VerticalResponse vs. Zoho CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
VerticalResponse
Score 10.0 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Zoho CRM
Score 8.5 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
per month
Pricing
VerticalResponseZoho CRM
Editions & Modules
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
VerticalResponseZoho CRM
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$14 /user/month
Additional Details
More Pricing Information
Community Pulse
VerticalResponseZoho CRM
Features
VerticalResponseZoho CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
VerticalResponse
9.9
8 Ratings
21% above category average
Zoho CRM
-
Ratings
WYSIWYG email editor10.07 Ratings00 Ratings
Dynamic content10.05 Ratings00 Ratings
Ability to test dynamic content10.04 Ratings00 Ratings
Landing pages10.04 Ratings00 Ratings
A/B testing10.05 Ratings00 Ratings
Mobile optimization10.05 Ratings00 Ratings
Email deliverability reporting10.08 Ratings00 Ratings
List management10.08 Ratings00 Ratings
Triggered drip sequences9.02 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
VerticalResponse
10.0
9 Ratings
26% above category average
Zoho CRM
-
Ratings
Dashboards10.09 Ratings00 Ratings
Standard reports10.09 Ratings00 Ratings
Custom reports10.06 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
VerticalResponse
10.0
1 Ratings
21% above category average
Zoho CRM
-
Ratings
URL Validation10.01 Ratings00 Ratings
Link Tracking10.01 Ratings00 Ratings
Image Validation10.01 Ratings00 Ratings
Inbox Display10.01 Ratings00 Ratings
Email Accessibility Tools10.01 Ratings00 Ratings
Spelling and Grammar Check10.01 Ratings00 Ratings
Spam Testing10.01 Ratings00 Ratings
Email Previews10.01 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
VerticalResponse
-
Ratings
Zoho CRM
8.4
287 Ratings
7% above category average
Customer data management / contact management00 Ratings8.5278 Ratings
Workflow management00 Ratings8.2265 Ratings
Territory management00 Ratings8.6195 Ratings
Opportunity management00 Ratings8.6252 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.6247 Ratings
Contract management00 Ratings8.6202 Ratings
Quote & order management00 Ratings8.0202 Ratings
Interaction tracking00 Ratings8.0248 Ratings
Channel / partner relationship management00 Ratings8.3191 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
VerticalResponse
-
Ratings
Zoho CRM
8.2
220 Ratings
6% above category average
Case management00 Ratings8.3212 Ratings
Call center management00 Ratings7.8171 Ratings
Help desk management00 Ratings8.4188 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
VerticalResponse
-
Ratings
Zoho CRM
8.4
265 Ratings
8% above category average
Lead management00 Ratings8.5260 Ratings
Email marketing00 Ratings8.4218 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
VerticalResponse
-
Ratings
Zoho CRM
8.4
262 Ratings
9% above category average
Task management00 Ratings8.5247 Ratings
Billing and invoicing management00 Ratings8.2179 Ratings
Reporting00 Ratings8.4241 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
VerticalResponse
-
Ratings
Zoho CRM
8.4
257 Ratings
9% above category average
Forecasting00 Ratings8.3215 Ratings
Pipeline visualization00 Ratings8.3234 Ratings
Customizable reports00 Ratings8.5248 Ratings
Customization
Comparison of Customization features of Product A and Product B
VerticalResponse
-
Ratings
Zoho CRM
8.2
276 Ratings
7% above category average
Custom fields00 Ratings8.3274 Ratings
Custom objects00 Ratings8.1221 Ratings
Scripting environment00 Ratings8.0177 Ratings
API for custom integration00 Ratings8.3202 Ratings
Security
Comparison of Security features of Product A and Product B
VerticalResponse
-
Ratings
Zoho CRM
8.3
265 Ratings
1% below category average
Single sign-on capability00 Ratings8.3230 Ratings
Role-based user permissions00 Ratings8.3260 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
VerticalResponse
-
Ratings
Zoho CRM
8.2
164 Ratings
10% above category average
Social data00 Ratings8.2163 Ratings
Social engagement00 Ratings8.1156 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
VerticalResponse
-
Ratings
Zoho CRM
8.5
209 Ratings
13% above category average
Marketing automation00 Ratings8.6206 Ratings
Compensation management00 Ratings8.4137 Ratings
Platform
Comparison of Platform features of Product A and Product B
VerticalResponse
-
Ratings
Zoho CRM
8.5
229 Ratings
11% above category average
Mobile access00 Ratings8.5229 Ratings
Best Alternatives
VerticalResponseZoho CRM
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Score 10.0 out of 10
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Score 10.0 out of 10
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Score 8.7 out of 10
Creatio
Creatio
Score 9.0 out of 10
Enterprises
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Emma by Marigold
Score 8.7 out of 10
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Score 9.0 out of 10
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User Ratings
VerticalResponseZoho CRM
Likelihood to Recommend
10.0
(28 ratings)
8.5
(310 ratings)
Likelihood to Renew
8.6
(19 ratings)
7.6
(42 ratings)
Usability
9.0
(5 ratings)
7.8
(172 ratings)
Availability
10.0
(1 ratings)
8.9
(7 ratings)
Performance
10.0
(1 ratings)
8.5
(8 ratings)
Support Rating
8.0
(4 ratings)
6.2
(69 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
9.0
(1 ratings)
5.6
(8 ratings)
Implementation Rating
10.0
(4 ratings)
5.5
(16 ratings)
Configurability
-
(0 ratings)
5.1
(114 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.5
(21 ratings)
Ease of integration
-
(0 ratings)
7.1
(5 ratings)
Product Scalability
-
(0 ratings)
5.8
(6 ratings)
Professional Services
-
(0 ratings)
8.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
7.8
(13 ratings)
Vendor pre-sale
-
(0 ratings)
7.8
(13 ratings)
User Testimonials
VerticalResponseZoho CRM
Likelihood to Recommend
VerticalResponse
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
Read full review
Zoho
Interfacing with our target clients at the correct minute is crucial in today's society. Another valuable include is its capacity to coordinated with other programs. It helps me in keeping track of the every day work emails I send to my colleagues or get. Zoho CRM makes it straightforward to consequence or send out information agreeing to our needs. Zoho makes a difference keep in mind individuals by means of e-mail and pop-ups, which dispenses with the issue of overlooking follow-ups and reminders. This not as it were helps within the organization of this incredible instrument but moreover within the execution of data.
Read full review
Pros
VerticalResponse
  • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
  • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
  • The dashboard is functional and easy to find when you need with a quick search.
Read full review
Zoho
  • Hooks into our website and can import data from forms.
  • Has great automation tools built in.
  • Reporting features are great.
  • Easy to learn, makes it easy for us to onboard new users onto it.
  • Fairly customizable. We have fine tuned it to work the way we need it to.
Read full review
Cons
VerticalResponse
  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Read full review
Zoho
  • Need some way to switch a field type without losing the pre-existing data.
  • The settings controls should be broken out differently - I don't like that I can't keep some users from exporting all contact records (i.e., the entire Contacts module) because if the export function is turned off, the export function of Reports for those same modules is also blocked.
  • Frustrating that only 3 custom lookup fields are allowed per module in our license.
Read full review
Likelihood to Renew
VerticalResponse
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Read full review
Zoho
i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
Read full review
Usability
VerticalResponse
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Read full review
Zoho
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
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Reliability and Availability
VerticalResponse
Never had an issue with uptime
Read full review
Zoho
In my many years using Zoho, I think there were only 1 or 2 days when there was something happening and I was not able to log in. Sure, it wasn't fun and we all panicked a bit, but right after that, all was well and work-life continued. Being cloud based, I'm never worried about losing my iPhone, iPad or Laptop as I know I can log in anywhere on any device and workflow won't stop.
Read full review
Performance
VerticalResponse
No issues
Read full review
Zoho
I don't recall every having any issues with a page not loading due to it being a Zoho issue. Anytime I've had any issues with something being wonky, I clear cache and that has always solved the problem. Or a simply computer reboot and we're back, hard at work. Look, I don't expect any product to delivery 100%, 100% of the time but if I had any consistent ongoing issues, I would have left many years ago. I still keep my eyes open to what is new but after a quick evaluation, I know Zoho will long be my home.
Read full review
Support Rating
VerticalResponse
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Read full review
Zoho
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
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In-Person Training
VerticalResponse
No answers on this topic
Zoho
I attended a Zoho-Holics event in Austin, TX, several years ago, and it blew my mind. So many industries were represented using Zoho in so many different ways. It was unbelievable all that I learned from that experience, as there were features that I wasn't aware of that I immediately started using. Best of all, the trainers were patient and knowledgeable
Read full review
Online Training
VerticalResponse
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Read full review
Zoho
There is an endless supply of YouTube videos from Zoho and the many Zoho partners/consultants. Plus, Zoho has it's own library of training videos and webinars to learn from plus an entire community at the ready to answer any questions. While Zoho has been available for many years, there are constantly new training videos and webinars available for the novice and the experienced users.
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Implementation Rating
VerticalResponse
Salesforce integration never worked right. We had to abandon.
Read full review
Zoho
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
Read full review
Alternatives Considered
VerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Read full review
Zoho
Free user access was one reason to use it more than any other software. Also, for a mid-size organization, the Salesforce cost was a little higher, and Pipedrive was almost similar to Zoho. As we were already using Zoho, we found no urgency to switch.
Read full review
Contract Terms and Pricing Model
VerticalResponse
No answers on this topic
Zoho
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
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Scalability
VerticalResponse
No answers on this topic
Zoho
We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
Read full review
Professional Services
VerticalResponse
No answers on this topic
Zoho
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
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Return on Investment
VerticalResponse
  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Read full review
Zoho
  • because we are new to the CRM world, we wanted a product that was reasonably priced, yet had the features we were looking for
  • we have found a much higher customer engagement rate and ROI
  • we used to "lose" customers in our makeshift process. Now, all customers are being attended to.
Read full review
ScreenShots

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.