What users are saying about
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Top Rated
161 Ratings

PathFactory

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Top Rated
161 Ratings
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Score 8.6 out of 100
18 Ratings
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Score 8.9 out of 100

Feature Set Ratings

    Content Publishing

    8.7

    PathFactory

    87%

    Scoop.it Content Director

    Feature Set Not Supported
    N/A
    PathFactory ranks higher in 6/6 features

    Content hub

    8.8
    88%
    103 Ratings
    N/A
    0 Ratings

    Forms / Gated content

    8.4
    84%
    100 Ratings
    N/A
    0 Ratings

    Embedded CTAs

    8.4
    84%
    85 Ratings
    N/A
    0 Ratings

    Content distribution

    9.0
    90%
    9 Ratings
    N/A
    0 Ratings

    Content promotion

    9.0
    90%
    6 Ratings
    N/A
    0 Ratings

    Content automation

    8.6
    86%
    78 Ratings
    N/A
    0 Ratings

    Content Reporting & Analytics

    8.5

    PathFactory

    85%

    Scoop.it Content Director

    Feature Set Not Supported
    N/A
    PathFactory ranks higher in 4/4 features

    Audience profiling and targeting

    8.7
    87%
    85 Ratings
    N/A
    0 Ratings

    Closed-loop tracking and reporting

    7.8
    78%
    83 Ratings
    N/A
    0 Ratings

    Content performance analytics

    8.4
    84%
    104 Ratings
    N/A
    0 Ratings

    Campaign optimization dashboard

    8.9
    89%
    8 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • PathFactory is rated higher in 2 areas: Likelihood to Renew, Usability
    • Scoop.it Content Director is rated higher in 2 areas: Likelihood to Recommend, Availability

    Likelihood to Recommend

    9.0

    PathFactory

    90%
    105 Ratings
    9.9

    Scoop.it Content Director

    99%
    8 Ratings

    Likelihood to Renew

    9.8

    PathFactory

    98%
    6 Ratings
    9.7

    Scoop.it Content Director

    97%
    8 Ratings

    Usability

    9.3

    PathFactory

    93%
    3 Ratings
    9.0

    Scoop.it Content Director

    90%
    1 Rating

    Availability

    9.3

    PathFactory

    93%
    7 Ratings
    10.0

    Scoop.it Content Director

    100%
    2 Ratings

    Performance

    9.9

    PathFactory

    99%
    7 Ratings

    Scoop.it Content Director

    N/A
    0 Ratings

    Support Rating

    9.6

    PathFactory

    96%
    4 Ratings

    Scoop.it Content Director

    N/A
    0 Ratings

    In-Person Training

    8.2

    PathFactory

    82%
    1 Rating

    Scoop.it Content Director

    N/A
    0 Ratings

    Online Training

    9.9

    PathFactory

    99%
    6 Ratings

    Scoop.it Content Director

    N/A
    0 Ratings

    Implementation Rating

    9.8

    PathFactory

    98%
    7 Ratings

    Scoop.it Content Director

    N/A
    0 Ratings

    Configurability

    8.9

    PathFactory

    89%
    2 Ratings

    Scoop.it Content Director

    N/A
    0 Ratings

    Ease of integration

    9.3

    PathFactory

    93%
    2 Ratings

    Scoop.it Content Director

    N/A
    0 Ratings

    Product Scalability

    8.6

    PathFactory

    86%
    2 Ratings

    Scoop.it Content Director

    N/A
    0 Ratings

    Vendor post-sale

    9.3

    PathFactory

    93%
    2 Ratings

    Scoop.it Content Director

    N/A
    0 Ratings

    Vendor pre-sale

    8.9

    PathFactory

    89%
    2 Ratings

    Scoop.it Content Director

    N/A
    0 Ratings

    Likelihood to Recommend

    PathFactory

    It is well suited in multiple B2B buyer engagement scenarios, for demand generation, for content marketing, and in general, it helps you to keep your leads engaged. Both customers, as well as prospect leads, can be engaged using the PathFactory journeys. Integrations is a very useful feature that helps you connect PathFactory with other MarTech/Customer Relationship Management software such as Salesforce and more.
    Read full review

    Scoop.it

    Scoop.it does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there
    Read full review

    Pros

    PathFactory

    • Very responsive to the needs of their client. Their level of support is the gold standard. They are flexible and willing to do whatever it takes to address requests from our team.
    • They have a quick turnaround time and provide exceptional service to address the needs of their clients.
    • They are innovative and think outside the box to provide solutions to challenges that their clients might have. We had a few challenges that we did not know how to handle and Pathfactory came up with solutions that we did not think of and then proceeded to execute and deliver a better-than-expected solution.
    • They behave like a partner by doing whatever it takes to support their clients. They make you feel like they are on your side along the way.
    • They have a can-do attitude. No matter how big or small the request, Pathfactory is there to provide solutions. It is extraordinary the length that they take to make sure that their customers get what they need.
    Read full review

    Scoop.it

    • Provides suggestions daily for each of your topics depending on keywords you choose. There is no guesswork about what to share.
    • Allows sharing of your content to various social media outlets with the touch of a button. Your content gets spread quickly.
    • Your own beautiful front page functions as your website. It shows the curator profile, and all your topics.
    Read full review

    Cons

    PathFactory

    • I would like to see more customizable features become available on the target tracks and explore pages without having to involve the PathFactory team or knowing how to code (e.g. adding CTA's in different places, dropping in headers and footers, etc.).
    Read full review

    Scoop.it

    • When we first implemented the usage of Scoop.it the topics of search were very limited, but as the popularity grows, so does the number of searchable topics.
    Read full review

    Pricing Details

    PathFactory

    Starting Price

    Editions & Modules

    PathFactory editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Book a Demo

      Scoop.it Content Director

      Starting Price

      $12 per month

      Editions & Modules

      Scoop.it Content Director editions and modules pricing
      EditionModules
      Scoop.it Content DirectorFrom $333/month1

      Footnotes

      1. Billed annually

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      PathFactory

      We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
      Read full review

      Scoop.it

      Right now, it does not cost me anything. I am extremely happy with the service and product. It serves my needs for research.
      Read full review

      Usability

      PathFactory

      Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
      Read full review

      Scoop.it

      Well thought out UI
      Read full review

      Reliability and Availability

      PathFactory

      I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
      Read full review

      Scoop.it

      The search engine housed within Scoop it delivers the most up to date articles based on the criteria I have provided it.
      Read full review

      Performance

      PathFactory

      The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
      Read full review

      Scoop.it

      No answers on this topic

      Support Rating

      PathFactory

      Working with the Solutions Consultants is amazing. They are extremely knowledgeable and willing to go way above and beyond - ie working in our Marketo instance to trouble shoot form issues. Love having access to chat the support team in-app. CSMs are knowledgeable and we also get to draw on the expertise of marketers inside PathFactory
      Read full review

      Scoop.it

      No answers on this topic

      In-Person Training

      PathFactory

      I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
      Read full review

      Scoop.it

      No answers on this topic

      Online Training

      PathFactory

      The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
      Read full review

      Scoop.it

      No answers on this topic

      Implementation Rating

      PathFactory

      The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
      Read full review

      Scoop.it

      No answers on this topic

      Alternatives Considered

      PathFactory

      I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual changes.
      Read full review

      Scoop.it

      We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website that gives me exactly what we need, when we need it and the manner in which it easiest to use.
      Read full review

      Scalability

      PathFactory

      Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
      Read full review

      Scoop.it

      No answers on this topic

      Return on Investment

      PathFactory

      • Has improved our user experience for content. It makes it a very pleasing and easy experience for users to view and engage with our content. Not only does the platform look nice (especially with the overlay feature that we can make a track hover over our existing webpage) but it works well, too.
      • We've been able to create relevant content tracks that group similar topics in a way that makes sense and better relate to users that are looking for content on a specific industry use case or topic.
      • We've leveraged PathFactory to create a completely revamped resources hub on our site. It looks and works much better than before for users, and we are expectant for how this will improve our users' experience when interacting with our hub of content.
      Read full review

      Scoop.it

      • I'm afraid we haven't been able to measure ROI, but we definitely have a stronger, more graphic impact in social media
      Read full review

      Screenshots

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