PlaybookUX vs. UserTesting

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PlaybookUX
Score 5.5 out of 10
Small Businesses (1-50 employees)
PlaybookUX is a user testing software for both moderated and unmoderated research. The vendor helps companies receive video based feedback from their target demographic on product usability, designs, websites, ideas and more. They handle recruiting, incentivizing, transcribing, and analyzing. When it comes to recruiting, the vendor says they allow you to specify job role, industry, age, household income and…
$0
total
UserTesting
Score 8.3 out of 10
N/A
UserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.N/A
Pricing
PlaybookUXUserTesting
Editions & Modules
Bring your own customers
$0
total
Unmoderated
$49
per participant
Moderated
$100
per participant (30 minutes)
Moderated
$150
per participant (60 minutes)
No answers on this topic
Offerings
Pricing Offerings
PlaybookUXUserTesting
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
PlaybookUXUserTesting
Considered Both Products
PlaybookUX
Chose PlaybookUX
PlaybookUX is much cheaper than UserTesting.com. They are also easier to use and set up studies than user testing. I liked how simple it was and we could conduct both moderated and unmoderated for very cheap.
Chose PlaybookUX
We are previous UserTesting.com customers but found their subscription model to be inflexible for our needs. PlaybookUX not only fit our budget, but the flexibility has let us scale up and scale down testing as needed.
Chose PlaybookUX
Comparable to UserTesting, Validately, and Intellizoom. My favorite is definitely UserTesting.com. Many tests are available to screen. The interface is very streamlined. I wish there was more tests available with PlaybookUX. The testing payment amount is very competitive …
UserTesting
Chose UserTesting
When we were evaluating different website for our user testing needs, we evaluated three:

1. UserTesting
Best Alternatives
PlaybookUXUserTesting
Small Businesses
Smartlook
Smartlook
Score 8.4 out of 10
Smartlook
Smartlook
Score 8.4 out of 10
Medium-sized Companies
Optimal Workshop
Optimal Workshop
Score 9.2 out of 10
Optimal Workshop
Optimal Workshop
Score 9.2 out of 10
Enterprises
Optimal Workshop
Optimal Workshop
Score 9.2 out of 10
Optimal Workshop
Optimal Workshop
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PlaybookUXUserTesting
Likelihood to Recommend
8.1
(4 ratings)
8.3
(180 ratings)
Likelihood to Renew
-
(0 ratings)
5.3
(8 ratings)
Usability
9.1
(1 ratings)
8.1
(158 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
9.0
(2 ratings)
8.5
(158 ratings)
Implementation Rating
-
(0 ratings)
4.8
(4 ratings)
Configurability
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
PlaybookUXUserTesting
Likelihood to Recommend
PlaybookUX
PlaybookUX is fabulous for ad-hoc tests with small budgets, but can also scale up to larger projects easily. I've recommended the tool to several people and they love it, too!
Read full review
UserTesting
UserTesting makes finding respondents super quick and easy. I'm always amazed at how quickly I can fully recruit for an unmoderated or moderated test and how fast contributors are to upload their videos. Contributors are also well-trained to answer a prompt in its entirety and always provide thoughtful answers.
Read full review
Pros
PlaybookUX
  • They recruited our demographic.
  • Customer support was awesome.
  • Studies are very easy to set up.
Read full review
UserTesting
  • Product Manager who follows up on your UserTesting usage and gives advice/support when you need it.
  • UserTesting University is a great platform to learn how to use UT and general information about research.
  • UserTesting can find participants quickly, so you won't need to wait long before you can start the analysis.
Read full review
Cons
PlaybookUX
  • With other testing platforms, I can update my profile, but I'm not sure how to do it with PlaybookUX.
  • It would be nice to have a login location where I can see my available tests.
Read full review
UserTesting
  • A centralized platform to recommend products and use cases would be handy so that users can suggest what they could use more of.
  • Integration with newer payment methods and gift card services could expand the user base.
  • Some products are business-critical and thus require sophisticated testing. This service could be added.
Read full review
Likelihood to Renew
PlaybookUX
No answers on this topic
UserTesting
I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
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Usability
PlaybookUX
Setting up a study only takes 5 mins. and you can preview a study before sending it out so you don't make any mistakes.
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UserTesting
It can be difficult to organize our tests and go back and find information. I think the AI tools are helping and will help with this, but for now it is time consuming to sort through all of the tests and information and then synthesize it and share it with others. It just takes a lot of time.
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Reliability and Availability
PlaybookUX
No answers on this topic
UserTesting
Never encountered any problems
Read full review
Performance
PlaybookUX
No answers on this topic
UserTesting
Perfectly fine. Never had any problems.
Read full review
Support Rating
PlaybookUX
Very responsive when I had a technical question about a test.
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UserTesting
I've used the "power hour," as I think it's called. This really helped me gain a greater understanding of my specific needs and wants from the platform. This excellent service points to the excellent relationship UserTesting provides its clients. I would recommend this service to any of my colleagues.
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Implementation Rating
PlaybookUX
No answers on this topic
UserTesting
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
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Alternatives Considered
PlaybookUX
Both have different set of unique features and usability.
Read full review
UserTesting
The quality of the participants: they usually have good feedback and act like "professional" users. Which is good when we want a few insights in a short amount of time. Also, the interface is good. I miss having more features, like a good transcription tool like we have in Condens
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Scalability
PlaybookUX
No answers on this topic
UserTesting
The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
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Return on Investment
PlaybookUX
  • Quick testing at scale
  • Excellent price points
Read full review
UserTesting
  • Increase in conversion rate of checkout completion following a redesign influenced by UserTesting through design iterations
  • Decrease in customer complaints regarding the checkout (-83%) following its redesign
  • Faster time to completion for AB Testing programme, and higher ROI as a result as tests had a higher chance of winning
Read full review
ScreenShots

PlaybookUX Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

UserTesting Screenshots

Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.