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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ShipStation

    Score7.7 out of 10
    N/AShipStation is an order fulfillment and inventory management web-based shipping software designed for eCommerce businesses. It allows users to import, manage, and ship orders from multiple online selling channels while providing discounted rates and integrations with carriers like USPS, UPS, DHL Express, Canada Post, FedEx, Royal Mail, AUSPost, and more. ShipStation also offers workflow automation to speed up fulfillment, and branded package tracking, vital for enterprise and small businesses…

    $9.99

    per month

    VWO

    Score8.2 out of 10
    N/AVWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…

    $49

    per month

    Pricing
    ShipStationVWO
    Editions & Modules
    Starter
    $9.99
    per month
    Bronze
    $29.99
    per month
    Silver
    $59.99
    per month
    Gold
    $99.99
    per month
    Platinum
    $149.99
    per month
    Enterprise
    $229.99
    per month
    Subscription
    $99.00
    per month
    TESTING
    Get a Demo
    The classic VWO A/B testing solution
    CONVERSION OPTIMIZATION
    Get a Demo
    The all-in-one platform for all your optimization needs
    ENTERPRISE
    Get a Demo
    Customized solution with advanced AB testing and conversion optimization capabilities
    Offerings
    Pricing Offerings
    ShipStationVWO
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ShipStationVWO
    Considered Both Products
    Auctane (Stamps.com, Inc)
    No answer on this topic
    Wingify Pvt Ltd
    No answer on this topic
    Key User Insights
    Would buy again
    75%
    Would buy again
    12 Answers
    100%
    Would buy again
    9 Answers
    Delivers good value for the price
    86%
    Delivers good value for the price
    12 Answers
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    81%
    Happy with the feature set
    13 Answers
    100%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    67%
    Lived up to sales and marketing promises
    8 Answers
    100%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    13 Answers
    100%
    Implementation went as expected
    7 Answers
    Features
    ShipStationVWO
    Testing and Experimentation
    Comparison of Testing and Experimentation features of ShipStation and VWO
    Feature
    ShipStation
    -
    Ratings
    VWO
    7.5
    11 Ratings
    11% below category average
    a/b experiment testing00 Ratings8.21 Ratings
    Split URL testing00 Ratings9.11 Ratings
    Multivariate testing00 Ratings8.011 Ratings
    Multi-page/funnel testing00 Ratings6.41 Ratings
    Cross-browser testing00 Ratings8.21 Ratings
    Test significance00 Ratings7.31 Ratings
    Visual / WYSIWYG editor00 Ratings7.31 Ratings
    Advanced code editor00 Ratings9.11 Ratings
    Visitor recordings00 Ratings6.41 Ratings
    Preview mode00 Ratings6.41 Ratings
    Test duration calculator00 Ratings6.41 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of ShipStation and VWO
    Feature
    ShipStation
    -
    Ratings
    VWO
    8.2
    1 Ratings
    7% below category average
    Standard visitor segmentation00 Ratings9.11 Ratings
    Behavioral visitor segmentation00 Ratings7.31 Ratings
    Traffic allocation control00 Ratings9.11 Ratings
    Website personalization00 Ratings7.31 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of ShipStation and VWO
    Feature
    ShipStation
    -
    Ratings
    VWO
    7.0
    1 Ratings
    21% below category average
    Heatmap tool00 Ratings6.41 Ratings
    Click analytics00 Ratings6.41 Ratings
    Scroll maps00 Ratings6.41 Ratings
    Conversion tracking00 Ratings8.21 Ratings
    Goal tracking00 Ratings8.21 Ratings
    Test reporting00 Ratings7.31 Ratings
    Results segmentation00 Ratings5.51 Ratings
    Experiments results dashboard00 Ratings8.21 Ratings
    Best Alternatives
    ShipStationVWO
    Small Businesses
    No answers on this topic
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    No answers on this topic
    AB Tasty
    Score8.6 out of 10
    Enterprises
    No answers on this topic
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ShipStationVWO
    Likelihood to Recommend
    5.6
    (25 ratings)
    7.7
    (108 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.7
    (20 ratings)
    Usability
    6.0
    (4 ratings)
    8.7
    (5 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    8.7
    (10 ratings)
    9.1
    (4 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (3 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    3.6
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    ShipStationVWO
    Likelihood to Recommend
    Auctane (Stamps.com, Inc)
    I do - and have - recommended them to other businesses. If they had taken care of the USPS pickup option and started supporting Rollo printers again I would have given them a 10. But a year with no resolution is unacceptable. Everything else about them is excellent. When I do have issues I'm usually able to contact someone via live chat and get it resolved. They are glitchy on occasion, but what piece of modern technology isn't.
    Incentivized
    Read full review
    Wingify Pvt Ltd
    It works better for either small or big companies because small companies can start with the free plan which is very decent and has everything they need. Also for big companies who get the best paid plans they get a lot of premium functionalities, the insight module, outstanding reports. But for medium size companies who can only afford the basic paid plan, it may not be the best tool as it is very limited. For example, they cannot analize a/b tests for new and ruturning visitors, neither based on the users device category.
    Incentivized
    Read full review
    Pros
    Auctane (Stamps.com, Inc)
    • Integration: It works so well I forget that it is a 3rd party solution sometimes.
    • Automation: You can set nested rules based on order details, really cutting down on the little things that slow down your fulfillment process.
    • Management: We almost never log into the admin side of BigCommerce thanks to ShipStation. ShipStation handles all of our day-to-day needs.
    Incentivized
    Read full review
    Wingify Pvt Ltd
    • VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
    • The VWO interface is pretty intuitive and let's non-technical users make variants for testing
    • The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
    Incentivized
    Read full review
    Cons
    Auctane (Stamps.com, Inc)
    • For years users have requested UPS End of Day Report for Driver to Scan. Shipstation Refuses to offer this and it means that Claims with the carrier are next to impossible to process as there is no PROOF the carrier received your package.
    • Customer Service is Seriously Lacking within the last 6-12 months. Repeated outages, problems, and their front-tier support has no insight as to how long the system will be down. Poor Response times for even the most basic of issues such as error logs so our cart can troubleshoot from their end.
    • The Status Page is inaccurate. 5 of the last 6 times when we had major issues their status page shows as 100%. Not a reliable gauge of up-time.
    Read full review
    Wingify Pvt Ltd
    • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
    Incentivized
    Read full review
    Likelihood to Renew
    Auctane (Stamps.com, Inc)
    No answers on this topic
    Wingify Pvt Ltd
    It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
    Read full review
    Usability
    Auctane (Stamps.com, Inc)
    Its a very quick platform and being web based it does not require install for say viewing order's shipping status. For the shipping itself, there is a app that grabs data in near real time. Its an easy install and I have had next to no issues with the shipping aspect of the app.
    Incentivized
    Read full review
    Wingify Pvt Ltd
    I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
    Read full review
    Reliability and Availability
    Auctane (Stamps.com, Inc)
    No answers on this topic
    Wingify Pvt Ltd
    I have not experienced an application error or unplanned outage with VWO.
    Incentivized
    Read full review
    Performance
    Auctane (Stamps.com, Inc)
    No answers on this topic
    Wingify Pvt Ltd
    VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
    Incentivized
    Read full review
    Support Rating
    Auctane (Stamps.com, Inc)
    I have quarterly calls with my account rep to discuss metrics and performance to ensure we are remaining consistent without fulfillment and transit times. He is super friendly and knowledgable. Whenever I have questions, if he can't answer them himself, he gets me in contact with the appropriate person almost immediately.
    Incentivized
    Read full review
    Wingify Pvt Ltd
    While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
    Read full review
    Online Training
    Auctane (Stamps.com, Inc)
    No answers on this topic
    Wingify Pvt Ltd
    Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
    Incentivized
    Read full review
    Implementation Rating
    Auctane (Stamps.com, Inc)
    No answers on this topic
    Wingify Pvt Ltd
    Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
    Incentivized
    Read full review
    Alternatives Considered
    Auctane (Stamps.com, Inc)
    ShipStation is mainly used for automating and streamlining our shipping process. It doesn't track inventory or deal with fulfillment. ShipBob, on the other hand, is a fulfillment and shipping provider. (in addition to automation) Because our e-commerce business is still small and we're operating from our brick-n-mortar store, we don't have a need for ShipBob at the moment.
    Incentivized
    Read full review
    Wingify Pvt Ltd
    There are significant differences in each platform when it comes to Optimizely and vwo. From a functionality and performance perspective they each have their pros and cons. It is important to go through the feature sets of each and ensure the solution you select will work specifically with your business objectives and conversion rate optimization goals
    Incentivized
    Read full review
    Scalability
    Auctane (Stamps.com, Inc)
    No answers on this topic
    Wingify Pvt Ltd
    The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
    Incentivized
    Read full review
    Return on Investment
    Auctane (Stamps.com, Inc)
    • It saves a lot of time being able to import the customer data.
    • It saves us money by finding us the best rate (e.g. when we offer free shipping on orders).
    • It can save data such as your most common box sizes.
    Incentivized
    Read full review
    Wingify Pvt Ltd
    • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
    • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
    Incentivized
    Read full review
    ScreenShots

    VWO Screenshots

    Product screenshotProduct screenshot