Accelerate growth and revenue with Drift
November 16, 2020

Accelerate growth and revenue with Drift

Ben Battaglia | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Chat
  • Email
  • Video

Overall Satisfaction with Drift

We deployed Drift to address two key challenges that we couldn’t solve with our existing website and tech stack:

1. Site conversion was declining.

2. We needed to level up our ABM strategy to deliver a personalized experience.

It’s used by both our demand gen marketers and inbound SDRs, and has been a perfect platform to unify the two teams so that we can tie together what marketing is doing with how the SDRs are using Drift. It helps us create a better buyer experience that elevates the strength of our brand and removes friction, it empowers our SDRs to engage at the exact right time with the exact right message, and brings our marketing and sales teams into a strategically advantageous alignment. All of this contributes to us earning more qualified leads, a better conversion rate, and a more productive and efficient sales team.

  • Easy to implement - we were up on our site in hours.
  • Increases the volume and quality of buyer conversations - visitors get to value faster and qualify themselves by chatting in.
  • Surfaces relevant experiences and content to people faster based on targeted use cases.
  • Brings your brand to the prospect experience to stand out in the market. For example, our mascot Ollie Llama welcoming visitors on the homepage with funny llama.
  • We bought Drift for both a sales/marketing and a support use case. Drift radically succeeded as a sales/marketing tool, but wasn't a fit for our support team's needs.
  • More than doubled inbound chat meetings MoM.
  • 27% more MQLs than without Drift (over the last year).
  • People who hit the demo landing page on our site converted 400% better to a meeting with our sales team.
  • Intercom

Intercom was wonderfully built for our support team, and it does exactly what they need it to do there, but Drift is built for SDRs and marketing. We found it difficult to qualify inbound chat traffic with Intercom. Our SDRs ended up spending a lot of time talking to the wrong person, which was inefficient and made it challenging to scale. Drift had the more robust tools we needed to do ABM, set meetings, and do great follow up with people to ultimately convert them.

Do you think Drift delivers good value for the price?


Are you happy with Drift's feature set?


Did Drift live up to sales and marketing promises?


Did implementation of Drift go as expected?


Would you buy Drift again?


Drift was extremely easy for both our demand gen team and SDR to jump right into. It was feature rich and purpose-built for marketers—it was remarkably easy to connect our marketing automation, CRM, and more to the platform and get everything to work together. Now the ability to create digital experiences and conversation landing pages is democratized—empowering our team to do better work and provide better prospect/customer experience.
The Drift team has been remarkably responsive to me. From support reps available in-app, to my account manager committed to my long-term success, to regular connections and interactions with their leadership team. They have been wholeheartedly committed to answering every question and solving every issue so that we can succeed as a team, and I can succeed as a marketer!
Drift is creating a renaissance with a platform that prioritizes conversations. It's hard for me to imagine a more meaningful channel on which to develop valuable relationships with future customers. Drift has enabled us to make significant progress on all of our primary marketing and sales objectives including improving the buyer experience, leveraging our unique brand, better aligning sales and marketing, and improving conversion from the website.