Ecommerce Personalization Software
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Algolia in San Francisco, California offers enterprise search as a service.
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing…
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance.…
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Dotaki is an artificial intelligence that increases online conversion rates by adapting content to visitors. Dotaki is designed to take into account the emotional and rational character of visitors. Emotional visitors make their choices based on their feelings, they are empathetic…
EasyTry is an e-commerce software for customer engagement and personalization of the online shopping experience. The seamless plugin allows online shoppers to try on items to engage with products, build confidence in purchases and get more satisfaction from the shopping process. Our…
CanisHub is an e-commerce personalization and marketing automation platform that applies advanced data sciences to connect shoppers to the products they are most likely to buy, while providing predictive actionable insights for merchandising. CanisHub is now a BetterCommerce brand…
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BEYABLE is a SaaS company that helps retailers and brands find digital solutions through web personalization to increase conversions, margins, revenue, reduce bounce rate and cart abandonment by focusing on their existing website traffic.
Granify helps e-commerce companies raise their revenue using machine learning technology and smart messaging. In real-time, Granify understands user behavior and trigger the right message, to be sent to the right person, at the right time. The company was founded in 2011 and is backed…
Finiite API predicts skin types from user photos (instantly) to personalize the shopping experience for retail brands based on deep learning AI models. It aims to give users:Sales higher sales order (*exact results depend on end website usage)New Customersgenerate loyalty and repeat…
Zevi is offered as In-Site Search Engine that is Intelligent, Interactive and Customisable. Zevi is an AI based solution that aims to drive conversion through improving the customer experience with search Their product, an AI-driven NLP search, lets users search in their in a more…
Salesfloor is a mobile clienteling and virtual selling platform designed for store associates to connect with customers-beyond the store and a mpos platform for frictionless in-store experiences. The software provides store associates with clienteling tools to engage customers.
6D's Mercado is a Digital Portal Platform (DPP) that brings together Digital Experience & Commerce capability enabling Enterprises to create shopping experiences for their customers through e-Shops and Marketplaces which also brings the seller community to showcase their products.…
Croct is a website personalization platform with a headless CMS, streamlining segmented AB testing and dynamic content personalization for marketers and non-tech content creators.
Ascendum Solutions company Open Commerce offers GroopChooz, an ecommerce app which allows visitors to share and gain product information using social media and group voting.
Dialogue is a No-Code, AI-powered, E-commerce Personalization Platform, from the company of the same name in Tel Aviv. Dialogue aims to enable merchants to increase sales quickly and effortlessly using AI. The solution recognizes, analyzes and understands users’ patterns in real-…
Rooted in the world's largest database of 3D body scans, WAIR provides online apparel shoppers with personalized size recommendations helping them order their best-fitting products every time. Due to WAIR's foundations in 3D body scanning technology, the solution can predict the…
Toki is a loyalty/retention platform built on the blockchain helping e-commerce brands build their communities online. Toki aims to provide a better experience for the end consumer in order to drive higher activation for brands. Toki helps brands increase their conversion rates,…
Acquired by Mirakl in April of 2022, Target2Sell combines the user's own dynamic data (KPIs, sales,...) with real-time machine learning to create one-to-one personalization of an ecommerce website to improve conversion, with the ability to optimize the website through A/B testing.…
DeepRecs makes recommendations for 'Similar Products' and ‘Complete the Look’ using product images and without manual merchandising. It leverages convolutional neural networks to detect and extract feature vectors and graph visual similarities between products. Further, DeepRecs…
Recommend is an eCommerce personalization platform that delivers individualized, contextually relevant product recommendations using a library of 150+ pre-built recommendation strategies. It also empowers you to build and test custom personalization strategies with ease without having…
Discover is a platform for personalizing browsing and navigation experiences, be it on the web or mobile store. It improves eCommerce product discovery to drive greater engagement and conversions. It dynamically re-sorts items on category pages in real time, matching shoppers’ preferences…
![[24]7 Target](https://media.trustradius.com/vendor-logos/0H/sR/CGZ9W0NOFMIV-180x180.JPEG)
[24]7 Target is a personalization solution that tries to determine and deliver the right message to the right customer at the right time in their specific journey. With Target, brands design and deliver personalized, targeted customer experiences across devices and channels using…
Blutag is a turnkey SaaS solution that enables retail companies to deliver voice apps to their customers without coding. Users can create voice apps exclusively for an online store with a Blutag basic plan. Blutag lets customers search/browse a product catalog on voice based devices…
Glood.AI, a Personalization and Marketing platform, aims to allow users to provide a seamless personalized shopping experience of a consistently high standard. Glood’s data-powered personalization tools are designed to ensure dynamic and engaging shopping experiences for customers…
Unbxd offers an AI-powered Site Search and Merchandising solution designed to understands what the shoppers typed into the search box and displays the products that they are more likely to want to buy. Unbxd offers AI-powered Navigation for shoppers who browse their way across a…
Find is an eCommerce search personalization solution that delivers contextual results based on a shopper’s intent behind the search query, and their real-time behaviors across recommendations, and content. It helps to ensure quick product discovery for shoppers, to improve conversions,…
Findify is an e-commerce search & navigation solution that uses data science to increase conversion rates for merchants. It was acquired by Maropost in the summer of 2022, and is now also known as the Maropost Search Cloud.
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Learn More About Ecommerce Personalization Software
What is Ecommerce Personalization Software?
Ecommerce personalization software allows online retailers to serve up relevant product recommendations, offers, experiences, and ads to shoppers browsing their site. The tools use large quantities of search activity and other data to segment visitors and determine what to show them. Personalized content may be delivered on the site itself, or sent via email later on to site visitors, in an effort to get them back onto the site. The goal is to increase site engagement and ultimately conversion.
Ecommerce Personalization Features & Capabilities
Common Features to Support Ecommerce Personalization
Not all ecommerce personalization tools have the same feature set. Some enable multiple types of personalization for ecommerce stores. Others focus on a specific element, like abandoned carts or offers/discounts.
Here are some of the capabilities products in this category may offer:
- Abandoned cart email retargeting
- Product recommendations
- Offers, discounts, and notifications
- Personalized navigation (i.e. redirecting returning visitors to the part of the site they visited before, or prioritizing certain sections of the site based on gender, location, etc.)
- Social insights (i.e. what other people are buying, products commonly bought together, what other products people who looked at X also looked at, etc.)
- A/B testing & analytics
- Dynamic pricing
Ecommerce Personalization Software Integrations
All ecommerce personalization point solutions need to integrate with the organization’s ecommerce platform/storefront. Depending on the approach to segmentation, and whether personalized campaigns are conducted onsite or via email, integration to CRM and email marketing systems may also be needed.
Ecommerce personalization may also be built into other systems or delivered as an add-on or plug-in, and therefore tightly integrated. For example, some ecommerce platforms and CMS products that offer ecommerce capabilities include personalization. Likewise, some A/B testing tools, like Monetate and Qubit, have a robust eCommerce personalization component.
Segmentation for Ecommerce Personalization
Segments may be based on data collected by the ecommerce personalization software, or by data collected somewhere else, like a CRM system or web analytics platform. Some common ways to segment site visitors for personalization include:
- New vs. returning
- Customer vs. non-customer
- By traffic source (direct, organic search, paid search, referral)
- By UTM parameters that indicate a specific referral source or campaign name
- By geo location / IP address
- By device type
- Based on onsite behavior
- Based on known data about the individual, such as name, gender, etc.
The right approach to segmentation depends on the resources available to design personalized campaigns and content for each segment, implement changes, and measure results. It’s best to start relatively simple, and develop a more complex segmentation and personalization strategy as you go.
Pricing Information
Pricing for ecommerce personalization software varies widely. The least expensive solutions are add-ons to ecommerce platforms that address one aspect of personalization, like abandoned carts, offers, or product recommendations based on simple logic. More expensive solutions have a broader personalization feature set, and allow for more sophisticated segments, 1:1 personalization, testing, and analytics, with deeper integrations to other systems.
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Frequently Asked Questions
What does ecommerce personalization software do?
Ecommerce personalization software helps online businesses provide a more customized digital experience for their shoppers and existing customers. This may include recommending products based on their past purchasing history, serving up tailored discounts or offers, sending abandoned cart emails, providing insights about what specific products are popular at the moment, etc.
Some ecommerce personalization platforms may specialize in A/B testing specifically for online retailers. These products help businesses test out small or large changes to their website and see which experience is preferred by their shoppers and customers.
Why is ecommerce personalization important?
Consumers in today’s world have come to expect a certain level of personalization when they’re looking for products online, especially in the retail space. Providing shoppers with a better online experience that feels uniquely tailored to their wants and needs can help increase brand loyalty and help them find what they’re looking for faster.
The main goal of ecommerce personalization is to help online retailers increase engagement from shoppers, grow the number and size of their online orders, and help bring in more repeat customers.
What is the best ecommerce personalization software?
According to feedback from end-users on TrustRadius, here are the top-rated ecommerce personalization platforms:
Users of these products on TrustRadius often compare them with other platforms like Optimizely, Google Optimize, Adobe Target, and Qubit.
How much does ecommerce personalization software cost?
For more basic ecommerce personalization add-ons and tools, pricing can start as low as $10 per month. However, simpler tools typically won’t include all of the functionality or advanced features that more comprehensive platforms do.
Larger ecommerce personalization platforms are usually more expensive. Vendors that provide this software also typically don’t share pricing information on their website but will provide a quote upon request.