Parse.ly vs Sprout Social

• Real-time audience measurement--Parse.ly helps us understand how many people are on our site now and how this compares to our usual performance. By ensuring we improve on standard performance, we can grow our numbers.
• Reports--setting up automated reports that can be sent to team members enables us to inform them at a glance what stories have performed well. This keeps them engaged and encourages them to post content more likely to perform well.
• Analysis of performances--everyone can access their statistics, encouraging them to improve their reach and dwell time of their stories and better understand what has done well.
• Overview across time--it is easy to compare how you have performed over set periods (e.g., month-on-month or week-on-week), making it easy to set targets for growth.

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• The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
• It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
• Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.

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• Needs better social tracking, what post/group is generating traffic rather than just which platform.
• Scheduled email reports could provide more context, similar to what's available on a site's landing page.
• The overlay function is very limited and even more temperamental, not a valuable tool.

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• I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
• I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
• I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.

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• Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.

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• Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
• Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
• Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.

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