Salesforce Marketing Cloud Social Studio (retiring) vs. Shoutlet (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Marketing Cloud Social Studio (retiring)
Score 6.4 out of 10
N/A
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
$1,000
Per Org Per Month
Shoutlet (Discontinued)
Score 2.0 out of 10
N/A
Shoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. The product’s focus is on quantifying return on social, integrating social data into business and scaling social across the enterprise. Features include tools for social CRM, creative design, social listening, ads, workflow management, contest design…N/A
Pricing
Salesforce Marketing Cloud Social Studio (retiring)Shoutlet (Discontinued)
Editions & Modules
Basic
$1,000.00
Per Org Per Month
Pro
$4,000.00
Per Org Per Month
Corporate
$12,000.00
Per Org Per Month
Enterprise
$40,000.00
Per Org Per Month
No answers on this topic
Offerings
Pricing Offerings
Salesforce Marketing Cloud Social Studio (retiring)Shoutlet (Discontinued)
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce Marketing Cloud Social Studio (retiring)Shoutlet (Discontinued)
Considered Both Products
Salesforce Marketing Cloud Social Studio (retiring)

No answer on this topic

Shoutlet (Discontinued)
Chose Shoutlet (Discontinued)
We evaluated over 10 products in addition to the one we were using at the time. I am not comfortable naming them but some were better in specific areas but less broadly focused. Our criteria focused on automation, approvals, record retention, legal discovery and reputation …
Chose Shoutlet (Discontinued)
Prior to Shoutlet, we used Hootsuite Pro, and we still actually use it on occasion. Hootsuite has a great product but we found that Shoutlet offered a more robust, valuable product that helped us meet our needs better. We also explored Offerpop, but again, we found that …
Top Pros
Top Cons
Features
Salesforce Marketing Cloud Social Studio (retiring)Shoutlet (Discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.8
11 Ratings
13% above category average
Shoutlet (Discontinued)
8.0
1 Ratings
4% above category average
Boolean keyword searches8.010 Ratings00 Ratings
Filtering out noise/spam8.010 Ratings8.01 Ratings
Sentiment analysis9.09 Ratings00 Ratings
Broad channel coverage10.011 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.0
11 Ratings
0% below category average
Shoutlet (Discontinued)
8.3
1 Ratings
3% above category average
Content planning and scheduling8.011 Ratings8.01 Ratings
Audience targeting8.010 Ratings8.01 Ratings
Content optimization8.09 Ratings00 Ratings
Workflow management8.011 Ratings9.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
9.0
10 Ratings
10% above category average
Shoutlet (Discontinued)
9.0
1 Ratings
10% above category average
Automated routing and prioritization9.99 Ratings9.01 Ratings
Customer interaction histories7.010 Ratings9.01 Ratings
Bulk actions10.010 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.3
10 Ratings
6% above category average
Shoutlet (Discontinued)
8.7
1 Ratings
10% above category average
Lead generation8.09 Ratings8.01 Ratings
Content marketing9.010 Ratings9.01 Ratings
Paid media management8.08 Ratings00 Ratings
Campaigns and promotions8.09 Ratings9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.3
11 Ratings
3% below category average
Shoutlet (Discontinued)
9.0
1 Ratings
5% above category average
Twitter8.011 Ratings9.01 Ratings
Facebook8.011 Ratings9.01 Ratings
LinkedIn10.08 Ratings9.01 Ratings
Google+6.86 Ratings9.01 Ratings
Instagram9.08 Ratings00 Ratings
Pinterest6.54 Ratings00 Ratings
YouTube10.07 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.3
10 Ratings
5% above category average
Shoutlet (Discontinued)
7.7
1 Ratings
3% below category average
Campaign success analytics8.010 Ratings8.01 Ratings
Real-time tracking9.010 Ratings8.01 Ratings
Competitor analysis8.08 Ratings7.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
4% above category average
Shoutlet (Discontinued)
-
Ratings
Role-based user permissions & privileges8.09 Ratings00 Ratings
Mobile access9.010 Ratings00 Ratings
Best Alternatives
Salesforce Marketing Cloud Social Studio (retiring)Shoutlet (Discontinued)
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Salesforce Marketing Cloud Social Studio (retiring)Shoutlet (Discontinued)
Likelihood to Recommend
9.0
(52 ratings)
8.0
(25 ratings)
Likelihood to Renew
8.8
(38 ratings)
1.3
(24 ratings)
Usability
9.0
(9 ratings)
7.7
(4 ratings)
Availability
9.6
(5 ratings)
7.3
(1 ratings)
Performance
8.4
(5 ratings)
7.3
(1 ratings)
Support Rating
9.0
(8 ratings)
7.3
(1 ratings)
In-Person Training
10.0
(1 ratings)
-
(0 ratings)
Online Training
7.6
(6 ratings)
-
(0 ratings)
Implementation Rating
9.8
(6 ratings)
-
(0 ratings)
User Testimonials
Salesforce Marketing Cloud Social Studio (retiring)Shoutlet (Discontinued)
Likelihood to Recommend
Discontinued Products
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
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Spredfast
I think Shoutlet is an excellent tool for any mid-sized to larger company looking to improve their social strategy. While it does have some minor improvements that can be made, it's overall an impressive way to mass post to multiple networks and interact and engage with your followers in the social space. I feel at this time that a smaller company could probably benefit from a lesser in-depth version of this tool at this time
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Pros
Discontinued Products
  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Read full review
Spredfast
  • The ability to manage and publish to various social accounts from one platform. This feature helped us to have a cohesive social strategy and saved us a lot of time having to go back and forth between accounts.
  • The module that allowed us to build contests and custom landing pages was perhaps my favorite part. For the contests, it proved to be ultra convenient to be able to build, host and run social promotions through the same platform that housed our social accounts and lists. From a landing-page-design standpoint, it was also wonderful and time-effective for each individual department to be able to build professional and dynamic pages themselves rather than tasking it to our web designers who really didn't have the time.
  • I was also very pleased with the customer service we received from the Shoulet team. From the original demo, to the training sessions, all the way through to back-end service maintenance, everyone we dealt with was available, accommodating and friendly. Not entirely common in this day in age.
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Cons
Discontinued Products
  • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
  • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
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Spredfast
  • I would like to see Shoutlet improve the usability of their "Shoutlet Profiles" module. It has improved over time, but I would like to see more individual user metrics such as affinity, time spent engaged per user, and monthly interactions by user.
  • I would also like to see Shoutlet redesign their "manage urls" module and URL shortener. The shortener works well, but I would like the interface to be more user friendly, and be able to access it throughout the rest of the tool. Perhaps in a slide out drawer.
  • Unfortunately, Shoutlet does not offer a Pin scheduling tool at this time. This would be a HUGE asset for them to have.
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Likelihood to Renew
Discontinued Products
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
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Spredfast
While I do not have direct control over the renewal of our contract, I am definitely lobbying to not only renew the contract, but expand our contract with Shoutlet to include more of our company's accounts in our Shoutlet account for the many reasons already stated. By pulling all of our accounts, pages and platforms into one media management tool, we'll be able to better serve our fans, members, patients and employees. It will cut down time it takes for us to post across our entire company's breadth of social media options while sharing more easily between locations and entities. For medium and large scale enterprises, Shoutlet is hard to beat.
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Usability
Discontinued Products
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
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Spredfast
While some things do require a little training, a quick phone training session or reading an online guide usually suffices. I've never needed multiple training sessions for any part of Shoutlet. As someone with very little coding/programming background (read: absolutely none), I am always able to accomplish what is needed without feeling over my head or needing help.
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Reliability and Availability
Discontinued Products
The platform is rarely down
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Spredfast
No answers on this topic
Performance
Discontinued Products
No issues with performance.
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Spredfast
In general, the software works really well. I get weird errors for time to time. Tech Therapy does a great job helping when things go awry
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Support Rating
Discontinued Products
As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
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Spredfast
I feel that the level of support I get from Shoutlet is far beyond the level of support I've received from other companies in a variety of services. It would be nice to have a regular update from Tech Therapy that lists out any potential bugs they're working to fix for the various browsers they support. Sometimes I wonder if I'm experiencing an issue simply because I use Firefox vs. Chrome.
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Online Training
Discontinued Products
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
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Spredfast
No answers on this topic
Implementation Rating
Discontinued Products
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
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Spredfast
No answers on this topic
Alternatives Considered
Discontinued Products
Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
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Spredfast
Shoutlet is infinitely more advanced than SocialMadeSimple. It is a much more complex and in-depth platform. We actually changed to SocialMadeSimple after Shoutlet and I miss how easy to use and advanced it was in comparison. It was a money decision but if they were the same price, I would absolutely insist we go back
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Return on Investment
Discontinued Products
  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
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Spredfast
  • Allows our small staff to provide our clients with world-class service and data.
  • Exponentially improved fan base expansion for our clients.
  • Rapid response for customer service issues for clients - allowing us to help our clients prevent their social media presence from becoming the Complaint Department, rather a true community of fans and supporters of a brand.
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