147 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.7 out of 100
40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 2 out of 100

Feature Set Ratings

  • Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 3 feature sets: Listening/monitoring, Publishing, Reporting/analytics
  • Shoutlet (Discontinued) ranks higher in 3 feature sets: Engagement, Marketing, Channel coverage/integration

Listening/monitoring

8.5

Salesforce Social Studio

85%
8.0

Shoutlet (Discontinued)

80%
Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 3/4 features

Boolean keyword searches

7.0
70%
9 Ratings
N/A
0 Ratings

Filtering out noise/spam

7.0
70%
9 Ratings
8.0
80%
1 Rating

Sentiment analysis

10.0
100%
8 Ratings
N/A
0 Ratings

Broad channel coverage

10.0
100%
10 Ratings
N/A
0 Ratings

Publishing

8.5

Salesforce Social Studio

85%
8.3

Shoutlet (Discontinued)

83%
Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 3/4 features

Content planning and scheduling

10.0
100%
10 Ratings
8.0
80%
1 Rating

Audience targeting

8.0
80%
9 Ratings
8.0
80%
1 Rating

Content optimization

8.0
80%
8 Ratings
N/A
0 Ratings

Workflow management

8.0
80%
10 Ratings
9.0
90%
1 Rating

Engagement

7.6

Salesforce Social Studio

76%
9.0

Shoutlet (Discontinued)

90%
Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 3/3 features

Automated routing and prioritization

9.9
99%
9 Ratings
9.0
90%
1 Rating

Customer interaction histories

9.9
99%
9 Ratings
9.0
90%
1 Rating

Bulk actions

3.1
31%
9 Ratings
N/A
0 Ratings

Marketing

5.5

Salesforce Social Studio

55%
8.7

Shoutlet (Discontinued)

87%
Shoutlet (Discontinued) ranks higher in 3/4 features

Lead generation

5.0
50%
8 Ratings
8.0
80%
1 Rating

Content marketing

5.0
50%
9 Ratings
9.0
90%
1 Rating

Paid media management

6.0
60%
7 Ratings
N/A
0 Ratings

Campaigns and promotions

6.0
60%
8 Ratings
9.0
90%
1 Rating

Channel coverage/integration

8.1

Salesforce Social Studio

81%
9.0

Shoutlet (Discontinued)

90%
Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 6/7 features

Twitter

9.0
90%
10 Ratings
9.0
90%
1 Rating

Facebook

10.0
100%
10 Ratings
9.0
90%
1 Rating

LinkedIn

10.0
100%
8 Ratings
9.0
90%
1 Rating

Google+

6.8
68%
6 Ratings
9.0
90%
1 Rating

Instagram

8.0
80%
7 Ratings
N/A
0 Ratings

Pinterest

6.5
65%
4 Ratings
N/A
0 Ratings

YouTube

6.7
67%
6 Ratings
N/A
0 Ratings

Reporting/analytics

8.6

Salesforce Social Studio

86%
7.7

Shoutlet (Discontinued)

77%
Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 2/3 features

Campaign success analytics

8.9
89%
9 Ratings
8.0
80%
1 Rating

Real-time tracking

7.0
70%
9 Ratings
8.0
80%
1 Rating

Competitor analysis

9.9
99%
7 Ratings
7.0
70%
1 Rating

Account management

9.5

Salesforce Social Studio

95%

Shoutlet (Discontinued)

Feature Set Not Supported
N/A
Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 2/2 features

Role-based user permissions & privileges

9.0
90%
8 Ratings
N/A
0 Ratings

Mobile access

9.9
99%
9 Ratings
N/A
0 Ratings

Attribute Ratings

  • Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Support Rating

Likelihood to Recommend

10.0

Salesforce Social Studio

100%
54 Ratings
8.0

Shoutlet (Discontinued)

80%
25 Ratings

Likelihood to Renew

8.8

Salesforce Social Studio

88%
38 Ratings
1.3

Shoutlet (Discontinued)

13%
24 Ratings

Usability

9.0

Salesforce Social Studio

90%
9 Ratings
7.7

Shoutlet (Discontinued)

77%
4 Ratings

Availability

9.6

Salesforce Social Studio

96%
10 Ratings
7.3

Shoutlet (Discontinued)

73%
2 Ratings

Performance

8.4

Salesforce Social Studio

84%
10 Ratings
7.3

Shoutlet (Discontinued)

73%
2 Ratings

Support Rating

9.0

Salesforce Social Studio

90%
20 Ratings
7.3

Shoutlet (Discontinued)

73%
2 Ratings

In-Person Training

10.0

Salesforce Social Studio

100%
1 Rating

Shoutlet (Discontinued)

N/A
0 Ratings

Online Training

7.6

Salesforce Social Studio

76%
6 Ratings

Shoutlet (Discontinued)

N/A
0 Ratings

Implementation Rating

9.8

Salesforce Social Studio

98%
12 Ratings

Shoutlet (Discontinued)

N/A
0 Ratings

Likelihood to Recommend

Salesforce

If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring
Read full review

Spredfast

I think Shoutlet is an excellent tool for any mid-sized to larger company looking to improve their social strategy. While it does have some minor improvements that can be made, it's overall an impressive way to mass post to multiple networks and interact and engage with your followers in the social space. I feel at this time that a smaller company could probably benefit from a lesser in-depth version of this tool at this time
Read full review

Pros

Salesforce

  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Read full review

Spredfast

  • The ability to manage and publish to various social accounts from one platform. This feature helped us to have a cohesive social strategy and saved us a lot of time having to go back and forth between accounts.
  • The module that allowed us to build contests and custom landing pages was perhaps my favorite part. For the contests, it proved to be ultra convenient to be able to build, host and run social promotions through the same platform that housed our social accounts and lists. From a landing-page-design standpoint, it was also wonderful and time-effective for each individual department to be able to build professional and dynamic pages themselves rather than tasking it to our web designers who really didn't have the time.
  • I was also very pleased with the customer service we received from the Shoulet team. From the original demo, to the training sessions, all the way through to back-end service maintenance, everyone we dealt with was available, accommodating and friendly. Not entirely common in this day in age.
Read full review

Cons

Salesforce

  • Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
  • Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
  • For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
Read full review

Spredfast

  • I would like to see Shoutlet improve the usability of their "Shoutlet Profiles" module. It has improved over time, but I would like to see more individual user metrics such as affinity, time spent engaged per user, and monthly interactions by user.
  • I would also like to see Shoutlet redesign their "manage urls" module and URL shortener. The shortener works well, but I would like the interface to be more user friendly, and be able to access it throughout the rest of the tool. Perhaps in a slide out drawer.
  • Unfortunately, Shoutlet does not offer a Pin scheduling tool at this time. This would be a HUGE asset for them to have.
Read full review

Pricing Details

Salesforce Social Studio

Starting Price

$0 Per Org Per Month

Editions & Modules

Salesforce Social Studio editions and modules pricing
EditionModules
Basic$1,000.001
Pro$4,000.002
Corporate$12,000.003
Enterprise$40,000.004

Footnotes

  1. Per Org Per Month
  2. Per Org Per Month
  3. Per Org Per Month
  4. Per Org Per Month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Shoutlet (Discontinued)

Starting Price

Editions & Modules

Shoutlet (Discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Salesforce

    I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
    Read full review

    Spredfast

    While I do not have direct control over the renewal of our contract, I am definitely lobbying to not only renew the contract, but expand our contract with Shoutlet to include more of our company's accounts in our Shoutlet account for the many reasons already stated. By pulling all of our accounts, pages and platforms into one media management tool, we'll be able to better serve our fans, members, patients and employees. It will cut down time it takes for us to post across our entire company's breadth of social media options while sharing more easily between locations and entities. For medium and large scale enterprises, Shoutlet is hard to beat.
    Read full review

    Usability

    Salesforce

    • Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
    Read full review

    Spredfast

    While some things do require a little training, a quick phone training session or reading an online guide usually suffices. I've never needed multiple training sessions for any part of Shoutlet. As someone with very little coding/programming background (read: absolutely none), I am always able to accomplish what is needed without feeling over my head or needing help.
    Read full review

    Reliability and Availability

    Salesforce

    The platform is rarely down
    Read full review

    Spredfast

    No answers on this topic

    Performance

    Salesforce

    No issues with performance.
    Read full review

    Spredfast

    In general, the software works really well. I get weird errors for time to time. Tech Therapy does a great job helping when things go awry
    Read full review

    Support Rating

    Salesforce

    I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so
    Read full review

    Spredfast

    I feel that the level of support I get from Shoutlet is far beyond the level of support I've received from other companies in a variety of services. It would be nice to have a regular update from Tech Therapy that lists out any potential bugs they're working to fix for the various browsers they support. Sometimes I wonder if I'm experiencing an issue simply because I use Firefox vs. Chrome.
    Read full review

    Online Training

    Salesforce

    • We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
    Read full review

    Spredfast

    No answers on this topic

    Implementation Rating

    Salesforce

    Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
    Read full review

    Spredfast

    No answers on this topic

    Alternatives Considered

    Salesforce

    We do not make the decision for tools in most cases, however Social Studio does out-weigh all other tools on the Social Listening aspect. It is not just key-words the way most tools are. This also allows you to personalize the source, including magazines, forums etc web-wide. It also allows you to narrow down geographical information and languages.
    Read full review

    Spredfast

    Shoutlet is infinitely more advanced than SocialMadeSimple. It is a much more complex and in-depth platform. We actually changed to SocialMadeSimple after Shoutlet and I miss how easy to use and advanced it was in comparison. It was a money decision but if they were the same price, I would absolutely insist we go back
    Read full review

    Return on Investment

    Salesforce

    • I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it.
    • Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy.
    Read full review

    Spredfast

    • Allows our small staff to provide our clients with world-class service and data.
    • Exponentially improved fan base expansion for our clients.
    • Rapid response for customer service issues for clients - allowing us to help our clients prevent their social media presence from becoming the Complaint Department, rather a true community of fans and supporters of a brand.
    Read full review

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