monday.com vs. Optimizely Content Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
monday.com
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
monday.com Work OS is an open platform designed so that anyone can create the tools they need to run all aspects of their work. It includes ready-made templates or the ability to customize any work solution ranging from sales pipelines to marketing campaigns, CRMs, and project tracking.
$36
per month (3 seats)
Optimizely Content Marketing Platform
Score 7.0 out of 10
N/A
Optimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.N/A
Pricing
monday.comOptimizely Content Marketing Platform
Editions & Modules
Basic
$12
per month per user
Standard
$14
per month per user
Pro
$24
per month per user
Enterprise
Contact Sales
Contact us
No answers on this topic
Offerings
Pricing Offerings
monday.comOptimizely Content Marketing Platform
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsYearly plan: Save 18% Monthly plan also available
More Pricing Information
Community Pulse
monday.comOptimizely Content Marketing Platform
Considered Both Products
monday.com

No answer on this topic

Optimizely Content Marketing Platform
Chose Optimizely Content Marketing Platform
Ultimately I think monday.com with Canva works a bit better for our organization. It is more versatile. I enjoy being able to use forms from outside sources. Canva is very versatile in images and design.
Hootsuite works well for posting to multiple social accounts but recently …
Chose Optimizely Content Marketing Platform
I think for a full picture view and collaboration and organization for project managment that monday is the preference. However, I liked the options to build workflows in Optimizely which is something I struggle with more on the Monday side (that said, it could be I'm just not …
Chose Optimizely Content Marketing Platform
Optimizely Content Marketing Platform is better for shared content development and approval processing. It provides better transparency and history for a specific piece of content than Asana, Trello and Smartsheet, though it competes closely with Monday in this regard. The …
Chose Optimizely Content Marketing Platform
The other digital asset management platforms did not offer a task collaboration feature at the time. The other task management platforms do not offer digital asset management. Both were truly needed for our business.
Chose Optimizely Content Marketing Platform
We find Optimizely CMP easy to use so bringing someone new on to the tool is quick. We also appreciate how Optimizely is constantly asking, listening and delivery on the needs of their customers.
Features
monday.comOptimizely Content Marketing Platform
Project Management
Comparison of Project Management features of Product A and Product B
monday.com
8.3
2258 Ratings
7% above category average
Optimizely Content Marketing Platform
-
Ratings
Task Management9.22244 Ratings00 Ratings
Resource Management8.31917 Ratings00 Ratings
Gantt Charts8.21314 Ratings00 Ratings
Scheduling8.41872 Ratings00 Ratings
Workflow Automation8.61950 Ratings00 Ratings
Team Collaboration9.32198 Ratings00 Ratings
Support for Agile Methodology8.21168 Ratings00 Ratings
Support for Waterfall Methodology7.01 Ratings00 Ratings
Document Management7.91815 Ratings00 Ratings
Email integration7.81617 Ratings00 Ratings
Mobile Access7.91794 Ratings00 Ratings
Timesheet Tracking7.81053 Ratings00 Ratings
Change request and Case Management9.11166 Ratings00 Ratings
Budget and Expense Management8.01043 Ratings00 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
monday.com
8.0
1022 Ratings
3% above category average
Optimizely Content Marketing Platform
-
Ratings
Quotes/estimates7.9684 Ratings00 Ratings
Project & financial reporting8.1906 Ratings00 Ratings
Integration with accounting software7.8510 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
monday.com
-
Ratings
Optimizely Content Marketing Platform
4.4
48 Ratings
56% below category average
Ideation00 Ratings4.635 Ratings
Approval workflows00 Ratings5.045 Ratings
Content collaboration00 Ratings5.844 Ratings
Content calendar00 Ratings3.940 Ratings
Network for content licensing/production00 Ratings2.925 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
monday.com
-
Ratings
Optimizely Content Marketing Platform
4.5
43 Ratings
55% below category average
Content hub00 Ratings4.536 Ratings
Forms / Gated content00 Ratings3.01 Ratings
Embedded CTAs00 Ratings4.728 Ratings
Content distribution00 Ratings5.437 Ratings
Content promotion00 Ratings4.631 Ratings
Content automation00 Ratings4.632 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
monday.com
-
Ratings
Optimizely Content Marketing Platform
3.5
37 Ratings
72% below category average
Audience profiling and targeting00 Ratings8.23 Ratings
Closed-loop tracking and reporting00 Ratings2.330 Ratings
Content performance analytics00 Ratings2.534 Ratings
Campaign optimization dashboard00 Ratings2.329 Ratings
Competitive analytics00 Ratings2.219 Ratings
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monday.comOptimizely Content Marketing Platform
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User Ratings
monday.comOptimizely Content Marketing Platform
Likelihood to Recommend
8.6
(2256 ratings)
4.7
(50 ratings)
Likelihood to Renew
9.1
(32 ratings)
-
(0 ratings)
Usability
8.4
(2185 ratings)
4.2
(45 ratings)
Availability
8.2
(8 ratings)
-
(0 ratings)
Performance
8.6
(8 ratings)
-
(0 ratings)
Support Rating
8.1
(1903 ratings)
8.0
(1 ratings)
In-Person Training
9.1
(1 ratings)
-
(0 ratings)
Online Training
9.1
(4 ratings)
-
(0 ratings)
Implementation Rating
9.1
(7 ratings)
-
(0 ratings)
Configurability
8.2
(6 ratings)
-
(0 ratings)
Ease of integration
9.0
(6 ratings)
-
(0 ratings)
Product Scalability
6.9
(8 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(6 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(6 ratings)
-
(0 ratings)
User Testimonials
monday.comOptimizely Content Marketing Platform
Likelihood to Recommend
monday.com
The platform has a good deal of versatility and extensibility, but I do not feel it is well suited for anything too complex. More complexity seems to bog down performance and increase maintenance to keep everything humming. As much as possible, avoid creating too many bespoke workarounds that will end up creating tech debt. The platform seems to work best for more straightforward scenarios and smaller to mid-size companies. Pricing can be reasonable for specific teams, but can feel a little too pricey for company-wide usage. It has served us well for the early stages of our company, but we find ourselves offloading the more complex use cases to other apps specifically developed for those, and reducing to just those teams that are more deeply embedded in the functionality.
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Optimizely
A 7 only because I think there's question marks around customization. However, I've seen very similar tools in the past where stakeholders have been skeptical, but as you get to know it and use it, you'll find actually you realize those benefits. I just think Optimizely could help its stakeholders and clients see those benefits early on versus later on. However, that's not to say it's not possible, so a 7 at this stage, but I think it's got potential in future. If you are a marketing firm who wants a centralized system for managing workflows and campaigns, it's great. It does that. However, there are better competitors fill in some of the gaps better than optimized leaders does. It could do better. I think for me, visually when I see, when I create a workflow or a campaign, I can see all the tasks associated with it and I've seen the way that our parent company uses it. It's just a list of all the tasks you see in one view. I think visually it needs improving. However, the purpose that it serves fundamentally, it's got potential, if that makes sense. It's going in the right direction, but I think competitors are doing some of it better than Optimizely is. I think they, like I was saying earlier, if they really want to realize the benefits of the product visually there needs to be some improvement. And then the controls element that I mentioned earlier as well, hopefully that answers both of your questions.
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Pros
monday.com
  • I like summary of subitems, especially with subitasks as subitems and add item tracking for each subtask it can show total tracked in parent item. Similar with other columns, like numbers, status, date.
  • Dashboard features, Many kinds of dashboard view available, we can utilize on the basis of requirements.
  • monday.com workform is very powerful, easily share form link when submitted it will create line item in board with provided data.
  • monday.com automation is very helpful in order to automate steps with specific rules and easy setup.
  • monday.com also provides integrations in order to automate processes if need to integrate multiple app together. or need to transfer data between multiple apps.
Read full review
Optimizely
  • The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.
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Cons
monday.com
  • I would like to see our company logo show up larger on the form feature.
  • I prefer the version of the form they have now instead of the new version for 2025. The current form shows the questions in bold font, and the new version does not. This may mean it could take our volunteers longer to get to the pertinent information on the form.
  • It would be nice if monday.com staff had monthly webinars showing how to use some features. such as, using formulas effectively.
Read full review
Optimizely
  • One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
  • I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.
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Likelihood to Renew
monday.com
Teams involved in content creation, such as marketing or editorial teams, could use monday.com to manage the entire content lifecycle. Boards might track content ideas, assignments, drafts, reviews, approvals, and publication schedules, helping teams collaborate and keep content production on track.
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Optimizely
The tool is over-engineered and overly complicated. It makes my job much harder and not easier. There's much simpler tools for a lot less money
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Usability
monday.com
I give monday.com a 10/10 because I almost never encounter any lag or connectivity issues despite all of the many templates, boards, and automations we have. As a matter of fact, I feel like the last issue I encountered was over a year ago... and I'm in monday.com every single work day. Not only is monday trustworthy, it is easy to find what I'm looking for... making the overall usability extremely hard to beat.
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Optimizely
The editorial calendar is the one I check multiple times every day. It gives me a clear picture of what's in progress, what's due, and where things can be moving faster. And, there's no need to open a separate doc or ask anyone for a status update.
Also, the workflows are another super useful thing. Being able to assign specific reviewers to specific steps and know that nothing moves forward until they've acted has eliminated many repetitive processes.
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Reliability and Availability
monday.com
There have only been 2 instances in the past year where monday.com was down.
Read full review
Optimizely
I have not experienced any prolonged outages. From time to time there will be errors but nothing that significantly slows down production
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Performance
monday.com
Everything performs fairly well. Every now and then there are user errors where an employee will not click "ok" on a note they've created and simply exit out (I do wish that something was in place to prevent this, such as a pop "are you finished?")
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Optimizely
Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms
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Support Rating
monday.com
monday.com only really care about accounts that have 20 seats or more. While this is great for monday.com, it pushes smaller organisations to evaluate alternatives. We rate monday.com highly in our organisation because key staff have already got good experience with the application and we know we will get to 20+ seats one day. But, till then the billing model and lack of permanent enterprise features is a dread.
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Optimizely
The NewsCred team is very responsive and helpful with any technical issues.
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Online Training
monday.com
To have someone walk you thru the features and capabilities of Monday.com is priceless. Someone also coming along later in the contract to see if you are maximizing the program to suit your company needs is beyond helpful. The staff that have provided this training are fun, creative and very patient.
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Optimizely
Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption
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Implementation Rating
monday.com
We signed up for the accounts. Created the accounts. Ran the trial version and tested it live while we were running multiple projects and found that it was fitting our needs perfectly. When the trial ended and we were asked to purchase the full version, we did. We have found other ways to use it and it's a breeze.
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Optimizely
No answers on this topic
Alternatives Considered
monday.com
monday.com is cleaner, offers more customization and is easier to design out with a team project focus in mind. With the ability to automate steps as well, it is super easy to move tasks along, have stages auto-update and to go through my personal to-do list of tasks to get things done.
Read full review
Optimizely
We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically
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Scalability
monday.com
For it to work across multiple departments and sites, I would like to see improvements made with integrations and automation. For this question, I am acknowledging not only the addition of internal triggers/automation, but also an expansion on external ones.
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Optimizely
Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website
Read full review
Return on Investment
monday.com
  • Much easier to review my prior month and report to clients on work completed; easy to extract the information and work done to Excel to add budget tracking etc - I see this is possible in monday.com and I will investigate how/if this is possible on our current plan.
  • Very fast and easy set-up of Boards.
  • Still lots to learn and grasp - many more opportunities to become more efficient using monday.com. I'm only just getting started.
  • The initial automations are quick and easy to set up, and if set up correctly.
  • My month-end client status and progress reports are now more accurate, and I can keep track of all the information in one place (inside monday.com).
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Optimizely
  • The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
  • It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
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ScreenShots

monday.com Screenshots

Screenshot of Work OSScreenshot of Ready-Made TemplatesScreenshot of MobileScreenshot of Visual BoardsScreenshot of Real-time NotificationsScreenshot of Automations

Optimizely Content Marketing Platform Screenshots

Screenshot of Optimizely Opal: Opal, Optimizely's AI, is an extension of the marketing workforce. From building comprehensive campaign and content briefs and suggesting how to best execute a campaign, to creating on-brand content for any channel and providing suggestions for ongoing optimization, Opal's capabilities and AI agents make "doing more with less" a reality.Screenshot of Marketing Work Requests: Dynamic intake forms, automatic routing, and integrated workflows ensure that requested work gets completed, fast.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's DAM, users can automate the management of brand-approved assets, all within the same platform where content creation, collaboration and publishing take place.Screenshot of The Editor, with Embedded AI: Content is created for multiple channels with the help of Opal, Optimizely's native AI.Screenshot of Calendar: This provides visibility into planned and scheduled content and campaigns with the ability to save and share views.