Sprout Social vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sprout Social
Score 8.4 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Zoho Social
Score 9.2 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$15
per month
Pricing
Sprout SocialZoho Social
Editions & Modules
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
Sprout SocialZoho Social
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
More Pricing Information
Community Pulse
Sprout SocialZoho Social
Considered Both Products
Sprout Social
Chose Sprout Social
For my clients who are using Sprout Social over the other available options, it came down to ease of setup and use, the insane quality of customer support, their social reporting, and analysis, influencer identification, social measurement, and engagement, scheduling, and …
Zoho Social
Chose Zoho Social
I've tried the free trial of Sprout Social, loomly, and Hootsuite. Sprout had a confusing dash, loomly doesn't post natively to Instagram, and Hootsuite wouldn't start my free trial and kept telling me there was an error. Honestly, I just like Zoho [Social]. It was the easiest …
Chose Zoho Social
I have used Sprout Social in the past, which is a great product in itself and covers almost every aspect that Zoho Social covers in terms of social media channels. However, Sprout Social is really expensive as a sole product, and also doesn't have integrations with other …
Chose Zoho Social
Zoho doesn't offer all of the bells and whistles that you get from Sprout Social but it is a lot cheaper at the same time – I find Sprout to be more intuitive and more comprehensive. I evaluated and considered both tools before going with Zoho, in the end I felt Zoho offered …
Chose Zoho Social

The Analytics are better in Sprout Social, but that comes at a cost.
Chose Zoho Social
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, …
Chose Zoho Social
Stacks up well. Good alternative a better price point
Chose Zoho Social
We chose Zoho Social because it hit the perfect middle ground for our agency. It had the essential features we needed—strong scheduling, good analytics, and an excellent and secure collaboration portal for our clients—at a price that was much more affordable.The ability to give …
Chose Zoho Social
Zoho Social is reliable, affordable, and has everything I need for managing multiple channels and consistent posting.
Chose Zoho Social
Zoho has the exact same feature but it can be better with AI integration and stock image collection.
Chose Zoho Social
Just was better for my use case than the competition
Chose Zoho Social
They have far more tools than just social, so we thought we would try them and if we liked them we could use the rest of their suite too. Turns out we liked them a lot
Chose Zoho Social
Zoho Social is similar to Buffer in price but you get more channels for the costs, while Buffer allows for Pinterest. Zoho is more difficult to customize posts based on social media channels than Buffer, but easier to schedule posts for all channels at once. Zoho is cheaper …
Chose Zoho Social
I'd tried Zoho initially for enterprise management solutions. After several years of trusted service and their awards in the industry, I gave it a closer look. Many social tools have come and gone or increased prices while downgrading services for the people who helped them …
Chose Zoho Social
We have tried other online social media management platforms such as Hootsuite however Zoho Social is the best platform we've used so far for a number of reasons. We have found it much easier to navigate across the Zoho Social platform and also more useful when it comes to the …
Chose Zoho Social
Sprout is very expensive for what it offers, it could be a great product, but it doesn't offer much more than Zoho does and it is actually harder to use.
Chose Zoho Social
Highly affordable for a small business compared to some of the bigger guys out there. At our stage of business, we don't necessarily need all the features. Zoho Social does just enough to help us grow and manage what we have with a small team.
Chose Zoho Social
It's in another league as far as I'm concerned. One point I forgot to mention was the Canva integration where you can pull designs/creative directly from your account or create a new design within.
Chose Zoho Social
Zoho [Social] doesn't require you to use their scheduling function in order to collect data on posts.
Chose Zoho Social
We either trialed, did extensive research on these other products or talked to people who use them. Some of them may have better analytics and targeting than Zoho for large enterprises, but we are not a large enterprise. We are also a B2B company so we are less concerned about …
Features
Sprout SocialZoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Sprout Social
7.2
95 Ratings
5% below category average
Zoho Social
8.6
414 Ratings
12% above category average
Boolean keyword searches6.969 Ratings00 Ratings
Filtering out noise/spam6.682 Ratings00 Ratings
Sentiment analysis7.162 Ratings8.3294 Ratings
Broad channel coverage8.073 Ratings8.9408 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Sprout Social
8.2
119 Ratings
2% above category average
Zoho Social
9.0
489 Ratings
11% above category average
Content planning and scheduling9.3119 Ratings9.4487 Ratings
Audience targeting7.292 Ratings8.6344 Ratings
Content optimization7.9103 Ratings8.6403 Ratings
Workflow management8.4103 Ratings9.327 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Sprout Social
7.9
109 Ratings
2% below category average
Zoho Social
8.9
397 Ratings
10% above category average
Automated routing and prioritization7.767 Ratings8.5338 Ratings
Customer interaction histories7.895 Ratings8.7372 Ratings
Bulk actions8.192 Ratings9.523 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Sprout Social
7.1
82 Ratings
8% below category average
Zoho Social
8.6
347 Ratings
11% above category average
Lead generation7.060 Ratings8.3261 Ratings
Content marketing8.178 Ratings9.0338 Ratings
Paid media management6.23 Ratings00 Ratings
Campaigns and promotions7.24 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Sprout Social
8.5
119 Ratings
2% above category average
Zoho Social
9.3
479 Ratings
11% above category average
Twitter8.9106 Ratings9.4428 Ratings
Facebook9.0118 Ratings9.3468 Ratings
LinkedIn8.9107 Ratings9.4421 Ratings
Google+7.639 Ratings9.1274 Ratings
Instagram8.6108 Ratings9.5398 Ratings
Pinterest8.636 Ratings00 Ratings
YouTube8.01 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Sprout Social
8.2
120 Ratings
6% above category average
Zoho Social
8.5
392 Ratings
10% above category average
Campaign success analytics8.5112 Ratings8.7388 Ratings
Real-time tracking8.0108 Ratings9.322 Ratings
Competitor analysis8.297 Ratings7.7237 Ratings
Account management
Comparison of Account management features of Product A and Product B
Sprout Social
7.8
112 Ratings
2% below category average
Zoho Social
9.1
429 Ratings
14% above category average
Role-based user permissions & privileges8.1107 Ratings9.0333 Ratings
Mobile access7.4100 Ratings9.3408 Ratings
Best Alternatives
Sprout SocialZoho Social
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Sprout SocialZoho Social
Likelihood to Recommend
8.5
(177 ratings)
9.4
(492 ratings)
Likelihood to Renew
9.5
(65 ratings)
9.0
(14 ratings)
Usability
8.6
(104 ratings)
9.5
(320 ratings)
Availability
7.7
(8 ratings)
8.2
(2 ratings)
Performance
8.0
(7 ratings)
8.2
(3 ratings)
Support Rating
5.4
(38 ratings)
9.3
(220 ratings)
Online Training
7.3
(3 ratings)
8.2
(1 ratings)
Implementation Rating
10.0
(11 ratings)
8.4
(5 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
7.8
(27 ratings)
3.6
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(3 ratings)
Vendor post-sale
9.1
(1 ratings)
8.2
(2 ratings)
Vendor pre-sale
9.1
(1 ratings)
8.2
(2 ratings)
User Testimonials
Sprout SocialZoho Social
Likelihood to Recommend
Sprout Social
IMO it's best for an organization that has a lot of different people working on social media. They could be in different departments or just different members of the same team responsible for different types of posts (corporate, e-commerce, branding, etc.). I don't think it's as vital for a one-person team working solely within the Meta platform, for instance, especially if they're less concerned with detailed analytics.
Read full review
Zoho
We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
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Pros
Sprout Social
  • For each account, customize posts for each platform, and schedule them to go live simultaneously.
  • Employee Advocacy via Sprout Social has integrated AI assistance for captions. Usually I would generate one suggested caption for employees to use/stem from when re-sharing to their socials. But now, EA message ideas display in random orders to better promote the full range of content.
  • Sprout Social has made the option to gamify the sharing concept quite easily with Employee Advocacy. Using the Leaderboard feature, employees can earn points in Employee Advocacy. Customized point values ensure you know how to climb the Leaderboard and start some friendly competition.
Read full review
Zoho
  • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
  • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
  • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
Read full review
Cons
Sprout Social
  • Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
  • Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.
Read full review
Zoho
  • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
  • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
  • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
Read full review
Likelihood to Renew
Sprout Social
I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
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Zoho
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
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Usability
Sprout Social
Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.
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Zoho
The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
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Reliability and Availability
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Zoho
No answers on this topic
Performance
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Read full review
Zoho
No answers on this topic
Support Rating
Sprout Social
Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
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Zoho
I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.
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Online Training
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Zoho
No answers on this topic
Implementation Rating
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Zoho
No answers on this topic
Alternatives Considered
Sprout Social
We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.
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Zoho
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
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Return on Investment
Sprout Social
  • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
  • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
  • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
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Zoho
  • I had a month-long delay in launching my website. Zoho Social allowed me to continue to build an audience and anticipation while the website technical issues were worked out.
  • The free trial meant I could give it a good try before spending any of my precious startup budget.
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ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Zoho Social Screenshots

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.