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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Salesforce Starter

    Score9 out of 10
    Small Businesses (1-50 employees)
    Salesforce Starter (formerly Salesforce Essentials) is a small business CRM that replaces the former SalesforceIQ product. It is priced at $35 per user, on a monthly basis, or at $25 per month for if billed annually ($300) and can be tried free for 14 days on a trial.

    $35

    per month per user

    Salesloft

    Score7.5 out of 10
    N/ASalesloft’s Revenue Orchestration Platform uses AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal.N/A
    Pricing
    Salesforce StarterSalesloft
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Salesforce StarterSalesloft
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Salesforce StarterSalesloft
    Considered Both Products
    Salesforce
    No answer on this topic
    SalesLoft
    Chose Salesloft
    Salesloft works great when combined with Zoominfo and Salesforce. I leverage Zoominfo and eTailsights to find prospects, import into Salesforce, and then to Salesloft for cadences.
    Incentivized
    Key User Insights
    Would buy again
    80%
    Would buy again
    4 Answers
    93%
    Would buy again
    95 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    74 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    93%
    Happy with the feature set
    95 Answers
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    4 Answers
    95%
    Lived up to sales and marketing promises
    73 Answers
    Implementation went as expected
    80%
    Implementation went as expected
    4 Answers
    93%
    Implementation went as expected
    65 Answers
    Features
    Salesforce StarterSalesloft
    Sales Force Automation
    Comparison of Sales Force Automation features of Salesforce Starter and Salesloft
    Feature
    Salesforce Starter
    8.7
    7 Ratings
    10% above category average
    Salesloft
    -
    Ratings
    Customer data management / contact management7.27 Ratings00 Ratings
    Territory management7.57 Ratings00 Ratings
    Opportunity management9.07 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)9.46 Ratings00 Ratings
    Quote & order management9.65 Ratings00 Ratings
    Interaction tracking8.56 Ratings00 Ratings
    Channel / partner relationship management9.75 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Salesforce Starter and Salesloft
    Feature
    Salesforce Starter
    7.1
    6 Ratings
    9% below category average
    Salesloft
    -
    Ratings
    Lead management7.16 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Salesforce Starter and Salesloft
    Feature
    Salesforce Starter
    8.1
    5 Ratings
    5% above category average
    Salesloft
    -
    Ratings
    Task management9.65 Ratings00 Ratings
    Billing and invoicing management6.35 Ratings00 Ratings
    Reporting8.65 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Salesforce Starter and Salesloft
    Feature
    Salesforce Starter
    9.0
    5 Ratings
    16% above category average
    Salesloft
    -
    Ratings
    Forecasting9.05 Ratings00 Ratings
    Pipeline visualization8.85 Ratings00 Ratings
    Customizable reports9.25 Ratings00 Ratings
    Customization
    Comparison of Customization features of Salesforce Starter and Salesloft
    Feature
    Salesforce Starter
    6.6
    6 Ratings
    15% below category average
    Salesloft
    -
    Ratings
    Custom fields6.86 Ratings00 Ratings
    Custom objects6.85 Ratings00 Ratings
    Scripting environment5.65 Ratings00 Ratings
    API for custom integration7.25 Ratings00 Ratings
    Security
    Comparison of Security features of Salesforce Starter and Salesloft
    Feature
    Salesforce Starter
    8.6
    6 Ratings
    2% above category average
    Salesloft
    -
    Ratings
    Single sign-on capability8.66 Ratings00 Ratings
    Role-based user permissions8.66 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Salesforce Starter and Salesloft
    Feature
    Salesforce Starter
    8.7
    5 Ratings
    15% above category average
    Salesloft
    -
    Ratings
    Social engagement8.75 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Salesforce Starter and Salesloft
    Feature
    Salesforce Starter
    8.2
    5 Ratings
    8% above category average
    Salesloft
    -
    Ratings
    Marketing automation8.25 Ratings00 Ratings
    Compensation management8.15 Ratings00 Ratings
    Platform
    Comparison of Platform features of Salesforce Starter and Salesloft
    Feature
    Salesforce Starter
    8.3
    6 Ratings
    8% above category average
    Salesloft
    -
    Ratings
    Mobile access8.36 Ratings00 Ratings
    Best Alternatives
    Salesforce StarterSalesloft
    Small Businesses
    Salesflare
    Score10 out of 10
    HubSpot Sales Hub
    Score8.9 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Mixmax
    Score9.9 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Groove (legacy product)
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Salesforce StarterSalesloft
    Likelihood to Recommend
    9.0
    (7 ratings)
    7.9
    (325 ratings)
    Likelihood to Renew
    4.0
    (1 ratings)
    9.1
    (4 ratings)
    Usability
    8.4
    (4 ratings)
    7.8
    (8 ratings)
    Availability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (5 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.7
    (143 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (1 ratings)
    User Testimonials
    Salesforce StarterSalesloft
    Likelihood to Recommend
    Salesforce
    If you own a business that has complex selling processes or requires integrations with 3rd party tools/systems, you should look at Professional, Enterprise, or Unlimited editions. Salesforce operates very well across pretty much every industry, but not all sales, marketing, and operational processes are created equal. If your marketing process requires a long list of sendable contacts then I would recommend adding on Pardot or Hubspot. Always start small and scale up, to avoid boxing yourself in down the road.
    Incentivized
    Read full review
    SalesLoft
    I find it to be the best resource for scheduling calls with clients. Specifically when the call includes multiple people using Salesloft, it's so simple and easy to use to send open times to client and then to be able to send active links to the client where with one click the calendar invite shows up on my calendar? it's the best most efficient tool I have in my toolbelt at the moment. When it comes to logging, it's also simple but I wish I could add a contact to SL from the Microsoft integration.
    Incentivized
    Read full review
    Pros
    Salesforce
    • Tracking phone calls is extremely easy when using the app on the iphone. After a phone call is complete it prompts the user to enter in call details.
    • SalesforceIQ also automatically logs emails for us. This has saved us time from entering in information manually.
    • SalesforceIQ was easy to set up and allowed us customization for fields that were relevant to our business.
    Incentivized
    Read full review
    SalesLoft
    • Salesloft enables us to outreach at scale.
    • Salesloft helps us identify our warmest, most buyer ready prospects to streamline our outreach.
    • Salesloft helps us to identify quickly areas to course correct and provides the necessary data to do that.
    • Salesloft also surfaces data around outreach so we can ensure we are targeting our team with sensible KPIs that connect to our business goals.
    Incentivized
    Read full review
    Cons
    Salesforce
    • Table views can be sorted by column. Filters can be applied, but only to one column. Multi-column filtering like Excel allows would be extremely useful and a big improvement.
    • The ability to quick copy data in a table view would also be helpful, like (ctrl ') in excel.
    Incentivized
    Read full review
    SalesLoft
    • Would be nice to have custom reporting available. Coming from Salesforce, the included canned reports are useful but I like to roll my sleeves up and build exactly what I want.
    • Conversations will record meetings booked via MSTeams but requires the BDR/SDR to hit record. Other solutions (e.g. Chorus.ai) join as a participant and don't require a user hitting the "record" button. We have to change our flow to make this work and it is a bit clunky.
    Read full review
    Likelihood to Renew
    Salesforce
    No answers on this topic
    SalesLoft
    SalesLoft is absolutely VITAL to our daily operations. We could not function without it or a program like it. Speaking as a Sales Person who has had to operate without a product like this, the difference is night and day. The ability to stay organized, automate tasks, easily log activities and notes, review calls, and coach team members is an absolute gamechanger.
    Incentivized
    Read full review
    Usability
    Salesforce
    The system is very user-friendly on a desktop but lacks mobile friendliness. The Customer relationship manager disappears after the deal is signed. We struggled to get the system in a usable format, which was not cost-effective. The CRM system on desktop was great but way more complicated than it should be.
    Incentivized
    Read full review
    SalesLoft
    Drift was extremely easy for both our demand gen team and SDR to jump right into. It was feature rich and purpose-built for marketers—it was remarkably easy to connect our marketing automation, CRM, and more to the platform and get everything to work together. Now the ability to create digital experiences and conversation landing pages is democratized—empowering our team to do better work and provide better prospect/customer experience.
    Read full review
    Reliability and Availability
    Salesforce
    No answers on this topic
    SalesLoft
    The availability is pretty good, we do sometimes have errors or delays in syncing activities but nothing that has been too detrimental to our workflow. Most recently we had an issue with Lofting through Outlook due to a change in security token that took a few weeks to resolve but it is fixed now.
    Incentivized
    Read full review
    Performance
    Salesforce
    No answers on this topic
    SalesLoft
    Yes timely and easy to use. The only delays we have are when we run our big month sales blitz and activities take some time to sync to the reporting as well as SalesForce
    Incentivized
    Read full review
    Support Rating
    Salesforce
    No answers on this topic
    SalesLoft
    The support team was very responsive but at the end of the day they took a long time to fix our issue. The issue did get fixed, though, so that is what matters. Very nice people who are there to help in any way they can.
    Read full review
    Online Training
    Salesforce
    No answers on this topic
    SalesLoft
    We had some virtual training with our CSM which was very well constructed. It took some time to get into the full swing of things but with a few weeks of hands on experience I was feeling confidant. The SL team was always available to answer questions or jump an a call to walk us through stuff. I also used the Customer Help Center for a few self guided learnings on how to use specific features related to reporting and team management.
    Incentivized
    Read full review
    Implementation Rating
    Salesforce
    No answers on this topic
    SalesLoft
    must invest time and effort in define the best way to integration with Salesforce in order to get data visualization
    Incentivized
    Read full review
    Alternatives Considered
    Salesforce
    more expensive but as an industry leader and go, the learning curve pays for itself in ROI in lost time in onboarding
    Incentivized
    Read full review
    SalesLoft
    Salesloft blows outreach out of the water in all aspects. One of the biggest issues I had was their unwillingness to listen to customer feedback. I had requested several small changes to be made when I had previously used the platform that unfortunately fell onto deff ears. I am much happier using Salesloft and the positive results I've experienced are a direct result of that.
    Incentivized
    Read full review
    Scalability
    Salesforce
    No answers on this topic
    SalesLoft
    The scalability was pretty good, we started with 4 or 5 users on one team and scaled into 30+ members across 3 teams
    Incentivized
    Read full review
    Return on Investment
    Salesforce
    • It made the job more efficient for staff so they can spend time doing other tasks rather than configuring and maintaining Salesforce Starter.
    Incentivized
    Read full review
    SalesLoft
    • I have been with a company that was using Salesloft, but moved to a competitor. I can't say it was exactly the competitors fault, as a lot of other internal changes were happening, (hence leaving the system that was working well), but we had the worst sales year in company history that year. Reps who consistently performed at or above quota were suddenly struggling to keep their pipelines in order, and the middle of the pack reps were going on PiPs and being let go.
    • Is it the dialer, or the leadership? You decide.
    • But the leadership also changed the dialer - so maybe it's both?
    Incentivized
    Read full review
    ScreenShots

    Salesforce Starter Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshot