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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    PlaybookUX

    Score5.2 out of 10
    Small Businesses (1-50 employees)
    PlaybookUX is a user testing software for both moderated and unmoderated research. The vendor helps companies receive video based feedback from their target demographic on product usability, designs, websites, ideas and more. They handle recruiting, incentivizing, transcribing, and analyzing. When it comes to recruiting, the vendor says they allow you to specify job role, industry, age, household income and…

    $0

    total

    UserTesting

    Score8.1 out of 10
    N/AUserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.N/A
    Pricing
    PlaybookUXUserTesting
    Editions & Modules
    Bring your own customers
    $0
    total
    Unmoderated
    $49
    per participant
    Moderated
    $100
    per participant (30 minutes)
    Moderated
    $150
    per participant (60 minutes)
    No answers on this topic
    Offerings
    Pricing Offerings
    PlaybookUXUserTesting
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    PlaybookUXUserTesting
    Considered Both Products
    PlaybookUX
    Chose PlaybookUX
    Comparable to UserTesting, Validately, and Intellizoom. My favorite is definitely UserTesting.com. Many tests are available to screen. The interface is very streamlined. I wish there was more tests available with PlaybookUX. The testing payment amount is very competitive …
    Incentivized
    Chose PlaybookUX
    We are previous UserTesting.com customers but found their subscription model to be inflexible for our needs. PlaybookUX not only fit our budget, but the flexibility has let us scale up and scale down testing as needed.
    Incentivized
    Chose PlaybookUX
    PlaybookUX is much cheaper than UserTesting.com. They are also easier to use and set up studies than user testing. I liked how simple it was and we could conduct both moderated and unmoderated for very cheap.
    Incentivized
    UserTesting
    Chose UserTesting
    When we were evaluating different website for our user testing needs, we evaluated three:

    1. UserTesting
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    128 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    94 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    126 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    82 Answers
    Implementation went as expected
    No answers on this topic
    97%
    Implementation went as expected
    90 Answers
    Best Alternatives
    PlaybookUXUserTesting
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Dovetail
    Score8.7 out of 10
    Dovetail
    Score8.7 out of 10
    Enterprises
    Optimal
    Score8.5 out of 10
    Optimal
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PlaybookUXUserTesting
    Likelihood to Recommend
    8.1
    (4 ratings)
    8.5
    (196 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.4
    (8 ratings)
    Usability
    9.1
    (1 ratings)
    8.6
    (174 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    9.0
    (2 ratings)
    8.3
    (173 ratings)
    Implementation Rating
    -
    (0 ratings)
    4.6
    (4 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    PlaybookUXUserTesting
    Likelihood to Recommend
    PlaybookUX
    PlaybookUX is fabulous for ad-hoc tests with small budgets, but can also scale up to larger projects easily. I've recommended the tool to several people and they love it, too!
    Incentivized
    Read full review
    UserTesting
    UserTesting has been great for moderated customer interviews/usability testing as well as for unmoderated testing of messaging, imagery, prototypes and live experiences. I would say that the scope of what you want needs to be limited, as the participants are only paid so much and tests are supposed to not exceed a certain amount of time. For customer interviews, I think it can be difficult to onboard customers to UserTesting if they have never used it before. If I set up interviews, I don't even have them use the UserTesting scheduling tool, I actually set up all the interviews with the customers myself through the tool (being mindful of time zones!). When we run the meeting, they really don't even know UserTesting is involved. Might be nice for UserTesting to allow the upload/connecting to of a Zoom interview and let it do the transcription/analysis from there.
    Incentivized
    Read full review
    Pros
    PlaybookUX
    • They recruited our demographic.
    • Customer support was awesome.
    • Studies are very easy to set up.
    Read full review
    UserTesting
    • Product Manager who follows up on your UserTesting usage and gives advice/support when you need it.
    • UserTesting University is a great platform to learn how to use UT and general information about research.
    • UserTesting can find participants quickly, so you won't need to wait long before you can start the analysis.
    Incentivized
    Read full review
    Cons
    PlaybookUX
    • With other testing platforms, I can update my profile, but I'm not sure how to do it with PlaybookUX.
    • It would be nice to have a login location where I can see my available tests.
    Read full review
    UserTesting
    • Sometimes there are restrictions around types of research that can be used for moderated user-testing with our own users.
    • For tests on relatively small areas of a website or app, the AI analysis seems rather overblown, like it's trying too hard to come up with something insightful when the test is actually about something quite small (e.g. structure of a mobile app menu).
    • It's difficult to invite our own users to unmoderated user-testing because they wouldn't know how the UserTesting interface works - this is particularly an issue for mobile research.
    Incentivized
    Read full review
    Likelihood to Renew
    PlaybookUX
    No answers on this topic
    UserTesting
    I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
    Incentivized
    Read full review
    Usability
    PlaybookUX
    Setting up a study only takes 5 mins. and you can preview a study before sending it out so you don't make any mistakes.
    Read full review
    UserTesting
    It's very good, I have used other tools in the past and this is by far the most intuitive and user friendly. Testament to this is the ease with which other non researchers who have been onboarded to the tool with our additional seat have found it easy to use
    Incentivized
    Read full review
    Reliability and Availability
    PlaybookUX
    No answers on this topic
    UserTesting
    Never encountered any problems
    Incentivized
    Read full review
    Performance
    PlaybookUX
    No answers on this topic
    UserTesting
    Perfectly fine. Never had any problems.
    Incentivized
    Read full review
    Support Rating
    PlaybookUX
    Very responsive when I had a technical question about a test.
    Read full review
    UserTesting
    I have contacted UserTesting's customer service online, by email, or by phone a few times, and each time, I have encountered the same professionalism and expertise. Even in person during a work event, they were there, and it was the same experience.
    Incentivized
    Read full review
    Implementation Rating
    PlaybookUX
    No answers on this topic
    UserTesting
    From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
    Incentivized
    Read full review
    Alternatives Considered
    PlaybookUX
    Both have different set of unique features and usability.
    Incentivized
    Read full review
    UserTesting
    The quality of the participants: they usually have good feedback and act like "professional" users. Which is good when we want a few insights in a short amount of time. Also, the interface is good. I miss having more features, like a good transcription tool like we have in Condens
    Incentivized
    Read full review
    Scalability
    PlaybookUX
    No answers on this topic
    UserTesting
    The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
    Incentivized
    Read full review
    Return on Investment
    PlaybookUX
    • Quick testing at scale
    • Excellent price points
    Incentivized
    Read full review
    UserTesting
    • Content is key to the sign up journey and UserTesting helps me improve that.
    • UserTesting has helped me improve the Cashier on our site, making it easier for users to deposit money.
    • UserTesting is helping me iterate all our content decisions, helping us improve the UX across all platforms.
    Incentivized
    Read full review
    ScreenShots

    PlaybookUX Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    UserTesting Screenshots

    Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.