TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Workplace from Meta (discontinued)

    Score8 out of 10
    N/AWorkplace was a business communication tool from Meta with features like Live Video and Groups, that connected employees. Its discontinuation began in August of 2025, and by June 2026 a full shutdown is anticipated.N/A
    Pricing
    VerticalResponseWorkplace from Meta (discontinued)
    Editions & Modules
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    VerticalResponseWorkplace from Meta (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    VerticalResponseWorkplace from Meta (discontinued)
    Considered Both Products
    VerticalResponse
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    28 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    24 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    28 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    90%
    Lived up to sales and marketing promises
    19 Answers
    Implementation went as expected
    No answers on this topic
    92%
    Implementation went as expected
    23 Answers
    Features
    VerticalResponseWorkplace from Meta (discontinued)
    Email & Online Marketing
    Comparison of Email & Online Marketing features of VerticalResponse and Workplace from Meta (discontinued)
    Feature
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    Workplace from Meta (discontinued)
    -
    Ratings
    WYSIWYG email editor10.07 Ratings00 Ratings
    Dynamic content10.05 Ratings00 Ratings
    Ability to test dynamic content10.04 Ratings00 Ratings
    Landing pages10.04 Ratings00 Ratings
    A/B testing10.05 Ratings00 Ratings
    Mobile optimization10.05 Ratings00 Ratings
    Email deliverability reporting10.08 Ratings00 Ratings
    List management10.08 Ratings00 Ratings
    Triggered drip sequences9.02 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of VerticalResponse and Workplace from Meta (discontinued)
    Feature
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Workplace from Meta (discontinued)
    -
    Ratings
    Dashboards10.09 Ratings00 Ratings
    Standard reports10.09 Ratings00 Ratings
    Custom reports10.06 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of VerticalResponse and Workplace from Meta (discontinued)
    Feature
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    Workplace from Meta (discontinued)
    -
    Ratings
    URL Validation10.01 Ratings00 Ratings
    Link Tracking10.01 Ratings00 Ratings
    Image Validation10.01 Ratings00 Ratings
    Inbox Display10.01 Ratings00 Ratings
    Email Accessibility Tools10.01 Ratings00 Ratings
    Spelling and Grammar Check10.01 Ratings00 Ratings
    Spam Testing10.01 Ratings00 Ratings
    Email Previews10.01 Ratings00 Ratings
    Best Alternatives
    VerticalResponseWorkplace from Meta (discontinued)
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Workvivo
    Score9.4 out of 10
    Enterprises
    Emma by Marigold
    Score8.4 out of 10
    Workvivo
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    VerticalResponseWorkplace from Meta (discontinued)
    Likelihood to Recommend
    10.0
    (28 ratings)
    7.8
    (54 ratings)
    Likelihood to Renew
    8.6
    (19 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (5 ratings)
    5.6
    (2 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (4 ratings)
    8.4
    (21 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    VerticalResponseWorkplace from Meta (discontinued)
    Likelihood to Recommend
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Discontinued Products
    Well suited: - leadership communication. When our CEO posts a video to all company - it always gets the highest engagement - recognition/achievements posts - live streams for education, knowledge sharing - we are a company of 12000 associates and there is no other corporate channel for us to gather more than 500 people in one place. Less appropriate: - sharing some very targetted messages - it's impossible to do at Workplace without creating a group. So we use email channel for such targetted communications - instant communication like in a chat (probably it's less appropriate in our specific case because we use MS Teams for such quick communication instead of WP chats)
    Incentivized
    Read full review
    Pros
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Discontinued Products
    • Bring groups of people together to share info, stories, updates, etc.
    • The chat app is pretty decent.
    • Workplace Live is a good large-group meeting broadcast platform.
    • It's pretty intuitive to use for anyone who's used Facebook.
    • It provides different levels of "security" for groups, allowing you to have open, closed, and "secret" groups.
    • It's easy to paste images into your posts and comments, without having to necessarily go through the process of saving an image as a file, etc.
    • It has search capabilities for finding old information.
    • It's available for both desktop/laptop and mobile devices.
    • It's secured to allow only those within the company to see company-related info (but it also has a few inter-company groups, which can be useful, too).
    • Workplace Chat has the ability to set it to Do Not Disturb.
    • You can set notifications, including email notifications, if you want to be alerted to new activity in your groups, etc.
    • You can use Markdown to format your text
    Incentivized
    Read full review
    Cons
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Discontinued Products
    • It would be helpful if a review confirmation checkbox was able to be placed by files that needed to be read or reviewed. Along the same line, approve, review again, etc. would be helpful checkboxes to add by files, proposals.
    • The layout is clean but suffers a bit from the center column width with two sidebars and a lot of empty space. It almost looks like a going out of business sale retail store where you notice the empty shelves. Workplace feels a bit bare at times. I think some good design modifications can help. Now on mobile, it is a great layout. I am addressing specifically the desktop browser login.
    • An admin control dashboard would be really effective and even more so with more users on the platform.
    Incentivized
    Read full review
    Likelihood to Renew
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Discontinued Products
    Having to download multiple apps just to use the tool is very cumbersome. Facebook would have make this better by wrapping it in as a main feature within their app, but having to use multiple apps to see discussions and walls is so frustrating.
    Incentivized
    Read full review
    Reliability and Availability
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    VerticalResponse
    No issues
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Discontinued Products
    Workplace by Facebook is an excellent fit in respect of support and documentation. It has excellent tutorials and documentation, as well. The UI and UX are already great as it is developed and maintained by Facebook, so most of the times, there is no need for any support or documentation.
    Incentivized
    Read full review
    Online Training
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Discontinued Products
    Workplace by Facebook is so much more than just a project management tool like Basecamp or Slack. The ability to disseminate information to employees is easier and better with Workplace by Facebook. It can also be used for informal messaging and sharing of information. It combines the best features of both with the same look and feel as Facebook.
    Incentivized
    Read full review
    Return on Investment
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    Discontinued Products
    • We can meet the project times, that with the communication in real time.
    • We provide solutions to our suppliers in a reliable and efficient manner.
    • When a business can save time and at the same time respond to the demands of customers, this translates into greater market capture of action for the company.
    Incentivized
    Read full review
    ScreenShots