Unbounce vs VWO

• Customer Support
• Unbounce provides users with valuable resources for building landing pages, including pre-existing template designs, a navigable technical support forum, and the "live chat with a human" feature. Therefore, Unbounce is ideal for users ranging from beginner to advanced levels of industry experience.
• Cross-Channel Reporting
• Unbounce can be used to track conversion data for major SEM channels such as Bing Ads, Google AdWords, and Google Analytics. By placing javascript at the head of an Unbounce page for Bing UET Tags, Google AdWords Conversion Goals, and Google Analytics Global Site Tags, users begin to compile the necessary data for producing highly detailed multi-channel performance reports.
• Creating Contact Lists For Drip Email Campaigns
• Unbounce also allows users to transfer and store contact information into a mailing list by integrating landing pages with various email marketing platforms (e.g. ConstantContact, MailChimp, etc.), both seamlessly and effectively empowering users to create a new mailing list, or bolster a preexisting audience.

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• When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
• VWO offers the ability to keep long term track of the performance of your goals.
• I can easily identify recordings of users that dropped out of a funnel and watch those.
• There is live chat to get support, with great response times and which is very helpful.
• You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
• You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.

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• The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system.
• Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click.

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• The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).

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• Unbounce has allowed us an easy way to offer lead generation and conversion optimization services regardless of what technology the client is using for their website.
• ROI is achieved fast, as a single client engagement more than pays for the software each month.

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• We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
• We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.

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