Likelihood to Recommend Optimizely Web Experimentation is appropriate if you have a big budget and your company is mature enough in experimentation to take all the advantage of a such an expensive price model. If you are just starting into AB testing, or not enough budget, I do not recommend Optimizely Web Experimentation, as it becomes quite frustrating to manage usage limits and technical set up to avoid extra charges.
Read full review Optimizely Data Platform is a great tool for teams who look to use open-source tools over tools with white glove service. You do get a dedicated customer success manager and access to their (almost) 24/7 support team via chat, but the real benefits of the platform stand to be unlocked by teams who enjoy getting their hands dirty.
Read full review Pros Considers every kind of experiment from simple code change, code additions, code removal, javascript functions, CSS changes, and split landing redirects. Very friendly UC interface for easy navigation of implementation of pages, click events, experiment set up, and metric set up. The ability to let me know when something has reach stat sig without having to do complicated math on my own ability to carry UTM parameters through landing page redirects with a click of a button. Read full review It's relatively simple to use Segment building is quick and can be easily customized with field data Chat support is generally fast to respond Read full review Cons Filtering capabilities in the reporting tab. To be able to filter based on a custom metric Tracking scroll depth within the reporting tab A more interactive graph within the reporting tab. Ability to manipulate there vs having to update the whole page Read full review Automation of data from other platforms such as our ERP. The approval process needs work. I should be able to flag fields that have issues and give users feedback if a product is rejected. Read full review Likelihood to Renew Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Read full review There's so much that needs to be improved and it seems like not much has happened since Optimizely first took over. When Optimizely did take over, they reduced the UX of campaign reporting.
Read full review Usability Usability is mostly great. I like the WYSIWYG functionality and adding in real code is simple as well. It's easy to target specific pages or audiences. I've knocked a couple of points off because of how difficult it is to set up URL redirect experiments, confusion around creating pages, and lack of data that can be further analyzed.
Read full review Creating reports can be difficult and they aren't very visual. There is not much control you can have with your imported product catalog. Product filters can be difficult to use. Manually importing customers is a more difficult process from when I was using Mailchimp 10 years ago. Figuring out how to inject a module onto a page is difficult. Figuring out how to get off an email blacklist is near impossible even with ip warming. Very little help here. Read full review Reliability and Availability I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
Read full review Performance I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
Read full review Support Rating They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Read full review Positive - Onboarding was quick and easy. Positive - Access to a Zaius data analyst has been wonderful. Negative - I don't know who our CSM is if we even have one.
Read full review Online Training The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
Read full review Implementation Rating In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
Read full review We have a home built CRM. From start to finish our implementation was a nightmare loaded with problems that destroyed my initial trust with the platform.
Read full review Alternatives Considered Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.
Read full review Oh my goodness, there were many, including:
Klaviyo Salesforce Email Marketing Cloud Bronto Marapost (the worst experience we ever had. We used them for the longest year on earth). Silverpop (IBM) I forgot their name but they are based in the middle of nowhere Pennsylvania. Exact Target Active Campaign Get Response Drip SendInBlue And more I cannot remember. We spent over six months looking at everything.
Read full review Scalability While granted, I am not the one making the changes to deploy the software; it seems basically as simple as placing the optimized snippet on your site. If you place it in the header, it should reach across your entire site easily. I do think the test setup can be a bit temperamental at times, and having too many cooks in the kitchen can lead to errors. So, I would caution how many people have the access needed to make actual changes.
Read full review Return on Investment Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows. Risk mitigation: Testing into full site redesigns has saved clients millions of dollars. Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line. Read full review We hit record numbers this year in regards to sales which is attributed to the launch of our new e-commerce website. Read full review ScreenShots Optimizely Web Experimentation Screenshots