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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Content Marketing Platform

    Score6.8 out of 10
    N/AOptimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.N/A

    Webex App

    Score8.6 out of 10
    N/AThe Webex App brings together Webex Calling, Meetings, and Messaging into a single application, fostering collaboration and unlocking more productive ways to work.

    $0

    user/month

    Pricing
    Optimizely Content Marketing PlatformWebex App
    Editions & Modules
    No answers on this topic
    Basic Plan
    $0.00
    user/month
    Meet Plan
    $13.50
    user/month
    Meet + Call Plan
    $25.00
    user/month
    Enterprise Plan
    Contact Sales
    Offerings
    Pricing Offerings
    Optimizely Content Marketing PlatformWebex App
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Optimizely Content Marketing PlatformWebex App
    Considered Both Products
    Optimizely
    No answer on this topic
    Cisco
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    45 Answers
    93%
    Would buy again
    600 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    31 Answers
    98%
    Delivers good value for the price
    523 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    47 Answers
    94%
    Happy with the feature set
    606 Answers
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    24 Answers
    96%
    Lived up to sales and marketing promises
    380 Answers
    Implementation went as expected
    81%
    Implementation went as expected
    29 Answers
    95%
    Implementation went as expected
    440 Answers
    Features
    Optimizely Content Marketing PlatformWebex App
    Content Creation
    Comparison of Content Creation features of Optimizely Content Marketing Platform and Webex App
    Feature
    Optimizely Content Marketing Platform
    3.6
    48 Ratings
    74% below category average
    Webex App
    -
    Ratings
    Ideation3.535 Ratings00 Ratings
    Approval workflows4.045 Ratings00 Ratings
    Content collaboration4.944 Ratings00 Ratings
    Content calendar3.040 Ratings00 Ratings
    Network for content licensing/production2.525 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Optimizely Content Marketing Platform and Webex App
    Feature
    Optimizely Content Marketing Platform
    3.6
    43 Ratings
    74% below category average
    Webex App
    -
    Ratings
    Content hub3.336 Ratings00 Ratings
    Forms / Gated content3.01 Ratings00 Ratings
    Embedded CTAs3.528 Ratings00 Ratings
    Content distribution4.237 Ratings00 Ratings
    Content promotion4.231 Ratings00 Ratings
    Content automation3.532 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Optimizely Content Marketing Platform and Webex App
    Feature
    Optimizely Content Marketing Platform
    3.0
    37 Ratings
    84% below category average
    Webex App
    -
    Ratings
    Audience profiling and targeting8.23 Ratings00 Ratings
    Closed-loop tracking and reporting1.830 Ratings00 Ratings
    Content performance analytics1.834 Ratings00 Ratings
    Campaign optimization dashboard1.729 Ratings00 Ratings
    Competitive analytics1.619 Ratings00 Ratings
    Project Management
    Comparison of Project Management features of Optimizely Content Marketing Platform and Webex App
    Feature
    Optimizely Content Marketing Platform
    -
    Ratings
    Webex App
    8.3
    638 Ratings
    7% above category average
    Task Management00 Ratings8.0362 Ratings
    Gantt Charts00 Ratings7.5173 Ratings
    Scheduling00 Ratings8.7501 Ratings
    Workflow Automation00 Ratings8.4244 Ratings
    Mobile Access00 Ratings8.8600 Ratings
    Search00 Ratings8.3512 Ratings
    Visual planning tools00 Ratings8.5278 Ratings
    Communication
    Comparison of Communication features of Optimizely Content Marketing Platform and Webex App
    Feature
    Optimizely Content Marketing Platform
    -
    Ratings
    Webex App
    7.8
    680 Ratings
    2% below category average
    Chat00 Ratings9.1670 Ratings
    Notifications00 Ratings8.6661 Ratings
    Discussions00 Ratings8.6612 Ratings
    Surveys00 Ratings8.2349 Ratings
    Internal knowledgebase00 Ratings8.3307 Ratings
    Integrates with GoToMeeting00 Ratings8.4152 Ratings
    Integrates with Gmail and Google Hangouts00 Ratings2.1175 Ratings
    Integrates with Outlook00 Ratings8.8381 Ratings
    File Sharing & Management
    Comparison of File Sharing & Management features of Optimizely Content Marketing Platform and Webex App
    Feature
    Optimizely Content Marketing Platform
    -
    Ratings
    Webex App
    8.0
    590 Ratings
    1% below category average
    Versioning00 Ratings8.1361 Ratings
    Video files00 Ratings8.5512 Ratings
    Audio files00 Ratings8.6511 Ratings
    Document collaboration00 Ratings8.4474 Ratings
    Access control00 Ratings8.3376 Ratings
    Advanced security features00 Ratings8.7390 Ratings
    Integrates with Google Drive00 Ratings5.1171 Ratings
    Device sync00 Ratings8.5365 Ratings
    Best Alternatives
    Optimizely Content Marketing PlatformWebex App
    Small Businesses
    Contently
    Score9.9 out of 10
    Flock
    Score9.5 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Troop Messenger
    Score9.8 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Cisco Business Edition 7000 (discontinued)
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Content Marketing PlatformWebex App
    Likelihood to Recommend
    3.6
    (52 ratings)
    8.6
    (747 ratings)
    Likelihood to Renew
    1.0
    (1 ratings)
    8.4
    (34 ratings)
    Usability
    3.2
    (47 ratings)
    8.9
    (393 ratings)
    Availability
    -
    (0 ratings)
    9.3
    (13 ratings)
    Performance
    -
    (0 ratings)
    7.7
    (12 ratings)
    Support Rating
    8.0
    (1 ratings)
    8.6
    (396 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.2
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.1
    (16 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (15 ratings)
    Ease of integration
    -
    (0 ratings)
    8.7
    (12 ratings)
    Product Scalability
    -
    (0 ratings)
    8.3
    (12 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.4
    (11 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.7
    (13 ratings)
    User Testimonials
    Optimizely Content Marketing PlatformWebex App
    Likelihood to Recommend
    Optimizely
    A 7 only because I think there's question marks around customization. However, I've seen very similar tools in the past where stakeholders have been skeptical, but as you get to know it and use it, you'll find actually you realize those benefits. I just think Optimizely could help its stakeholders and clients see those benefits early on versus later on. However, that's not to say it's not possible, so a 7 at this stage, but I think it's got potential in future. If you are a marketing firm who wants a centralized system for managing workflows and campaigns, it's great. It does that. However, there are better competitors fill in some of the gaps better than optimized leaders does. It could do better. I think for me, visually when I see, when I create a workflow or a campaign, I can see all the tasks associated with it and I've seen the way that our parent company uses it. It's just a list of all the tasks you see in one view. I think visually it needs improving. However, the purpose that it serves fundamentally, it's got potential, if that makes sense. It's going in the right direction, but I think competitors are doing some of it better than Optimizely is. I think they, like I was saying earlier, if they really want to realize the benefits of the product visually there needs to be some improvement. And then the controls element that I mentioned earlier as well, hopefully that answers both of your questions.
    Incentivized
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    Cisco
    It's perfect for project rooms for collaborative work, file sharing, quick reporting and incident handling, and initiating conversations via chat, voice, and video. Some more formal matters are better handled by email. There's a greater chance they won't get lost, and if we want to revisit them months or even years later, we'll be able to find them more easily.
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    Pros
    Optimizely
    • The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.
    Incentivized
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    Cisco
    • The online meeting within the internal team using Webex App is always a good experience as it helps well in sharing screen, and any content for that matter.
    • It helps in arranging online interviews and it is also very good experience using the web version of Webex App.
    • It also helps in arranging online training sessions and webinars which generally involve huge number of participants generally over 200+ participants and Webex App handles it very well.
    Incentivized
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    Cons
    Optimizely
    • One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
    • I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.
    Incentivized
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    Cisco
    • Compared to zoom, I think the user experience is not as good.
    • I am not familiar with more detailed options; maybe they are too hidden: how do I integrate Slido better?
    • Not a fan of a mobile app. Maybe needs some improvement.
    Incentivized
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    Likelihood to Renew
    Optimizely
    The tool is over-engineered and overly complicated. It makes my job much harder and not easier. There's much simpler tools for a lot less money
    Incentivized
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    Cisco
    While Webex has strong adoption on the administrative side, the LTI tool for Webex is lacking some important support for teaching and learning. Therefore, faculty do not see much value in Webex and prefer to use other tools that are easier to access and more likely to benefit their students within the LMS. Webex has not been the easiest to work with for identifying pedagogical roadmap improvements, especially compared to competitors who work closely in the education space
    Incentivized
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    Usability
    Optimizely
    The editorial calendar is the one I check multiple times every day. It gives me a clear picture of what's in progress, what's due, and where things can be moving faster. And, there's no need to open a separate doc or ask anyone for a status update.
    Also, the workflows are another super useful thing. Being able to assign specific reviewers to specific steps and know that nothing moves forward until they've acted has eliminated many repetitive processes.
    Incentivized
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    Cisco
    Webex is quite usable, and it is, in fact very easy to use as well. You don't need a lot of documentation to learn how to use the app as it's mostly self-explanatory. The user interface is easy on the eyes, and people can see buttons without issues. Overall, WebEx's front-end design is great and I don't have much issue with it.
    Incentivized
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    Reliability and Availability
    Optimizely
    I have not experienced any prolonged outages. From time to time there will be errors but nothing that significantly slows down production
    Incentivized
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    Cisco
    I would say every time I open it, it is there, there are times that our users have to sign out and back in to get it to work or even do a full exit as the app will disconnect from the controlling the desk phone, but some easy steps to sign-out or fully exit the app gets the user back up and running quickly.
    Incentivized
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    Performance
    Optimizely
    Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms
    Incentivized
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    Cisco
    On standalone it works fine, it used to consume a considerable amount of system resources in the past, but with updates and upgrades, this has improved quite a lot. As far as integrations with other systems, we have not come across any critical issues with the app.
    Incentivized
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    Support Rating
    Optimizely
    The NewsCred team is very responsive and helpful with any technical issues.
    Incentivized
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    Cisco
    Talking about Webex App technical support is talking about the quality because they are always attentive and willing to attend to our needs, and the response is immediate; every time we have needed help to solve a problem or find out a function, they have not responded quickly, Cisco has always been characterized by being efficient and deserving 10 points.
    Incentivized
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    In-Person Training
    Optimizely
    No answers on this topic
    Cisco
    I am very satisfied with my experience with Webex App in online training. The creation of the event is very easy with the possibility of scheduling it in advance. The management of participants, organizers, and animators is complete. The invitations are automated and by simply using emails we can create all the schedules of the training session
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    Online Training
    Optimizely
    Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption
    Incentivized
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    Cisco
    I would rate the online training 8/10. It provided clear and well-structured content, making it easy to understand the core features of Webex. However, I believe it could have been more interactive, with practical exercises or real-life scenarios to enhance user engagement. More advanced topics or troubleshooting guides could also be helpful for deeper learning.
    Incentivized
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    Implementation Rating
    Optimizely
    No answers on this topic
    Cisco
    There was quite a bit of back and forth with TAC and Cisco Reps to get it fully up and running but we did get there. Some of which had to do with documentation was not fully understandable. But with Cisco TAC we were able to get fully up and running.
    Incentivized
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    Alternatives Considered
    Optimizely
    We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically
    Incentivized
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    Cisco
    Microsoft Teams is the main competitor of the Webex App. But it provides services for less cost than Webex App. And also teams are used by majority of companies in software industries due to its support for other Microsoft services.
    Incentivized
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    Scalability
    Optimizely
    Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website
    Incentivized
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    Cisco
    Once everything is in place on the back end getting Webex on a user's PC is now very easy and with single sign-on, users are able to sign in without having to remember another password. Just make sure you have all the user settings in CUCM, CUC set right, and that they have the needed licenses in Webex Control Hub.
    Incentivized
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    Return on Investment
    Optimizely
    • The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
    • It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
    Incentivized
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    Cisco
    • Comfort in switching multiple OS platforms, when there is similar UI design.
    • HD video quality and HD screen share, make up presentations look more professional and standardized.
    • Less call/meeting drops as seen in other platforms applications.
    • Builds a level of trust, when we connect on Cisco's application platform with customers who are having their whole communication infrastructure shifted to Cisco Webex App.
    Incentivized
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    ScreenShots

    Optimizely Content Marketing Platform Screenshots

    Screenshot of Optimizely Opal: Opal, Optimizely's AI, is an extension of the marketing workforce. From building comprehensive campaign and content briefs and suggesting how to best execute a campaign, to creating on-brand content for any channel and providing suggestions for ongoing optimization, Opal's capabilities and AI agents make "doing more with less" a reality.Screenshot of Marketing Work Requests: Dynamic intake forms, automatic routing, and integrated workflows ensure that requested work gets completed, fast.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's DAM, users can automate the management of brand-approved assets, all within the same platform where content creation, collaboration and publishing take place.Screenshot of The Editor, with Embedded AI: Content is created for multiple channels with the help of Opal, Optimizely's native AI.Screenshot of Calendar: This provides visibility into planned and scheduled content and campaigns with the ability to save and share views.