141 Ratings
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Score 6.7 out of 100
20 Ratings
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Score 2 out of 100

Likelihood to Recommend

Salesforce Social Studio

If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring
Anonymous | TrustRadius Reviewer

Viralheat (Discontinued)

If social is a big part of your business in more departments than just marketing and communications (marcom), make sure to let the team know and ask how Viralheat can accommodate multiple users and departments. Viralheat was great during the evaluation process because they were willing to show us exactly what they could do for our company - they even customized accounts for us to show us the true value of signing on.
Jason Owen | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Salesforce Social Studio
8.5
Viralheat (Discontinued)
Boolean keyword searches
Salesforce Social Studio
7.0
Viralheat (Discontinued)
Filtering out noise/spam
Salesforce Social Studio
7.0
Viralheat (Discontinued)
Sentiment analysis
Salesforce Social Studio
10.0
Viralheat (Discontinued)
Broad channel coverage
Salesforce Social Studio
10.0
Viralheat (Discontinued)

Publishing

Salesforce Social Studio
8.5
Viralheat (Discontinued)
Content planning and scheduling
Salesforce Social Studio
10.0
Viralheat (Discontinued)
Audience targeting
Salesforce Social Studio
8.0
Viralheat (Discontinued)
Content optimization
Salesforce Social Studio
8.0
Viralheat (Discontinued)
Workflow management
Salesforce Social Studio
8.0
Viralheat (Discontinued)

Engagement

Salesforce Social Studio
7.6
Viralheat (Discontinued)
Automated routing and prioritization
Salesforce Social Studio
9.9
Viralheat (Discontinued)
Customer interaction histories
Salesforce Social Studio
9.9
Viralheat (Discontinued)
Bulk actions
Salesforce Social Studio
3.1
Viralheat (Discontinued)

Marketing

Salesforce Social Studio
5.5
Viralheat (Discontinued)
Lead generation
Salesforce Social Studio
5.0
Viralheat (Discontinued)
Content marketing
Salesforce Social Studio
5.0
Viralheat (Discontinued)
Paid media management
Salesforce Social Studio
6.0
Viralheat (Discontinued)
Campaigns and promotions
Salesforce Social Studio
6.0
Viralheat (Discontinued)

Channel coverage/integration

Salesforce Social Studio
8.1
Viralheat (Discontinued)
Twitter
Salesforce Social Studio
9.0
Viralheat (Discontinued)
Facebook
Salesforce Social Studio
10.0
Viralheat (Discontinued)
LinkedIn
Salesforce Social Studio
10.0
Viralheat (Discontinued)
Google+
Salesforce Social Studio
6.8
Viralheat (Discontinued)
Instagram
Salesforce Social Studio
8.0
Viralheat (Discontinued)
Pinterest
Salesforce Social Studio
6.5
Viralheat (Discontinued)
YouTube
Salesforce Social Studio
6.7
Viralheat (Discontinued)

Reporting/analytics

Salesforce Social Studio
8.6
Viralheat (Discontinued)
Campaign success analytics
Salesforce Social Studio
8.9
Viralheat (Discontinued)
Real-time tracking
Salesforce Social Studio
7.0
Viralheat (Discontinued)
Competitor analysis
Salesforce Social Studio
9.9
Viralheat (Discontinued)

Account management

Salesforce Social Studio
9.5
Viralheat (Discontinued)
Role-based user permissions & privileges
Salesforce Social Studio
9.0
Viralheat (Discontinued)
Mobile access
Salesforce Social Studio
9.9
Viralheat (Discontinued)

Pros

Salesforce Social Studio

  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Mahesh Aluvala | TrustRadius Reviewer

Viralheat (Discontinued)

  • Viralheat’s reporting feature delivers analytics in presentation-grade spreadsheets. I include these images in reports or presentations to different teams.
  • Monitoring is definitely a strong point. I am not limited by a conversation or mention limitation, which is especially important when tracking high-volume products or brands. We are able to quickly identify trends and act accordingly.
  • The user experience is a pleasant one. Viralheat offers many comprehensive features but the layout of the product is simple and intuitive. I’m able to access any feature without having to click around into multiple places.
Anonymous | TrustRadius Reviewer

Cons

Salesforce Social Studio

  • Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
  • Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
  • For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
Jeremy Cowles | TrustRadius Reviewer

Viralheat (Discontinued)

  • Not being able to reference in the native platform (e.g. LinkedIn, Facebook) the name of companies or users referenced in a post.
  • Not being able to embed images natively. (e.g. Image attached to a post on Viralheat shows up as a url link on the native platform).
  • Would love to see a calendar view of the scheduled posts as well as the current list view.
Alex Samano | TrustRadius Reviewer

Likelihood to Renew

Salesforce Social Studio

Salesforce Social Studio 8.8
Based on 38 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson | TrustRadius Reviewer

Viralheat (Discontinued)

Viralheat (Discontinued) 8.3
Based on 13 answers
Viralheat provided our team with the kind of monitoring tool we were looking for. As an added bonus, they had a member of their team brainstorm the best ways for us to set up our account to ensure we weren’t missing anything. Great customer service.
Anand Saggi | TrustRadius Reviewer

Usability

Salesforce Social Studio

Salesforce Social Studio 9.0
Based on 9 answers
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
Anonymous | TrustRadius Reviewer

Viralheat (Discontinued)

Viralheat (Discontinued) 9.1
Based on 1 answer
I found it really easy to use and I use it on a daily basis and can easily find my way around. It has the usability of a consumer application for an Enterprise product that does very complex things in a very elegant manner.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Salesforce Social Studio

Salesforce Social Studio 9.6
Based on 10 answers
The platform is rarely down
Anonymous | TrustRadius Reviewer

Viralheat (Discontinued)

No score
No answers yet
No answers on this topic

Performance

Salesforce Social Studio

Salesforce Social Studio 8.4
Based on 10 answers
No issues with performance.
Anonymous | TrustRadius Reviewer

Viralheat (Discontinued)

No score
No answers yet
No answers on this topic

Support Rating

Salesforce Social Studio

Salesforce Social Studio 9.0
Based on 20 answers
I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so
Anonymous | TrustRadius Reviewer

Viralheat (Discontinued)

Viralheat (Discontinued) 8.8
Based on 4 answers
The customer success team clearly cares about how well we do. They are quick to get back to us and they always offer to jump on a screen share so we can understand and learn new features.
Jason Owen | TrustRadius Reviewer

Online Training

Salesforce Social Studio

Salesforce Social Studio 7.6
Based on 6 answers
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
Anonymous | TrustRadius Reviewer

Viralheat (Discontinued)

No score
No answers yet
No answers on this topic

Implementation Rating

Salesforce Social Studio

Salesforce Social Studio 9.8
Based on 12 answers
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
Anonymous | TrustRadius Reviewer

Viralheat (Discontinued)

Viralheat (Discontinued) 8.2
Based on 2 answers
We were up and running within an hour.
Jason Owen | TrustRadius Reviewer

Alternatives Considered

Salesforce Social Studio

We do not make the decision for tools in most cases, however Social Studio does out-weigh all other tools on the Social Listening aspect. It is not just key-words the way most tools are. This also allows you to personalize the source, including magazines, forums etc web-wide. It also allows you to narrow down geographical information and languages.
Anonymous | TrustRadius Reviewer

Viralheat (Discontinued)

We chose Viralheat because it allowed us to do multiple things from one tool. We were able to monitor our brand mentions after each video, song, or album release - this provided us with valuable feedback abouout our brand and music. We were also able to connect our accounts and engage directly with our fans as well as post new content. We monitored the analytics around each release and campaign and were able to determine which were successful.
Delfin Lazaro | TrustRadius Reviewer

Return on Investment

Salesforce Social Studio

  • I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it.
  • Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy.
Anonymous | TrustRadius Reviewer

Viralheat (Discontinued)

  • Viralheat has helped me understand how real-life users react to things I build and/or test.
  • I’ve gotten a better understanding of my space and the relevant news surrounding it. This helps me build a better product.
  • It saves me a lot of time. I’m able to quickly monitor what’s important to me.
Sakeena Zarin Naseem | TrustRadius Reviewer

Pricing Details

Salesforce Social Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Social Studio Editions & Modules

Edition
Basic$1,000.001
Pro$4,000.001
Corporate$12,000.001
Enterprise$40,000.001
  1. Per Org Per Month
Additional Pricing Details

Viralheat (Discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Viralheat (Discontinued) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Salesforce Social Studio
9.8
Viralheat (Discontinued)
8.3

Likelihood to Renew

Salesforce Social Studio
8.8
Viralheat (Discontinued)
8.3

Usability

Salesforce Social Studio
9.0
Viralheat (Discontinued)
9.1

Reliability and Availability

Salesforce Social Studio
9.6
Viralheat (Discontinued)

Performance

Salesforce Social Studio
8.4
Viralheat (Discontinued)

Support Rating

Salesforce Social Studio
9.0
Viralheat (Discontinued)
8.8

In-Person Training

Salesforce Social Studio
10.0
Viralheat (Discontinued)

Online Training

Salesforce Social Studio
7.6
Viralheat (Discontinued)

Implementation Rating

Salesforce Social Studio
9.8
Viralheat (Discontinued)
8.2

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