TechTarget Priority Engine vs. InsideSales.com / XANT PowerDialer for Salesforce (discontinued)

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

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Outbound dialing is where it excels. It's especially good with larger teams of reps. Organizing through campaigns and seek lists is very powerful once you understand how to use it. There is definitely a learning curve with seek lists (I've spent tons of time on the phone with their support staff) but once you understand it the possibilities are endless. You can sort which leads show up by a variety of filters. Even with a list of 10,000+ leads and 5 reps calling on it, you can ensure no leads show up in two reps lists, the reps are calling specific territories, and even skipping leads that are likely on their lunch break! One my of favorite tricks with seek lists and only calling people with titles like Director/VP/C-Level before 8:30am or after 5pm their time, when those people are more willing to pick up the phone. They also appreciate a sales rep who is putting in the extra time to call during those blocks.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Organizes your leads based on the parameters you set so you call the hottest leads first.
• Connects with your phone so you can dial from your computer without having to enter the numbers every time.
• It also allows you to record the notes from the call right there and they get added to the completed task in Salesforce.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It is not particularly intuitive
• Too many steps to get where I need to go
• Needs to provide more depth to help determine urgency and intent to buy
• Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• No call parking features for inbound calls, if on a call through the dialer, one cannot place that call on hold to take the second call.
• All notes are lost when another inbound call comes in, whether or not you accept that call.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I like that it is simple, functional and I can rely on it to help me get my work done everyday. My job became much harder without InsideSales.com. The new CRM I am using has confusing features and too much going on sometimes. There are so many fields and functions that I find unnecessary--what sucks is when I look at my screen at all these empty fields, it makes me feel incomplete. With InsideSales.com, I knew what to put in every box and why it would be important. I could put it in once and whether it was my manager, case admin or data analyst or me, we all knew where to find it. With our new system, I find myself having to do more input and data entry for other people to benefit--no longer a "one shot, one kill" deal.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

They are providing good support. We can contact any time to raise our query.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I am actually not on the decision making side, but we used PowerDialer because of the easy to use integration with our CRM with Salesforce. Having these two tools in tandem was a great platform for us to do prospecting.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It is best when used in conjunction with all of our other tooling and not used alone
• It has enabled my team to have a better feel for what is happening at a prospect's company
• It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Improved Connect Rates - Knowing when our team has the highest chance of success has helped us optimize our call blocks, leading to an improved connect rate.
• Dials - With dialer lists and click to call functionality, we are able to make more dials to the right people.
• Rep achievement - Though harder to quantify, the gamification has focused the team around the right KPIs.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info