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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Outreach

    Score8.3 out of 10
    N/AOutreach is an agentic AI platform for revenue teams that infuses purpose-built agents, conversation intelligence, and assistive insights to power use cases across revenue motions, from new logo prospecting to expansions, deal acceleration, driving retention, and forecasting.N/A

    Owler

    Score9.7 out of 10
    N/AOwler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

    $8.25

    per month

    Pricing
    OutreachOwler
    Editions & Modules
    No answers on this topic
    Plus (personal use)
    $99
    per year
    Pro
    $420
    per year
    Teams
    Contact Sales
    Offerings
    Pricing Offerings
    OutreachOwler
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    OutreachOwler
    Considered Both Products
    Outreach
    Chose Outreach
    SalesLoft was better
    Incentivized
    Chose Outreach
    I am not a decision maker so I am not too helpful here.
    Incentivized
    Meltwater
    Chose Owler
    Other platforms like ZoomInfo are fantastic, but they are much pricier than Owler. From a budget standpoint, Owler offers a pretty good bang for your buck.
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    86 Answers
    80%
    Would buy again
    4 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    67 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    85 Answers
    80%
    Happy with the feature set
    4 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    61 Answers
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    44 Answers
    No answers on this topic
    Features
    OutreachOwler
    Prospecting
    Comparison of Prospecting features of Outreach and Owler
    Feature
    Outreach
    -
    Ratings
    Owler
    7.1
    16 Ratings
    8% below category average
    Advanced search00 Ratings8.716 Ratings
    Identification of new leads00 Ratings6.114 Ratings
    List quality00 Ratings6.114 Ratings
    List upload/download00 Ratings6.09 Ratings
    Ideal customer targeting00 Ratings7.012 Ratings
    Load time/data access00 Ratings8.713 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Outreach and Owler
    Feature
    Outreach
    -
    Ratings
    Owler
    7.9
    16 Ratings
    2% above category average
    Contact information00 Ratings7.910 Ratings
    Company information00 Ratings7.916 Ratings
    Industry information00 Ratings7.915 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Outreach and Owler
    Feature
    Outreach
    -
    Ratings
    Owler
    6.2
    15 Ratings
    18% below category average
    Lead qualification process00 Ratings5.311 Ratings
    Smart lists and recommendations00 Ratings5.09 Ratings
    Salesforce integration00 Ratings5.06 Ratings
    Company/business profiles00 Ratings5.314 Ratings
    Alerts and reminders00 Ratings7.010 Ratings
    Data hygiene00 Ratings7.012 Ratings
    Automatic data refresh00 Ratings7.010 Ratings
    Tags00 Ratings7.08 Ratings
    Filters and segmentation00 Ratings7.011 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Outreach and Owler
    Feature
    Outreach
    -
    Ratings
    Owler
    7.9
    5 Ratings
    6% above category average
    Sales email templates00 Ratings7.05 Ratings
    Append emails to records00 Ratings8.84 Ratings
    Best Alternatives
    OutreachOwler
    Small Businesses
    HubSpot Sales Hub
    Score8.8 out of 10
    Clay
    Score9.3 out of 10
    Medium-sized Companies
    Mixmax
    Score9.8 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Groove (legacy product)
    Score7.7 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OutreachOwler
    Likelihood to Recommend
    8.5
    (263 ratings)
    9.7
    (18 ratings)
    Likelihood to Renew
    8.5
    (11 ratings)
    10.0
    (1 ratings)
    Usability
    8.4
    (213 ratings)
    9.0
    (4 ratings)
    Availability
    8.2
    (1 ratings)
    7.0
    (1 ratings)
    Performance
    9.1
    (1 ratings)
    8.0
    (1 ratings)
    Support Rating
    9.5
    (25 ratings)
    9.0
    (1 ratings)
    In-Person Training
    8.2
    (1 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    4.5
    (3 ratings)
    8.0
    (1 ratings)
    Configurability
    7.3
    (1 ratings)
    4.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    1.0
    (1 ratings)
    Product Scalability
    8.4
    (62 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    OutreachOwler
    Likelihood to Recommend
    Outreach
    Outreach is very useful for all aspects of work organization. I can keep my tasks organized and complete them quickly and efficiently. I'd like to see an app-based tracking feature to keep my tasks up-to-date with reminders, which would make things much more efficient and eliminate the need to constantly check the website. Outreach es muy útil en todo lo que refiere a organización de trabajo, puedo mantener un orden de actividades y me permite completarlas de manera ágil y rápida. Quisiera un seguimiento desde aplicativo para tener siempre al dia las tareas con recordatorios lo que haría mucho más eficiente y así no ingresar todo el tiempo a la pagina This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
    Incentivized
    Read full review
    Meltwater
    This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
    Read full review
    Pros
    Outreach
    • Outreach is great at managing my data to day tasks and reminders for next steps with prospects
    • The click to dial works great from Salesforce, and I love the integration with Salesforce where I can upload contacts into Outreach to start a sequence
    • Outreach Kaia is perfect to capture calls and search provide actionable next steps. I also like going in and listening to other reps calls
    • I like the overview section for reports where I can see how I am doing compared to my peers. Especially on all metrics
    • The accounts tab is great to see at a glance which accounts have had the most engagement
    Incentivized
    Read full review
    Meltwater
    • Owler enables the user to quickly find the data and information that he or she needs.
    • I appreciate the customizable dashboard where you can set alerts and track companies you select.
    • The latest news regarding the funding rounds of startup companies is especially helpful.
    • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
    Incentivized
    Read full review
    Cons
    Outreach
    • The Salesforce-to-Outreach connection can be weak if a record is converted; Outreach holds onto stake values.
    • Outreach can be hard for new hires to grasp, ongoing training in platform would help.
    • Customization in report views from Salesforce into outreach could be enhanced.
    Incentivized
    Read full review
    Meltwater
    • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
    • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
    • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
    • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
    • They need to maintain the database in aperiodic manner with precise information
    Incentivized
    Read full review
    Likelihood to Renew
    Outreach
    It's a strong tool that helps our sales development team manage a large number of qualified leads. The sequence framework ensures that every lead receives enough contact attempts that we have confidence that we're not abandoning our prospecting too early without the overhead of managing those activities manually.
    Incentivized
    Read full review
    Meltwater
    Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
    Read full review
    Usability
    Outreach
    It's not as simple as it used to be -- getting pretty bloated, and I'm not a fan of the UI. I think it could be a far more usable product (and indeed, at one point it was) if the most important things for a seller were the most prominent. Take cold emailing, for example: the window where messages are being composed is tiny, and it's frustrating to use—maybe that's just me, though.
    Incentivized
    Read full review
    Meltwater
    I think it's well designed but always room for improvement. Maybe more customization in layout or information presented. Maybe even a layout that allows comparison and ranking of companies in a similar industry or vertical, or company size, and geography
    Incentivized
    Read full review
    Reliability and Availability
    Outreach
    In our years as Outreach customers, I can count the number of outages we've experienced on one hand. Generally, outages have been very brief and have not completely frozen our access to the platform. Scheduled maintenance is always proactive communicated and the hours never interfere with standard business hours or scheduled sequences.
    Incentivized
    Read full review
    Meltwater
    I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
    Read full review
    Performance
    Outreach
    Outreach's performance overall is very high quality. Pages load right away. Occasionally it might take a minute to generate a report, but not any slower than in other platforms I've used. Outreach is integrated into many of our other tools and seems to be a very clean integration. Everything runs very quickly.
    Incentivized
    Read full review
    Meltwater
    The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
    Read full review
    Support Rating
    Outreach
    There is almost zero customer support. What they do offer is a live chat feature which is active during "normal" business hours which is nice for instant inquiries if someone is available. However, you do not have a dedicated representative to address questions or concerns and their billing process is confusing and messy without any support.
    Incentivized
    Read full review
    Meltwater
    Problems have been closed quickly and professionally.
    Read full review
    In-Person Training
    Outreach
    We were trained in person and it was very easy to understand. And if we missed any pointers there was more training given to us. So i always like this tool. The drafts were also prepared for us to sync outreach with our devices so it was straightforward. Highly recommend
    Incentivized
    Read full review
    Meltwater
    No answers on this topic
    Online Training
    Outreach
    Lots of attention from the Outreach training team, with a great willingness to customize to our needs. To be clear, you get out what you put in. If you don't work with them, you'll get cookie-cutter training. But we asked for a lot of customization, and they delivered what we asked for.
    Read full review
    Meltwater
    No answers on this topic
    Implementation Rating
    Outreach
    I expected more assistance in connecting Outreach with Salesforce. We have a basic connection, but many fields were left without a sync. We can apparently sync data without adding the app into Salesforce, but believe we could get more functionality with a better integration. The basics of setting up our sequences and using Outreac to run them was was fine.
    Incentivized
    Read full review
    Meltwater
    Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
    Read full review
    Alternatives Considered
    Outreach
    They're not direct competitors, but they share many of the same functionalities. Gong has a greater focus on spoken communications, such as calls and demos, rather than emails. I think Gong also has stronger AI capabilities at the moment. However, I don't believe so, Gong would be ideal for prospecting and mass outreach, as Outreach is. Outreach is more suitable for exploration and outbound communications management, whereas Gong is better suited for deal and pipeline management and analysis.
    Incentivized
    Read full review
    Meltwater
    I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
    Incentivized
    Read full review
    Scalability
    Outreach
    As a business of 100+ people, we are on the smaller side. We took it on when we were 50 people overall with 15 sellers. We are now double that it has scaled brilliantly. We would completely trust the system to scale with us if we doubled in size
    Incentivized
    Read full review
    Meltwater
    No answers on this topic
    Return on Investment
    Outreach
    • Increase in meetings booked
    • Increase in call metrics as it is easy to make more calls using Outreach features. Basically cutting down admin work time before the call.
    • Prospect journey and experience has been a positive flowing through a set amount of emails and calls rather than just being blasted with random emails. Helps BDRS stay focused on more important parts of the job.
    Incentivized
    Read full review
    Meltwater
    • The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
    • Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
    • Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
    Incentivized
    Read full review
    ScreenShots

    Outreach Screenshots

    Screenshot of Outreach’s pipeline management capabilities, which help sales and revenue operations leaders assess pipeline quantity, quality, and maturity. Built-in win modeling helps leaders spot risk early for every team and seller to ensure there is enough coverage to deliver on their goals.Screenshot of Kaia, Outreach’s conversation intelligence solution, used to automatically take notes, flag action items, summarize meetings, and receive in-the-moment product and competitive information so you can nail every sales meeting.Screenshot of Outreach Research Agent, which automatically uncovers targeting signals from conversations, engagements, and public sources to drive your account strategy and ensure every touchpoint is timely, relevant, and focused on the right accounts.Screenshot of the Revenue Agent, which helps sales leaders optimize team efficiency, generate more conversations and improve pipeline predictability.Screenshot of the Outreach Deal Agent, which eliminates the burden of manual updates by surfacing AI-recommended changes to opportunity fields. AI deal management helps maintain pipeline health while keeping reps focused and sales teams aligned.Screenshot of the Personalization Agent, used to turn research and buyer context into simple, effective messages that convert, then deliver messaging that resonates across every channel.