chat10.04 Ratings00 Ratings
    Audience polling6.8377 Ratings00 Ratings
    Q&A8.1413 Ratings00 Ratings
    Online Events Security
    Comparison of Online Events Security features of ON24 and Semrush
    Feature
    ON24
    9.0
    384 Ratings
    5% above category average
    Semrush
    -
    Ratings
    User authentication10.03 Ratings00 Ratings
    Participant roles & permissions8.9374 Ratings00 Ratings
    Confidential attendee list8.0357 Ratings00 Ratings
    Online Events Marketing
    Comparison of Online Events Marketing features of ON24 and Semrush
    Feature
    ON24
    8.0
    390 Ratings
    6% below category average
    Semrush
    -
    Ratings
    Branding options8.5382 Ratings00 Ratings
    Integration to Marketing Automation7.9335 Ratings00 Ratings
    Attendee list export7.638 Ratings00 Ratings
    Virtual Event
    Comparison of Virtual Event features of ON24 and Semrush
    Feature
    ON24
    8.8
    42 Ratings
    9% above category average
    Semrush
    -
    Ratings
    Registration, RSVP, and ticketing10.01 Ratings00 Ratings
    Email marketing6.538 Ratings00 Ratings
    Livestreaming10.01 Ratings00 Ratings
    Audience engagement8.042 Ratings00 Ratings
    Event recording10.01 Ratings00 Ratings
    Virtual booths10.01 Ratings00 Ratings
    Networking9.01 Ratings00 Ratings
    Event analytics7.242 Ratings00 Ratings
    SEO
    Comparison of SEO features of ON24 and Semrush
    Feature
    ON24
    -
    Ratings
    Semrush
    8.0
    154 Ratings
    4% above category average
    Keyword analysis00 Ratings8.6154 Ratings
    Backlink management00 Ratings8.4147 Ratings
    SERP ranking tracking00 Ratings8.4150 Ratings
    Page grader00 Ratings7.9129 Ratings
    Competitive analysis00 Ratings8.5149 Ratings
    Site audit / diagnostics00 Ratings8.0150 Ratings
    Site recommendations00 Ratings7.7139 Ratings
    Task management00 Ratings6.491 Ratings
    SEO Channels
    Comparison of SEO Channels features of ON24 and Semrush
    Feature
    ON24
    -
    Ratings
    Semrush
    8.2
    140 Ratings
    8% above category average
    Local SEO00 Ratings8.1128 Ratings
    Social SEO00 Ratings8.0106 Ratings
    Mobile SEO00 Ratings8.5113 Ratings
    Global SEO00 Ratings8.1114 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of ON24 and Semrush
    Feature
    ON24
    -
    Ratings
    Semrush
    8.4
    125 Ratings
    0% below category average
    Multi-domain support00 Ratings8.1115 Ratings
    Integration with web analytics tools00 Ratings8.7119 Ratings
    Best Alternatives
    ON24Semrush
    Small Businesses
    Whova
    Score9.6 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Splash
    Score7.7 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Webex Events (formerly Socio)
    Score8.9 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ON24Semrush
    Likelihood to Recommend
    6.8
    (461 ratings)
    8.2
    (154 ratings)
    Likelihood to Renew
    9.9
    (44 ratings)
    9.1
    (3 ratings)
    Usability
    9.0
    (28 ratings)
    8.2
    (10 ratings)
    Availability
    9.0
    (210 ratings)
    9.1
    (1 ratings)
    Performance
    7.7
    (8 ratings)
    7.3
    (1 ratings)
    Support Rating
    9.9
    (33 ratings)
    9.9
    (17 ratings)
    In-Person Training
    9.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    3.6
    (5 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.5
    (12 ratings)
    7.3
    (1 ratings)
    Configurability
    8.0
    (6 ratings)
    -
    (0 ratings)
    Ease of integration
    7.7
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    6.4
    (231 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    9.0
    (6 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.7
    (7 ratings)
    -
    (0 ratings)
    User Testimonials
    ON24Semrush
    Likelihood to Recommend
    Cvent
    I find that ON24 caters for all types of organisations, having it allows for more choice/options. The experience around virtual events if fantastic and the ON24 team is constantly improving the platform. If you want to run a virtual events programme where you want to generate leads and track engagement, then ON24 is the platform for you
    Incentivized
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    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
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    Pros
    Cvent
    • Registration pages are easy to build and look clean
    • Console (audience view) offers many tools to use for presentations and to engage the audience
    • Reporting and analytics are robust and provide detailed reports that help us process attendees in our marketing database
    • Support team and responsive and helpful
    Incentivized
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    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    Cvent
    • There was a recent update within the past year where the UX designer or developer thought it would be best to wide all titles from the audience view until they placed their mouse on top of the window. That was the worst mistake, as we have a moderator script where we tell the audience what each of the tool bars are and they can’t grasp what the tool is without putting their mouse there. From an accessibility standpoint point, it’s back to 1999 when there was no laws about accessibility.
    • Number one above is a major pain point.
    • ON24 needs to do a better job of introducing features and soliciting feedback from their customers vs making a high impactful change like #1 described above.
    Incentivized
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    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    Cvent
    ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.
    Incentivized
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    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
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    Usability
    Cvent
    97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events
    Incentivized
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    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
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    Reliability and Availability
    Cvent
    ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.
    Incentivized
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    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    Cvent
    Sometimes (it may be my computer) i cant login to ON24. I create a new PW and then i still cant get in. I clear cache/try new browser etc. and nothing works. I come back in a few hours and its like the problem never existed, its the strangest thing. Outside of that everything works pretty seamless. We've ran into a few bumps with Marketo talking to ON24 and passing reg through but have that figured out now. Not being able to be on a VPN when connecting to webcam on the presenter side does cause issues for our government speakers.
    Incentivized
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    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    Cvent
    ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.
    Incentivized
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    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    In-Person Training
    Cvent
    Great communication and clarity
    Read full review
    Semrush
    No answers on this topic
    Online Training
    Cvent
    On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information
    Incentivized
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    Semrush
    No answers on this topic
    Implementation Rating
    Cvent
    We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars
    Read full review
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    Cvent
    From what I've seen, ON24 is built specifically to meet the needs of event marketing (or marketing generally), versus the other platforms which are more about simply providing a mechanism to hold virtual meetings. The integration with sales and marketing systems is really valuable. I don't know about pricing differences, but if the competitors were comparable, I would still select ON24.
    Incentivized
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    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
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    Scalability
    Cvent
    The ON24 platform is straightforward to use and train clients on, which is a huge plus. Clients appreciate its features and simplicity. Internally, we receive valuable analytical data from webinar events, enabling the organization to make data-driven decisions. This helps us optimize strategies and drive success for B2B businesses effectively.
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    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
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    Return on Investment
    Cvent
    • We get a lot of MQLs from our webinars. The integration with SFDC is a game changer over platforms that don't offer that integration.
    • The addition of emojis and chat to our event consoles has greatly increased our engagement.
    • We love marketing the fact that on-demand viewers can still submit questions and we'll answer them by email. Who else can say that?
    • We would like to be able to make changes to all console elements after events have taken place. Sometimes stuff just needs to be updated.
    • As we improve our audience segmentation, we are looking forward to the segment customization options that are now available on the console.
    • The webinars ON24 sponsors provide us with some great ideas for improving our overall strategic marketing.
    Incentivized
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    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
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    ScreenShots

    ON24 Screenshots

    Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.Screenshot of SAP Concur takes its customer activation workshops virtual with ON24.Screenshot of Atheanhealth broadcasts an authentic conversation with industry thought leaders to its audience.Screenshot of SAS creates webinar series, Analytics in 20, to education product best practices in short amount of time.Screenshot of NVIDIA creates always-on content library filled with webinars with ON24 Engagement Hub, segmented by different languages and geo-locations.Screenshot of ADP, using ON24 Target, creates personalized landing pages to encourage and accelerate ADP benefit enrollment.  This resource page has on-demand webinars, help articles and ways to immediately enroll.