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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A

    Pega Platform

    Score8.5 out of 10
    N/APega Platform is a combined business process management and robotic process automation (RPA) platform with advanced workforce analytics from Pegasystems.

    $0.45

    one-time fee per case**

    Pricing
    Optimizely Web ExperimentationPega Platform
    Editions & Modules
    No answers on this topic
    Low-code Factory Edition
    $0.45
    one-time fee per case**
    Standard Edition
    $0.80
    one-time fee per case**
    Enterprise Edition
    Custom Quote
    Offerings
    Pricing Offerings
    Optimizely Web ExperimentationPega Platform
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—**350,000 cases / year minimum. Additional cases available in blocks of 150,000.
    More Pricing Information
    Community Pulse
    Optimizely Web ExperimentationPega Platform
    Considered Both Products
    Optimizely
    No answer on this topic
    Pegasystems
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    89 Answers
    90%
    Would buy again
    9 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    69 Answers
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    89 Answers
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    52 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    87%
    Implementation went as expected
    58 Answers
    78%
    Implementation went as expected
    7 Answers
    Features
    Optimizely Web ExperimentationPega Platform
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Optimizely Web Experimentation and Pega Platform
    Feature
    Optimizely Web Experimentation
    8.0
    163 Ratings
    5% below category average
    Pega Platform
    -
    Ratings
    a/b experiment testing9.0163 Ratings00 Ratings
    Split URL testing8.5135 Ratings00 Ratings
    Multivariate testing8.4139 Ratings00 Ratings
    Multi-page/funnel testing7.9126 Ratings00 Ratings
    Cross-browser testing8.197 Ratings00 Ratings
    Mobile app testing8.075 Ratings00 Ratings
    Test significance8.4147 Ratings00 Ratings
    Visual / WYSIWYG editor8.1133 Ratings00 Ratings
    Advanced code editor7.9125 Ratings00 Ratings
    Page surveys6.217 Ratings00 Ratings
    Visitor recordings8.418 Ratings00 Ratings
    Preview mode7.6145 Ratings00 Ratings
    Test duration calculator7.9112 Ratings00 Ratings
    Experiment scheduler8.2112 Ratings00 Ratings
    Experiment workflow and approval7.890 Ratings00 Ratings
    Dynamic experiment activation7.574 Ratings00 Ratings
    Client-side tests7.896 Ratings00 Ratings
    Server-side tests7.250 Ratings00 Ratings
    Mutually exclusive tests8.280 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Optimizely Web Experimentation and Pega Platform
    Feature
    Optimizely Web Experimentation
    8.2
    152 Ratings
    7% below category average
    Pega Platform
    -
    Ratings
    Standard visitor segmentation8.4147 Ratings00 Ratings
    Behavioral visitor segmentation7.6122 Ratings00 Ratings
    Traffic allocation control9.1144 Ratings00 Ratings
    Website personalization7.8111 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Optimizely Web Experimentation and Pega Platform
    Feature
    Optimizely Web Experimentation
    8.3
    149 Ratings
    4% below category average
    Pega Platform
    -
    Ratings
    Heatmap tool9.313 Ratings00 Ratings
    Click analytics8.833 Ratings00 Ratings
    Scroll maps8.517 Ratings00 Ratings
    Form fill analysis8.072 Ratings00 Ratings
    Conversion tracking8.744 Ratings00 Ratings
    Goal tracking8.2127 Ratings00 Ratings
    Test reporting7.9137 Ratings00 Ratings
    Results segmentation7.7103 Ratings00 Ratings
    CSV export7.9102 Ratings00 Ratings
    Experiments results dashboard8.049 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Optimizely Web Experimentation and Pega Platform
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Pega Platform
    5.3
    63 Ratings
    37% below category average
    Dashboards00 Ratings4.062 Ratings
    Standard reports00 Ratings6.062 Ratings
    Custom reports00 Ratings6.061 Ratings
    Process Engine
    Comparison of Process Engine features of Optimizely Web Experimentation and Pega Platform
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Pega Platform
    8.0
    66 Ratings
    4% below category average
    Process designer00 Ratings9.065 Ratings
    Process simulation00 Ratings7.957 Ratings
    Business rules engine00 Ratings10.065 Ratings
    SOA support00 Ratings7.151 Ratings
    Process player00 Ratings7.048 Ratings
    Support for modeling languages00 Ratings5.46 Ratings
    Form builder00 Ratings9.059 Ratings
    Model execution00 Ratings8.956 Ratings
    Collaboration
    Comparison of Collaboration features of Optimizely Web Experimentation and Pega Platform
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Pega Platform
    9.0
    50 Ratings
    8% above category average
    Social collaboration tools00 Ratings9.050 Ratings
    Content Management Capabilties
    Comparison of Content Management Capabilties features of Optimizely Web Experimentation and Pega Platform
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Pega Platform
    4.4
    9 Ratings
    59% below category average
    Content management00 Ratings4.49 Ratings
    Best Alternatives
    Optimizely Web ExperimentationPega Platform
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Process Street
    Score8.2 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    TIBCO® BPM Enterprise
    Score8 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    IBM Business Automation Workflow
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Web ExperimentationPega Platform
    Likelihood to Recommend
    8.7
    (254 ratings)
    7.9
    (74 ratings)
    Likelihood to Renew
    9.5
    (51 ratings)
    10.0
    (7 ratings)
    Usability
    10.0
    (58 ratings)
    9.0
    (2 ratings)
    Availability
    10.0
    (7 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (16 ratings)
    10.0
    (7 ratings)
    Online Training
    3.0
    (1 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    8.0
    (11 ratings)
    10.0
    (1 ratings)
    Configurability
    6.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (163 ratings)
    -
    (0 ratings)
    User Testimonials
    Optimizely Web ExperimentationPega Platform
    Likelihood to Recommend
    Optimizely
    I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.
    Incentivized
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    Pegasystems
    Pega Platform has introduced the low code feature, using app studio seasonal and professional developer can develop application easily and quickly. The initial application can be build by Business analyst and product owner who has less knowledge of Pega Platform, further application can be enhanced/extended by professional developer. We can develop end to end application and promote to higher environment. Easily we can perform parallel development using branch.
    Incentivized
    Read full review
    Pros
    Optimizely
    • The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
    • Establishing it is so simple that even a non-technical person can do it perfectly.
    • It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
    Incentivized
    Read full review
    Pegasystems
    • Quick development time. Much of the Pega "rules" are easy to configure and implement.
    • Visually friendly and modern. Much of the UI/UX elements in the system are continuously supported and updated, giving a nice feel to the apps.
    • Many of the configurations and rules Pega gives to the developers can also be delegated to business users. The organization and structure of the client's business can easily be adapted in the Pega platform.
    Incentivized
    Read full review
    Cons
    Optimizely
    • JavaScript is hard to implement sometimes especially for JQuery elements
    • ROI reporting should be part of the overall experimentation reporting
    • CMP integration: where we can easily show status of test on the HPT request
    • CMS integration
    • More widgets like social proof banners, etc.
    Incentivized
    Read full review
    Pegasystems
    • Need more learning materials. For Beginners who have previous programming experience with another language takes more time to learn.
    • If the developer is met with an issue in pega platform , they have to rely on Pega supporting team to fix it.
    • Customization is available but is not encouraged. Pega does not support faults that occur in customized solutions.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
    Incentivized
    Read full review
    Pegasystems
    Pegasystems has continued to demonstrate a strong partnership with our organization and investment in their product that aligns with our overall vision and need. Pegasystems has engaged us at every level, with the assistance of minor defects to the overall roadmap planning and alignment of our goals
    Read full review
    Usability
    Optimizely
    Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
    Incentivized
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    Pegasystems
    Pega Platform is enhancing its product and launching new features day by day which help to achieve customers needs. If I talk about the earlier version of Pega Platform (i.e. pega v5 and 6.3) there were many numbers of limitations in Pega Platform and if we need to do some customization then needed to write custom java and jave scripts to achieve the functionally. Now I can say Pega Platform is running with market trends and demand. Pega Platform is giving all the options which support the current technologies like decisioning capabilities, real time processing, mashup, process fabrics etc..
    Incentivized
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    Reliability and Availability
    Optimizely
    I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
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    Pegasystems
    No answers on this topic
    Performance
    Optimizely
    I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
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    Pegasystems
    No answers on this topic
    Support Rating
    Optimizely
    They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
    Read full review
    Pegasystems
    It’s very slow sometimes, but that may be our servers. Also the Knowledge Library needs some work - again, not sure if it’s our setup or what- but I’m unable to search the body of an article for content, so I have to be very intentional with tagging, but it’s not ideal.
    Incentivized
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    Online Training
    Optimizely
    The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
    Read full review
    Pegasystems
    The online training is an excellent one, but still it is missing hands on development.
    Read full review
    Implementation Rating
    Optimizely
    In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
    Read full review
    Pegasystems
    Implementation is totally depend up on the requirement
    Incentivized
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    Alternatives Considered
    Optimizely
    The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes
    Incentivized
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    Pegasystems
    We did evaluate multiple products offerings with Pega Platform capabilities and observed that Pega PRPC rules engine and case management capabilities are better over so many BPM Tools. We also conducted a detailed study with developers to identify the best products out of Suite of BPM products. It's observed that Rules engines integration is very streamlined with forms in Pega whereas other tools multiple have powerful data model capabilities but lacks the ease of creating business rules.
    Incentivized
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    Scalability
    Optimizely
    We can use it flexibly across lines of business and have it in use across two departments. We have different use cases and slightly different outcomes, but can unify our results based on impact to the bottom line. Finally, we can generate value from anywhere in the org for any stakeholders as needed.
    Incentivized
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    Pegasystems
    No answers on this topic
    Return on Investment
    Optimizely
    • We're able to share definitive annualized revenue projections with our team, showing what would happen if we put a test into Production
    • Showing the results of a test on a new page or feature prior to full implementation on a site saves developer time (if a test proves the new element doesn't deliver a significant improvement.
    • Making a change via the WYSIWYG interface allows us to see multiple changes without developer intervention.
    Incentivized
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    Pegasystems
    • For one of the applications we worked on, we were able to reduce the processing time on a case from 2 days to 20 minutes by utilizing Pega
    • We were able to resolve the issue of the routing of cases to users based on a specific algorithm by use of Pega
    • Pega case management feature was extensively used in one of the application to establish a parent-child relationship which was very helpful for all the business users
    Incentivized
    Read full review
    ScreenShots

    Optimizely Web Experimentation Screenshots

    Screenshot of AI-Powered Experimentation with Opal:

- Instant Test Ideas: Generates high-quality A/B test ideas based on any goals and audience insights.
- Smarter Experimentation: The AI can suggest impactful variations, reducing guesswork and increasing test velocity.
- More Than Just Ideas: From hypothesis generation to analyzing results, Opal helps optimize every stage of the experimentation process.Screenshot of the new Visual Editor with an AI Variation Development Agent

Create simple or advanced website changes fast without writing a line of code with our AI Development Agent.

Use natural language to build out your ideas and apply brand styles to your experiments instantly.Screenshot of Advanced Audience Targeting:

- Delivers personalized experiences by targeting users based on behaviors, attributes, and real-time conditions.
- Defines precise audience segments using first-party data, geolocation, and device type.
- Can test and optimize for different audience groups to maximize impact and engagement.Screenshot of Variation Template

Library of experience templates that you can access right within the Visual Editor. Customize these templates or create your own to easily reuse throughout your experimentation program.

- Offers pre-built templates for common test setups.
- Standardized variations and maintains brand integrity with reusable templates.
- Templates can be customized visually or tweak them with code for full flexibility.Screenshot of Web Experimentation Results Page:

- Data visualizations help interpret experiment performance.
- Displays which variations are winning with built-in statistical significance calculations.
- Results can be filtered by audience segments, events, and conversions to uncover key trends.Screenshot of the custom code editor for JavaScript & CSS changes, used to build complex tests.