Sprinklr Marketing vs. Employee Advocacy by Sprout Social

Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.

Incentivized

It's a good fit for our recruiters because they are always looking for good info about our organization to share. It's a small but engaged group that takes advantage of having a niche topic and team. It also works well for huge company news, such as winning an award. Items that all employees know about and a large percentage of them are excited about perform best. Niche topics that are only relevant to one or a few small teams don't perform as well because employees not involved in that work are less likely to share.

Incentivized

• Great personal attention from our account executive. They tried their best to coach and onboarding.
• Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
• Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.

Incentivized

• Scheduling out content / shares for the week
• Providing a quick glance leaderboard of top content shares across departments
• Easy to learn and leverage user interface (UI)

Incentivized

• It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!

Incentivized

• Sprout to Bambu integration is not what was depicted in trial and is not used because of this
• Missing functionality: LinkedIn tagging
• Missing functionality: posting videos
• Missing functionality: posting something without a link. Example: picture from an event or community outreach

Incentivized

The program has given some early wins, and there are very active employees who have truly integrated sharing from Employee Advocacy by Sprout Social into their regular social media activity. It would be a huge lift to migrate people to a different platform. While we'd love to grow our program, there's already enough value to justify keeping an employee advocacy program.

Incentivized

It's fairly user friendly when it's working correctly. There are more instances of bugs and glitches compared to other tools, including Sprout Social's primary platform. There's also an exception for Facebook personal profiles where that is more clunky to share on compared to LinkedIn, X or even Facebook Business Pages. I'd also like more customization around photo formats/sizes and email templates. Despite those negatives, the end user can share quickly and easily, which is vital to sustaining user participation. Facebook can be clunky, but most of our employees share on LinkedIn, which is quick, easy and smooth.

Incentivized

We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.

Incentivized

We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.

Incentivized

It was similar in that it helped us push prewritten messages out to our team, but the UX/UI was far more dated and not as intuitive. It's mobile app also wasn't very useful; made it difficult to edit messages and would constantly need you to log back in. The two things GaggleAMP had over Bambu however was more comprehensive analytics and the ability to automatically push out social posts

Incentivized

• Time saved on reporting: no need to request any reports from social media agencies anymore
• Time saved on optimisations thanks to AI optimisations available on the platform
• Increased team collaboration: local users have visibility on the best performing content across all the markets

Incentivized

• Positive returns -- sharing our brand and enabling our employees to share and tell their stories, ultimately helping them reach their own goals.

Incentivized