PlaybookUX vs. UserTesting

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PlaybookUX
Score 8.1 out of 10
Small Businesses (1-50 employees)
PlaybookUX is a user testing software for both moderated and unmoderated research. The vendor helps companies receive video based feedback from their target demographic on product usability, designs, websites, ideas and more. They handle recruiting, incentivizing, transcribing, and analyzing. When it comes to recruiting, the vendor says they allow you to specify job role, industry, age, household income and…
$0
total
UserTesting
Score 8.1 out of 10
N/A
UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the speed business demands.N/A
Pricing
PlaybookUXUserTesting
Editions & Modules
Bring your own customers
$0
total
Unmoderated
$49
per participant
Moderated
$100
per participant (30 minutes)
Moderated
$150
per participant (60 minutes)
No answers on this topic
Offerings
Pricing Offerings
PlaybookUXUserTesting
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
PlaybookUXUserTesting
Considered Both Products
PlaybookUX
Chose PlaybookUX
PlaybookUX is much cheaper than UserTesting.com. They are also easier to use and set up studies than user testing. I liked how simple it was and we could conduct both moderated and unmoderated for very cheap.
Chose PlaybookUX
We are previous UserTesting.com customers but found their subscription model to be inflexible for our needs. PlaybookUX not only fit our budget, but the flexibility has let us scale up and scale down testing as needed.
Chose PlaybookUX
Comparable to UserTesting, Validately, and Intellizoom. My favorite is definitely UserTesting.com. Many tests are available to screen. The interface is very streamlined. I wish there was more tests available with PlaybookUX. The testing payment amount is very competitive …
UserTesting
Chose UserTesting
When we were evaluating different website for our user testing needs, we evaluated three:

1. UserTesting
Top Pros
Top Cons
Best Alternatives
PlaybookUXUserTesting
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
Smartlook
Smartlook
Score 8.5 out of 10
Medium-sized Companies
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Enterprises
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PlaybookUXUserTesting
Likelihood to Recommend
8.1
(4 ratings)
8.1
(140 ratings)
Likelihood to Renew
-
(0 ratings)
7.4
(5 ratings)
Usability
9.1
(1 ratings)
8.4
(128 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
9.0
(2 ratings)
9.0
(130 ratings)
Implementation Rating
-
(0 ratings)
9.1
(3 ratings)
Configurability
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
PlaybookUXUserTesting
Likelihood to Recommend
PlaybookUX
PlaybookUX is fabulous for ad-hoc tests with small budgets, but can also scale up to larger projects easily. I've recommended the tool to several people and they love it, too!
Read full review
UserTesting
Mainly to test products from industries that are well-established and have a huge use base of users (e.g., beauty, health, bank applications, etc). I would not recommend it for things that are too niche (e.g. French card mobile games) because the tool doesn't have enough filters or screening questions to allow researchers to recruit participants from UserTesting userbase. Probably this is on purpose right?
Read full review
Pros
PlaybookUX
  • They recruited our demographic.
  • Customer support was awesome.
  • Studies are very easy to set up.
Read full review
UserTesting
  • Usable - great dashboards and data metrics
  • Different options for testing to suit your needs - surveys, moderated and unmoderated tests, and interviews
  • Platform keeps you up to date as a partner to any networking events or webinars hosted to learn from other clients and businesses
Read full review
Cons
PlaybookUX
  • With other testing platforms, I can update my profile, but I'm not sure how to do it with PlaybookUX.
  • It would be nice to have a login location where I can see my available tests.
Read full review
UserTesting
  • Bulk exporting multiple tests.
  • I believe some contributors are lying on their demographic info. Sometimes when I try to reach native English speakers or another language, I come across users who are not native speakers even though I set up demographics accordingly.
Read full review
Likelihood to Renew
PlaybookUX
No answers on this topic
UserTesting
I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
Read full review
Usability
PlaybookUX
Setting up a study only takes 5 mins. and you can preview a study before sending it out so you don't make any mistakes.
Read full review
UserTesting
It's quite straightforward how to use the platform. It can take a couple of times to get how to set up a test and you will need to play around to find a good audience (with that I'd say it's safer to go for a broader audience if possible). But in general, I never had a problem with the usability of the platform itself.
Read full review
Reliability and Availability
PlaybookUX
No answers on this topic
UserTesting
Never encountered any problems
Read full review
Performance
PlaybookUX
No answers on this topic
UserTesting
Perfectly fine. Never had any problems.
Read full review
Support Rating
PlaybookUX
Very responsive when I had a technical question about a test.
Read full review
UserTesting
The technical support is great. They're really friendly and helpful. We've always been able to solve any issues presented. Whenever I have a problem while setting up my test, I can easily click on technical support and be contacted with a rep that we'll go into my account and solve whatever issue I have.
Read full review
Implementation Rating
PlaybookUX
No answers on this topic
UserTesting
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
Read full review
Alternatives Considered
PlaybookUX
Both have different set of unique features and usability.
Read full review
UserTesting
UserTesting allows for a quicker recruiting process for our studies. Additionally, UserTesting has more unmoderated research features and capabilities. I think that their payment model is also easier than UserInterviews. We typically user UserTesting for reaching our hard to reach segments and recruiting prospective users not already within our product user population.
Read full review
Scalability
PlaybookUX
No answers on this topic
UserTesting
The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
Read full review
Return on Investment
PlaybookUX
  • Quick testing at scale
  • Excellent price points
Read full review
UserTesting
  • Cost savings of over $100K as we dont involve our research vendors as much as we used to do in the past
  • Better tested experience get out in the market quickly even when we don't have enough time available with our researchers; our designers who are well-trained on usertesting.com can test out quickly
Read full review
ScreenShots

PlaybookUX Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

UserTesting Screenshots

Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.