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Revinate vs. Sprinklr Insights vs. Talkwalker by Hootsuite

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Revinate

    Score6 out of 10
    N/ARevinate is a hotel reputation management tool, with email marketing tools, surveys for customer feedback (to drive reviews to Google and TripAdvisor), and a dashboard to monitor all online reviews and social media mentions.N/A

    Sprinklr Insights

    Score7.5 out of 10
    N/ASprinklr Insights is a Market Intelligence platform that provides enterprises with consumer, competitor, and market data across more than 30 channels. It centralizes Social Media Monitoring, Brand Intelligence, Voice of the Customer, crisis-management, and Competitive Intelligence workflows on one platform. Sprinklr Insights analyzes conversations from social, digital, news, review, and owned-data sources to help teams monitor audiences, reputation, market trends, and brand performance.…N/A

    Talkwalker by Hootsuite

    Score8.1 out of 10
    N/ATalkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.N/A
    Pricing
    RevinateSprinklr InsightsTalkwalker by Hootsuite
    Editions & Modules
    No answers on this topic
    Sprinklr Insights
    Custom, quote-based pricing
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    RevinateSprinklr InsightsTalkwalker by Hootsuite
    Free Trial
    NoNoYes
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    NoYesNo
    Entry-level Setup FeeNo setup feeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    RevinateSprinklr InsightsTalkwalker by Hootsuite
    Considered Multiple Products
    Revinate
    No answer on this topic
    Sprinklr
    Chose Sprinklr Insights
    Talkwalker is a similar platform, which we use predominantly for social media listening. Where Talkwalker excels is through its image recognition, where its robust AI model has been finely tuned to capture uses of our brand in the real-world, going beyond purely text mentions. …
    Incentivized
    Hootsuite
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    24 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    22 Answers
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    25 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    14 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    18 Answers
    100%
    Implementation went as expected
    5 Answers
    Best Alternatives
    RevinateSprinklr InsightsTalkwalker by Hootsuite
    Small Businesses
    No answers on this topic
    No answers on this topic
    Followerwonk
    Score6.8 out of 10
    Medium-sized Companies
    No answers on this topic
    HG Insights Platform
    Score9.2 out of 10
    Crowdbooster (discontinued)
    Score7 out of 10
    Enterprises
    No answers on this topic
    HG Insights Platform
    Score9.2 out of 10
    1-Social
    Score5.1 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    RevinateSprinklr InsightsTalkwalker by Hootsuite
    Likelihood to Recommend
    7.1
    (3 ratings)
    8.1
    (27 ratings)
    8.3
    (13 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Usability
    -
    (0 ratings)
    8.2
    (1 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    7.4
    (3 ratings)
    8.0
    (4 ratings)
    Ease of integration
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    4.5
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    RevinateSprinklr InsightsTalkwalker by Hootsuite
    Likelihood to Recommend
    Revinate
    Revinate is a great platform for smaller-sized hotels who do not need the advanced functionalities of a larger ESP like Salesforce Marketing Cloud. You do not need coding experience, but if you would like to custom-code your emails you can do so. The automation features leave room for improvement as does its reporting features
    Incentivized
    Read full review
    Sprinklr
    Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.
    Incentivized
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    Hootsuite
    Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.
    Incentivized
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    Pros
    Revinate
    • The audience segmentation is excellent. I use this the most since I create targeted, segmented campaigns.
    • Ease of use if you have experience with other email platforms.
    • Analytics reporting.
    Incentivized
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    Sprinklr
    • Product Insight — Being able to add in our products so we can have positive and negative insights.
    • Community Insights — We were able to watch out community and see what they were talking about.
    • Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
    Incentivized
    Read full review
    Hootsuite
    • Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
    • Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
    • Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
    • Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
    • Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
    • AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
    Incentivized
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    Cons
    Revinate
    • Streamline how we answer reviews further. I feel like we should not have to log into Revinate and log into third party sites to answer reviews. Revinate would have partnerships with these third parties to streamline the review answering process.
    • I also don't like how Revinate will not give direct access to Wyndham franchise users. We have to log into a MyPortal account and then into Revinate using the MyPortal link. It would be more efficient to have direct access and capabilities.
    • Make your report creation area user-friendly. You don't offer much training or help assistance in learning to create reports.
    Incentivized
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    Sprinklr
    • Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged
    • 'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great
    • Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated.
    Incentivized
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    Hootsuite
    • The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
    • The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.
    Incentivized
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    Likelihood to Renew
    Revinate
    No answers on this topic
    Sprinklr
    No answers on this topic
    Hootsuite
    Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.
    Read full review
    Usability
    Revinate
    No answers on this topic
    Sprinklr
    The interface is user-friendly and quite intuitive. However, the tool is very complete and the app can seem a bit dense at times with a lot of different places and categories. It just takes a bit of time to adjust before being a great tool
    Incentivized
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    Hootsuite
    Despite all the functionalities available on the platform, I never felt overwhelmed or confused
    Read full review
    Performance
    Revinate
    No answers on this topic
    Sprinklr
    No answers on this topic
    Hootsuite
    Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
    Incentivized
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    Support Rating
    Revinate
    No answers on this topic
    Sprinklr
    We have had some good experiences, especially during renewal periods, but support has suddenly disappeared when the renewal is completed. Also, while we have multiple teams, those deemed more important or more likely to expand their purchase are given more attention. This decision comes from Sprinklr, not internally, so they are prioritizing support for teams which are actually not the teams paying the majority of the money for the service.
    Incentivized
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    Hootsuite
    They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
    Incentivized
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    Alternatives Considered
    Revinate
    Revinate is perfect for our small-to-medium sized hotel clients who do not need a more advanced ESP. If you have a larger client that needs more advanced features, I would suggest using Salesforce. If you require more in-depth reporting and automation features for a small to mid sized client, Mailchimp is also a great choice. I do not recommend TravelClick for any clients.
    Incentivized
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    Sprinklr
    They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or category like the hashtag research function for Instagram and Twitter. It would even suggest hashtags. Ease of use—from bullion coding/keyword building to analytics dashboarding
    Incentivized
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    Hootsuite
    I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.
    Incentivized
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    Return on Investment
    Revinate
    • Our ROI with Revinate has helped us take back some of our OTA revenue, and for the first time ever, our brand.com revenue outpaced our OTA revenue, due to our email campaigns. We are a small indie hotel and this is crucial for us.
    Incentivized
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    Sprinklr
    • It has definitely improved our analytical insights by making the platform flexible enough to be able to deep dive and pull up a report on any metric and drive it.
    • Real-time data is the boss of all. It helps us fix things with engagement team before the damage is done.
    • User friendly UI has made it easy to operate and increase productivity.
    Incentivized
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    Hootsuite
    • The free tool is a no-brainer. It absolutely helps ferret out mentions on social media that I wasn't aware of before.
    • Now, I can use the tool for clients, too, so for consultants, it can be a great way to help stay on top of what's being said about them online, as well.
    • Using the paid version would help delve into even more insights for your business.
    Incentivized
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    ScreenShots