147 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.7 out of 100
20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 2 out of 100

Feature Set Ratings

    Listening/monitoring

    8.5

    Salesforce Social Studio

    85%

    Viralheat (Discontinued)

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Boolean keyword searches

    7.0
    70%
    9 Ratings
    N/A
    0 Ratings

    Filtering out noise/spam

    7.0
    70%
    9 Ratings
    N/A
    0 Ratings

    Sentiment analysis

    10.0
    100%
    8 Ratings
    N/A
    0 Ratings

    Broad channel coverage

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    Publishing

    8.5

    Salesforce Social Studio

    85%

    Viralheat (Discontinued)

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Content planning and scheduling

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    Audience targeting

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Content optimization

    8.0
    80%
    8 Ratings
    N/A
    0 Ratings

    Workflow management

    8.0
    80%
    10 Ratings
    N/A
    0 Ratings

    Engagement

    7.6

    Salesforce Social Studio

    76%

    Viralheat (Discontinued)

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 3/3 features

    Automated routing and prioritization

    9.9
    99%
    9 Ratings
    N/A
    0 Ratings

    Customer interaction histories

    9.9
    99%
    9 Ratings
    N/A
    0 Ratings

    Bulk actions

    3.1
    31%
    9 Ratings
    N/A
    0 Ratings

    Marketing

    5.5

    Salesforce Social Studio

    55%

    Viralheat (Discontinued)

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Lead generation

    5.0
    50%
    8 Ratings
    N/A
    0 Ratings

    Content marketing

    5.0
    50%
    9 Ratings
    N/A
    0 Ratings

    Paid media management

    6.0
    60%
    7 Ratings
    N/A
    0 Ratings

    Campaigns and promotions

    6.0
    60%
    8 Ratings
    N/A
    0 Ratings

    Channel coverage/integration

    8.1

    Salesforce Social Studio

    81%

    Viralheat (Discontinued)

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 7/7 features

    Twitter

    9.0
    90%
    10 Ratings
    N/A
    0 Ratings

    Facebook

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    LinkedIn

    10.0
    100%
    8 Ratings
    N/A
    0 Ratings

    Google+

    6.8
    68%
    6 Ratings
    N/A
    0 Ratings

    Instagram

    8.0
    80%
    7 Ratings
    N/A
    0 Ratings

    Pinterest

    6.5
    65%
    4 Ratings
    N/A
    0 Ratings

    YouTube

    6.7
    67%
    6 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    8.6

    Salesforce Social Studio

    86%

    Viralheat (Discontinued)

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 3/3 features

    Campaign success analytics

    8.9
    89%
    9 Ratings
    N/A
    0 Ratings

    Real-time tracking

    7.0
    70%
    9 Ratings
    N/A
    0 Ratings

    Competitor analysis

    9.9
    99%
    7 Ratings
    N/A
    0 Ratings

    Account management

    9.5

    Salesforce Social Studio

    95%

    Viralheat (Discontinued)

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 2/2 features

    Role-based user permissions & privileges

    9.0
    90%
    8 Ratings
    N/A
    0 Ratings

    Mobile access

    9.9
    99%
    9 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Implementation Rating
    • Viralheat (Discontinued) is rated higher in 1 area: Usability

    Likelihood to Recommend

    10.0

    Salesforce Social Studio

    100%
    54 Ratings
    8.3

    Viralheat (Discontinued)

    83%
    14 Ratings

    Likelihood to Renew

    8.8

    Salesforce Social Studio

    88%
    38 Ratings
    8.3

    Viralheat (Discontinued)

    83%
    13 Ratings

    Usability

    9.0

    Salesforce Social Studio

    90%
    9 Ratings
    9.1

    Viralheat (Discontinued)

    91%
    1 Rating

    Availability

    9.6

    Salesforce Social Studio

    96%
    10 Ratings

    Viralheat (Discontinued)

    N/A
    0 Ratings

    Performance

    8.4

    Salesforce Social Studio

    84%
    10 Ratings

    Viralheat (Discontinued)

    N/A
    0 Ratings

    Support Rating

    9.0

    Salesforce Social Studio

    90%
    20 Ratings
    8.8

    Viralheat (Discontinued)

    88%
    4 Ratings

    In-Person Training

    10.0

    Salesforce Social Studio

    100%
    1 Rating

    Viralheat (Discontinued)

    N/A
    0 Ratings

    Online Training

    7.6

    Salesforce Social Studio

    76%
    6 Ratings

    Viralheat (Discontinued)

    N/A
    0 Ratings

    Implementation Rating

    9.8

    Salesforce Social Studio

    98%
    12 Ratings
    8.2

    Viralheat (Discontinued)

    82%
    2 Ratings

    Likelihood to Recommend

    Salesforce

    If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring
    Read full review

    Discontinued Products

    If social is a big part of your business in more departments than just marketing and communications (marcom), make sure to let the team know and ask how Viralheat can accommodate multiple users and departments. Viralheat was great during the evaluation process because they were willing to show us exactly what they could do for our company - they even customized accounts for us to show us the true value of signing on.
    Read full review

    Pros

    Salesforce

    • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
    • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
    • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
    • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
    • A keyword can be edited quickly to tailor the needs and the results were quick.
    Read full review

    Discontinued Products

    • Viralheat’s reporting feature delivers analytics in presentation-grade spreadsheets. I include these images in reports or presentations to different teams.
    • Monitoring is definitely a strong point. I am not limited by a conversation or mention limitation, which is especially important when tracking high-volume products or brands. We are able to quickly identify trends and act accordingly.
    • The user experience is a pleasant one. Viralheat offers many comprehensive features but the layout of the product is simple and intuitive. I’m able to access any feature without having to click around into multiple places.
    Read full review

    Cons

    Salesforce

    • Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
    • Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
    • For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
    Read full review

    Discontinued Products

    • Not being able to reference in the native platform (e.g. LinkedIn, Facebook) the name of companies or users referenced in a post.
    • Not being able to embed images natively. (e.g. Image attached to a post on Viralheat shows up as a url link on the native platform).
    • Would love to see a calendar view of the scheduled posts as well as the current list view.
    Read full review

    Pricing Details

    Salesforce Social Studio

    Starting Price

    $0 Per Org Per Month

    Editions & Modules

    Salesforce Social Studio editions and modules pricing
    EditionModules
    Basic$1,000.001
    Pro$4,000.002
    Corporate$12,000.003
    Enterprise$40,000.004

    Footnotes

    1. Per Org Per Month
    2. Per Org Per Month
    3. Per Org Per Month
    4. Per Org Per Month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Viralheat (Discontinued)

    Starting Price

    Editions & Modules

    Viralheat (Discontinued) editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Salesforce

      I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
      Read full review

      Discontinued Products

      Viralheat provided our team with the kind of monitoring tool we were looking for. As an added bonus, they had a member of their team brainstorm the best ways for us to set up our account to ensure we weren’t missing anything. Great customer service.
      Read full review

      Usability

      Salesforce

      • Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
      Read full review

      Discontinued Products

      I found it really easy to use and I use it on a daily basis and can easily find my way around. It has the usability of a consumer application for an Enterprise product that does very complex things in a very elegant manner.
      Read full review

      Reliability and Availability

      Salesforce

      The platform is rarely down
      Read full review

      Discontinued Products

      No answers on this topic

      Performance

      Salesforce

      No issues with performance.
      Read full review

      Discontinued Products

      No answers on this topic

      Support Rating

      Salesforce

      I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so
      Read full review

      Discontinued Products

      The customer success team clearly cares about how well we do. They are quick to get back to us and they always offer to jump on a screen share so we can understand and learn new features.
      Read full review

      Online Training

      Salesforce

      • We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
      Read full review

      Discontinued Products

      No answers on this topic

      Implementation Rating

      Salesforce

      Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
      Read full review

      Discontinued Products

      We were up and running within an hour.
      Read full review

      Alternatives Considered

      Salesforce

      We do not make the decision for tools in most cases, however Social Studio does out-weigh all other tools on the Social Listening aspect. It is not just key-words the way most tools are. This also allows you to personalize the source, including magazines, forums etc web-wide. It also allows you to narrow down geographical information and languages.
      Read full review

      Discontinued Products

      We chose Viralheat because it allowed us to do multiple things from one tool. We were able to monitor our brand mentions after each video, song, or album release - this provided us with valuable feedback abouout our brand and music. We were also able to connect our accounts and engage directly with our fans as well as post new content. We monitored the analytics around each release and campaign and were able to determine which were successful.
      Read full review

      Return on Investment

      Salesforce

      • I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it.
      • Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy.
      Read full review

      Discontinued Products

      • Viralheat has helped me understand how real-life users react to things I build and/or test.
      • I’ve gotten a better understanding of my space and the relevant news surrounding it. This helps me build a better product.
      • It saves me a lot of time. I’m able to quickly monitor what’s important to me.
      Read full review

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