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Epom is a family of ad tech products designed for meaningful advertising. Epom’s main products are Epom Ad Server for direct advertising, Epom Market and Epom White Label DSP for programmatic.
Best Native Advertising Platforms 2026
Native ads are paid advertisements that are matched to and embedded in digital publications based on fit of form and function. In other words, these ads are designed to fit the style of the media in which they appear, so that they are consistent with the experience of the reader of the particular publication where they appear. Native Advertising Platforms provide a means for advertisers and publishers to buy and sell ad space. Ancillary native ad software may include tools for programmatic ...
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All Products(1-25 of 65)
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Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.). - 3
EvaDav is a native advertising network based on push-notifications focused on monetizing websites and providing push-notification services from the company of the same name in Cyprus. - 4
Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for ... - 5
StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features. - 6
Amazon Advertising, including its Sponsored Products and Sponsored Brands products, provide ad solutions to help users find, attract, and engage Amazon customers at every stage of their journey. - 7
Yahoo Ads supports mobile, native and search engine marketing and advertising, and is a solution for placing ads where visitors are. The marketplace offers search and native advertising in one advertising platform. - 8
Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer. - 9
Miip is a mobile advertising platform based on curated content from InMobi headquartered in Singapore. - 10
Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition. - 11
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite ... - 12
Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI ... - 13
The Nativo Ad Platform from Nativo in El Segundo is designed to empower publishers with advanced advertising technology for native and sponsored content. - 14
AdNativia is a platform for native advertising headquartered in the United Kingdom, specializing in the dissemination of ads through "recommended" content across a wide spectrum of popular media portals. This approach ensures that advertisements integrated into the user experience are less ... - 15
Speakol is a content discovery and native advertising network in the MENA and GCC regions. The technology helps publishers to boost users’ engagement and monetize their online presence and allows advertisers to target potential customers and promote their brands. - 16TripleLift is an advertising technology from the New York based company of the same name which emphasizes bringing visual content to native advertising with persuasive publisher integration, as well as analytics. Founded in 2012, Triplelift has been backed by approximately $6.1 million in funding ...
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Choozle, headquartered in Denver, provides a digital advertising software platform that leverages consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums. - 18
Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where ... - 19
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features. - 20
OnClickA is a performance-driven global self-serve ad network for advertisers and publishers. Boasting over 4 billion daily impressions, advertisers can use OnClickA to access targeted traffic through various pricing models like CPM, CPC, or CPA. OnClickA offers diverse ad formats and monetization ... - 21
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plista GmbH, based in Torstrasse, Berlin, is a global platform for data-driven native advertising. They offer advertisers and publishers direct, single-source access to a range of native solutions. Via their proprietary "Recommendation Technology", plista states that they are able to target ... - 23
Powering over 1,000 direct-to-consumer brands, retailers, and media publishers worldwide, Firework brings TikTok-like interactive video experiences to websites and apps. The software enables customers to create and host native, shoppable video content for engaging product discovery, shopping ... - 24
The N.Rich ABM Advertising Platform is the eponymous B2B advertising channel from the company in Helsinki. With N.Rich, you can upload your target accounts, find lookalikes or even build it from the ground up using firmographic and technographic data. - 25
In game development, game creators seek a reliable and effective solution to monetize their hard work. PubSale aims to provide game developers with a platform designed to maximize profits while minimizing the complexities of monetization.Why PubSale?1. Streamlined Monetization: PubSale simplifies ...
Learn More about Native Advertising Software
What are Native Advertising Platforms?
Native advertising platforms support the creation and distribution of ads or paid content that match the form, style, and function of the media in which they appear. By blending into the native content of the target platform, these ads are perceived as being less intrusive. Readers are even sometimes unaware of the promotional nature of the post.
Native advertisements are usually presented in one of the following ways: in-feed ads that appear in social media, promoted search listings, and content recommendations. They are used on social media platforms, streaming services, news sites, by ad agencies, and affiliate marketers.
Native advertising can be considered part of its ad distribution operation and is often part of a company’s overall content marketing strategy. These types of ads are an increasingly popular format for advertisers.
Native advertising software is highly effective when integrated with a DSP (Demand Side Platform) that allows advertisers to buy space for online advertising. DSPs are part of a broader category known as Programmatic Advertising, which automates a large part of the advertising process.
Native Advertising Platform Features
Most native advertising platforms will offer the following features:
- A/B Testing for Ads
- Ad Inventory Management
- Affiliate Management
- AI/Machine Learning
- Analytics/Ad Attribution Tracking
- Audience Targeting
- Automated Publishing
- Behavior Analytics
- Bidding Strategies
- Ad Campaign Management
- Communication Management
- Community Management
- Cross-channel Attribution
- Customer Segmentation
- Display Ad Management
- Multi-Channel Marketing
- Reporting/Analytics
- Video Support
These types of platforms support Cloud, SaaS, web-based implementations.
Native Advertising Platform Comparison
When evaluating native advertising platforms, consider the following key factors:
- Channels: How well does the product work with your target advertising channels? These may include social media, Google search results, online publications, marketplaces like Amazon and eBay, etc.
- Use case: Some products are better suited for specific users and industries. Some platforms are specifically designed for use by affiliate marketers, agencies, video advertisers, retail, finance, government, health care, and manufacturing businesses.
- Integrations: How well does it integrate with your content marketing and programmatic advertising platforms?
Pricing Information
Pricing is dependent upon the product features and the scope of ad campaigns you plan on running. Large corporations or agencies will likely have large budgets to spend on advertising platforms. But for smaller businesses, campaign costs can start as low as $10 a month and increase up to a minimum of over $100 a month.
Most vendors require interested buyers to request a customized quote, especially when handling enterprise-level ad campaigns. Several products with advanced features have feature-driven pricing. Free trials are rare to come by. Some vendors provide free online training as part of their offerings.
Native Advertising FAQs
What do Native Advertising Platforms do?
Native advertising platforms allow companies to place ads and sponsored content seamlessly into a website, social media, or news feeds. Their compatibility with the style and function of the media in which they are presented make them less intrusive than traditional ads. It provides an opportunity for positive engagement with potential customers.
What are the benefits of using Native Advertising Platforms?
There are several benefits of using a native advertising platform:
- Ad performance: Many marketers believe they perform better than traditional ads. They’ve been noted to receive more views and clicks and increase purchase intent, compared to traditional online ads.
- Brand awareness: They help to build brand awareness and increase your reach.
- Lead generation: They can be an effective way to generate more leads, ultimately increasing sales revenue.
- Engagement: Engagement with native ads is either the same or sometimes higher than the original content in which they are embedded.
- More seamless experience: Because they are seen as being less intrusive and interruptive than traditional digital ads, they help fight ad fatigue.
What are the best Native Advertising Platforms products?
How much does a Native Advertising Platform cost?
Your costs will be dependent upon the features you require and the size and scope of your ad campaigns. Vendors that support wide-ranging, major ad campaigns recommend you obtain a quote for their product and services.