What users are saying about
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Top Rated
117 Ratings
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Top Rated
437 Ratings

Parse.ly

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Top Rated
117 Ratings
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Score 8.9 out of 100

Sprout Social

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Top Rated
437 Ratings
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Score 8.5 out of 100

Feature Set Ratings

    Listening/monitoring

    Parse.ly

    Feature Set Not Supported
    N/A
    8.5

    Sprout Social

    85%
    Sprout Social ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    8.3
    83%
    37 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    8.2
    82%
    41 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    8.6
    86%
    22 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    8.9
    89%
    32 Ratings

    Publishing

    Parse.ly

    Feature Set Not Supported
    N/A
    9.0

    Sprout Social

    90%
    Sprout Social ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.5
    95%
    55 Ratings

    Audience targeting

    N/A
    0 Ratings
    8.3
    83%
    47 Ratings

    Content optimization

    N/A
    0 Ratings
    8.7
    87%
    48 Ratings

    Workflow management

    N/A
    0 Ratings
    9.7
    97%
    50 Ratings

    Engagement

    Parse.ly

    Feature Set Not Supported
    N/A
    8.6

    Sprout Social

    86%
    Sprout Social ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    8.3
    83%
    24 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    9.1
    91%
    49 Ratings

    Bulk actions

    N/A
    0 Ratings
    8.4
    84%
    44 Ratings

    Marketing

    Parse.ly

    Feature Set Not Supported
    N/A
    7.4

    Sprout Social

    74%
    Sprout Social ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    7.2
    72%
    30 Ratings

    Content marketing

    N/A
    0 Ratings
    9.0
    90%
    34 Ratings

    Paid media management

    N/A
    0 Ratings
    6.2
    62%
    3 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.2
    72%
    4 Ratings

    Channel coverage/integration

    Parse.ly

    Feature Set Not Supported
    N/A
    8.7

    Sprout Social

    87%
    Sprout Social ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.4
    94%
    55 Ratings

    Facebook

    N/A
    0 Ratings
    9.3
    93%
    57 Ratings

    LinkedIn

    N/A
    0 Ratings
    8.3
    83%
    50 Ratings

    Google+

    N/A
    0 Ratings
    9.1
    91%
    21 Ratings

    Instagram

    N/A
    0 Ratings
    8.3
    83%
    47 Ratings

    Pinterest

    N/A
    0 Ratings
    8.7
    87%
    14 Ratings

    YouTube

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Reporting/analytics

    Parse.ly

    Feature Set Not Supported
    N/A
    8.8

    Sprout Social

    88%
    Sprout Social ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    8.7
    87%
    53 Ratings

    Real-time tracking

    N/A
    0 Ratings
    9.2
    92%
    53 Ratings

    Competitor analysis

    N/A
    0 Ratings
    8.5
    85%
    45 Ratings

    Account management

    Parse.ly

    Feature Set Not Supported
    N/A
    8.7

    Sprout Social

    87%
    Sprout Social ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    9.1
    91%
    53 Ratings

    Mobile access

    N/A
    0 Ratings
    8.2
    82%
    49 Ratings

    Attribute Ratings

    • Sprout Social is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

    Likelihood to Recommend

    9.0

    Parse.ly

    90%
    76 Ratings
    9.5

    Sprout Social

    95%
    112 Ratings

    Likelihood to Renew

    8.8

    Parse.ly

    88%
    24 Ratings
    9.0

    Sprout Social

    90%
    62 Ratings

    Usability

    9.0

    Parse.ly

    90%
    27 Ratings
    9.4

    Sprout Social

    94%
    40 Ratings

    Availability

    Parse.ly

    N/A
    0 Ratings
    7.7

    Sprout Social

    77%
    16 Ratings

    Performance

    Parse.ly

    N/A
    0 Ratings
    8.0

    Sprout Social

    80%
    14 Ratings

    Support Rating

    8.6

    Parse.ly

    86%
    59 Ratings
    9.1

    Sprout Social

    91%
    48 Ratings

    Online Training

    Parse.ly

    N/A
    0 Ratings
    7.3

    Sprout Social

    73%
    3 Ratings

    Implementation Rating

    Parse.ly

    N/A
    0 Ratings
    10.0

    Sprout Social

    100%
    21 Ratings

    Likelihood to Recommend

    Parse.ly

    For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.
    Anonymous | TrustRadius Reviewer

    Sprout Social

    Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
    Anonymous | TrustRadius Reviewer

    Pros

    Parse.ly

    • Real-time audience measurement--Parse.ly helps us understand how many people are on our site now and how this compares to our usual performance. By ensuring we improve on standard performance, we can grow our numbers.
    • Reports--setting up automated reports that can be sent to team members enables us to inform them at a glance what stories have performed well. This keeps them engaged and encourages them to post content more likely to perform well.
    • Analysis of performances--everyone can access their statistics, encouraging them to improve their reach and dwell time of their stories and better understand what has done well.
    • Overview across time--it is easy to compare how you have performed over set periods (e.g., month-on-month or week-on-week), making it easy to set targets for growth.
    Anonymous | TrustRadius Reviewer

    Sprout Social

    • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
    • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
    • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
    Sasha Brito | TrustRadius Reviewer

    Cons

    Parse.ly

    • Needs better social tracking, what post/group is generating traffic rather than just which platform.
    • Scheduled email reports could provide more context, similar to what's available on a site's landing page.
    • The overlay function is very limited and even more temperamental, not a valuable tool.
    Andrew Capps | TrustRadius Reviewer

    Sprout Social

    • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
    • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
    • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
    Talissa (Beall) Navarro | TrustRadius Reviewer

    Pricing Details

    Parse.ly

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    $499 per month

    Parse.ly Editions & Modules

    Additional Pricing Details

    Sprout Social

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0 for 30 days

    Sprout Social Editions & Modules

    Edition
    Free TrialFree1
    Standard$992
    Professional$1492
    Advanced$2492
    1. for 30 days
    2. per user/per month
    Additional Pricing Details

    Likelihood to Renew

    Parse.ly

    Parse.ly 8.8
    Based on 24 answers
    As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
    Alice Marshall | TrustRadius Reviewer

    Sprout Social

    Sprout Social 9.0
    Based on 62 answers
    While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
    Jennifer Wagner | TrustRadius Reviewer

    Usability

    Parse.ly

    Parse.ly 9.0
    Based on 27 answers
    The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
    Mark Chiles | TrustRadius Reviewer

    Sprout Social

    Sprout Social 9.4
    Based on 40 answers
    Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Parse.ly

    No score
    No answers yet
    No answers on this topic

    Sprout Social

    Sprout Social 7.7
    Based on 16 answers
    Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
    Anonymous | TrustRadius Reviewer

    Performance

    Parse.ly

    No score
    No answers yet
    No answers on this topic

    Sprout Social

    Sprout Social 8.0
    Based on 14 answers
    It is quick to post, however you have to refresh the page every time you add a new scheduled item.
    Sarah Zibanejadrad | TrustRadius Reviewer

    Support Rating

    Parse.ly

    Parse.ly 8.6
    Based on 59 answers
    I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
    Anonymous | TrustRadius Reviewer

    Sprout Social

    Sprout Social 9.1
    Based on 48 answers
    Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
    Diana R. Krueger | TrustRadius Reviewer

    Online Training

    Parse.ly

    No score
    No answers yet
    No answers on this topic

    Sprout Social

    Sprout Social 7.3
    Based on 3 answers
    Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
    Ryan Montano | TrustRadius Reviewer

    Implementation Rating

    Parse.ly

    No score
    No answers yet
    No answers on this topic

    Sprout Social

    Sprout Social 10.0
    Based on 21 answers
    Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
    Valentin Vesa | TrustRadius Reviewer

    Alternatives Considered

    Parse.ly

    We tried Google Analytics and Google Data Studio before, and it was so complicated to set up we needed to hire experts to do it. Even then the performance was slow and the tools unintuitive to use. Many people have a blog they want to measure, we're not reinventing the wheel here, and Parse.ly is designed to deliver an excellent experience doing just that.
    Ben Harborne | TrustRadius Reviewer

    Sprout Social

    I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
    Peter Slayton | TrustRadius Reviewer

    Return on Investment

    Parse.ly

    • Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
    Anonymous | TrustRadius Reviewer

    Sprout Social

    • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
    • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
    • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
    Anonymous | TrustRadius Reviewer

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