TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimal

    Score8.5 out of 10
    N/AOptimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.

    $2,388

    per year

    UserTesting

    Score8.1 out of 10
    N/AUserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.N/A
    Pricing
    OptimalUserTesting
    Editions & Modules
    Starter
    $2388
    per year
    Enterprise
    Custom
    No answers on this topic
    Offerings
    Pricing Offerings
    OptimalUserTesting
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    OptimalUserTesting
    Considered Both Products
    Optimal Workshop
    Chose Optimal
    Optimal Workshop is worse than its competitors, and I only tried it because of the price. Huge mistake.
    Incentivized
    Chose Optimal
    Optimal Workshop was the best tool that provided just what we needed and not anything more. The price point was also perfect for us as it provided room to try it out and then jump into a bigger package.
    Incentivized
    UserTesting
    Chose UserTesting
    We evaluated a range of research tools within the UX team, including UserZoom, Lookback, Maze, Optimal Workshop, and UserTesting, and, in the end, concluded that UserTesting had the most comprehensive offer in the market. The only issue we found was that UserTesting appeared …
    Incentivized
    Chose UserTesting
    UserTesting has a deep customer base compared to Optimal Workshop and a better designed platform.
    Incentivized
    Chose UserTesting
    UserTesting has the best unmoderated interview set up and it's easy for participants to use as well.
    Incentivized
    Chose UserTesting
    UserTesting's platform is the most comprehensive. While it may not have the best analytics features, survey features, recruitment features, etc, it has everything you need to run evaluative and generative research.
    Incentivized
    Chose UserTesting
    UserTesting is superior because of their vast panel, speed, and intuitiveness.
    Incentivized
    Chose UserTesting
    User Testing provided me with several research methodologies especially when it comes to qualitative data about users.
    It is easy to use and required less learning curve
    User Testing offers a high quality panel, it is easy to get the required number of participants for my …
    Incentivized
    Chose UserTesting
    I have no used any other product similar to UserTesting. I am aware of User Interviews but do not think it has the audience/user reach like user testing does. I have used a variety of survey programs like SurveyMonkey and Typeform and have used them in conjunction with …
    Incentivized
    Chose UserTesting
    We have evaluated other tools including Validately, Loop11, LookBack, UserZoom. Some have more features and capabilities, but UserTesting seems to have the best user panel. It is also hard to switch from a tool, as you lose all the data that lives within the tool. For now we …
    Incentivized
    Chose UserTesting
    We also explored UserZoom but our team found it much more difficult to use. It was not intuitive at all and we had to have a lot of help and support from their team. Additionally, UserZoom was about five times more expensive than UserTesting.
    Incentivized
    Chose UserTesting
    All the tools we had evaluated before purchasing had similar features but the one thing that set UserTesting apart from the rest was the size and reach of their user base. We needed to reach global audiences and at the time of our choice, only UserTesting was able to reach a …
    Incentivized
    Chose UserTesting
    The users are much better at UserTesting. They are thoughtful and give good insight.
    Incentivized
    Key User Insights
    Would buy again
    89%
    Would buy again
    8 Answers
    95%
    Would buy again
    128 Answers
    Delivers good value for the price
    86%
    Delivers good value for the price
    6 Answers
    92%
    Delivers good value for the price
    94 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    8 Answers
    92%
    Happy with the feature set
    126 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    95%
    Lived up to sales and marketing promises
    82 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    6 Answers
    97%
    Implementation went as expected
    90 Answers
    Best Alternatives
    OptimalUserTesting
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Dovetail
    Score8.7 out of 10
    Dovetail
    Score8.7 out of 10
    Enterprises
    UserTesting
    Score8.1 out of 10
    Optimal
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OptimalUserTesting
    Likelihood to Recommend
    9.0
    (11 ratings)
    8.5
    (196 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.4
    (8 ratings)
    Usability
    8.0
    (2 ratings)
    8.6
    (174 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    8.9
    (3 ratings)
    8.3
    (173 ratings)
    Implementation Rating
    -
    (0 ratings)
    4.6
    (4 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    OptimalUserTesting
    Likelihood to Recommend
    Optimal Workshop
    Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
    Incentivized
    Read full review
    UserTesting
    UserTesting has been great for moderated customer interviews/usability testing as well as for unmoderated testing of messaging, imagery, prototypes and live experiences. I would say that the scope of what you want needs to be limited, as the participants are only paid so much and tests are supposed to not exceed a certain amount of time. For customer interviews, I think it can be difficult to onboard customers to UserTesting if they have never used it before. If I set up interviews, I don't even have them use the UserTesting scheduling tool, I actually set up all the interviews with the customers myself through the tool (being mindful of time zones!). When we run the meeting, they really don't even know UserTesting is involved. Might be nice for UserTesting to allow the upload/connecting to of a Zoom interview and let it do the transcription/analysis from there.
    Incentivized
    Read full review
    Pros
    Optimal Workshop
    • Tree Testing - it is a very simple and easy to use system, that provides the data needed from a tree test
    • Card sorting - provides a system for users to participate in navigation menu layouts. We looked into several options, but this seemed very intuitive for users.
    Incentivized
    Read full review
    UserTesting
    • Product Manager who follows up on your UserTesting usage and gives advice/support when you need it.
    • UserTesting University is a great platform to learn how to use UT and general information about research.
    • UserTesting can find participants quickly, so you won't need to wait long before you can start the analysis.
    Incentivized
    Read full review
    Cons
    Optimal Workshop
    • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
    • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
    • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
    • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
    Read full review
    UserTesting
    • Sometimes there are restrictions around types of research that can be used for moderated user-testing with our own users.
    • For tests on relatively small areas of a website or app, the AI analysis seems rather overblown, like it's trying too hard to come up with something insightful when the test is actually about something quite small (e.g. structure of a mobile app menu).
    • It's difficult to invite our own users to unmoderated user-testing because they wouldn't know how the UserTesting interface works - this is particularly an issue for mobile research.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimal Workshop
    No answers on this topic
    UserTesting
    I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
    Incentivized
    Read full review
    Usability
    Optimal Workshop
    I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
    Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
    Incentivized
    Read full review
    UserTesting
    It's very good, I have used other tools in the past and this is by far the most intuitive and user friendly. Testament to this is the ease with which other non researchers who have been onboarded to the tool with our additional seat have found it easy to use
    Incentivized
    Read full review
    Reliability and Availability
    Optimal Workshop
    No answers on this topic
    UserTesting
    Never encountered any problems
    Incentivized
    Read full review
    Performance
    Optimal Workshop
    No answers on this topic
    UserTesting
    Perfectly fine. Never had any problems.
    Incentivized
    Read full review
    Support Rating
    Optimal Workshop
    We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
    Incentivized
    Read full review
    UserTesting
    I have contacted UserTesting's customer service online, by email, or by phone a few times, and each time, I have encountered the same professionalism and expertise. Even in person during a work event, they were there, and it was the same experience.
    Incentivized
    Read full review
    Implementation Rating
    Optimal Workshop
    No answers on this topic
    UserTesting
    From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
    Incentivized
    Read full review
    Alternatives Considered
    Optimal Workshop
    For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
    Incentivized
    Read full review
    UserTesting
    The quality of the participants: they usually have good feedback and act like "professional" users. Which is good when we want a few insights in a short amount of time. Also, the interface is good. I miss having more features, like a good transcription tool like we have in Condens
    Incentivized
    Read full review
    Scalability
    Optimal Workshop
    No answers on this topic
    UserTesting
    The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
    Incentivized
    Read full review
    Return on Investment
    Optimal Workshop
    • Optimal Workshop has had a positive impact on investigating information architecture on several websites.
    • Optimal Workshop has helped investigated the labeling on several websites.
    • Optimal Workshop has also support in the investigation of UX in navigations.
    Incentivized
    Read full review
    UserTesting
    • Content is key to the sign up journey and UserTesting helps me improve that.
    • UserTesting has helped me improve the Cashier on our site, making it easier for users to deposit money.
    • UserTesting is helping me iterate all our content decisions, helping us improve the UX across all platforms.
    Incentivized
    Read full review
    ScreenShots

    UserTesting Screenshots

    Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.