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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Qualtrics

    Score7.8 out of 10
    N/AQualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

    $1,500

    per user/per year

    Typeform

    Score8.1 out of 10
    N/ATypeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file…

    $30

    *Per Month

    Pricing
    QualtricsTypeform
    Editions & Modules
    Research Core 1
    1,500
    per user/per year
    Essentials
    $30
    *Per Month
    Professional
    $35
    *Per Month
    Premium
    $59
    *Per Month
    Offerings
    Pricing Offerings
    QualtricsTypeform
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—*For annual contract.
    More Pricing Information
    Community Pulse
    QualtricsTypeform
    Considered Both Products
    Qualtrics
    No answer on this topic
    Typeform
    No answer on this topic
    Key User Insights
    Would buy again
    64%
    Would buy again
    9 Answers
    67%
    Would buy again
    8 Answers
    Delivers good value for the price
    80%
    Delivers good value for the price
    8 Answers
    70%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    71%
    Happy with the feature set
    10 Answers
    83%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    78%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    56%
    Implementation went as expected
    5 Answers
    92%
    Implementation went as expected
    11 Answers
    Features
    QualtricsTypeform
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Qualtrics XM for Strategy and Research and Typeform
    Feature
    Qualtrics XM for Strategy and Research
    6.0
    1 Ratings
    0% above category average
    Typeform
    -
    Ratings
    Contact information6.01 Ratings00 Ratings
    Financial Research
    Comparison of Financial Research features of Qualtrics XM for Strategy and Research and Typeform
    Feature
    Qualtrics XM for Strategy and Research
    6.3
    2 Ratings
    14% below category average
    Typeform
    -
    Ratings
    Private Company Data8.01 Ratings00 Ratings
    Industry-Specific Information6.01 Ratings00 Ratings
    Independent Research Access6.01 Ratings00 Ratings
    Search Tools5.02 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of Qualtrics XM for Strategy and Research and Typeform
    Feature
    Qualtrics XM for Strategy and Research
    6.6
    4 Ratings
    6% below category average
    Typeform
    -
    Ratings
    Competitor Research7.03 Ratings00 Ratings
    Consumer Feedback8.25 Ratings00 Ratings
    Competitor alerts5.02 Ratings00 Ratings
    Market Insights and Reports6.03 Ratings00 Ratings
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Qualtrics XM for Strategy and Research and Typeform
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Typeform
    8.4
    49 Ratings
    4% above category average
    Survey templates00 Ratings7.246 Ratings
    Themes00 Ratings8.749 Ratings
    Custom logo/branding00 Ratings9.347 Ratings
    Survey Content
    Comparison of Survey Content features of Qualtrics XM for Strategy and Research and Typeform
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Typeform
    8.8
    49 Ratings
    3% above category average
    Changes to live survey00 Ratings8.244 Ratings
    Question design help00 Ratings9.041 Ratings
    Multiple question types00 Ratings9.149 Ratings
    Survey Logic
    Comparison of Survey Logic features of Qualtrics XM for Strategy and Research and Typeform
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Typeform
    8.4
    43 Ratings
    0% above category average
    Survey logic flexibility00 Ratings8.443 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Qualtrics XM for Strategy and Research and Typeform
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Typeform
    7.5
    48 Ratings
    8% below category average
    Response tracking00 Ratings9.147 Ratings
    Data export00 Ratings8.845 Ratings
    Standard reports00 Ratings6.343 Ratings
    Custom reports00 Ratings5.929 Ratings
    Analytics00 Ratings7.641 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Qualtrics XM for Strategy and Research and Typeform
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Typeform
    8.7
    33 Ratings
    1% above category average
    Access controls00 Ratings9.130 Ratings
    Compliance00 Ratings8.227 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Qualtrics XM for Strategy and Research and Typeform
    Feature
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Typeform
    7.2
    26 Ratings
    11% below category average
    Vendor-offered crowdsourcing00 Ratings8.79 Ratings
    Respondent restrictions00 Ratings5.825 Ratings
    Best Alternatives
    QualtricsTypeform
    Small Businesses
    No answers on this topic
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    No answers on this topic
    Qualaroo
    Score7 out of 10
    Enterprises
    No answers on this topic
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    QualtricsTypeform
    Likelihood to Recommend
    7.0
    (174 ratings)
    7.3
    (49 ratings)
    Likelihood to Renew
    9.4
    (41 ratings)
    10.0
    (1 ratings)
    Usability
    6.4
    (25 ratings)
    7.4
    (13 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    5.5
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    1.6
    (21 ratings)
    5.7
    (7 ratings)
    Online Training
    8.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    QualtricsTypeform
    Likelihood to Recommend
    Qualtrics
    Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
    Read full review
    Typeform
    Typeform is definitely a leader in the online survey space and that's for a reason. Between logic mapping and the ease of use for the end user, it's a solid app. The unfortunate thing, however, is the price tag--particularly considering the protection you receive from bots. Typeform only allows a certain number of responses at certain package levels, ie: the lowest level, you get a very limited number of responses but in order to receive more responses before your survey is locked, you must upgrade. This is what ultimately lead us to cancel with them. When you post a survey on Typeform, that survey is automatically posted publicly on their website--making it widely available to bots. Typeform offers no easy form of protection like a standardized captcha that you can add to the survey in order to filter bots out. Instead, there are several "work arounds" that they advise users to do that have very limited degrees of success. A quick online search shows that Typeform knows this is clearly an issue, yet they have yet to build in a bot-prevention feature. Since their plan prices vary by number of responses, it seems that they have no incentive to limit the amount of bots filling out surveys I believe. Ultimately, we canceled because, although the app is powerful, it just seemed like their business practices were unethical in my opinion.
    Read full review
    Pros
    Qualtrics
    • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
    • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
    • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
    Incentivized
    Read full review
    Typeform
    • The calculator tool allows you to use numerical formulas to create logic within your form for specific behavior.
    • Compatible with modern web browsers for both building a form and publishing, allowing it to work and look good on any device.
    • Integration with products like Zapier allow you to use it as part of a larger automation in your company.
    • Visually pleasing designs with use of themes, images and video to match your branding.
    Read full review
    Cons
    Qualtrics
    • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
    • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
    • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
    Incentivized
    Read full review
    Typeform
    • The pricing structure is a little steep, especially for the Pro+ plan. It would be nice if they had an a la carte option because there are some features we are paying for that we will never use.
    • When creating forms, sometimes the cursor will inexplicably leave the field you are typing in and leave you with incomplete sentences.
    • Even though we are paying for our use, we still have the Typeform branding on our forms, which I think should be removed once you upgrade from the basic plan.
    Incentivized
    Read full review
    Likelihood to Renew
    Qualtrics
    I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
    Read full review
    Typeform
    We have had such success with Typeform, and it has been able to exceed our expectations for the range of products it offers
    Incentivized
    Read full review
    Usability
    Qualtrics
    All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
    Read full review
    Typeform
    Typeform takes a little bit of getting used to. Compared to Google Forms there are a lot more parts to the software and customizing the form isn't as intuitive. I have also found that embedding it into one smaller section of a webpage seamlessly can be a little tricky. But everything can be figured out eventually and the analytics are very good.
    Incentivized
    Read full review
    Support Rating
    Qualtrics
    Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
    Read full review
    Typeform
    I haven't used the support portion of Typeform, as everything was quite easy to use. I have never encountered a situation where I did not know what to do or how to fix something myself. Typeform is very easy to adopt within any organization, no matter if you understand tech or not.
    Incentivized
    Read full review
    Online Training
    Qualtrics
    I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
    Read full review
    Typeform
    No answers on this topic
    Implementation Rating
    Qualtrics
    I like being able to easily integrate new colleagues by simply giving them a log in user name and password
    Read full review
    Typeform
    No answers on this topic
    Alternatives Considered
    Qualtrics
    ]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
    Incentivized
    Read full review
    Typeform
    When looking for a feature rich & flexible / customizable solution, Typeform beats out everyone. However, for specific use cases (like NPS), AskNicely is a clear winner in terms of features, but is much too expensive. Typeform is also fun to use, especially compared to Wufoo which seems so out of date
    Incentivized
    Read full review
    Return on Investment
    Qualtrics
    • Increased productivity due to the highly intuitive user-interface and template saving capabilities.
    • Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
    • If a user has created a great template, they can share to external teams quite easily. It helps other departments!
    Incentivized
    Read full review
    Typeform
    • Typeform has helped guide our Customer Success, Product, and Marketing teams in strategizing how to engage with customers better, and it has also given us a quick and easy way to do so! By collecting feedback and being able to share it across internal teams, we can coordinate our efforts to build our customers a better tool.
    • Typeform has proved to be an elegant solution to one of our earlier vexing problems (previous survey tools that looked annoying, had extremely limited branding options/were not customizable, and didn't integrate well with the rest of our tool set) while not breaking the bank for us - it's a very reasonable price point and does WAY more than the previous tools we were paying just as much for.
    Incentivized
    Read full review
    ScreenShots

    Qualtrics Screenshots

    Product screenshot